Garden Center Retail Space: Branding

Our project was located in Galena, Illinois, a Midwestern hot spot for main street shopping and historical charm.

The median age of residents in Galena is 53, however the almost a million tourist per year range in all ages.

The company we are designing for is Oasis Nursery and Venue. They are a retail operation in the business of selling primarily houseplants and accessories for that, as well as hosting various events in their venue space.

Our theme centered around the windows of a greenhouse. Greenhouses are shells made of glass that create their own little worlds inside. The owners wanted the space to feel closed off from the world, echoing their slogan of “an oasis withing the city”.