Color Exercise: Instagram Logo Color Study

In 2016 the Internet saw a drastic change in the logo of Instagram. This simple new logo is a familiar sight for many of us today. The base of the logo utilizes pink, purple, and yellow, swirling the colors together to form a gradient. The youthful colors, like a bright pink, help appeal to the prime demographic of Instagram. The logo makes use of negative space to create its notable Polaroid shape, which connects the new logo with the past branding. Inside of the app, it is plain. The app is white with thin black framing, which lets the content within take the stage.

Details of the design:

• Curved shaped inspired by the shape of logo

• Warm colors are dominant, but pops of cooler colors help balance

• Style is youthful and fun, mimicking Instagram’s prime demographic