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MIDLANDS HEADLINES 2019

19,653

CLUB MEMBERS UP 0.6% SINCE 2016

98% 36%

OF CLUBS RESPONDED TO THE MEMBERSHIP CENSUS

UP 7% ON 2016

OF OUR MEMBERS

ARE FEMALE

UP 1,091 SINCE 2016

302 JUNIOR

4,019 MEMBERS UP 4.6% SINCE 2016

DISABLED PEOPLE

SAIL AT LEAST

TWICE A MONTH

10.3% CHURN WHICH IS ABOVE

THE NATIONAL AVERAGE

CLUB MEMBERSHIP

INSIGHTS 2019 THE EAST MIDLANDS


• 6 tutors trained and ready to develop instructor skills for delivering OnBoard activity.

6,000

• The 1st Midlands Junior Stakeholder meeting was held in 2019.

4,000

• New Midlands Youth Race Series delivered 28 races: 49 sailors took part from 14 different clubs.

3,000 2,000 1,000 0

2016

• 4,091 junior members which is 21% of club members and 6% higher than for England. Junior members have risen by 4.6% points since 2016.

1 Increase demand for sailing and boating

• The Midlands Regional Team promoted RYA clubs and centres at 6 high footfall events in 2018. • 45 venues ran PTBO events in 2019 with 4,590 attendees. 20% joined the club or booked on a course.

PTBO Retention: Midlands

10%

• Club joiners saw a 1.5% point increase over 4 years, with 1,749 new members in 2019.

8%

• 2019 saw 5 venues supported to deliver Try Sailing events with 617 attendees. 70 joined the club or completed a course.

4%

• 58 people attended digital or social media workshops in 2018 to help better promote club activity.

5

12%

Increase the number of instructors and race coaches

6%

2% 0% % visitors joined clubs

% follow-on activity booked

2 Reduce membership churn within our clubs

% Churn: Midlands

6

12 10 8

• We have 19,653 club members. A slight increase since 2016, but down on the 21,243 high of 2017.

6

• 2,003 people were estimated to have left clubs over the last year.

2

Promote RYA representation and membership

4

0

2016

• Churn is up from 9.7% in 2016 to 10.3% with 8 more clubs estimating leavers this year than in 2016.

3 Increase the diversity of club membership

• 32 clubs have attended workshops to support them increasing female membership and participation since 2016. • 12 female sailors have attended sessions preparing them to become an Instructor. 9 have qualified as DIs, and 4 as SIs. • RYA Foundation extended funding of Birmingham project to improve diversity in sailing club membership. • 36% of members are female (38% in Eng) – up from 33% in 2016. • 228 club members (1.2%) are estimated from black or minority ethnic groups (1.1% in Eng).

2019

Small Boat Instructors

• 3 new Powerboat Trainers and 1 Coach Assessor appointed during 2019 to help support the demand for delivery of instructor training.

Dinghy • Powerboat • Windsurfing Keelboat • PWC • Inland waterways 499 FEMALE • 1,810 MALE

• We’ve increased the capacity for Instructor Training Days to 130 (from 100) to engage with more instructors and provide development in current good practice.

Cruising Instructors

Yachtmaster • Cruising • Power • Sail 21 FEMALE • 72 MALE

Race Coaches 31 FEMALE • 117 MALE

• Small boat instructors and cruising instructors both down 10%, race coaches up 47% since 2016.

• 14 club development workshops on reducing churn have been delivered to 286 people since 2016.

• 18 clubs received support to improve their offer to non-racers and newer members since 2016.

2018

Small Boat Instructors: Midlands

• 12 Senior Instructor and 12 Race Coach Level 2 courses organised since 2016.

• 6,000+ ‘start boating’ certificates issued this year.

• 25 clubs have taken part in the Club Members’ Satisfaction Survey since 2018.

• 4 Discover Instructing and Coaching Tutors are trained ready to deliver sessions to inspire potential instructors.

2017

2,3 15

• There are 9 new British Youth Sailing Recognised Clubs in the Midlands.

5,000

94

Increase junior club membership

Junior Membership in Clubs: Midlands

14 8

4

• OnBoard venues increased by 6 since 2017 to 38. 12,084 new young people introduced to sailing this year.

2017

2018

Midlands

7 Develop regular activity for disabled people

2018 2017 2016 10,000

Female

15,000 Male

• 10,020 RYA personal members are based in the region (11% of all personal members in England), the same proportion since 2014.

RYA Membership: Midlands Sept 19

20,000

10,075 10,041

Sept 17

9,509

Sept 16

9,418

Sept 15

9,189

Sept 14 8,500

• 22 venues deliver Sailability, 11% of the programme in England; 3 are new since 2017. • 5 Disability Awareness Courses delivered and 1 Instructor update: 51 volunteers can support clubs to be more inclusive and 4 more instructors can run the training.

10,020

Sept 18

• 34 RYA Membership Joining Points registered (20 are clubs). 7 active this year (2 clubs).

England

2019

5,000

• 5,791 people receive the RYA Midlands Regional Bulletin via email (42% open rate), keeping informed of activities and opportunities.

• RYA personal membership has increased by 5% since 2016.

2019

Male and Female Club Members: Midlands

0

• The Regional Volunteer Team attended 5 club events giving after dinner talks on regional RYA work and projects.

9,000

9,500

10,000

Disabled Sailors Regularly Participating: Midlands 600 500 400

• The Sailability programme can reduce inactivity. 31% of participants are inactive, 18% of whom are now active through sailing.

300

• On average 302 disabled people sail at least twice a month, a 3% increase on last year and 11% of regulars in England.

0

200 100 April

May 2017

June

July 2018

Aug 2019

Sept

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Midlands Regional Insights 2019  

Midlands Regional Insights 2019  

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