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by pharmacists, for consumers

www.RxWiki.com


// RxWiki Overview RxWiki, Inc. produces the leading digital medication encyclopedia for patients created by pharmacists, focusing on publishing velocity, editor transparency, and consumer friendly language. RxWiki’s digital medication therapy management (MTM) solutions connect consumers with current, actionable information and comprehensive medication resources created with original, crowd-sourced content written and edited by licensed pharmacists.

// The RxWiki Difference Written Content – RxWiki’s medication pages are written to ensure consumers can understand and act on the content. Pages are updated quickly and frequently as new information becomes available. Video Content – RxWiki offers users an alternative to written information with an engaging collection of medication videos and video news segments. Adherence - Our integrated solutions keep patients actively involved in managing their medications with updates and alerts as new medication information is released. Digital Pharmacist Network – RxWiki’s Digital Pharmacists deliver relevant information to patients on various media platforms throughout the care continuum. Trusted – Our content is written, edited, and reviewed exclusively by licensed pharmacists.

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Why Advertise With over 1.1 Million unique visitors (comScore, Dec’12) every month, RxWiki is the preeminent resource for timely, trusted medication information and health news for consumers. RxWiki integrates digital content publishing with patient engagement solutions to create consumer-centric medication content and applications. RxWiki delivers an engaged audience of eHealth consumers and pre-visit patients who are action-oriented and searching for relevant health and medication information online. We connect decision makers with a dynamic network of actionable content, solutions and services that encourage and facilitate patient participation to improve patient outcomes. Our integrated advertising solutions offer Marketers the opportunity to customize and manage advertising campaigns for a targeted audience of proactive health consumers.

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Market Opportunity News publishers and medication publishers do not synchronize, leading patients to receive inconsistent, and at times conflicting, information Patients are seeking medication information they can trust inorder to make informed decisions

Market Overview Americans submit almost 4 billion drug prescriptions every year 116 million people search for medication information online each month An estimated 48% of Americans take at least one prescription drug every day 240 million people treat illnesses with OTC medicines Over 70% of all prescriptions dispensed are generics, creating a high potential for confusion Medication non-adherence is a $290 billion healthcare expense

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As patients begin to see their doctors less, pharmacists are taking more proactive measures to educate patients in the the decision-making process.


Consumers With over 116 million US individuals searching for medication information online, RxWiki is focused on delivering current, actionable information consumers can relate to and act upon do make more informed decisions.

comScore Metrics: Unique Visitors: 1.13 Million Page Views: 7 Million Time On Site: 1.5 Minutes Age Bracket: 37% of Aud; age18-34

40% of Aud; age35-54

Has Children: 60% of Aud Income brackets: 37% of Aud; 37kt

Pharmacists Pharmacists are seen by patients more than any other professional in the healthcare spectrum. Our network of Digital Pharmacists translates breaking pharmaceutical research into simple, easy-to understand medication pages, written in positive consumer-centric language.

AUDIENCE 4


Run of Health IAB display advertising units with multiple targeting options, including: content/section, geo, day-parting, etc.

Video Pre-Roll Pre-roll video advertising with synched companion units served prior to original videos about various health-related topics.

Homepage Takeover Reach users as they come to the RxWiki homepage with 100% ownership for the entire day. Includes IAB standard units as well as an optional page skin.

ADVERTISING

OPPORTUNITIES 5

Custom Editorial RxWiki’s custom editorial sponsorships allow brands to align with trusted medication, news and video content published about a relevant condition or topic.


Run of Health

Video Pre-Roll

Associate your brand with RxWiki’s trusted content through display advertising.

Consumers are increasingly looking for interactive formats, especially when making major life decisions. Target pre-roll video with syned companion banners.

Package Includes: 728x90 160x600 300x250/600

Package Includes: :15,:30,:90 second pre-roll video 728x90 300x250 Optional Skin

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Medication Detail Page

Condition Center

Exclusive ownership of a specific medication page, or set of competitive medications is a great way to reinforce a brand as consumers conduct their research.

Sponsor a condition center page and reach users who are researching medications that apply to the specific issues.

Package Includes:

Package Includes:

120x30 Logo 728x90 160x600 300x250/600 Custom Ad Unit Optional Skin

120x30 Logo 728x90 160x600 300x250/600 Custom Ad Unit Optional Skin


Homepage Takeover

Sponsored Editorial Series

Reach users as they come to the RxWiki homepage with 100% ownership for the entire day. Includes IAB standard units as well as an optional page skin.

RxWiki’s custom editorial sponsorships allow brands to align with trusted medication, news and video content published about a relevant condition or topic.

Package Includes:

Package Includes:

120x30 Logo 728x90 160x600 300x250/600 Optional Skin

120x30 Logo 728x90 160x600 300x250/600 Custom Ad Unit Optional Skin

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FOR MORE INFO 2013 Roadmap:

CONTACTS:

Personalized Patient Education Printed version of original health and medication articles delivered by doctors during a patients visit RxWiki Alert Email, SMS and in-app messages for medication changes and/or FDA Alerts

Bart Boughton

eNewsletter Daily or Weekly summary of recent health and medication news

646-723-8906

Smartphone Application iOS and Andriod application, enabling consumers to access health news and medication information at all times Mobile+ Application Customized smartphone application for Digital Pharmacists in order to personalize health news and medication information for their customers. Empowering pharmacists to increase patient adherence.

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VP of Advertising Operations

Bart@RxWiki.com

Grace Hackett VP of Client Relations 512-731-4547 Grace@RxWiki.com


TELEPHONE: (xxx) xxx.xxxx | Fax: (xxx) xxx.xxxx WEBSITE: (xxx) xxx.xxxx | Email: (xxx) xxx.xxxx


RxWiki Catalog