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March 2012

RWU’s Official PRSSA Newsletter

Fun FACTS Annual U.S. spending on combined public relations and word of mouth marketing services will increase at a compound annual growth rate of 14 percent between 2010 and 2015, to $10.96 billion. - PRSA Newsroom

Inside This Issue PR Career Week Jobs and Internships Old Dog, New Trick

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Testimonials “I got an internship from a connection I made with one of the speakers at PR Week last year!” – Mary Concannon “PR Career Week was very informative and the speakers gave great tips about applying for jobs and interviews. It is a huge networking opportunity!” – Nina Travers “A speaker’s willingness to come shows me the importance of networking with alum. I relate more to their advice and experience because I will soon be in a similar position to theirs.” – Kyrie Perry

PR Career Week

This spring marks our second anual PR Career Week. This week is filled with ten fantastic speakers here to give advice and offer thier experience to you. Stop by the Mary Tefft White Center in the Library. Our week ends with our keynote speaker Eric Parker. This event will be Friday evening at 5 pm, in CAS 157.

Monday, 3/26:

10 a.m. Ruth Bazinet, Director of Media Relations and Social Media at RWU (Social Media & the Young PR Professional) 12:00 p.m. Kelly Ahern, Caster Communications (Ins and Outs of Agency Work) 2:00 p.m. Shawn Simmons, StyleWeek PR (Fashion PR and Event Planning)

Tuesday, 3/27:

10 a.m. Michael Masseur and Liz Schweitzer, RDW Group (Entering the Agency World after College) 12:00 p.m. Tyler Rowley, Founder of TonightInRI. com (CreativeCareers in Communications) 2:00 p.m. Jeff Lavery, Rhino PR (The PR Job Application Process)

Wednesday, 3/28:

10 a.m. Sarah Beron and Liz White, Advocacy Solutions (Public Affairs & Advocacy 101) 12:00 p.m. Artie Tefft, Assignment Editor at NBC 10 (What the media needs from you & pitching horror stories) 2:00 p.m. Steve Zenofsky, FM Global (Managing a Crisis – The FM Global/ MF Global Mix-up)

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Dr. Shelton has numerous posts each month on her Facebook page, all for the benefit of her students. Take the time next month to stop by her office and learn about some jobs you might be interested in. Take advantage of all your resources. Thanks Doc!

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Old Dog, New Trick By Emily Tracey

Adapting to change. Providing unbiased information. Organizing strengths and weaknesses. Establishing a flow of ideas between management and the public. These are general goals of research in the realm of communications. Hardly any job is without a research team getting all the up-to-date information and making a status report based on those findings. But have you ever considered using the steps you use to write a research report to “WOW” a potential employer in an interview? Instead of listing traits you have and things you have done, PRSA’s newsletter Tactics suggests using accomplishments and experiences to describe a situation by way of a story. Stories have a beginning, middle, and an end; just as a research report has a history, an experiment, and an application. If you are having trouble knowing where to start your research, the librarians at the RWU main library are great with getting a search started. They can also give you tips on where to look for more information. Here is what I have found to be supportive sources of information.

Websites like JSTOR provide academic reviews and journals that can get the ball rolling. Finding one or two applicable sources may establish key words for future searching. Other websites like MRI Plus can provide extensive details about demographics. Using this information makes fact finding a couple steps simpler. When you are out with your friends, catching up, you tell them stories. Thinking of an interview as a regular lunch with friends makes the conversation more engaging. So the next time you find yourself writing yet another research paper of any kind, think of how great a story you’ll have to tell later. Knowing may be half the battle, but application can win the war.

Get Involved!


As a member of PRSSA, you can get involved in the Society’s numerous national programs, gain exposure to professional development and leadership development, as well as educational and networking opportunities unparalleled by any other professional experience on college campuses today. PRSSA is looking for people who want to actively participate in building their skills, resumes, and statures on the RWU campus. Come be a part of the only PRSSA chapter in Rhode Island!

COMMent March 2012  
COMMent March 2012  

Newsletter for Roger Williams University PRSSA Chapter