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11 12 “...WE CREATED AN IDEA, WE PUT OUR MONEY WHERE OUR MIND WAS AND WE ENDED UP WITH SOMETHING THAT WORKED...” FLIPBOX

VANESSA FERDINAND

Since we moved to Shoreditch, RWD have met a few cool neighbours. The newest is FlipBox Creative, an innovative production company that has already attracted clients including Channel 4 and Nike SB. Image by Sam Bond

There isn’t many a female, let alone person, who decides to pick up a tattoo gun to create personal art with ink, but Vanessa Ferdinand shows timeless pieces are just that with the right graceful touch.

Their company may just be 11 months old, but Media Arts grad (Ricky Keogh) and Laurence Reading, a Technicolour grad, have already worked on a variety of videos. “The one we made for a very good friend of ours, Mikill Pane is a favourite.” No rest for the wicked though; the dedicated duo have since gone on to work with Don’t Panic, Nike SB, Channel 4 and have more set up for the future although they’re keeping that a secret. As for the almost overnight success? “We created an idea, we put our money where our mind was and we ended up with something that worked pretty well.” flipboxcreative.co.uk

Doing tattoos crossed Vanessa Ferdinand’s mind during the summer of 2010, but since the thought was incepted by a random girl she met who had her own kit, the 23 year-old has inked up just about everyone, including a few of RWD’s mates - Mikill Pane, Ed Sheeran and Jamal Edwards. Light work. The British lass has always had a love for the medium; from studying art and design at college and now relating to the emotional expression within her work. “When people look at it and they look really happy - they’re going to have it for life. The fact that they’re always gonna have that, it’s like a gift,” she says of the highlights of the job. “I’m a

part of their history.” Whilst enjoying Shoreditch nightlife with a can of K, you can see her own body tatted up like the subways in Harlem, including pretty much all of her left leg which she did herself. Forever rolling with the framed up Rolo character shipwrecked at sea on her shin, Vanoob as she’s also known also dabbles in music. Her sonic “is kind of nostalgic soul folk”, brought to the people via her soft toned voice and ukulele (yes Ed Sheeran...Strings...Ahoy!) creating thinking music. “I guess through time, I try and translate life experiences into things that can be greater.” There is much more in store with this gem of an artist. [RH] PurpleFerdinand.Tumblr.com and Youtube.com/Vanoob

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January 2012  

12 FOR 2012

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