EBAY E-Commerce Site Design & Strategy
User Archetypes
MILLENNIAL SHOPPER This user wants more control over their purchases and they don’t want to browse irrelevant products. They’re influenced by reviews and ratings, and they’re attracted to brands that are socially responsible or support a good cause.
PROBLEM eBay is one of the most known eCommerce sites, but it’s competitors have surpassed it by far in the past 5 years. They’ve lost sight of what their niche and target market really are.
SOLUTION
SELLER
Marketing toward millennials is the way to make eBay successful again. Also, regulating what can be posted and what information is required will amp up the trustworthiness of the site and its sellers.
They want to easily post and sell products while supporting the charity of their choosing. Sometimes they’re overwhelmed with the clutter on the site, and they want a more reliable platform for sellers and/or businesses.
Design & Research Support Graphic Design class of 2018 AMA Student Group | 2nd place at National AMA Case Competition
EBAY | e-commerce site design & strategy