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Every Woman®’s One Daily: Recognized by the body as food Page 11 ®

Delivering the Wisdom of Nature

® Summer 2011

Omega-7: the Skin& Hair Secret of the Ancients page 8

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Delivering the Wisdom of Nature New Chapter is a certified organic manufacturer of dietary supplements, and we make our home in Brattleboro, Vermont. Our innovative formulations are praised by healthcare practitioners worldwide. Many of our products are the subject of promising human clinical and basic research at leading medical institutions such as Columbia University and The Cleveland Clinic Foundation. Distinguished scientists from the fields of clinical medicine, ethnobotany, naturopathy, and biochemistry support our mission through our Scientific Advisory Board. Our products are sold in Asia and throughout Europe, and we enjoy a celebrated reputation as one of the finest supplement companies in the world. We are also honored proprietors of Luna Nueva, a certified organic and biodynamic spice estate near the Children’s Eternal Rainforest in Costa Rica. New Chapter was founded in 1982 by Paul and Barbi Schulick out of a passion to promote health through innovative botanical formulations made with 100% real foods and herbs. Mother Nature is a powerful healing force, and our humble mission is to Deliver the Wisdom of Nature to all people interested in natural wellness. Our products are known for their purity, efficacy, and ingenuity. We are industry pioneers in cultured wholefood vitamins and minerals, making our probiotic nutrients Founder and Co-founder the superior of New Chapter, Paul & alternative to the Barbi Schulick. synthetic isolates of most vitamin brands. Likewise, we have championed the use of supercritical CO2 extraction, which creates a broad-spectrum yet powerfully concentrated herbal extract

without the use of high heat or toxic chemical solvents. We carry the distinction of being the supplement industry’s first organic manufacturer to produce vitamins and minerals certified to be made with organic ingredients.

We are industry pioneers in cultured whole-food vitamins and minerals, making our probiotic nutrients the superior alternative to the synthetic isolates of most vitamin brands. New Chapter is committed to sustainability on every level of commerce and is a member of Vermont Businesses for Social Responsibility. We strive to fulfill our responsibilities to consumers — who value our products and demand more and more of them — while at the same time honoring environmentally sound business practices. Growth and sustainability: we are dedicated to proving that they are compatible. Our farm in Costa Rica, Luna Nueva, is a model in sustainable agriculture and a recipient of the Demeter® certification for biodynamic farming. Our products are made without the use of harsh chemical solvents. Our manufacturing, packaging and printing choices withstand an ongoing scrutiny for sound environmental choices. We’re an employee-driven company with a deep respect for individual creativity and wellbeing. Finally, we have chosen to reach our consumers through the many inspiring retailers who make up the vibrant natural products industry.

New Chapter, Inc. 90 Technology Drive, Brattleboro, VT 05301 newchapter.com facebook.com/newchapterinc 1.888.874.4461

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features

8 Omega-7 for Skin & Hair

A natural collection for health and beauty inside and out.

10 Multis for Women

Easy-to-digest, whole-food multivitamins for every woman’s stage of life.

26 Anti-Aging*

A few tips from Mother Nature about aging gracefully.

daily living 4 Whole Food

18 Stress & Calm

6 Science & Formulation

20 Women’s Well-Being

12 Prenatal Health

24 Digestion

14 Heart Health

28 Men’s Health

16 Diet & Energy

30 Bone & Joint Health

The powerful healing force of Nature uniquely harnessed by New Chapter.

If we can’t make a truly superior product, we don’t make it.

Safe, effective, and unique prenatal nutrition for you and your baby.

A natural addition to your heart-healthy diet and exercise regimen.

Whole foods and herbs support natural energy and promote healthy weight management.*

Combat stress the way Nature intended. Plus ten simple ways to avoid it.

Herbal blends formulated to work with your body and target your specific areas of health.

Probiotics with a Purpose™. A product for everyone’s unique digestive needs.

For the men in your life. From prostate health to daily whole-food nourishment at every age.

It’s never too early, or too late, to start thinking about the health of your bones and joints.

* T hese statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Introduction

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We Believe in the Power of Whole Food New Chapter supplements and herbs are whole-food complexes, not synthetic chemical isolates like most other supplements. The advantages of a whole-food complex versus synthetic chemical isolates are significant: Your body accepts New Chapter’s whole-food vitamins, minerals, and herbs easily and absorbs them readily. New Chapter’s whole-food complexed vitamins and minerals are rich with naturally occurring phytonutrients that deliver the full spectrum of Nature’s benefits. New Chapter’s whole-food complexed vitamins and minerals work in harmony with your body’s natural chemistries — not on your body, like synthetic chemical isolates. Because our vitamins and minerals are delivered as a recognized food, your body understands what to do with them. Chemically isolated vitamins force their way in, and attempt to “tell” your body what do with them. To us, it’s a simple whole truth: we prefer the real thing to a synthetic version.

What Makes New Chapter Different?

Dedication to whole food. At New Chapter, we believe Nature got it right the first time. That is, nourishment, protection, and health that come from a whole-food complex — not from synthetic vitamins, minerals, and chemical herbal isolates you find in most supplements. In fact, we hesitate to even categorize New Chapter products as food supplements. Rather, New Chapter is supplemental food, because it is food. This means a whole-food complex of vitamins, herbal extracts, and minerals which deliver all of the plant’s active, natural biochemistries. You get the full benefit of Nature’s wisdom.

We Deliver the Whole, Not Just the Part

Most supplements, even many that claim to be “natural,” isolate out a single vitamin or nutrient and then create a synthetic version of it — a “homeless molecule” that’s missing the beneficial, powerful, natural chemistries found in the whole of Nature’s source. At New Chapter, you get the full benefit of the “whole” natural source. It’s all about how the nutrients are delivered, and we deliver them in a whole-food complex. That’s why New Chapter products are rich with all of the powerful biochemistries of Nature, bursting with a multitude of phytonutrients that deliver the full-spectrum of Nature’s benefits.

The Milligram Myth

You might assume 200 mg of a nutrient are always better than 50 mg, but nothing could be further from the truth. The milligram count is a measure of weight, not usefulness. Take, for example, Vitamin C. As a wholefood complex transformed through fermentation, it’s far more useful to the human body than the chemically isolated ascorbic acid found in synthetic supplements and multivitamins. Why? Because your body won’t fully recognize and absorb all of the synthetic Vitamin C. So, in conventional supplements, many of the ingredient “milligrams” listed on the back label may pass right through your body, potentially reducing their benefit. When it comes to New Chapter versus chemical isolates, we find that Nature’s “less” is almost always more.

Dedication to Science and Innovation

New Chapter works with some of the world’s most accomplished

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scientific minds to validate the efficacy of our products and seek out ever greater discoveries in natural nourishment and health. Many of our products are undergoing clinical trials and analyses at prestigious research institutions. This results in continuous new learning and an even deeper understanding of the best ways to nourish and heal through the wisdom of Nature.

Organic, Sustainable, Sensible

In everything we do, and in every choice we make, we are committed to protecting and sustaining the natural world that provides for us and for future generations. Many New Chapter products are certified organic, and most of our products contain organic ingredients — grown without genetic engineering, added chemical pesticides or synthetic fertilizers. In fact, New Chapter was the first company in the world to produce a full line of whole-food complexed vitamins and minerals certified to be made with organic ingredients. Nowhere is our commitment to an organic world more evident than at Luna Nueva, our very own organic, sustainable, Demeter-certified Biodynamic® farm located in the rainforests of Costa Rica where we grow our own organic turmeric and ginger. Demeter International is the largest certification organization for biodynamic agriculture and the oldest traditional organic certification in Europe.

The Whole Truth

We deliver the whole truth in every product we sell and we invite you to discover the New Chapter difference: nourishment and protection sourced from Nature’s most beneficial nutrients, just as Nature intended.

“As a naturopathic physician, I know firsthand the powerful impact organic whole-foods, herbs, mushrooms, and probiotics can have on health. I also know that the real benefits of all these things cannot be attributed to single nutrients or phytochemicals, but rather to the complex interactions that occur between all of the naturally occurring compounds present in the whole. That is why I am so inspired by New Chapter’s unwavering commitment to creating dietary supplements that deliver vitamins, minerals, and phytochemicals in the form of whole-food and herbs — the way Nature intended!” —D  r. Taryn Forrelli, ND Director of Science and Innovation for New Chapter

Whole Food

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The Whole Truth New Chapter Nutrients Are a Probiotic Powerhouse

If you understand the importance of probiotics, the life-enhancing power inherent in New Chapter nutrients becomes more clear. When you consider that New Chapter is one of the very few supplement companies in the world to actively culture its nutrients with probiotics, the New Chapter difference becomes obvious.

What Are Probiotics?

Probiotics are beneficial bacteria that occur naturally in the human intestinal tract. Foods cultured with beneficial strains of probiotics, such as yogurt and kefir, have been used throughout history to improve overall health and vitality.* Today, there are many studies reinforcing their ability to balance and promote digestive health.* Probiotics also play an important role in modulating the immune system, 70% of which is located in the digestive tract.*

Probiotics Are Vital for Good Health When it comes to living organisms, consider this:

We live in an increasingly “anti-biotic” culture, where we attempt to kill off all organisms that may potentially harm us. For example, the antibiotics applied broadly to our daily medicines, our poultry, our dairy cows, and to our farm animals. While antibiotics can save us when we’re sick, they’re also highly effective at killing many of the organisms our bodies need to survive. Probiotics, on the other hand, promote life. They are the beneficial bacteria that not only transform basic nutrients into powerful, life-giving nourishment, but also activate the body’s natural chemistries that support our health. The problem is, most Americans don’t consume nearly enough probiotic-rich whole food.

Beneficial Compounds

Selected strains of beneficial bacteria must first be cultured on a food medium, such

as milk or soy. Since each strain of probiotics has an affinity for a different part of the digestive tract, and a unique mechanism of action, a product that delivers multiple strains is preferable to single strain products. As the probiotics replicate, they biotransform the food medium, making nutrients more bioavailable while secreting beneficial compounds called synbiotics into the medium. Research suggests that synbiotics are largely responsible for the benefits of probiotics.

Cultured with Probiotics

Our vitamins and nutrients are cultured in probiotics — the healthy, beneficial, naturally occurring bacteria that every body requires for life. Some “fermented” foods and beverages you may be familiar with, such as yogurt, kefir, red wine, and sauerkraut, exist because of the presence of probiotics.

The Whole Truth About Cultured Soy

Cultured soy is one of the five sacred grains of the Chinese herbal tradition and is the foundation of superfoods such as tempeh and miso. Traditional cultures consumed soy only if it was fermented — for good reason. While non-fermented soy can disrupt absorption and normal activity of nutritive compounds, modern science has found that cultured soy actually enhances nutritive bioavailability and promotes normal cell growth, and heart and bone health.*

The Revolutionary New Chapter Supercritical Extraction Process

Our supercritical extraction process is a breakthrough in herbal extraction. It’s the cleanest, purest way to extract the plant’s value and yields a superior extract that’s highly concentrated, super pure, and delivers the full spectrum of Nature’s powerful phytonutrients. The difference is incredibly meaningful: You get the maximum nutritional, protective health benefits of the whole herb — literally thousands of important compounds — not just the isolated chemical constituent.

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How Supercritical Extraction Works

Rather than using a chemical solvent to extract the herb’s nutrients (like a dry cleaner removing a stain), we use a natural compound: compressed carbon dioxide (CO2). It’s a harmless natural gas found in the air we breathe and absorbed by plants all around us. And unlike chemical extraction, our process doesn’t contaminate the herb, the environment, or your body. We compress this natural gas until it’s a semi-liquid. It can then “wash through” the natural source, collecting all of the key nutritive compounds. This gives us an extract that is all-natural, super potent, super pure and chock-full of the precious, vital, life-enhancing ingredients your body craves.

New Chapter’s supercritical extracts, neither you, nor the environment, have to contend with chemical solvents.

Quality Assurance & Regulatory Compliance Program

New Chapter’s Quality Assurance (QA) systems leverage the expertise of a variety of internal and external resources that include third party auditors, independent laboratories, internal auditors and quality control. Third party auditors include USDA certified organic compliance inspectors, and FDA Good Manufacturing Practices (GMP) auditors such as Natural Products Association (NPA) and NSF International. All of New Chapter’s manufacturing partners are GMP compliant and are NSF International or NPA GMP registered sites, or currently undergoing the certification process. New Chapter is currently enrolled in the NSF International Site Registration and Product Certification Program. All handlers in the organic supply chain are certified under the USDA’s National Organic Program. New Chapter operates our own Quality Control (QC) and QA laboratories, and works with independent laboratories, as well as our manufacturing partners’ QC labs to test raw materials and finished products for safety, purity, and efficacy claims. We voluntarily submit products to ConsumerLab for their seal of approval under their testing program. We have recently contracted with NSF International for their product certification program. Three products are currently NSF certified: Wholemega®, Supercritical Holy Basil, and Turmericforce, and more are in the queue. New Chapter’s QA auditors evaluate our quality systems for effectiveness and compliance. The QC team diligently monitors all incoming raw materials and outgoing finished products as an additional assurance of New Chapter’s quality.

Rather than using a chemical solvent to extract the herb’s nutrients (like a dry cleaner removing a stain), we use a natural compound.

The Result: Super Potent, Super Pure Extracts

Consider that we’ll reduce as much as 250 pounds of fresh herbs to get just one pound of supercritical extract. It is intensive and costly, but it’s the best way to obtain a nutritional supplement or herbal therapeutic that delivers the full wisdom of Nature.

New Chapter’s Supercritical Herbal Extracts

“Supercritical” means Super Purity, Super Potency, Broad Spectrum, and No Chemical Solvents. We take Nature’s finest herbs and then extract and highly concentrate (as high as 250 to 1) their precious, full spectrum ingredients. We do not isolate single ingredients or spike our extracts with synthesized additives. We deliver the wisdom of Nature, with the complexity and organic nuances of the natural herb preserved for you. In fact, the supercritical process is the gentlest way to extract these delicate plant compounds in a manner to optimally preserve their potency and stability. When you take

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Science & Formulation

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Omega-7:

The Skin & Hair

Secret of the Ancients

Sea Buckthorn, the natural botanical source of Omega–7 oil, has been used for centuries to promote healthy skin and radiant hair.* Discovered in Ancient Greece

One source of Omega 7’s powerful attributes is initially believed to have been discovered in Ancient Greece. The legend unfolds that after a successful military campaign, the victorious Greeks were amazed to discover that the deserted and wounded horses of their enemy survived miraculously after taking shelter in a nearby jungle. The horses emerged from this area, which was abundant in Sea Buckthorn (Hippophae rhamnoides), stronger than ever with a striking feature: shiny and radiant hair. It is from this legend that the Latin name for Sea Buckthorn, a natural botanical source of Omega 7, gets its name — Hippophae, which translates into “Shiny Horse.”

Used for Centuries

Revered for its anti-aging properties, Sea Buckthorn oil, comprised of both palmitoleic and cis-vaccenic acids, is sourced from a 100% natural botanical and has been used for centuries to promote skin, urogenital and digestive health.*

While horses may have been the first recorded beings to benefit from the internal moisturizing and anti-aging effect of this superfood botanical, it wasn’t long before many cultures began using Sea Buckthorn for human health — in particular for the support of skin and the digestive tract.* Ancient Greek health texts attributed to Theophrastus and Dioskorid first discussed the many health benefits of Sea Buckthorn. Its use was also lauded in classic Tibetan herbal texts including “the RGyud Bzi” (The Four Books of Pharmacopoeia).

Part of an Essential Fatty-Acid Health Regimen

Finally, it’s assuring to know that natural Omega 7 nicely complements any essential fatty-acid health regimen. The berries and seeds of Sea Buckthorn are also a source of traditional Omega 3, 6 and 9 — making it the optimal form of essential fatty-acid supplementation and one that everyone should consider incorporating into their skin and membrane health routine.

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New Chapter has formulated a collection of natural products delivering health and beauty from the inside out.

Supercritical Omega–7™

Skin & Hair Secret of the Ancients The natural botanical source of Supercritical Omega–7 oil, Sea Buckthorn, has been used for centuries to promote skin, urogenital, and digestive health.* The key source of Supercritical Omega–7’s lauded skin support properties comes from a specific fatty acid. Palmitoleic acid is a naturally occurring component of healthy skin and is a highly effective antioxidant providing strong anti-aging support because of its ability to rein in free radicals.* This key constituent of Supercritical Omega–7 is also a strong emollient — a substance that soothes and moisturizes the skin and promotes the regeneration of tissues.* Supercritical Omega-7 60 Hexane-Free Softgel Capsules Item # NWC 3040909 Retail Price $56.95 Vitacost.com $34.17

Tropical Tamanu™ Oil Nature’s Miracle Oil

Calophyllum Inophyllum, commonly known as Tamanu oil, is a botanical name comprised of two Greek words: kalos which means “beautiful” and phullon which means “leaf.” It has been employed by native peoples of Southeast Asia for decades to enhance beauty. Modern scientists have also discovered this natural wonder — in fact Tamanu Oil is the source of many scientific studies around the world for multiple benefits. Tropical Tamanu: a pure and organic essential oil carefully harvested for you. Tropical Tamanu Oil 0.5 Fluid Ounce Item # NWC 3009517 Retail Price $24.95 Vitacost.com $16.12 Tropical Tamanu Oil 1 Fluid Ounce Item # NWC 3009524 Retail Price $29.95 Vitacost.com $17.97 * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Every Woman®’s Mineral Complex

Electrolyte & Metabolism Support for Active Woman* Every Woman’s Mineral Complex delivers 12 different easily digested and highly active probiotic minerals including Zinc, Nature’s skin and immune mineral. In addition to the mineral complex we have added nine free-radical scavenging herbs cultured for optimal effectiveness.* Herbs like cinnamon, oregano, and rosemary provide key health benefits that support and sustain.* Every Woman’s Mineral Complex 90 Tablets Item # NWC 3006394 Retail Price $31.95 Vitacost.com $19.17

Skin & Hair

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Can Take be an E n on m Stom pty ach

Introducing

The Whole MultiVitamin for Women…

Complete nourishment from the inside out It’s important to nourish your body with whole-food sources of nutrition because that’s what it seeks and understands! We’ve all heard the saying, “you are what you eat” — the same should apply to your daily multivitamin. Nutrition as Nature Intended… Whole-Food Vitamins + Herbs + Minerals

The truth is, many multivitamins on the shelf today are synthetic chemical isolates. New Chapter believes the most appropriate manner in which to deliver nutrients is through the infinite complexity of whole food — nutrition as Nature intended. All of our vitamin + herb + mineral supplements are initially cultured with probiotics, the beneficial organisms every body needs, transforming each nutrient into a whole-food complex your body easily recognizes and absorbs. Using proprietary, dual-stage culturing technology, New Chapter cultures its vitamins and minerals in a matrix of fermented organic soy, fruits, and vegetables, biotransforming them into life-enhancing Probiotic Nutrients™. Unlike conventional multivitamins, New Chapter’s Probiotic Nutrients are recognized by the body as food and easily digested, even on an empty stomach.

Certified Organic

Each of New Chapter’s whole-food multivitamins is independently certified organic. The whole-food ingredients are grown without the use of added chemical pesticides, herbicide residues, or genetic engineering. New Chapter believes organic nutrition is better for people and better for our environment. While many competitive multivitamins list “food-based” ingredients, they cannot be third-party certified organic unless they are truly whole food.

New Chapter’s multivitamins are recognized by the body as food, and easily digested, even on an empty stomach.

Formulated for You

The nutrient needs of women can be vastly different depending on one’s life stage. New Chapter’s formulation team understands the power of each nutrient and takes exacting care in creating multivitamins targeted to specific needs. The organic herbs and cultured whole-food vitamins and minerals in each formulation work together to promote optimal health and deliver condition-specific benefits — not just address nutrient deficiencies.* We invite you to explore each of our formulas further. Each one has been carefully crafted to deliver Nature’s complete nutritional wisdom from the inside out. Certified Organic by International Certification Services, Inc., Medina, ND, USA * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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Every Woman®’s One Daily

Stress, Immune & Bone Health* Every Woman’s One Daily is a once-daily organic whole-food multivitamin formulated specifically for the needs of active women. Whole-Food Calcium, Vitamin D3, and the most bioactive, longestlasting form of Vitamin K2 promote calcium metabolism and bone health.* The cultured, organic herbal blends provide energy and stress support and promote hormone and immune system health.* Every Woman’s One Daily 24 Tablets Item # NWC 3003065 Retail Price $24.95 Vitacost.com $17.47

New Chapter believes the most appropriate manner in which to deliver nutrients is through the infinite complexity of whole food — nutrition as Nature intended.

Every Woman’s One Daily 72 Tablets Item # NWC 3003089 Retail Price $59.95 Vitacost.com $35.97

Every Woman®

Immune, Stress & Hormone Support*

Every Woman® II Breast, Heart & Vision Support*

Every Woman is an organic whole-food multivitamin formulated specifically for the needs of active women. Energizing herbs including organic Maca and organic Schizandra provide stress support and promote dynamic energy levels.* The cultured, organic herbal blends provide energy and stress support and promote hormone, immune system, heart, and digestive health.*

Every Woman II is an organic wholefood multivitamin formulated specifically for the needs of women aged 40 and over. Whole-Food B-Vitamin complex and whole foods such as organic oregano support heart and eye health.* A blend of organic broccoli, organic kale, and other organic cruciferous sprouts supports healthy estrogen metabolism and breast health.*

Every Woman 72 Tablets Item # NWC 3003034 Retail Price $51.95 Vitacost.com $36.37

Every Woman II 48 Tablets Item # NWC 3003102 Retail Price $44.95 Vitacost.com $31.47

Every Woman 120 Tablets Item # NWC 3003041 Retail Price $81.95 Vitacost.com $57.37

Every Woman II 96 Tablets Item # NWC 3003119 Retail Price $75.95 Vitacost.com $45.57

Daily Health

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Nature’s Protocol for a Perfect Pregnancy Nurture yourself and your baby during this important time with organic whole-food multivitamins, live probiotics, Wild Alaskan Salmon oil, and soothing ginger syrup. Easy-to-Take and Easy-to-Digest

Many people think that all prenatal multivitamins are created equal. The truth is that many multivitamins on the shelf today contain synthetic, chemically isolated forms of vitamins and minerals. Our bodies understand and seek whole-food sources of nutrition. So naturally, you want your prenatal multivitamin to be made from whole food. Better yet, probiotically cultured, organic whole food. Organic herbs, cultured whole-food vitamins, and minerals work together to promote a healthy pregnancy and baby — not just address nutrient deficiencies.*

The Ideal Multivitamin for Your Prenatal Needs

New Chapter formulated Perfect Prenatal with your needs and the needs of your baby in mind. Every serving provides pregnancy-essential nutrients including 1,000 IU of Vitamin D3, 18 mg of Iron, and 600 mcg of Folate, all probiotically cultured for optimal benefit. A blend of organic Broccoli, organic Kale, and other organic cruciferous sprouts help to support healthy estrogen metabolism and breast health.*

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Perfect Prenatal®

Healthy Pregnancy & Fetal Development* Perfect Prenatal is a whole-food multivitamin formulated specifically to nourish mother and baby. The cultured and safe-for-pregnancy herbal blend combines whole foods, like folate, and Class 1 herbs with live probiotics to support a healthy pregnancy. Perfect Prenatal includes a blend of organic Broccoli, organic Kale, and other cruciferous sprouts that support healthy estrogen metabolism and breast health.* Perfect Prenatal 96 Tablets Item # NWC 3003164 Retail Price $46.95 Vitacost.com $32.87 Perfect Prenatal 192 Tablets Item # NWC 3003171 Retail Price $81.95 Vitacost.com $49.17

Wholemega® Prenatal Omega-Rich Fish Oil for Mother and Baby

Probiotic All-Flora®

Optimal Digestive & Immune System Function*

Wild salmon oil, an excellent source of whole-food DHA, is important for fetal development of the brain and retina during pregnancy and through the first year of life.* While there are many “chemically purified” fish oils on the shelf today, choosing one that is naturally pure like wild Alaskan salmon oil is ideal for mother and baby.

The live probiotics in Probiotic All-Flora help support optimal digestive and immune system function.* Organic Apples and organic Jerusalem Artichoke Inulin provide prebiotic nourishment to enhance probiotic benefits.* At the time of manufacture, there are 8 billion probiotic live cells in 2 capsules of Probiotic All-Flora.

Wholemega Prenatal 90 Softgels Item # NWC 3050168 Retail Price $29.95 Vitacost.com $17.97

Probiotic All-Flora 120 Vegetarian Capsules Item # NWC 3001061 Retail Price $41.95 Vitacost.com $25.17

Ginger Honey Tonic Digestive Function*

New Chapter’s Ginger has been clinically shown to safely reduce nausea in pregnancy. Great taste and instant results. Makes up to 24 cups of delicious tea or Ginger Ale. Ginger offers numerous health benefits that have been demonstrated both historically and scientifically — including potentiating proper digestive function.* Ginger Honey Tonic 4 Fluid Ounces Item # NWC 3011213 Retail Price $14.95 Vitacost.com $8.97

Berry Green®

An Awakening of Organic Greens, Fruits, and Live Probiotics Each serving of Berry Green has 20 different nutrient-dense organic vegetables, fruits, grains and herbs, cultured by friendly flora, then freeze-dried to maintain the viability of the live active culture. Available in powder and capsules. Berry Green 360 Grams Item # NWC 3005618 Retail Price $89.95 Vitacost.com $53.97 Berry Green 180 Vegetarian Capsules Item # NWC 3005663 Retail Price $49.95 Vitacost.com $31.97

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Prenatal Health

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Take It to Heart

Whole-body health begins with heart-healthy food. A Natural Approach to Cardiovascular Health

Heart disease is the leading cause of death for both men and women, and the Centers for Disease Control estimates that every year about 785,000 Americans have a first heart attack. Clearly, maintaining heart health and a strong cardiovascular system are vital to a healthy body. Diet and exercise are the most important factors. Scientists and doctors both agree that a program of preventive health today is preferable to a treatment program tomorrow. But unfortunately, most Americans don’t eat enough heart-healthy foods or get enough exercise. We now know that there are several key factors that can significantly improve cardiovascular health, including:

• Maintaining healthy triglyceride levels — a key marker in heart health* • Increasing intake of antioxidants • Modulating inflammation* • Maintaining healthy blood pressure already in normal range* New Chapter offers a whole-food approach to cardiovascular health, which can help safely and easily address these factors, naturally. It’s time to take it to heart. Talk to your doctor today about adding one or any combination of these products to your heart health program.

Wholemega

Wholemega Whole Fish Oil offers a whole-food alternative to conventional fractionated, highly processed and “purified” fish oils. Pressed in a proprietary process similar to fine olive oil, Wholemega preserves the natural antioxidants and Vitamin D3 that can be destroyed in other fish oils after processing. Taking Wholemega every day‡ for a week provides the same amount of whole omega fatty acids as three servings of Wild Alaskan Salmon. Wholemega’s whole fish oil contains Nature’s whole complement of seventeen omegas — 3, 5, 6, 7, 8 & 9’s.

Wholemega® 1000 mg Extra-Virgin Wild Alaskan Salmon Oil

Wholemega® Cardio Omega-Rich Oil for a Healthy Heart*

Wholemega delivers an oil that is striking in color and transparency. The brilliant hue in Wholemega comes from Astaxanthin — an extremely powerful antioxidant that is naturally found in wild salmon and is abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds, including Vitamin D3.

Vital omega fatty acids are known to benefit cardiovascular health.* The whole omega fatty acids in Wholemega Cardio have been demonstrated to improve the Omega-3 Index, a key heart health marker, as well as lower triglyceride levels.* This whole fish oil is combined with targeted heart-supporting herbs which support healthy arteries and cardiovascular inflammation response.*

Wholemega 1000 mg 120 Softgels Item # NWC 3050038 Retail Price $54.95 Vitacost.com $32.97

Wholemega Cardio 60 Softgels Item # NWC 3050243 Retail Price $35.95 Vitacost.com $21.57 ‡ 2 gram daily serving of Wholemega fish oil

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Blood Pressure Take Care®

Good Care… For Your Blood Pressure For the first time, New Chapter delivers a safe, effective, and clinically studied all-natural extract and combines it with additional natural cardio-supportives for optimal blood pressure balancing effects.* Blood Pressure Take Care targets multiple pathways to safely maintain blood pressure already within normal levels.* Blood Pressure Take Care 60 Vegetarian Capsules Item # NWC 3004093 Retail Price $71.95 Vitacost.com $43.17

CoQ10+ Food Complex™ Antioxidant and Cardiovascular Protection*

While Coenzyme Q10 is widely recognized for its ability to enhance cellular energy, research on important antioxidant nutrients has demonstrated that only when the nutrient is in the form of food will it deliver its full wisdom to support health.* CoQ10+ Food Complex is a new paradigm in wholesomeness and efficacy. Through dual culturing, CoQ10+ is biotransformed into the infinite complexity of food. CoQ10+ Food Complex 60 Vegetarian Capsules Item # NWC 3006967 Retail Price $76.95 Vitacost.com $46.17

Wholemega® Flex Omega-Rich Oil for Healthy Joints*

Wholemega® Focus Omega-Rich Oil for Alertness & Calm*

Whole omegas, such as those in Wholemega Flex, help reduce exerciserelated pain, stiffness, and joint tenderness.* Combined with tonic herbs, Wholemega Flex provides a potent joint-health formula with natural ingredients that work together to promote a healthy inflammation response and normal cartilage production.*

The whole omega fatty acids in Wholemega Focus support healthy brain function, helping to restore a natural balance of Omega-3 to Omega-6.* Brain supporting Lemon Balm, Sage, and Holy Basil help the body maintain calm and a positive mood by supporting alertness, contentedness, and overall well-being.*

Wholemega Flex 60 Softgels Item # NWC 3050120 Retail Price $35.95 Vitacost.com $21.57

Wholemega Focus 60 Softgels Item # NWC 3050199 Retail Price $35.95 Vitacost.com $21.57

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Heart Health

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It’s All About Eating Right The recipe for a well-balanced life begins with a healthy diet and balanced energy.

It is no secret that diet and exercise are important factors for overall health. A well-balanced diet should be a priority for every woman no matter what age. According to the United States Department of Agriculture (USDA), the following tips for each food group should be considered in everyone’s dietary routine every day.

Grains: Make half your grains whole Vegetables: Vary your veggies Fruits: Focus on fruits Dairy: Eat calcium-rich foods Protein foods: Go lean with protein Simply put, it’s all about eating right. Nutrient-rich foods help provide energy for women’s busy lifestyles. But in your busy life, it can be difficult to eat right. While diet should be your number one source for energy, you can supplement it with whole-food vitamins and herbal supplements for natural energy support and to promote healthy weight management.*

Shop online at vitacost.com or call 1-800-793-2601


Perfect Energy

Whole-Food Multivitamin for Balanced Energy & Endurance* • Can be taken on an empty stomach • Sustained ongoing energy • Supports endurance and recovery* Perfect Energy is the ideal organic whole-food multivitamin herbal and nutrient formula for those seeking enhanced energy, performance and endurance.* Energizing herbs, such as organic Maca, Ginseng and Rhodiola, boost energy without the crash of conventional stimulants by enhancing the body’s ability to produce energy on a cellular level.* A clinically studied proprietary grapeseed extract provides powerful antioxidants that help optimize mitochondrial energy production by decreasing muscle soreness and promoting recovery following physical exertion or other stressful events.* A complete multivitamin, Perfect Energy contains a combination of 23 whole-food vitamins and minerals formulated to promote optimal health while targeting the nutrients your body needs to sustain energy production, like wholefood complexed Vitamins B, C, E, and Selenium.* Perfect Energy 72 Tablets Item # NWC 3003416 Retail Price $51.95 Vitacost.com $31.17

Green & White Tea Force™

Revered Herbs of Longevity and Vitality* For thousands of years, billions of people have been consuming many cups of green and white tea each day. This time-honored practice has contributed to longevity and vigor. There is a perfection of balance in tea: the alertness and thermogenesis stimulated by caffeine is balanced by restfulness induced by other constituents in tea. Green & White Tea Force 60 Vegetarian Capsules Item # NWC 3045010 Retail Price $26.95 Vitacost.com $16.17

Rhodiolaforce® 300

Builds Stamina, Endurance, and Well-Being Under Conditions of Exertion and Sleep Disruption*

Cinnamonforce®

Blood Sugar Balance*

Rhodiola rosea or Rose Root is an exalted herbal stress adaptogen. Thriving in high altitudes and in nature’s most challenging climates, this resilient herbal is intensively studied for enhancing concentration and endurance.* Widely used by Russian athletes to increase energy, Rhodiola delivers the promise of an inner oasis of peace and energy in our frantic world.*

Research at the United States Department of Agriculture (USDA) and other prestigious institutions suggests that cinnamon possesses a unique power amongst botanicals — it assists the body’s conversion of sugar (glucose) into energy. As part of your healthy diet and lifestyle, Cinnamonforce promotes healthy weight management by helping glucose do its primary work — creating immediate cellular energy — rather than ending up as “stored” potential energy in the form of fat deposits.*

Rhodiolaforce 300 30 Vegetarian Capsules Item # NWC 3045041 Retail Price $31.95 Vitacost.com $19.17

Cinnamonforce 120 Hexane-Free Softgel Capsules Item # NWC 3040398 Retail Price $45.95 Vitacost.com $27.57

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Diet & Energy

17


Natural Stress Relief Don’t let stress overwhelm you. Let Nature’s wisdom help you find calm and relief.

Up to 90% of doctor visits in the U.S. are stress related, according to U.S. Centers for Disease Control. National Institutes of Health adds that chronic stress may shorten life expectancy up to 20 years. Chronically high cortisol from stress disrupts endocrine, gastrointestinal, immune, and neurological systems. Regardless of whether we feel stress or not, conscientiously managing our stress response on a daily basis positively impacts every organ and system in our bodies. As individuals, we differ not only in what we perceive to be stressful, but in how we experience stress. Some people experience stress in the form of worry, tension,

irritability, inability to focus and/or difficulty sleeping. These people are clearly in need of more calming influences. However, sometimes the people who need more calm don’t even realize it. While it is not always possible to remove the stressors from life, we can encourage a healthier response to them by introducing a group of herbs called adaptogens to our daily dietary supplement program. Adaptogens help condition the nervous system to deal with a broad range of physical and emotional stressors and quickly return to a state of balance once the stressor goes away, without robbing the body of vital energy.

Ten Simple Ways to Create Balance & 1 Get enough sleep (7–8 hours) at the proper times

(go to bed before 10 PM). 2 Eat primarily fresh, organic fruits, vegetables, and grains. 3 Practice an effective stress-reducing meditation. 4 Avoid overloading your senses. 5 Listen to relaxing music.

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Perfect Calm™

Whole-Food Multivitamin for Soothing Stress Support* Perfect Calm is the ideal organic whole-food Multivitamin herbal and nutrient formula for those seeking to address daily stress and enhance calm and overall well-being.* It is the first and only multivitamin to feature the long-revered anti-stress herb Supercritical Holy Basil, which has been shown in scientific studies to modulate cortisol and ease a worried mind.* A complete multivitamin, Perfect Calm provides a combination of 25 whole-food vitamins and minerals formulated to promote optimal health while targeting the nutrients your body needs most during times of stress, like whole-food complexed Vitamins B and C.* Perfect Calm 144 Tablets Item # NWC 3003386 Retail Price $75.95 Vitacost.com $45.57

Supercritical Holy Basil™

Uplift, Calm, and Balance* Holy Basil is a spirit-elevating herb that promotes natural stress relief while supporting calm and balance.* New Chapter combines both supercritical and hydroethanolic extracts to capture the fullness of this herb in its purest and most concentrated form.

Stress Take CareÂŽ

Master Everyday Stress* Stress Take Care combines nine herbs traditionally used to master the strains of everyday life and supports a balanced immune system response to stress.* Stress Take Care 60 Hexane-Free Softgel Capsules Item # NWC 3004048 Retail Price $31.95 Vitacost.com $19.17

Supercritical Holy Basil 120 Hexane-Free Softgel Capsules Item # NWC 3040862 Retail Price $51.95 Vitacost.com $31.17 * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Avoid Stress 6 Get a massage or give yourself an oil massage. 7 Have fun! 8 Take an antioxidant supplement. 9 Exercise regularly. 10 Supplement your diet with adaptogenic herbs

and complexed nutrients that support a healthy stress response. Stress & Calm

19


Women’s Well-Being… Naturally Turn to Nature’s most effective whole food herbals to help support your specific health needs.

Estrotone®

Supercritical Hormonal Balance* • Supports pre- and post-menopausal hormonal balance* • Contains no hormones or estrogen Estrotone’s supercritical herbal formulation safely supports a woman’s hormonal balance and vitality.* Black Cohosh and Evening Primrose support hormonal balance.* Schizandra promotes normal fluids for healthy sexual functioning.* Rosemary is a rich source of anti-aging constituents, including phytonutrients that optimize memory.* Our supercritical extracts mean Super Purity, Super Potency, Broad Spectrum, and No Chemical Solvents. Estrotone 60 Hexane-Free Softgel Capsules Item # NWC 3040459 Retail Price $31.95 Vitacost.com $19.17 Estrotone 120 Hexane-Free Softgel Capsules Item # NWC 3040466 Retail Price $47.95 Vitacost.com $28.77

Shop online at vitacost.com or call 1-800-793-2601


Broccolive Plus®

Cruciferous Sprouts for Optimal Detoxification* For the past ten years, the scientific community has equated broccoli and the whole cruciferous family of vegetables with good health. Now, researchers have demonstrated that cruciferous vegetables’ early sprouts contain the highest concentrations of their proven beneficial nutrients. The power of Broccolive Plus lies in the quality of its sprouted seeds. At many times the cost and concentration of conventional seeds, Broccolive Plus seed sprouts offer the richest array and potency of biologically active and important compounds. Flash freeze-drying assures the maximum protective benefits from cruciferous sprouts. Broccolive Plus 90 Vegetarian Capsules Item # NWC 3005311 Retail Price $65.95 Vitacost.com $39.57

Tranquilnite™ Plus

Helping Herbs for Rest and Sleep* • Promotes the gentle and safe experience of deep, satisfying sleep* • Promotes falling asleep fast with a clinically validated, patented herbal blend* Tranquilnite Plus is an herbal lullaby. With Tranquilnite Plus, the stresses and tensions of your day will quickly melt into the comfort of deep and satisfying sleep.* Your deepest periods of sleep will become longer and more replenishing. Tranquilnite Plus will leave you rested and refreshed in the morning.* Tranquilnite Plus 30 Hexane-Free Softgel Capsules Item # NWC 3040695 Retail Price $31.95 Vitacost.com $19.17

Neurozyme®

Supercritical Mental Clarity • Promotes Neurotransmission and Cognitive Function* • Supports Normal Cerebrovascular Health* We live in the age of information. In fact, some commentators are describing the youth of today as Generation i. We frequently hear about the so-called Information Superhighway, but the real Information Superhighway is the infinitely complex network of neurons and synapses within our brain. Science has identified specific herbs and whole omega fatty acids as optimal support for the clear and proper functioning of these neuronal pathways.* Neurozyme brings together a multifaceted formulation of these scientifically and traditionally confirmed herbal and whole food supports, which provide a safe and easy method to promote the long-term clarity of our mental functioning.* Neurozyme 60 Hexane-Free Softgel Capsules Item # NWC 3040596 Retail Price $31.95 Vitacost.com $19.17

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Well-Being

21


Take Care: Natural

Support for Critical Areas of Health New Chapter’s Take Care is a complete line of herbal therapeutics, each specifically formulated to support critical areas of women’s health such as a healthy urinary tract, mood, and headache relief, to name a few.* In each herbal therapeutic, we take a whole-herb approach using innovative extraction technologies to ensure the broadest spectrum of plant chemistries are delivered for maximum therapeutic benefit. Using a scientific breakthrough called DARTvision™, all of these herbal extracts are guaranteed to have the same fullspectrum potency from capsule to capsule.

Shop online at vitacost.com or call 1-800-793-2601


Candida Take Care®

100% Herbal Candida Modulator* • Helps to balance natural yeast populations* • DARTvision™ fingerprinted extract with targeted dose-reliable bioactives Cranberry is widely recognized as a superfood and has been extensively researched for its health benefits. New Chapter is proud to offer this revered botanical in Candida Take Care — an herbal therapeutic that helps promote microbial balance and helps to balance natural yeast populations.* While many conventional extracts of Cranberry are available, none consistently provide the broad spectrum of herbal chemistries and key bioactives available in Candida Take Care. Candida Take Care 30 Vegetarian Capsules Item # NWC 3004482 Retail Price $29.95 Vitacost.com $17.97

Urinary Tract Take Care®

100% Herbal Urinary Tract Support* • Helps support & restore healthy urinary tract function* • DARTvision™ fingerprinted extract with targeted dose-reliable bioactives Cranberry was introduced to European settlers by Native Americans who traditionally used these berries to promote normal urinary tract health.* Urinary Tract Take Care is an herbal therapeutic that helps support and restore healthy urinary tract function.* While many conventional extracts of Cranberry and Cinnamon are available, none consistently provide the broad spectrum of herbal chemistries and key bioactives available in Urinary Tract Take Care. This breakthrough formula combines Nature’s full herbal intelligence with a unique, proprietary extraction process and DARTvision validation that guarantees dose assured potency in every vegetarian capsule. Urinary Tract Take Care 14 Vegetarian Capsules Item # NWC 3004499 Retail Price $20.95 Vitacost.com $12.57

Headache Take Care®

Keeping Headaches at Bay

Mood Take Care®

Upliftment for Men & Women*

Scientific research has clearly identified that the parthenolides within the Feverfew Flower have singular value in providing headache relief.* New Chapter’s Headache Take Care provides a potent and effective herbal solution for occasional minor headaches associated with the normal stresses of life.*

Extracts of the medicinal plant St. John’s Wort have been reported to exert antidepressant, anxiolytic, and cognitive effects.* Mood Take Care provides the finest available supercritical extract of St. John’s Wort, which is widely recognized for its ability to safely and naturally support positive emotional health.*

Headache Take Care 30 Hexane-Free Softgel Capsules Item # NWC 3040718 Retail Price $27.95 Vitacost.com $16.77

Mood Take Care 30 Hexane-Free Softgel Capsules Item # NWC 3004024 Retail Price $26.95 Vitacost.com $16.17

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Well-Being

23


Probiotics:

The Good Bacteria Every Body Needs Probiotics are the live microorganisms, or healthy bacteria, that activate the body’s natural chemistries that support our health. They are most commonly found in fermented foods such as yogurt, tempeh, kefir and sauerkraut. Unfortunately, most Americans don’t consume nearly enough probioticrich, whole food, which is why many people seek out probiotic supplements. Foods “cultured” with beneficial strains of probiotics have been used throughout history to improve overall health and vitality.* Today, probiotics are the subject of an ongoing study for their positive effects on promoting digestive health.* Each strain of probiotics has a singular purpose. Each one thrives in a different part of the digestive tract and each one works in a different way. A product that delivers multiple strains is preferable to a single strain product for this reason. In New Chapter’s full line of Probiotic products you’ll find

combinations of select strains of probiotics that optimize immune and digestive health.* The process of fermentation generates compounds called ferment metabolites, which promote immune, digestive, and cardiovascular health.* New Chapter also uses a probiotic fermentation process to “give life” to vitamins and minerals, essentially transforming them into wholefood complexes that are easy to digest and absorb. Fermented soy is one of the five sacred grains of the Chinese herbal tradition and is the foundation of “superfoods” such as tempeh and miso. Traditionally, cultures consumed soy only if it was fermented — for good reason. While non-fermented soy can disrupt absorption and normal activity of nutritive compounds, modern science has found that fermented soy actually enhances nutritive bioavailability and promotes normal cell growth, heart, and bone health.*

Live probiotics cultured together on a non-dairy wholefood medium combined with growth-stimulating prebiotic organic apples help to enhance probiotic benefits*

Shop online at vitacost.com or call 1-800-793-2601


Probiotic All-Flora®

Live Probiotics for Optimal Digestive and Immune System Function* The live probiotics in Probiotic All-Flora help support optimal digestive and immune system function.* When the culturing of Probiotic All-Flora is complete, the synbiotic-rich whole-food medium and live probiotics are freeze-dried together, a process that preserves their potency until consumed. Once consumed, the cultured wholefood medium and prebiotic whole foods activate the probiotics and enhance their effects. Both are part of the synergistic whole that benefits the entire digestive tract and immune system.* Probiotic All-Flora Powder 2.1 Ounce Item # NWC 3001023 Retail Price $29.95 Vitacost.com $17.97 Probiotic All-Flora 60 Vegetarian Capsules Item # NWC 3001054 Retail Price $25.95 Vitacost.com $15.57 Probiotic All-Flora 120 Vegetarian Capsules Item # NWC 3001061 Retail Price $41.95 Vitacost.com $25.17

Probiotic Anti-Aging™* Live Probiotics Antioxidant Formula*

Probiotic Anti-Aging contains ten strains of live probiotics cultured together on a nondairy, organic food medium. These contain growth-stimulating prebiotic whole foods with naturally occurring antioxidants including organic Blueberry, organic Green Tea, and organic Ginger. Probiotic Anti-Aging* 90 Vegetarian Capsules Item # NWC 3001252 Retail Price $30.95 Vitacost.com $18.57

Probiotic Colon™

Live Probiotics for Healthy Bowel Function*

Probiotic Cleanse™ Live Probiotics for Bowel Detox*

Probiotic Cleanse combines New Chapter’s Probiotic All-Flora® formula with revered herbs and superfoods to help promote bowel detoxification and overall gastrointestinal tract health.* Probiotic Cleanse 90 Vegetarian Capsules Item # NWC 3001276 Retail Price $29.99 Vitacost.com $17.97

Probiotic Immunity™* Probiotics for Optimal Immune Health*

Probiotic Colon contains ten strains of live probiotics cultured together on a non-dairy food medium containing growth-stimulating prebiotic whole foods: organic Okra, organic Spinach, organic Chlorella, organic Blueberry, organic Cumin, and organic Ginger.

Probiotic Immunity contains ten strains of live probiotics cultured together on a whole-food medium containing growthstimulating prebiotic organic whole foods known to support immune health, including organic Elderberry, organic Spinach, and organic Oregano.*

Probiotic Colon 90 Vegetarian Capsules Item # NWC 3001214 Retail Price $30.95 Vitacost.com $18.57

Probiotic Immunity* 90 Vegetarian Capsules Item # NWC 3001238 Retail Price $30.95 Vitacost.com $18.57

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Digestive Health

25


The Aging Process: Is There a Cure? While there is no “cure” for the natural aging process, aging gracefully doesn’t have to be difficult. Let Nature do its part. For most of us an epiphany happens during our middle-age years when we realize that to have a positive aging experience there is no choice but to take excellent care of our bodies. During this time, we examine how we have treated our body and the effects it has had on our aging process. Then, we look ahead and try to figure out how we can work with our bodies to maintain our youth. The good news is that life expectancy is rising every year. In 2007 the Centers for Disease Control and Prevention (CDC)

Supercritical Antioxidants™

Dramatic Antioxidant Protection*

announced that the average American’s life expectancy is 77.9 years. This means that we are starting to figure out how to take better care of our bodies and allow for a natural aging process. Adopting a lifestyle that includes regular physical exercise, rest, and a healthy diet with targeted herbals can be the best way to aging gracefully. An ideal anti-aging protocol is one that includes Nature’s most effective herbs and nutrients targeted at cardiovascular, liver, intestinal, and inflammation health.

Berry Green®

An Awakening of Organic Greens, Fruits, and Live Probiotics

Supercritical Antioxidants, properly extracted and blended in the correct proportions, contain multiple antioxidants which dramatically elevate human detoxification enzyme systems.* It increases cell protective activity by a factor of 800%.*

Each serving of Berry Green has 20 different nutrient-dense organic vegetables, fruits, grains and herbs, cultured by friendly flora, then freeze-dried to maintain the viability of the live active culture. Available in powder and capsules.

Supercritical Antioxidants 60 Hexane-Free Softgel Capsules Item # NWC 3040817 Retail Price $31.95 Vitacost.com $19.17

Berry Green 360 Grams Item # NWC 3005618 Retail Price $89.95 Vitacost.com $53.97 Berry Green 180 Vegetarian Capsules Item # NWC 3005663 Retail Price $49.95 Vitacost.com $31.97

Shop online at vitacost.com or call 1-800-793-2601


Lifeshield® Reishi

Anti-Aging and Longevity* Reishi is one of the most revered tonic mushrooms that promotes vitality, longevity, and wellness.* LifeShield Reishi delivers the mushroom’s whole protective shield by combining mycelium, their extracellular compounds, fruiting bodies and spores. Lifeshield Reishi 60 Vegetarian Capsules Item # NWC 3002358 Retail Price $34.95 Vitacost.com $20.97

Probiotic Anti-Aging™* Live Probiotics Antioxidant Formula*

Probiotic Anti-Aging contains ten strains of live probiotics cultured together on a non-dairy, organic food medium. These contain growth-stimulating prebiotic whole foods with naturally occurring antioxidants including organic Blueberry, organic Green Tea, and organic Ginger. Probiotic Anti-Aging 90 Vegetarian Capsules Item # NWC 3001252 Retail Price $30.95 Vitacost.com $18.57

Turmericforce®

World’s Most Important Herb Turmeric is considered by many leading scholars to be the most important healing herb on earth because it helps maintain cardiovascular health and liver function.* It has also been researched for maintaining healthy inflammation response.* We at New Chapter are proud that Turmericforce is the world’s first and only supercritical fullspectrum Turmeric extract.

Gingerforce®

Full-Spectrum Cardio Tonic Ginger is traditionally used to support stomach, liver, and intestinal health.* New Chapter’s patent-pending Gingerforce features the world’s most potent fullspectrum Ginger extract, at least 250 times the concentration of fresh Ginger. Ginger Force 60 Hexane-Free Softgel Capsules Item # NWC 3040411 Retail Price $29.95 Vitacost.com $17.97

Turmeric Force 60 Hexane-Free Softgel Capsules Item # NWC 3040442 Retail Price $29.95 Vitacost.com $17.97 * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Anti-Aging

27


Supporting Men’s Health & Wellness Naturally Promote vitality and endurance with Nature’s most essential whole herbs and nutrients.*

Prostate Health

For tens of millions of men, especially those over 40 years old, maintaining normal urine flow is important. That’s because as a man ages, the prostate naturally tends to increase in size. This can cause the urethra to narrow and decrease urine flow. Two important things to remember about maintaining healthy prostate function and prostate health:

• Diet and nutrition can have an impact on prostate health and healthy prostate function • There’s a natural way to support prostate health Everyday Health

Each New Chapter men’s Multivitamin delivers a whole new kind of daily nutrition, uniquely formulated to support the critical health needs of each life stage. In addition to delivering nutrients in their easily absorbed, organic, and cultured whole-food form, New Chapter combines revered organic herbs that help support important targeted areas of men’s health.

A natural approach to daily nourishment, prostate health, and strength and endurance.

Shop online at vitacost.com or call 1-800-793-2601


Prostate 5LX®

Total Prostate Protection* Scientific evidence suggests that herbal therapeutics and supplemental nutrients are incredibly valuable for supporting and maintaining prostate health.* Fortunately, Nature has provided us with an array of foods and herbs that, when sufficiently concentrated and intelligently blended, can provide vital support for prostate health. You’ll find these ingredients, such as Saw Palmetto, Nettle, Ginger, Green Tea, Rosemary and Selenium in New Chapter’s Prostate 5LX. Prostate 5LX 120 Hexane-Free Softgel Capsules Item # NWC 3040503 Retail Price $51.95 Vitacost.com $31.17

Every Man®

Stress, Heart, and Immune Support* Every Man is a whole-food multivitamin formulated specifically for the needs of active men under the age of 40. Energizing herbs including Maca and Schizandra provide stress support and promote dynamic energy levels.* Revered herbs including Elderberry, Astragalus and whole-food Vitamins C and D3 support immune system function.*

Every Man®’s One Daily Energy, Heart, and Immune Support*

Every Man’s One Daily is a once-daily whole-food multivitamin formulated specifically for the needs of active men. Cultured herbal blends provide energy and stress support, and promote heart and immune system health.* Every Man’s One Daily 48 Tablets Item # NWC 3003270 Retail Price $39.95 Vitacost.com $23.97

Every Man 72 Tablets Item # NWC 3003232 Retail Price $51.95 Vitacost.com $35.97

Every Man® II

Prostate, Heart, and Digestion* Every Man II is a whole-food multivitamin formulated specifically for the needs of men 40+. Supercritical Saw Palmetto, Nettle Root, and Pumpkin Seed Oil work together to promote overall prostate health and normal urine flow.* Whole-food B-Vitamin complex and whole foods such as Oregano support heart and eye health.*

LifeShield® Cordyceps Strength and Endurance*

Cordyceps has been revered traditionally and researched extensively for multiple benefits, including stamina and endurance.* LifeShield Cordyceps is formulated with a vigorous Cordyceps strain grown to its maximum potential. LifeShield Cordyceps 60 Vegetarian Capsules Item # NWC 3002334 Retail Price $34.95 Vitacost.com $20.97

Every Man II 48 Tablets Item # NWC 3003300 Retail Price $44.95 Vitacost.com $26.97

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Men’s Health

29


Bone & Joint Health‌ Naturally Every year, 2 million new fractures occur, 300,000 people are hospitalized, and 19 billion dollars in direct healthcare costs are spent as a result of bones that have lost density and strength. It is a common misconception that only older women need to worry about bone loss. In fact, both men and women will begin to lose 0.5-1% of their bone density or degree of bone mineralization per year starting around age 30. Calcium is a critical mineral that is important not only for bone and joint health, but one that also aids muscle and nerve function, blood pressure regulation, blood clotting, cellular health, and the release of certain hormones. Not surprisingly, given this vital role, the body maintains a constant level of calcium in the bloodstream. To support this constant level, our bones also act as a storage bank for calcium. If blood calcium levels are low due to dietary intake, calcium is taken from our bones and used by the body. Over time, this can negatively affect bone density.

A healthy inflammation response may also contribute to the control of bone changes that can cause discomfort and compromise the integrity of the joint. When the inflammation response is out of balance, joint health may be complicated, in most cases, with challenges to bone and soft tissue in the joint. Therefore, maintaining a healthy inflammation response is also vital for optimal bone and joint health. Our bodies understand and seek whole food sources of nutrition, which is why New Chapter offers a whole-food approach to bone and joint health.

Shop online at vitacost.com or call 1-800-793-2601


Zyflamend®

The #1 Selling Herbal in the U.S.‡ for a Healthy Inflammation Response* New Chapter’s patented Zyflamend formulation is a clinically tested herbal approach for promoting a healthy inflammation response.* Ten herbs and spices, including Ginger, Turmeric, Green Tea, Holy Basil, Oregano, and Rosemary, work together to safely promote a healthy inflammation response.* Recent studies suggest this may be an effective strategy to promote healthy joint function, normal cell growth, and bone health.* Zyflamend 120 Hexane-Free Softgel Capsules Item # NWC 3040541 Retail Price $60.95 Vitacost.com $36.57

Bone Strength Take Care®

Plant-Sourced Whole-Food Calcium, Not Limestone While most calcium supplements are derived from rocks, Bone Strength Take Care delivers plant-sourced bone-strengthening calcium your body recognizes as food.* The calcium complex in Bone Strength Take Care provides key nutrients — including whole-food Vitamin D3 — that help the body effectively utilize calcium, promote bone creation, and foster optimal bone health.* The whole-food Calcium, Magnesium, and 72 trace mineral complex has also been shown to promote joint health, flexibility, and movement. * Bone Strength Take Care 120 Tablets Item # NWC 3004086 Retail Price $59.95 Vitacost.com $35.97

Wholemega® Flex

Omega-Rich Fish Oil for Healthy Joints* Wholemega Flex combines clinically researched, naturally pure whole fish oil with tonic herbs that target joint health support.* The result is a whole-food joint-health formula designed to nourish moving joints and help you move freely.* A clear alternative to fractionated and “purified” fish oils, Wholemega Flex delivers naturally pure, omega-rich Wild Alaskan Salmon oil. Combined with targeted joint-support herbs, these natural ingredients work together to promote a healthy inflammation response and normal cartilage production — the critical tissue that gives our joints structure, support, and cushioning.* Wholemega Flex 60 Softgels Item # NWC 3050120 Retail Price $35.95 Vitacost.com $21.57 © 2011 New Chapter, Inc. ‡ According to 2011 SPINS Data

* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Bone & Joint Health

31


Know what “purified” fish oils are missing? A Whole Lot. Wholemega® The whole omegas, antioxidants, and vitamins found in Nature. If you take a “purified” fish oil capsule, you’re not getting the 17 whole, natural omegas and the naturally occurring antioxidants and vitamins your body looks for — the ones only a whole, naturally pure, extra-virgin fish oil like Wholemega can deliver. That’s because “purified” fish oils use chemical processing that can destroy what Nature created. It’s simple: To get Nature’s whole complement of vital omegas — including omega 3, 5, 6, 7, 8 and 9’s, plus natural Vitamin D3 — you have to get Wholemega. THE DIFFERENCE IS CLEAR

Wholemega Fish Oil THE DIFFERENCE

Wholemega® Fish Oil “Purified” Fish Oils

“Purified” Fish Oil

17 Whole Omegas 3, 5, 6, 7, 8, 9’s

Naturally Pure

100% Wild-Caught Alaskan Salmon

Natural Antioxidants

Chemically Processed

NO

NO

NO

NO

NO

YES

© 2011 New Chapter, Inc. * T hese statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

O R D E R N O W A N D S AV E A N E X T R A

$5 OFF

† YOUR NEXT ORDER OF

NEW CHAPTER PRODUCTS

Use Source Code: PA61NC Hurry! Offer Expires 8/15/11 Shop online at vitacost.com or call 1-800-793-2601 †Prices shown do not reflect $5 discount. Offer applies to New Chapter products only. While supplies last. Offer expires August 15, 2011.

Product Magalog  

A magalog is a combination of products and editorial content for consumers.