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Ruth Bettles



Employment History + 44 (0)778 907 5501 (UK) + 86 159 2015 2172 (China) ruth_bettles

I’m a passionate, enthusiastic and dynamic footwear designer with over 3 years combined experience. Following my graduation from Loughborough University with a first in Industrial Design and Technology, I have been employed as a senior designer by United Nude in Guangzhou, China, where our products are designed, developed, manufactured and distributed to over 40 countries worldwide. March 18th 2009– Present

Senior Footwear and Accessory Designer


Create innovative products from initial concepts through to mass manufacture working acr oss multiple product categories to strict time deadlines. Over the past 6 seasons, I have expanded my footwear horizons to include ladies formal, ladies’ and men’s casual, sportswear, moulded and even a shoe for the moon! The accessory product categories include belts, hats and wallets.


Gaining an excellent knowledge of footwear construction and mass manufacture by personally briefing new and directing the development of current products with manufacturers (Max International, Donguan) and mould makers (Heng Chang, Guangzou).

creation, development and finalisation of a full colour range plan per season to 3 The present to prospective customers and distributors. paper patterns to my designs and ensure perfect fit for production. 4 Tailor Research trips to Milan (MICAM), London, Hong Kong, Shanghai and New York,


meeting our distributors, visiting shop floors and attending fashion shows has equipped me with a keen awareness of key and current market trends including form, style, material and colour which enables me to select, adapt and apply them to our current collections.

6 Fluent use of Adobe CS Illustrator and Photoshop.

Sep 22nd – Oct 03rd 2008

Interactive Designer (Contractor)

Creating website animation banners and promotional material using; Pro Engineer (CAD), Alias Rendering, Photoshop, Illustrator, After Effects, In Design CS3 software, Macromedia Flash 8 software, Microsoft Project/Microsoft Suite. July 2007-August 2007

Product Designer

I met the creative director of Product Partners whilst at Xerox and was offered a placement. It involved meeting clients, generating intial concepts, presenting back to the client July 2006 - July 2007

DPS (Diploma in Professional Studies) Industrial Designer

Concept generation and development to aesthetic prototypes for consumer testing via self designed test protocols and extensive corporate training for design management.

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Ruth Bettles

Curriculum Vitae


Ruth Bettles

FOOTWEAR DESIGNER + 44 (0)778 907 5501 (UK) + 86 159 2015 2172 (China) ruth_bettles



First Class Honours (BA) Industrial Design & Technology Major Project: Storage within a shoe

DPS, Diploma in Professional Studies


Xerox Corporation

Post Degree

15th Jan-27th March 2009

London College of Fashion Shoe Making: The Court Shoe


Bromley High School GDST A Levels

Biology Product Design

(A) (A)

AS Levels

Fine Art Economics Physical Education


(A) (C) (B)

Other Experience

July 2008

New Designers 08

1 of 15 students selected to represent Loughborough University at New Designers 08, Business Design Centre. 18 – 21 September 2008

New Designers Selection

Selected as one of the top 50 new designers in Britain exhibiting at prestigious London Design Week, Village Underground, Shorditch.

Passions & Interests

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Ruth Bettles

I have a strong passion for travelling and experiencing different cultures, leading me to live and work in Guangzhou, China and take part in World Challenge to Borneo 2003. I enjoy sports in particular swimming where I am qualified as an ASA Teacher, and running where I took part in the London Floral Marathon where I raised £2500 for CLIC Sargent.

Both professional and academic references are available upon request.

Curriculum Vitae


Curriculum Vitae  

A brief history of me.