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11th  of  January  2013,  Driebergen,  The  Netherlands  


Hi  there!   This  paper  discribes  the  outline   of  BTW  2013  ‘Dare  to  play   Innova=on’  to  help  you  co  

crea>ng  this  event!    

  So  please  have  a  look,  and  let  us   know  what  should  be  beEer,  more   fun,  more  playfull,  etc.  etc.  etc.  and   what  you’re  going  to  do!      

Welcome!  


“At  IDEO,  we  believe  in  the  power  of  play.   It  is  an  essen:al  part  of  our  approach”     (IDEO  CEO  Tim  Brown)    


LET’S  PLAY  INNOVATION    IS  A   HANDS-­‐ON  LEARNING   EXPERIENCE  THAT   EXPERIMENTS  WITH  HOW  TO   THINK  PLAYFULLY  AND   STRETCH  YOUR   IMAGINATION  ABOUT  WHAT   IS  POSSIBLE.    


“Improvisa:on  May  Be  the  Key  to   Successfully  Managing  Change”     (prof.  Orlikowski,  MIT)    


We   set   ourselves   the   goal   to   become   the   Number   One   Na>on   for   Innova>on   before   the   end   of   this   decade.   Not   because   it   is   easy,   but   because   we   want   to   be   an   endurable   community   which   inspires   the   rest   of   the   world.   To   achieve   this   goal   we   have   to   find   new   ways   of   organizing,   crea=ng   and   delivering.   We   invite   you   to   come   and   play   with   inspiring   professionals   from   Governmental   Ins=tu=ons,   Science,   Crea=ve   Industries   and   Business.   Cheat,   hack,   and   go   underground   with  challenging  new  concepts,  and  create  tomorrow's  world.      


“The  next  thing  aGer  Social  Media  is   Gamifica:on”     (prof.    Nicholson,  Syracuse  University)    


Beat  The  World  is  a  Fes>val,  a  Lab,  where  you  are  invited  to  Play  with   Innova=on.   Facilitated   by   de   Baak   at   Maitland's   Playground   in   Driebergen  you  can  choose  between  a  diversity  of  Playful  interven=ons,   offered  by  partners  like  MIT  Gamelab,  DeloiLe  Innova>on,  Knowmads,     MadLogic,   etc..   Help   during   this   event   to   overcome   concrete   challenges   our  society  faces  to  get  to  the  next  Innova=on  Level,  and  learn  by  doing.   Inspire  others,  by  crossing  borders!  


“I  found  eBay  boring,  and  am  crea>ng   a  fun  new  one.”     (Brendan  Smith,  28  year  old  CEO  of  the   unkonwn  new  startup    Bizzulu)    


•  building  our  knowledge  and  interna=onal  network   on  playfulness  and  innova=on   •  building  experts  on  playfulness  and  innova=on   “Agent  of  Play”   •  Building  an  sustainable  economy  using  innova=on  

    People  who  want  to  contribute  to  the  goal,  like…   •  Innovators,  Crea=ve  sector  &  Entrepreneurs   •  Youngsters   •  Normal  (business)  people  including  me  


•  Meaningful  Gamifica=on     •  Applied  Improvisa=on   •  Rapid  Prototyping   •  Serious  Play   •  Learn  Project  Management   •  Concrete  Challenges   •  …     We’re  building  while  you  read.  


Playshop   Central   Kickoff    

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Playshop   Sharing   Lunch  

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Con=nuous  elements  

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Happy   Ending  


Beat  The  World  connects  a  diverse  community  with  a   common   goal.   Making   use   of   the   abili=es   from   Science,   Government,   Business   and   the   Crea=ve   Sector.  Be      


Interes=ng  Elements   •  the  success  of  the  innova=on  game  is  in  the     focus  on  the  process,  not  the  Golden  Star  you     get  at  the  end.   •  Innova=on  =  Inven=on  +  Commercializa=on     •  the  changing  role  of  the  leader  to  a  facilitator   •  finding  “the  game”     •  Simplifica=on  and  Fun   •  Crea=vity   •  Learning  by  doing    


•  •  •  •  •  •  •  •  • 

De  Baak   MIT  Gambit   DeloiEe  Innova=on   Op  Drij   Knowmads   Play  for  Change   HKU   JAM  Visual  Thinking   And  others  to  come  


De  Horst  Driebergen,  Maitland’s  Playground   Facebook  Let’s  Play  Innova=on   #beaEheworld   beaEheworld@debaak.nl   BTW.debaak.nl    


“Because  we  want  to  create  a  beLer  and  fun   future  together”   Baak  Innova>on  Lab  


Beat The World 2013 - Let's Play Innovation