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ABOUT

WE ARE: «Russian Music Agency» – first music agency in Russia which can connect consumer to your brand through the emotional power of music and artists.

RMA / MUSIC TO BUSINESS

01/15


ABOUT

WE DO: • Develop and implement smart & unique business solutions for your brand • Create once in a lifetime consumer experience which can be tailored towards your brand • Build tailored and measurable marketing solutions to meet and exceed your brand objectives and goals

RMA / MUSIC TO BUSINESS

02/15


ABOUT

IF YOU: • Need to acquire new customers • Want to increase brand loyalty • Want to increase revenue per customer We can do it for you. Easily.

RMA / MUSIC TO BUSINESS

03/15


OUR SERVICES

Branded music strategies and business solution • There is no better way to create emotional connection with your customer than through music • Russian Music Agency can create and implement proper music strategies for brands which motivate, inspire, engage and connect RMA / MUSIC TO BUSINESS

04/15


OUR SERVICES

Right clearance • You need a track of a famous artist to make your radio spot more efficient or video clip to be integrated into your TV ad? • Being major labels’ partner, Russian Music Agency has direct access to artists and their content and can fully organise rights clearance process.

RMA / MUSIC TO BUSINESS

05/15


OUR SERVICES

Endorsement Or may be you want certain artist to advertise your product from a billboard?

RMA / MUSIC TO BUSINESS

06/15


OUR SERVICES

Music digital solutions Want to built your strategy on music club – library of legal music from any label? Want to deliver your customer unique digital solutions for their laptops, tablets and smartphones? That is what Russian Music Agency knows how to do. RMA / MUSIC TO BUSINESS

07/15


OUR SERVICES

Money can’t buy experience Private showcase of Maroon5, Meet & Greet with Eminem, breakfast with Mika or shopping with Nelly Furtado. Being in touch with top artists and their labels, Russian Music Agency can deliver this kind of unique experience to your customers.

RMA / MUSIC TO BUSINESS

08/15


OUR SERVICES

Contests, concerts & festivals organization Russian Music Agency can create unforgettable opportunities for brands with live events, concerts and tours. Starting from cozy launch event with secret artist’ gig to the big open air festival or even young talent’s contests – we can deliver anything. RMA / MUSIC TO BUSINESS

09/15


OUR SERVICES

Talent procurement Looking for a band to play your next corporate event? Or maybe you need 10 bands for a promotional tour? Whatever your musical talent needs are, we can source artists for any purpose from our Global Artist Community and coordinate all related logistics. RMA / MUSIC TO BUSINESS

10/15


CASE STUDY / Hewlett-Packard

HP MUSIC CLUB

OBJECTIVES: •

CHANGE BRAND IMAGE FROM BUSINESS TO ENTERTAINMENT

ENGAGE BRAND NEW YOUNG AUDIENCE

INCREASE SALES VOLUME OF CERTAIN TYPES OF HP COMPUTERS

SOLUTION:

ABOUT THE PLATFORM: •

LARGEST MUSIC LIBRARY ONLINE AND EVEN OFFLINE (FOR HP USERS)

ACCESS TO LATEST MUSIC NEWS & INFORMATION ABOUT FAVORITE ARTISTS , LATEST RELEASES: NEW ALBUMS, TRACKS & PLAYLISTS

ADDED VALUE SERVICE - HP MUSIC CLUB (ENTERTAINMENT PACKAGE

MASSIVE INTEGRATION WITH SOCIAL NETWORKS

WHICH COMES TOGETHER WITH THE PURCHASE OF THE PRODUCT)

REGULAR CONMPETITIONS AND CONCERTS OF A-LEVEL ARTISTS IN MOSCOW & EU-

HUGE MARKETING CAMPAIGN TO PROMOTE THIS OFFER

RMA / MUSIC TO BUSINESS

ROPE + MEET&GREETS WITH FAVORITE STARS - ONLY FOR HP MUSIC CLUB MEMBERS

12/15


CASE STUDY / Hewlett-Packard

HP MUSIC CLUB show

MECHANICS:

Buy HP PC with Home Premium Get a voucher with Unique code: From HP promoter By mail when online purchase (TBD by partner)

• EXCLUSIVE LMFAO concert for HP Music Club users • FIRST time in Russia • EXCLUSIVE end user promotion • MASSIVE PR & Social campaign Register your PC and voucher at HP Music Club within 2 weeks and print 2 tickets with barcode NEW add-ons to HP Music club: video banner, pop-up for registration, etc

MARKETING package: • HUGE TV campaign focused on HP Music Club • bright outdoor campaign with top Universal artists • instore posm with artist images • massive internet and social campaign

RMA / MUSIC TO BUSINESS

Come to LMFAO concert on April 16 ! A reminder message will be sent to the email 1 week before the concert

13/15


CASE STUDY / ER TELECOM

Celebrities at your house

OBJECTIVES: • •

INCREASE BRAND AWARENESS incentivize Er-Telecom customers to switch from cheapest tariffs to more expensive ones thanks to UM music benefits/ rewards

SOLUTION: • • • •

MUSIC CLUB CREATION MASSIVE MARKETING CAMPAIGN (USING ARTISTS’ ASSETS) MONTHLY ACTIVATION: COMPETITIONS/CONCERTS FOR USERS LAUNCH ROADSHOW ORGANIZATION

www.turbodom.ru: •

ALL label music library online

all music library via offline iphone & android applications

massive integration with social networks

участие в многоуровневых розыгрышах билетов и уникальных возможностей на концертах любимых звезд

RMA / MUSIC TO BUSINESS

14/15


CASE STUDY / ER TELECOM

Celebrities at your house

WWW.TURBODOM.RU

marketing campaign: • • • • • • •

outdoor w/artist images through whole russia (except moscow) tv spot w/video of a-level artist radio spot w/famous track of a-level artist monthly promo of concerts/competitions roadshow campaign (5 key cities) massive internet and social networks campaign Direct-Marketing

RMA / MUSIC TO BUSINESS

15/15


CONTACT WITH US: L@RUSSIANMUSICAGENCY.COM ( VLADIMIR ) P@RUSSIANMUSICAGENCY.COM ( ALICE ) +7 (916) 678-15-55


Russian Music Agency / 2012