Page 1


Setting up the document, 300 dpi for print and make sure it is in CMYK.


Making sure there is some bleed. An A4 document like this will have around 1/2 to 1cm of bleed. The bleed will ensure any colour goes to the edge of the page so you don’t end up with the colour of any unwanted stock around the edges when trimmed.

On the reverse of that, make sure everything is arranged to fit on the page as you dont want anything you want on the page accidentally printing over the edg


Always send the right file type to the printer. Ask the printers which format they would prefer. the expression if you give them jpg for print


Every stock hold the ink differently, the same colour may appear to change in different colours and gsm of stocks. To achieve better results, testing on various stocks is crucial.

gsm is grams per quare metre


Finishing looks good, embossing is exciting, varnish is vivacious and die cut is to die for. It can make your work come to life, it adds another dimension.

However be aware that if you are doing this for yourself or for a client, the finishing needs to be justified. Remember, form follows function.


Ask questions. The printer will be more than happy to answer them. They are the professionals so they want to show off how much they know. Every designer should ask the printer questions, you need to make sure nothing will go wrong.


Ho we an ver pro ex , sp pr ces tra p ot c ice s. lat olo T so his e in urs ch eck will the requ be for if it add prin ire t eh t i o s an ne th d ed e ed

Spot colours are used to achieve out of gamut colours and for companies who want to ensure consistent colour of their branding


BeckenhamRR Nobody likes being sued, so in the same way that you would use someones image for your commercial work, make sure the font you are using is free to use. If not, you may need to pay the designer who created it or credit them somewhere.

I used this. I think it’s free...


If someting does wrong after you have proofed the print with a client and they blame you, you say

(no!)

If they have signed off on a proof, it is their fault if something is wrong... or possibly the printer if they mess it up.


Colour matching is extremely important, especially if you are doing it for a client. Take a swatch book to show them what they will be getting. It may also help them decide on a stock. For example, they may not like their original choice of colour on uncoated but do on coated.


for

Reading

My 10 tips for print  

I ain't no professional but these rules will help you and me feel like one