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The Concept

Designers

We have created a mock charity campaign, under the name The Heinz appeal. This focuses specifically on Heinz salad creams biggest competitor Mayonnaise. Appealing on behalf of mayonnaise to then encourage consumers to buy Salad Cream as the ‘ethical alternative’. The idea behind this is to appear on first glance serious, but with further interaction from the user amuse, a tone that we feel would be appropriate in appealing to the target audience. We wanted to appear like a legitimate charity as it gives you huge scope in method of delivery.

Sam Edwards

1

Email: se91786@students.leeds-art.ac.uk Liam Rushfirth Email: lr85595@students.leeds-art.ac.uk Chris Lawson Email: cl87676@students.leeds-art.ac.uk

The Heinz Appeal


Tags & T-Shirts

Designers Sam Edwards

4

Printed Media

Designers Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk

The Heinz Appeal

Email: cl87676@students.leeds-art.ac.uk

3 The Heinz Appeal


TITLES & HEADINGS HELVETICA BOLD SUB HEADINGS HELVETICA REGULAR BODY HELVETICA COPYLIGHT & LOGO

Digital Media

Designers Sam Edwards

5

Identity

Designers Sam Edwards

Email: se91786@students.leeds-art.ac.uk

Email: se91786@students.leeds-art.ac.uk

Liam Rushfirth

Liam Rushfirth

Email: lr85595@students.leeds-art.ac.uk

Email: lr85595@students.leeds-art.ac.uk

Chris Lawson

Chris Lawson

Email: cl87676@students.leeds-art.ac.uk

The Heinz Appeal

Email: cl87676@students.leeds-art.ac.uk

2 The Heinz Appeal


FINAL PRES BOARDS