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property Photo by Rob Cadman

“It’s a lively area, with plenty of amenities, a real sense of community and excellent transport links” memorable marketing strategy wasn’t just an opening gimmick, however, as Tatiana explains that Marsh & Parsons is putting just as much effort into supporting a host of community events, such as the Queen’s Park Day, which saw the office out in force offering face painting and other treats for kids. “We recognise that Queen’s Park is prime territory for families,” Callum says. “It also offers great value for money. Those searching for a family home in the surrounding areas will tend to find that larger period

buildings have been split into flats, whereas around here there is an abundance of semi-detached and terraced period properties.” Tatiana agrees that space and value for money are the main drivers on the lettings side too and she frequently deals with clients who are relocating to Queen’s Park after being priced out of prime central London. “We work with many tenants who are relocating from abroad. Typically they’ll come to London and want to be in Notting Hill because they have heard of Portobello Road, but they soon face the harsh reality that they can’t get very much there for their money. Heading a bit further north is a good option. It’s a lively area, with plenty of amenities, a real sense of community and excellent transport links,” she enthuses. She tells me that the Marsh & Parsons’ corporate and relocation services department works directly with companies from BNP Paribas in nearby Marylebone to Vodafone, which is based in Paddington. Of course, while the set-up is fairly family orientated, it’s not just large homes that are in demand. Many people who want to upsize and get on the next step of the ladder, or, indeed, on the first rung, are also drawn to Queen’s Park and are fuelling the demand for new developments. “We’ve sold several penthouse apartments off-plan recently,” Tatiana adds. Currently the local market is strong, because, Callum explains, “people in Queen’s Park have a natural need to move. You find that families who are having a second child, for example, or who are relocating because they are at a different stage in their life just need to move. This need for people to have an extra bedroom and to take the next step will always exist.” After the positive opening response, the duo are hoping that the summer market with its lighter evenings, better weather and political stability restored will stir more activity. “A lot of people have dealt with us from a previous sale or letting they have been involved with,” Tatiana says, “so the reaction to the brand coming to the area has been great. Long may it continue!” n

91 Salusbury Road, NW6 020 7624 4513; marshandparsons.co.uk

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Profile for Runwild Media Group

Vantage Magazine June 2015  

Welcome to the June edition of The Vantage magazine, celebrating the dynamism of the area and bringing you the latest features, articles and...

Vantage Magazine June 2015  

Welcome to the June edition of The Vantage magazine, celebrating the dynamism of the area and bringing you the latest features, articles and...

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