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With 17 years’ experience selling properties in northwest London, Daniel Daggers, partner in Knight Frank’s St John’s Wood office, explains how his local knowledge benefits high-net-worth individuals looking for a property

n my time at Knight Frank I’ve managed a billion pounds’ worth of transactions,” Daniel Daggers, partner in the Prime Central London Team begins. “I started off selling studio flats and now I’m involved in transactions worth millions across the globe.” It’s a bold introduction, but after almost two decades selling properties in north-west London, his experience is definitely not in dispute. And from this month Daniel will be adding a new string to his bow when he joins the ranks of Knight Frank’s Prime Central London Team, or PCLT, which helps match both domestic and international high-net-worth individuals with their perfect home. Daniel isn’t boasting when he says he has access to the highest calibre of property in London either; the 15,600 sq ft Hampstead home that he is currently marketing is compelling proof. “This floor is 5,500 sq ft alone,” he says, from a cream leather armchair in the palatial drawing room. “I’m not sure that you’d find another house in central London with this amount of lateral living on one floor. I can definitely see a super-prime central London buyer coming here and being blown away by this. Initially they might not have considered living in Hampstead, but it’s only a 20 minute drive from Mayfair,” he says. Daniel’s new role will see him collaborate with two other Knight Frank partners, Richard Cutt and Tim Wright; “the dream team” as he puts it. The strategy is simple: to help super-prime buyers find the right property or investment. Daniel explains that after the credit crunch hit, Knight Frank’s Wealth Report 2015 revealed that highnet-worth buyers were still attracted to the capital where they continued to focus their property searches in the traditionally attractive postcodes of SW7 and SW3. However, a lack of developers in the marketplace at the time meant that there was limited stock that met these buyers’ ‘turn-key’ requirements. “People naturally had to migrate out of these neighbourhoods

and this became a regular occurrence,” Daniel explains. “We decided that we would act as a conduit for these clients and give them a service whereby they would be able to source the right property and not just the right location – in other words we wanted to start a more product specific search tool. Over the past six years we have seen buyers’ wants evolve from location specific to product driven.” With a proven track record within the north-west London market, Daniel naturally gravitates to the leafy enclaves of Hampstead, Regent’s Park and St John’s Wood and points his high-net-worth buyers in that direction too. “The USP here is that it’s a neighbourhood in central London where you can buy a detached house, with a driveway and a garden,” he elaborates. “Lots of our buyers are new to the capital, so we want to show them what else is on offer. And that’s where I come in.” Over the last five years the international market in London has thrived and the number of transactions over £10 million has increased. Knight Frank’s global reach means that the agency is more than equipped to offer its services to an increasingly international audience. From Monaco to Miami, Daniel’s business as a global partner takes him all over the world. “We have expanded our reach in the USA with our new partners, Douglas Elliman Fine Homes, which enables us access to both buyers and sellers from the US. The Knight Frank Wealth Report says that New York and London are two global hubs for high-net-worth individuals, so if we have a foot in each camp, then we have a far better chance of working with the key people. It’s an exciting time.” This month also sees the launch of Knight Frank’s Wealth Report in LA and demonstrates the company’s continued focus to expanding its reach abroad. But while Daniel stresses that many of his clients do have multiple interests in different countries, a lot of domestic clients looking to sell their properties in north-west London want an international reach too.

“Lots of our buyers are new to the capital, so we want to show them what else is on offer”

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Vantage Magazine June 2015  

Welcome to the June edition of The Vantage magazine, celebrating the dynamism of the area and bringing you the latest features, articles and...

Vantage Magazine June 2015  

Welcome to the June edition of The Vantage magazine, celebrating the dynamism of the area and bringing you the latest features, articles and...

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