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COLLECTION

attacks. However, the end of the year saw growth. That compensated for the disappointing start of the year, but not entirely. At the end of 2016, we will be below 2015, but overall we’ll still be eight times above 2001. Consequently, we can’t complain about the situation.

Our growth is strong in China. By double digits. Hong Kong is likewise recovering. Thanks to China and Hong Kong, the second half of 2016 will show recovery measured against the first part.

Blancpain entered the Chinese market early. Too early, as we were among the first to establish ourselves there. That beginning is bearing fruit today because Chinese buyers respect that. We have begun with the same type of trajectory in India. For the moment we are taking a risk as the market is struggling to take off.

In gastronomy, you have the traditional style of cooking and you have the molecular approach, where you destroy and reconstruct.

Blancpain Ocean Commitment Bathyscaphe Chronograph Limited Edition II Diameter 43.6mm Case All-blue ceramic movement Blancpain Calibre F385 Production run 250 pieces Price £14,000 (€1,000 of which will go to supporting the Blancpain Ocean Commitment)

s l u x u ry l o n d o n . c o. u k s

Some traditional chefs say “this is a catastrophe, we must react”. I say that you should study what the new chefs are doing – don’t do the same, but watch the way they are cooking the egg. It’s the same with the connected watch or Apple Watch. It’s great, it’s new. It means that watches are moving forward.

Electronic products live and die. You can’t use the first televisions or the first quartz watches anymore, but the art of watchmaking will never die. As long as you have a brain and two hands and a heart you will be able to repair and redo a mechanical watch. Our product is a type of art – more expensive [than other watches], less accurate, but it will always remain an art form.

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Profile for Runwild Media Group

Marylebone & Fitzrovia magazine January 2017  

Welcome to the latest edition of Marylebone & Fitzrovia magazine, celebrating the dynamism of the area and bringing you the latest features,...

Marylebone & Fitzrovia magazine January 2017  

Welcome to the latest edition of Marylebone & Fitzrovia magazine, celebrating the dynamism of the area and bringing you the latest features,...

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