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Missy New York silk cashmere tracksuit, £950

Rich, which she has paired with a Céline oversized metallic clutch, Jessica McCormack jewellery and a vintage Cartier ruby ring she inherited from her family. Von Halle possesses that rare gift of being able to foreshadow fashion trends ahead of the industry, a talent she discovered at the tender age of 14. “I’m not trying to say I have some magical gift,” she says, laughing, “but I remember becoming obsessed with one particular product and then two years later it would become the thing that everyone wanted. It’s all about being able to spot the beauty in things that other people find ugly.” After graduating from Leeds University with a degree in fashion and textiles management, she put her talent to good use and became a trend forecaster, helping international brands such as Louis Vuitton, Gucci and Lamborghini stay ahead of the luxury game. In 2008, she moved to Shanghai with her husband and continued working as a forecaster. In a city where the average woman is 5ft 3, 6ft von Halle found it near impossible to find clothes to match her

stature and had to rely on her tailor to replicate designer dresses. It was then that she became obsessed with men’s silk pyjamas and set about creating the perfect pair. In so doing, von Halle tapped into the now ubiquitous concept of nightwear as daywear before many of her peers, foreseeing the market for bedtime glamour. “For ages it was such an ignored category and brands were releasing nightwear that didn’t fit alongside their normal collections at all,” she says. “It felt as though no one was really putting the effort into it as a product category, so that’s what we’re trying to do: to make it the best it can be.” Now that the rest of the industry has woken up to the pyjama trend (S/S16 catwalks were filled with sexy slips, Noël Coward-esque dressing gowns and printed PJs), von Halle is going one step further as she slowly manoeuvres her brand into the ready-to-wear category. “It is something that excites me and is definitely where we’re headed, but it’s all a bit hush-hush for the moment,” she confesses. While not wanting to give too much away, von Halle hints that she will be expanding the tracksuit line as the trend for luxury athleisure sees no sign of tiring. The designer’s collaboration with Mr & Mrs Smith is far from being her first. A long-time fan of the group’s hotels (she and her husband stayed at the Maia resort in the Seychelles for their honeymoon), she jumped at the chance of creating a collection of eye masks for the travel company last year for its Up All Night campaign. “It has been such a dream working with Mr & Mrs Smith because it has always been our first choice when looking for a hotel. In the Seychelles, we had our own villa and this amazing bath, which our butler would run for us every night with rose petals and champagne.

“For ages it was such an ignored category and brands were releasing nightwear that didn’t fit alongside their normal collections at all”

Profile for Runwild Media Group

Marylebone & Fitzrovia magazine January 2017  

Welcome to the latest edition of Marylebone & Fitzrovia magazine, celebrating the dynamism of the area and bringing you the latest features,...

Marylebone & Fitzrovia magazine January 2017  

Welcome to the latest edition of Marylebone & Fitzrovia magazine, celebrating the dynamism of the area and bringing you the latest features,...

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