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The CHESHIRE Magazine | Regulars

My life in CHESHIRE BEN COLLINSON, DIRECTOR AT FIYAH JEWELLERY

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“Knutsford is special because it feels like a quiet countryside town but there’s always something going on” CLOCKWISE FROM TOP: BEN COLLINSON; AN EXAMPLE OF FIYAH’S DESIGNS; MANCHESTER CITY CENTRE © MARINA J / SHUTTERSTOCK; METAL BEING CASTED; TATTON HALL IN KNUTSFORD

s a former sound engineering student and music producer, you’d be forgiven for thinking that jewellery brand founder wasn’t the most obvious of career paths for Ben Collinson – and he’d certainly agree with you. Following his time as student and producer with three years in management consultancy, studying HR management and employment law, it was only then that he developed an interest in watches and jewellery, researching the market and soon realising that there were inviting opportunities in the sector for a start-up. “Last year I started to plan the business that would become FIYAH,” Ben explains. “A play on the word fire to reflect the melting and casting of metals to make jewellery – and also a slang term for ‘good’, like saying something is hot or trending. We launched our website FIYAH.com at the end of December, and I’ve been growing the business since then.” It’s certainly a unique brand with an unusual approach – one which, by all accounts, is already capturing the imagination of fashionistas far and wide. “It’s important for FIYAH to have some kind of meaning or story behind the pieces,” says Ben. “The roots of the brand are in spreading positive energy through fashion, which can mean different things to individual people. Our current collection has several themes to provide various personalities with something that’s positive to them – for example, a lot of people feel a spiritual connection with our Plume pieces, which are all silver feathers, and other people have a positive association with the symbolism of our alchemical pendants, which represent the elements of earth, fire and water. The aim is for our pieces to give the people wearing them a sense of confidence and power, and from talking to our customers, I think we’ve achieved that. For the symbolism of the next collection I’ve been playing with the idea of creating a narrative with concepts that people can connect to the stories of their lives.” With Cheshire’s ever-growing army of young entrepreneurs in mind, it should come as no surprise that Ben is a local, growing up in Worsley and spending a lot of time in Manchester getting into the music and fashion scenes. “My Dad moved to Cheshire a few years ago and has settled in Knutsford, which is a lovely place,” Ben explains. “I was renting in Salford earlier this year to focus on the business, so I’ve been spending much more time in Knutsford. It’s special to me because it feels like a quiet countryside town but there’s always something going on and it’s only a short drive away from Manchester. I love the architecture, the town centre is beautiful and there are so many different styles of building around. I like the food and drinks at Piccolino and it’s a good spot to meet people with the best atmosphere, and the Makers Markets in Cheshire are great places to shop for unique local products.” (fiyah.com) 17

Profile for Runwild Media Group

The Cheshire Magazine October 16  

The Cheshire Magazine is the leading luxury lifestyle title for the North West of England. Combining interesting and aspirational editorial...

The Cheshire Magazine October 16  

The Cheshire Magazine is the leading luxury lifestyle title for the North West of England. Combining interesting and aspirational editorial...

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