Page 1

THE HOME STRETCH

VIEW TRAILER 2

A STARR MEDIA DOCUMENTARY


YEAR-END DOUBLE ISSUE / DECEMBER 21, 2017- JANUARY 2, 2018 / VOL.9, NO.23 / RUNNINGINSIGHT.COM

THE RUNNING EVENT 2017

FULL COVERAGE & PHOTOS THE BEST STORE AWARDS

THE INDIE 5K RESULTS

SPONSORS

(& MORE)

361usa.com

bodyglide.com

balega.com

UPPERTIER PUTTING THE TOP OF THE RUNNING SHOE AT CENTER STAGE

pro-tecathletics.com

nathansports.com

yaktrax.com

TOP 10 RUNNING & FITNESS BRANDS


F L Y

D O W N,

D O N ’ T

F A L L

D O W N

TERREX ® AGRAVIC XT GTX MADE FOR TECHNICAL TRAILS WHERE STABILITY AND PROTECTION ARE PARAMOUNT


Waterproof protection with enhanced breathability

BREATHABLE SOCK LIKE CONSTRUCTION For a snug fit and comfort

MIDSOLE Endless energy, and cushioning with high adaptability on rocky surfaces

RUBBER OUTSOLE Extraordinary grip in wet and dry conditions


facebook.com/therunningevent @therunningevent @therunningevent

TRE 2017 RECAP OF EVENTS

REPORTING BACK FROM THE SHOW PG 8

YEAR-END

DOUBLE

ISSUE

THE RISE OF THE UPPER: PUTTING THE FOCUS ON THE TOP OF THE SHOE | PG 68

BEST STORE THE INDIE 5K WINTER BIZ AWARDS PG12 RESULTS PG 50 TIPS PG 86 4

runninginsight.com

©2017 Formula4media LLC.


The new Cloud. All day. Every day. Run on clouds.


Editor-in-Chief Mark Sullivan msullivan@formula4media.com 646-319-7878 Managing Editor Cara Griffin Senior Editor Bob McGee Contributing Editor Jennifer Ernst Beaudry Design Director Francis Klaess Art Director Mary McGann Associate Art Director Brandon Christie Contributors Emily Walzer Nancy Ruhling Daniel P. Smith Promotion Director Christina Henderson chenderson@formula4media.com

Publisher Troy Leonard tleonard@formula4media.com 352-624-1561 Advertising Jeff Gruenhut jgruenhut@formula4media.com 404-849-4156 Christina Henderson chenderson@formula4media.com 516-305-4712 Jeff Nott jnott@formula4media.com 516-305-4711 Katie O’Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Business Manager Marianna Rukhvarger mrukhvarger@formula4media.com 516-305-4709

runninginsight.com Subscribe store.formula4media.com Running Insight® is a registered trademark of Formula4Media, LLC. © 2017 all rights reserved. Running Insight is published twice each month and is edited for owners and top executives at running specialty stores. The opinions by authors and contributors to Running Insight are not necessarily those of the editors or publishers. Articles appearing in Running Insight may not be reproduced in whole or in part without the express permission of the publisher. The Running Event, Indie 5K, 50 Best Running Stores in America, and Running Specialty Hall of Fame are trademarks of Formula4Media, LLC. RIA is a trademark of the Running Industry Association.

P.O. Box 23-1318, Great Neck, NY 11023, (516) 305-4710 / formula4media.com

Formula4Media Publications: Footwear Insight, Outdoor Insight, Sports Insight, Sports Insight Extra, Team Insight, Textile Insight, Trend Insight, Running Insight, sportstyle

6

runninginsight.com

© 2017 Formula4media LLC.


THE #DarnTough

RUNNING SERIES


TRE 2017 drew the biggest retail attendance in its 12-year history and featured a lively trade show floor and a packed conference program.

Run Business Is Alive and Well at TRE 2017 By The Running Insight Staff

F

or those looking for signs of strength in the market, The Running Event provided assurances that the business is alive and well and may in fact be headed for an upswing in 2018. “There was a more optimistic feeling this year, compared to the last few years,” said Matt Helbig, owner of the three Big River Running stores in Saint Louis. “Many of the store owners I spoke with were up this year and were excited to see what 2018 brings. The show, as always, brings together the industry unlike anything else.” TRE 2017 drew the biggest retail attendance in its 12-year history and featured a lively trade show floor and a packed conference program that included an on-stage interview of former Whole Foods CEO Walter Robb by the owner of 8

runninginsight.com

Pacers Running Chris Farley. In a spirited exchange, Robb offered down to earth advice for running store owners based on his 20+ years in healthy food retailing. At one point Farley asked him about the chain’s reputation for high prices, which earned the sarcastic nickname of “Whole Paycheck.” Robb clearly bristled at that question and fired back: “I never apologized for selling quality and running stores shouldn’t either. Consumers can buy $40 running shoes but that’s not what your stores sell. We had to explain why our products were worth money and that’s what successful retailers do.” Robb also spoke about the importance of culture in good stores. “Most people see culture as something soft, but it’s the most important asset good stores have,” said Robb. “It should be something you can put on your balance sheets.” On the trade show floor, attendees were treated to a potential

©2017 Formula4media LLC.


©SALOMON SA. All Rights Reserved. Photo: Vanessa Andrieux

TEC HNOLOGY

SONIC RA

L E S S V I B R AT I O N MORE RUNNING VIBE is the combination of ENERGY CELL+ and OPAL, a unique assembly that work together as a system to attenuate vibrations while delivering exceptional cushioning and rebound for Road Running and Trail Running shoes.


The Running Event 2017 Recap (continued)

Dave Shelbourne of New Balance with the Frontrunners crew.

glimpse of the future as Superfeet showcased the ME3D Recover, which it billed as “the first fully-customized recovery slide.” The ME3D Recover was actually manufactured on the trade show floor using data captured HP’s FitStation which captured 3D scans of the feet, plantar pressure measurements and an indepth gait analysis. In addition, Superfeet and Brooks debuted their collaboration of “the first individualized performance running shoes,” based on the same HP technology. Throughout the show, retailers lined up at the FitStation as if it were a hot nightclub to get their Recover sandals or get measured for a pair of personalized Brooks Levitate The trade show RS shoes. The new footwear will floor was lively at be available in June at a limited TRE 2017 in Austin. Aside from the number of running stores. major footwear “Personalized running shoes brands, retailers are the most exciting development had 200+ apparel, accessory and in the last five to maybe 10 years,” technology brands said Josh Levinson, owner of to shop. eight Charm City run stores in Maryland. “That could be a complete game changer. The more I talk to people the more they want to stay at home rather than go out to do something. Yet everyone can order Starbucks at home and a lot of people go everyday…why? It is the experience. The running specialty store is a temple and if it becomes ordinary our commodity will be acquired somewhere else. However, if programming is rich and the experience special we will always have a place.” Bill Kirkendall, president of the 63-store JackRabbit Sports chain, agreed that the in-store experience is the critical differentiator for running stores. “It’s a competitive landscape out there,” he said. “We’re over retailed and the channel is not seeing explosive growth, but stores that offer a great experience and are more than just a place to shop have a tremendous runway.” Kirkendall noted that key suppliers to the run channel have 10

runninginsight.com

also improved product over the past two years, which he says is fueling the rebound in the business. “We need the brands to deliver great product and controlled distribution. If we get those two things we’ll be fine.” Other retailers shared those sentiments, saying the better stores are showing strong growth. “We feel the top one-third of our stores are starting to break out,” said Joey Pointer, CEO of Fleet Feet, Inc., which will finish the year with 173 stores. “This year, the running market has been like a truck stuck in the mud. It’s been rocking back and forth and you know you’re going to get out, you’re just not sure of when. It looks like when is right now.” Fleet Feet had the first $1 million day in its history on Black Friday, just a few days before The Running Event, and Pointer says they are forecasting an increase in comp store sales in 2018. Aside from the major footwear brands, retailers had 200+ apparel, accessory and technology brands to shop. Retailers interviewed by Running Insight cited Vuori, Brilliant Reflective, AfterShokz and Goodr as brands that jumped out at them. “Stores are looking for unique and up-and-coming brands that consumers can’t find on Amazon or the local big box stores,” said Helbig. “I was excited to find the Vuori male apparel brand. We’ve been looking for something for our male customers, and I know this will be well received.” Overall, stores believe the optimism evident at TRE bodes well for 2018. “We’re optimistic, but realistic,” said Pointer of Fleet Feet. Said Helbig of Big River: “We’re excited about 2018 and are projecting another year of growth. It was also refreshing to hear from my peers that many of their businesses were up this year as well. It seems the tides are starting to shift a little in our favor.” n See page 42 for more conference and trade show highlights. Store award highlights begin on page 12.

The Indie 5K, as always, was one of TRE’s highlights for attendees.

©2017 Formula4media LLC.


Best Store Awards Seven Stores Honored for Outstanding Efforts in Community, Runner Development and Leadership. The 2017 winners of The Best Stores Awards, presented at TRE, were: IRRC/RBIC Store of the Year Presented by New Balance Frontrunners, Victoria, BC Sound Mind, Sound Body Award Presented by ASICS Ragged Mountain Running, Charlottesville, VA Never Stop Exploring Award Presented by The North Face Runners Roost, Denver, CO Run Happy Award Presented by Brooks Caroline Yasuda, Naperville Running Co., IL Run For Good Award Presented by Saucony Varsity Sports, Louisiana Just Do It Award Presented by Nike Catherine Moloznik, Fleet Feet Sports Chicago The Ubuntu Award Presented by Balega Lively Athletics, Oak Park, IL The Lifetime Achievement Award Presented by The Running Event Meb Keflezighi

12

runninginsight.com

Š2017 Formula4media LLC.


DROPS 2/1 HIT UP UA .COM AND SUBSCRIBE TO OUR MAILING LIST FOR ALL THE L ATEST AND GREATEST ON UNDER ARMOUR’S ALL-NEW HOVR COLLECTION.

UA HOVR LIFTS YOU UP


PRESENTED BY:

Jon Ram, GM of New Balance North America, fetes the Frontrunners Victoria team.

IRRC/RBIC AWARD

FRONTRUNNERS Victoria, British Columbia The Award: IRRC/RBIC Store of the Year Presented by New Balance The Winner: Frontrunners, Victoria, British Columbia Why They Won

Introduced by Dave Shelbourne, New Balance “On behalf of the entire New Balance North American team, it is my honor to present the IRRC Canadian Store of the Year Award. Many of you know that I lived in the Toronto area for three years and I was blessed to have the opportunity to lead our Canadian subsidiary for 14 years. And what an incredible experience that was. I’ll never forget traveling across Canada and meeting many of the run specialty owners who are here tonight. I quickly learned that the entrepreneurial spirit was alive and well. And I learned the depth of what ‘Making 14

runninginsight.com

Specialty Special really means from my Canadian running store Dealers.’ What we accomplished together in the decade of the 90’s was incredible, I learned firsthand the power a strong, healthy Run Specialty channel can have. In the process, we forged strategic alliances and I made lifelong friends. For me, many of you here tonight will always be my Band of Brothers. Running Specialty Dealers from Canada and the U.S. should know each other, work with each other and learn from each other. In these crazy, mixed up retail times, we are in this together. And now, it is my pleasure to announce the finalists for this award. In alphabetic order, they are; Frontrunners, Victoria, BC; Le Coureur Nordique, Quebec City; Strides Running Store, Calgary. It is such an honor to call up Rob and Nick from Frontrunners. Rob Reid and Nick Walker, please come on up.” n

©2017 Formula4media LLC.


WE ARE STILL BUZZING FROM THE EXCITEMENT OF THE RUNNING EVENT From footwear and insole recommendations, to custom products including the Superfeet ME3D Recover Slide and the custom Brooks Levitate RS. Call to learn more about this innovative end-to-end footwear technology solution that will revolutionize your customers’ experience.

Don’t miss out on this opportunity!

fitstation@superfeet.com | 800-634-6618 | superfeet.com/fitstation


PRESENTED BY:

SOUND MIND, SOUND BODY AWARD

Ragged Mountain Running Charlottesville, VA The Award: Sound Mind, Sound Body Award Presented by ASICS The Winner: Ragged Mountain Running Why They Won:

Ragged Mountain Running was honored for its positive impact on its community.

Introduced by Matt Maguire, Director of Run Specialty Sales at ASICS. “It is my honor and privilege to present to you all tonight the winner of the First Annual Sound Mind, Sound Body Award. In 1949, Mr. Kihachiro Onitsuka started a shoe company that we know today as ASICS. What’s special about Mr. Onitsuka’s story is that he founded the company around a vision and idea that is very different than many of us would expect. In 1949, Japan was a decimated country. A few years removed from a significant defeat in World War II, the spirit of the nation was broken. And Mr. Onitsuka saw that it was severely affecting the morale and spirit of the youth of Japan. So instead of watching it continue, he decided to do something about it and change it.

Mr. Onitsuka knew how powerful sport and movement were. These two activities not only lead to a healthy mind and a healthy body, but they could bring a community and nation together. And through sport, he could raise the spirits of the people of Japan, and bring about hope. The Sound Mind, Sound Body Award honors a retailer who lives this same philosophy out on a regular basis. It honors a retailer that understands that a healthy mind and a healthy body can not only change people’s lives, but it can also change communities. Tonight, we honor Ragged Mountain Running Shop in Charleston, Virginia. Opened in 1982, Mark and Cynthia Lorenzoni have lived out this mission every day. They have embraced the spirit of our company and founder, and used the platform of their store to change the lives of many and impact the community of Charlottesville in countless ways. Here are some examples: • Mark and Cynthia continue to volunteer their coaching time to help, on average, 1,000 runners a year. • They serve on over 20 community non-profit boards. • They are entering their 26th year as Sunday School teachers to high school students. • They collect and donate shoes internationally for those in need. Their typical yearly collection is just over 10,000 pair. • They put on 3 diaper drives a year to help out those in need in the Charlottesville area. Those that have kids, know how meaningful this is...diapers are expensive! • In 35 years as a store, they have put on – for free – a total of over 800 races and events. • Those events in their time have raised over $9 Million Dollars, all going back to local charity and efforts in the Charlottesville community. • Most special of all, the shop is a family affair. They have 4 children, and their two oldest children Alec and Audrey run the store full time. To honor them, ASICS will be making a donation of $1,949 dollars (the year of our founding) to a Charity in the Charlottesville community.” n

Photo: instagram.com/raggedmountainrunning

16

runninginsight.com

©2017 Formula4media LLC.


Reduced muscle fatigue

Keep form stronger for longer

Reduced risk of injury


PRESENTED BY:

Rick Wilhelm of Brooks with Caroline Yasuda of NRC.

RUN HAPPY AWARD

CAROLINE YASUDA

Naperville Running Company The Award: Run Happy Award Presented by Brooks The Winner: Caroline Yasuda, Naperville Running Co. Why They Won Introduced by Rick Wilhelm of Brooks “Thank you Formula4 Media for giving Brooks the opportunity to present the inaugural Run Happy Award. I know many of the owners in the audience tonight wouldn’t be able to be here if it wasn’t for the great staff you have back in your stores or your stores wouldn’t be the brand that it has become without the culture of your staff; hence the creation of the Run Happy Award. The Run Happy Award celebrates a specialty retail store employee who brings this glass-half-full approach to their job every day. This individual always has a positive attitude, dedicated work ethic, and is a total team player—going the extra mile to help both customers and fellow staff. A cheerleader for their store and its culture, this individual inspires an active lifestyle and personifies what Run Happy means. The criteria for the Run Happy Award • Must work 20+ hours a week • Must have been employed over 12 months at the time of nomination • Nominations should be limited to 250 words and will be 18

runninginsight.com

shared with the employee post nomination. After reading through the many great nominations, which was an unbelievable experience, one nomination did stand out this year. Caroline Yasuda from Naperville Running Company! Let me read part of her nomination: Run Happy is the backbone of run specialty. It is the spirit we strive to convey in our shops, our communities and our daily operations. Run Happy is more than 100 words in an email, it is Caroline Yasuda. Caroline’s alarm goes off at 4:00am. She gets up and moving to teach one of several Fluid Running classes by 5:00am. She caters her playlist to the clients in class because they aren’t just clients, they’re her friends. Always making sure favorite songs are played (never explicit, of course) and energy is high in the early morning pool session. There might even be balloons and tiaras if there’s a birthday in the room! She then rushes off to her organized run club where she writes individual training plans for the 20-30 runners in the group and then blazes through the doors of NRC with a smile on her face, a passion for her work and an unsurpassed joy for life. Whether it is weight loss, marathon training or just advocating a healthier lifestyle, Caroline’s coaching is all the positivity, happiness, mental toughness and successful training plans bottled up in one happy smile.” n

©2017 Formula4media LLC.


Thanks to the infinite energy and support of our retailers in Austin, we’re ready to go the distance in 2018.


PRESENTED BY:

L to R: Paul Perrone and Chris Bevins of Balega, the ‘Lively Sisters,’ and Tanya Pictor of Balega.

THE UBUNTU AWARD

LIVELY ATHLETICS Oak Park, IL

The Award: The Ubuntu Award Presented by Balega The Winner: Lively Athletics, Oak Park, IL Why They Won

Introduced by: Tanya Pictor, Balega “Balega awards the Ubuntu award annually to one of our retail partners who in their own way exemplify the spirit of Ubuntu in their local communities. UBUNTU is a concept brought to the world’s attention by the late Nelson Mandela, who has been a critical part of our African Culture for centuries. Essentially Ubuntu means: “I am because we are.” It is about community and caring and going that extra mile when you really do not have to. This year we are going to award a store that has challenged the norms of the community in which it is located. It is not a long established or a large store, but a store that has taken community issues head on and created the difference. 20

runninginsight.com

The owners are not scared to step up for their beliefs around political issues that affect all people. We admire them. They are not afraid to create positive change for the community, leading a recent public forum on increases on minimum wages fighting for the livelihood of all small businesses in the community. We honor them.” Remarks from Anne Pezalla, along with her sister Kate, the owner and founders of Lively Athletics: “To say that Kate and I are thrilled and surprised to be up here, in front of the best running stores in America, accepting this award is a huge understatement. We just cannot even believe we were finalists. This is the highest honor in our industry and one we are humbled to receive. Thank you to Formula4 for honoring us and our industry. And thank you to Balega for offering this award- which we think is the most important one of the evening. To us, there is particular significance in the fact that we are winning the award for Community Spirit. We are small and truly, FIERCELY independent. We

©2017 Formula4media LLC.


The Ubuntu Award (continued)

Lively Athletics offers a warm and welcoming environment for female athletes of every ability level.

But the truth is, we are not only surviving, we’re thriving. Why? Because of our community.

are family-owned- two sisters who had the idea to open a running store that created a warm and welcoming environment for female athletes of every ability level. And we’ve done just that- though no part of it has been easy. Maybe you’re like us. You feel Amazon breathing down your neck. You have a massive chain or franchise blocks from your store. The bigger brands don’t return your emails. It’s a tough spot to be in. But the truth is, we are not only surviving, we’re thriving. Why? Because of our community. We donate to every PTO that comes our way and we put a free pair of shoes on the feet of every kid and the local shelter. When a grade school friend told me some kids at her underfunded school had started a running group, I came with my iPad and notebook and fitted every single kid. Our partnership with Skechers allowed us to outfit them all with free shoes so they could run safely. Beyond that, we SHOW UP. We are at meetings and events, we’re 22

runninginsight.com

buying coffee at the local, sister-owned cafe instead of that other big giant Seattle-based chain. We pay a little more and have our race shirts printed by a family-owned shop a couple blocks over rather than ordering online. Please, please don’t tell that nice speaker from yesterday’s session, but I didn’t even listen to a word of his speech. I found out that one of our runners was carjacked at gunpoint so I was frantically texting our manager to figure out what we could do to remind that runner that our community is a good place to live, and a place that cares. And in return, our community shows up for us. We told our community we were ready to throw our hat in the ring for Best Running Store in America, and they responded with nominations in droves. We’re so proud of what we’ve created. My sister and I truly love what we do, despite the non-stop hustle that comes with it. More importantly, we love the community we’ve created in our staff, in our runners, and in our hometown. We’re so proud to bring this award back to Oak Park.” n

©2017 Formula4media LLC.


Introducing Our New

MOMENTUM PRO SPORTS BRA Inspired by Christina Hammer WBO & WBC World Champion in Boxing “The best support for me!”

5539 | Momentum Pro 1627 | Sports Panty

Anita USA | 1-800-866-6223 anita.com |


PRESENTED BY:

John Hutchison of The North Face with the team from Runners Roost Denver.

NEVER STOP EXPLORING AWARD

RUNNERS ROOST Denver, CO

The Award: Never Stop Exploring Award Presented by The North Face The Winner: Runners Roost, Denver Why They Won

Introduced by John Hutchison, GM of the Run + Train business, The North Face. “The North Face strives to help people push limits and go beyond boundaries, both on mountain tops, and on the trails that lead to them. In 2010 The North Face created the Never Stop Exploring Award to recognize and support retailers who develop and pioneer programs that enable the next generation of runners and explorers. Specialty retailers — all of you in this room — do this every day in your shops and communities. You create environments where new runners can find expert information, community and the best products, and seasoned runners can find the perfect gear and training tips they need. 24

runninginsight.com

The award, which includes a $5,000 donation, is to recognize and encourage high performing Running Specialty stores to continue innovating and pushing boundaries in community programs. This year’s recipient has been locally owned and serving the Colorado running community for 40 years. They are known for passionately embracing and serving their local communities, especially local high schools. They are close partners with the Colorado High School Sports Association and created Spike Night, a fundraising event where local high school track teams can get spikes at a discount and earn donations for their programs. They also work with Girls on the Run and Free the Girls, a nonprofit which helps women in developing countries who are victims of sex trafficking become entrepreneurs. Runners Roost has a long and impressive history of serving their local running community – not only through their outstanding customer service and presence as a store – but specifically through close partnerships with local high schools and nonprofits like Girls on the Run and Free the Girls.” n

©2017 Formula4media LLC.


©2017 CW-X. CW-X is a Wacoal Corp. registered trademark

PROBLEM. ( #$%!!?! KNEE )

SOLUTION. ( CW-X® EXO-WEB™ )

Knees – can’t run with ‘em, can’t bend your leg without ‘em.

By banding muscles and ligaments together to stabilize the joint, CW-X’s patented EXO-WEB™ finally provides an answer to the problem of knees. WOMEN’S STABILYX TIGHTS Patent #6186970

cw-x.com


PRESENTED BY:

Todd Dalhausser, Saucony, Jenni Peters, Jessica Jones, and Lauren Haro of Varsity Sports.

RUN FOR GOOD AWARD

VARSITY SPORTS Louisiana

The Award: Run For Good Presented by Saucony The Winner: Varsity Sports, Louisiana Why They Won

Introduced by Todd Dalhausser, VP Sales Saucony “This is an award for a retailer who inspires kids to Run Their World through community programs. Our Run For Good Foundation is committed to reversing the childhood obesity trend by offering children the opportunity to enjoy the benefits of running a healthy lifestyle. By providing to community organizations to promote running and fitness programs, Run For Good Foundation is dedicated to not only preventing but eliminating this serious concern. Over the past 10 years we’ve provided 156 grants totaling $1.5M. CDC reports that childhood obesity has tripled over the past 30 years, affecting one in every five kids. Studies show that if a child is obese between the ages of 10-13 they have a 70 percent chance of being obese as an adult. The two primary 26

runninginsight.com

factors are poor food choices and lack of exercise. Let me share some highlights about the 2017 winner. • They are located in an area where childhood obesity is at the highest rates. • They’ve started road races for children that help to provide funds for other programs. • They have created running clubs where they provide uniforms and shoes for the team. School administrators are seeing an improvement in standardized testing results for those children on the team. • They have provided funding for scholarships. • The store has Girls only programs for children in the third through eighth grade. • They have created health and education initiatives, a six week challenge for area kids and raised $100k+ for area schools in need of new facilities. • The award is a $5,000 donation to put towards one of their youth programs and an event that Saucony and Varsity Sports will build together to drive awareness and education on the benefits of regular exercise.” n

©2017 Formula4media LLC.


F R E E TO G O FA R T HER. Introducing the Liberty ISO. The ultimate in cushioning, with full-length EVERUN™, and just enough guidance to get you wherever you want to go.


PRESENTED BY:

John and Catherine Moloznik and Dave Zimmer of Fleet Feet Sports Chicago.

THE JUST DO IT AWARD

CATHERINE MOLOZNIK Fleet Feet Sports Chicago

The Award: The Just Do It Award Presented by Nike The Winner: Catherine Moloznik, Fleet Feet Chicago Why They Won Introduced by Scott Gravatt from Nike “The Just Do It Award is presented every year to an exceptional woman in the Running Specialty community. We should all find it upsetting that in 2017 women often find themselves starting the proverbial race 10 meters back. Especially upsetting because when you look at the spectrum of running – well, you have to admit that the best stories in running come from the female side! • Kathrine Switzer dressing like a boy and running Boston. • Joanie taking off at mile 4 post knee surgery and running 28

runninginsight.com

22 miles on her own for Gold. • Grace Ping going up against the big girls. • Emma and Courtney going 1 and 2 steeplechase thisyear. • Camille Herron setting the 100-mile record this year of any gender. • Shalane with the most appropriate use of a four-letter word in the history of sports. Fuck YEAH! Ninety days in on this job, I didn’t feel qualified to pick this award, so I polled this audience. Many of you received emails from me. Lots more received cold calls. It was awesome to see you guys rally around your tribe. Hopefully it was also a subtle reminder that you are stronger together. The recipient of this year’s award goes to a woman that has accomplished feats in the business world deserving to be mentioned in the same sentences as the elite athletes above:

©2017 Formula4media LLC.


The Just Do It Award (continued)

Some of the earliest memories of her running are those of her chasing down her father in road races. For more than a decade now, she has been managing all phases of product for Fleet Feet Sports Chicago

30

runninginsight.com

• Some of the earliest memories of her running are those of her chasing down her father in road races. • She ran Cross Country in High School, went on to graduate from Marquette University with a degree in finance and business administration and soon found herself successful in the lucrative consulting world. • She left that world to follow her passion. To make ends meet she took a part time job at Fleet Feet Sports. It was not long before her talents were recognized and she fulfilled her dream of merging her passion and career. • For more than a decade now, she has been managing all phases of product for

Fleet Feet Sports Chicago. She manages all of the buying for footwear, apparel and essentials. She is in charge of all product marketing and inventory management. • She is also a wife, a mother, a marathoner, a triathlete, a yogi, a blogger, and a fashionista. When she is not working, she enjoys time logging miles with her two children (Jack and Madelyn) on her stated mission to wear out her double stroller. This year Nike is happy to present the Just Do It Award to Catherine Moloznik from Fleet Feet Chicago.

(Editor’s Note: Moloznik is the first nonstore owner to win this award). n

©2017 Formula4media LLC.


IT’S WHAT’S INSIDE.

Lynco Orthotics to enhance your competitive edge ®

w ww.a e t re x. co m | Tel: 800. 526. 2739 | Fax: 800. 526. 0073


PRESENTED BY:

Deena Kastor introduced Meb Keflezighi as he was honored with the Lifetime Achievement Award.

LIFETIME ACHIEVIEMENT AWARD

MEB KEFLEZIGHI

American Running Legend Meb Tops the Podium at TRE

Meb’s Sponsors Skechers Footwear & Apparel CEP Socks Epson Wearable Technology Elliptigo Training Bikes Generation Ucan Super Starch New York Athletic Club Krave Jerky KT Tape Kinesiology Therapeutic Tape Maui Jim Sun Glasses

32

runninginsight.com

Capping off a busy and emotional year, Meb Keflezighi was presented with the Lifetime Achievement Award from The Running Event during the annual awards dinner in Austin. Keflezighi received the award from his good friend and fellow marathoner Deena Kastor, who praised him as “an inspiration” to her and so many other runners. His acceptance speech was vintage Meb: humble, funny and honest as he talked about his career and his family and gave thanks to his sponsors and supporters. “My parents brought me and my siblings to this country from Eritrea to have a better life and I’m grateful for the opportunities I’ve had,” he said. Keflezighi told how his parents would

wake the children at 4:30 each morning to learn English from a dictionary before everyone went to school or work. While he was in middle school, a gym teacher promised a T-shirt to who ever could run a sub-six-minute mile. Young Meb ran it in 5:10 and fell in love with running. “Wanting that T-shirt changed my life,” he said. Keflezighi also thanked his sponsors (see list at left), singling out Skechers, who signed him after he was dropped by Nike in 2011 and was without a shoe deal for seven months. “I thought about retiring then, but I also felt I had a personal best left in me.” After signing with Skechers, Keflezighi finished fourth in the 2012 London Olympics and then famously won the Boston marathon, one year after the event was marred by a terrorist attack. n

©2017 Formula4media ©2017 Formula4media LLC. LLC.


 from all of us here at CEP, we wish you a happy holiday season & the warmest wishes for the new year.  


The BibRave 100 B The Best Races in America were Honored at TRE

34

runninginsight.com

ibRave, the new marketing solution for races and endurance brands, recently launched The BibRave 100: A Definitive List of the Best Races in America. The results were decided by runner nominations, running industry surveys, and runner votes. During The Running Evemt in Austin, the company shared the final results from The Bib Rave 100, including the Top Five Marathons, the Top Five Half Marathons, the Top Three 10Ks and the Top Three 5Ks. All races that made the list were also invited to an awards luncheon at The Running Event. The Missoula Marathon was voted the best Marathon in America, earning the most runner

nominations AND the most votes. The Urban Bourbon Half Marathon nabbed the top spot in the Half Marathon category, while also boasting a nearly-perfect score from the Running Industry Collective survey. The AJC Peachtree Road Race came out on top in the 10K, while the Carlsbad 5000 took home gold in the 5K – the tightest race of all four distance categories. The full results, including the other top finishers and the Awesome Medals and Bling, Beautiful On-Course Scenery, and Exceptional Race Management categories can be found at www.TheBibRave100.com. All races listed on The BibRave 100 received two sets of awards, one physical and one digital. The physical awards included a commemorative

Š2017 Formula4media LLC.


RETAIL & EVENT SOLUTIONS engagement. execution. experience.

@ECPrintingRRD www.ecprint.com


The BibRave 100 (continued)

“We wanted to recognize, elevate, and help publicize the races that are doing it right, and we couldn’t be more proud of The BibRave 100 and every race listed.”

award bib from sponsor Electric City, an award t-shirt from sponsor Zorrel Apparel, and The BibRave 100’s plush mascot, Benjamin. The digital award package included a graphic badge that races can add to their website, signifying that their race has been listed one of the best races in America. Recipients also received a digital press kit, which included publication templates, social media verbiage, and suggestions for fun ways to showcase and share images of

Benjamin across social networks. “BibRave has always been about shining a light on the best races, and The BibRave 100 is a natural extension of our brand,” said Tim Murphy, co-founder of BibRave. “We wanted to recognize, elevate, and help publicize the races that are doing it right, and we couldn’t be more proud of The BibRave 100 and every race listed.” The BibRave 100 launched in partnership with The Running Event, and was sponsored

The BibRave 100 launched in partnership with The Running Event, and was sponsored by Electric City and Zorrel Apparel.

Clockwise from top left: Tim Murphy, BibRave and Craig Sweeney, Louisiana Marathon; Ted Mettellus, Rock ‘n’ Roll/Ironman; Benjamin of BibRave (!); Jessica Murphy, BibRave; Andrew Wallace and Tim Murphy, BibRave.

36

runninginsight.com

©2017 Formula4media LLC.


FEEL THE

F LO AT R I D E U LT I M AT E C U S H I O N I N G U LT I M AT E R E S P O N S I V E N E S S

© 2017 Reebok International Limited. All Rights Reserved. REEBOK is a registered trademark of Reebok International Limited.


The BibRave 100 (continued) by Electric City and Zorrel Apparel. All races included in The BibRave 100 were recognized at an awards luncheon and ceremony on Wednesday, November 29 at The Running Event trade show and conference in Austin, TX. Races on The BibRave 100 received complimentary admission to The Running Event conference, including a conference session for all race directors courtesy of BibRave.

“The Running Event is the perfect place to honor the best-of-thebest.”

“We were fans of The BibRave 100 from its inception, and we’re so excited to host and honor the best races in America at The Running Event,” said Mark Sullivan, co-founder of Formula4 Media, producers of The Running Event. “The BibRave 100 will be an authoritative resource for runners and race directors, and The Running Event is the perfect place to honor the best-of-the-best.” n

THE BEST RACES IN AMERICA

Best Marathons in America

2017

#1 MARATHON IN THE U.S.

TOP 5 MARATHONS 1. Missoula Marathon 2. Flying Pig Marathon 3. Boston Marathon 4. Bank of America Chicago Marathon

SPONSORED BY:

2017

E U.S. #1 HALF MARATHON IN TH

5. Big Sur Marathon Anthem Richmond Marathon California International Marathon Detroit Free Press Eugene Marathon

SPONSORED BY:

2017

#1 10K IN THE U.S.

Grandma’s Marathon The Hogeye Marathon Marine Corps Marathon Medtronic Twin Cities Marathon

SPONSORED BY:

2017

Metro Health Grand Rapids Marathon Miami Marathon

MANAGEMENT EXCEPTIONAL RACE

Myrtle Beach Marathon NHRMC Wrightsville Beach Marathon PUB Vermont City Marathon TCS New York City Marathon

SPONSORED BY:

Williams Route 66 Marathon 38

runninginsight.com

©2017 Formula4media LLC.


GET 25% OFF YOUR FIRST WHOLESALE ORDER


The BibRave 100 (continued)

Best Half Marathons in America

Best 10Ks in America

Best 5Ks in America

TOP 5 HALF MARATHONS

TOP 3 10KS

TOP 3 5KS

1. Urban Bourbon Half Marathon

1. AJC Peachtree Road Race

1. Carlsbad 5000

2. Kentucky Derby Festival mini Marathon

2. BolderBOULDER

2. B.A.A. 5K

3. Grand Teton Half Marathon

3. Star Wars 10K

3. Gasparilla Distance Classic 5K

Allstate Sugar Bowl Crescent City Classic

Adidas Shamrock Run

BCS Half Marathon

Aquafina® Butte to Butte

Carlsbad Half Marathon

The Cowtown 5K

Bellin Run

The Cowtown Half Marathon

Friehofer’s Run for Women 5K

BTN Big 10K

Equinox Half Marathon

Hot Chocolate 5K Philadelphia

Cooper River Bridge Run

The Good Life Halfsy

Imerman Angels Brunch Run

The Cowtown 10K

Her Madison Half Marathon

Run Mag Mile

Knights of Columbus Turkey Day Run & Gobble Wobble

Humana Rock ’n’ Roll Chicago Half Marathon

Sedona Marathon 10K

4. Sedona Half Marathon 5. Rock ’n’ Roll San Diego Half Marathon

Louisiana Half Marathon Mankato Half Marathon Monterey Bay Half Marathon Napa-to-Sonoma Wine Country Half Marathon

Statesman Cap10K TD Beach to Beacon 10K Ukrop’s Monument Ave 10K W&S Thanksgiving Day Race

Raccoon Mountain Half Marathon

Bucktown 5K

MB Financial Hot Chocolate 5K Chicago Run to Feed the Hungry Strategic Staffing Solutions Turkey Trot Tulsa Federal Credit Union Tulsa Run 5K Twin Cities Orthopedics Torchlight 5K

Run The Bluegrass Half Marathon United Airlines NYC Half Marathon ZOOMA Florida Half Marathon

Exceptional Race Management

Beautiful On-Course Scenery

Awesome Medals & Bling!

AJC Peachtree Road Race

Big Sur International Marathon

Anthem Richmond Marathon

BCS Half Marathon + Half Marathon

Carlsbad Marathon

The Cowtown Half Marathon

Bank of America Chicago Marathon

Equinox Half Marathon

Detroit Free Press Marathon

Big Sur International Marathon

Grand Teton Half Marathon

Eugene Marathon

Boston Marathon

Mankato Marathon

The Hogeye Marathon

California International Marathon

Missoula Marathon

Flying Pig Marathon

PUB Vermont City Marathon

Kentucky Derby Festival miniMarathon

Grandma’s Marathon

Raccoon Mountain Marathon

NHRMC Wrightsville Beach Marathon

Sedona Marathon

TCS New York City Marathon

ZOOMA Florida Half Marathon

Miami Marathon and Half Marathon MB Financial Hot Chocolate 15K/5K Chicago Urban Bourbon Half Marathon presented by Jim Beam® Williams Route 66 Marathon

40

runninginsight.com

©2017 Formula4media LLC.


HEAT up

your massage game in 2018!

Microwave ready. No assembly required.

â„¢


More TRE Highlights...

A

mong the highlights of The Running Event conference and trade show was a presentation by Dave Zimmer of Fleet Feet Sports Chicago and Steve Ginsburg of Ram Racing that won accolades for its candor. The duo shared the story of how they overcame a rivalry to work together and help each other’s businesses. Zimmer traded his races to Ginsburg for his stores and the two now collaborate on promotions and marketing. “We chose to focus on our core business and it’s really paying off,” said Zimmer who recently moved his flagship to a new location. The RIA in conjunction with Superfeet hosted a Shoe Guru fit certification program in which some 70 retailers were “certified” in shoe fitting. Big Name runners were everywhere in Austin. Imagine how locals felt one morning when they saw Meb Keflezighi, Leo Manzano and Nick Symmonds out for a casual run together. Keflezighi likely ran an “extra” marathon at TRE. He appeared on a panel, showed bits of the documentary, “The Home Stretch,” with the producer and appeared at just about every booth from his sponsors (see list on page 32). Edward Cheserek appeared at the Polar and Skechers booth on Thursday. Cheserek was not the only attraction at Skechers that day. The shoe company had a packed booth thanks to the charismatic runner and its takeout from Austin’s legendary Franklin Barbecue. The shoe branded hosted 60+ retail appointments during the trade show. Austin resident Manzano worked the expo with friends who founded Correr Sin Fronteras, a Spanish language magazine for runners. Several top female runners were also at TRE. Deena Kastor held court in the ASICS booth and previewed her upcoming book. Emma Coburn and Jenny Simpson made their second consecutive TRE appearance at the New Balance booth and Krissy Moehl repped Pro-Tec at the Friday recovery breakfast. Saucony had a packed house for its annual food for thought breakfast which featured VP of marketing Amanda Reiss and social media experts Amber Mac and Michael Richeson. ASICS and Girls On The Run took a group of retailers to the Hornsby-Dunlap Elementary School, located approximately 25 minutes from the Austin Convention Center, where they worked with students on a variety of projects including making toys and blankets for needy pets. Betsy Hughes of Track Shack said it was the highlight of TRE for her. n 42

runninginsight.com

©2017 Formula4media LLC.


BO DYG LOVE .COM


TRE Highlights (continued)

Armadillo Races at The Opening Night Reception

1

2

3

4

6

5

7

Balega and Implus Brands hosted the opening night reception, featuring armadillo races! 1. Jessica Hoepner, Performance Running Outfitters, readies an armadillo to race. 2. Caleigh and Kim from AfterShokz. 3. Party people. 4. Mark Cucuzzella, Two Rivers Treads and Sandra Elliot, Game Changers. 5. Howdy, folks. 6. Go Go Go! 7. Mike Robinson and Mark Manny, Running Etc. and Jeff Anderson, Kelley’s Pace. 44

runninginsight.com

Š2017 Formula4media LLC.


TRE Highlights (continued)

Speaker’s Corner

1

2

3

4

6

5

7

Speakers at TRE: 1. Tom Griffen. 2. Peter Asciutto. 3. Chris Farley of Pacers interviewing former Whole Foods CEO Walter Robb. 4. Caspar Coppetti of On Running. 5. RunTex founder Paul Carrozza. 6. RAM Racing’s Steve Ginsburg discussed the future of events and retail. 7. Chuck Smith, Swiftwick; Adam White, Running Central and Monica DeVreese, Rabbit discuss bringing Made in the USA to life. 46

runninginsight.com

©2017 Formula4media LLC.


W W W . H I C K I E S . C O M

Y O U R R U N , U N I N T E R R U P T E D


TRE Highlights (continued)

Speaker’s Corner

1 2

4

3

1. Rob DeFilippis, Runner’s High; Meb Keflezighi; Rick Muhr, Octane Fitness Commercial Zero Runner. 2. Amber Mac speaks during Saucony’s Food for Thought breakfast. 3. Rob DeFilippis. 4. Dave Zimmer of Fleet Feet Sports Chicago discussing the future of events and retail.

48

runninginsight.com

© 2017 Formula4media LLC.


TRE Highlights (continued)

INDIE5K

2017 INDIE 5K TOP FINISHERS Male Retailer Winner: Dan O’Keefe, Naperville Running Company...... 14:46 Female Retailer Winner: Marisa Hird, Naperville Running Company.... 18:08 Male CEO Winner: Nick Walker, Frontrunners...................................... 15:39 Female CEO Winner: Tiffany Cruickshank, Peak Running.................... 20:30 Retail Team Winner: .......................................Naperville Running Company Manufacturer Team Winner: ................................................. Hoka One One

Each year during The Running Event, manufacturers and retailers alike look forward to battling it out on the Indie 5K course. The race is always fun and fast and this year was no different. Rising above the pack in the team scoring (fastest combined times) were Naperville Running Co. on the retail side and Hoka One One on the manufacturer side.

50

runninginsight.com

Male Manufacturer Winner: Curtis Vollmar, RunSignUp....................... 15:20 Female Manufacturer Winner: Emily Donker, Feetures........................ 18:41

Š 2017 Formula4media LLC.


NO ARTIFICIAL FLAVORS

OR SWEETENERS NOW WITH LIGHTER FLAVOR

Endurance athletes take things farther. Gatorade® Endurance Formula is designed for the specific demands of endurance athletes. On course at over 300 races. LEMON-LIME, ORANGE, AND NOW AVAILABLE IN CHERRY

SOLD EXCLUSIVELY AT RUN, BIKE AND TRI SHOPS

ONLINE AT GATORADEENDURANCE.COM Gatorade® Endurance Formula has nearly twice the sodium (300mg) and more than triple the potassium (140mg) of regular Gatorade to help meet endurance athletes’ needs. ©2017 S-VC, Inc. GATORADE ENDURANCE and G DESIGN are registered trademarks of S-VC, Inc.


TRE Highlights (continued)

The Indie 5K Race ®

This year’s Indie 5K took place on Nov. 30 at NLand Surf Park. Just how fast is this race? This year the top three Indie 5K finishers all clocked in under 15 minutes. And the top 30 overall finishers all registered sub-17 minute times. The top five female finishers in this year’s Indie 5K all ran sub-19 minutes.

52

runninginsight.com

© 2017 Formula4media LLC.


Innovative Skin Protection made in Germany

• non pore blocking • extra long lasting • for all kinds of activities

CONTACT US PHONE: 347 318 0655 pjuractive.com

217-12-004

g n i t i s i v r o f Thanks e event! us at th REPSsales@pjuractive.com WANTED! /pjuractive

/pjuractive

/pjuractive

/pjuractive2skin


TRE Highlights (continued)

The Indie 5K Expo ®

2

1

3

5

4

6

The post-race expo at the Indie 5K was full of new product. 1. Checking out the new shoes from adidas Terrex. 2. Lighting it up with GoMotion Gear. 3. All smiles with Reebok Running. 4. Taping it up. 5. Did someone say “Squirell’s Nut Butter?” 6. Getting ready to run on clouds with On. 54

runninginsight.com

© 2017 Formula4media LLC.


TRE Highlights (continued)

The Best Running Stores in America

1

2

3

4

6

5

7

1. The Naperville Running Co. crew picked up fastest retail team in the Indie 5K and Carolina Yasuda won the Run Happy Award. 2. The Lively Athletics team poses with their award. 3. Merhawi and Meb Keflezighi with Polar’s Stan Braejer. 4. The Salt Lake Running Company team celebrates its strong showing in the Indie 5K. 5. Posing with the “Meb heads.” 6. Award winners from Frontrunners. 7. Gary and Jane Muhrcke.

56

runninginsight.com

© 2017 Formula4media LLC.


TRE Highlights (continued)

Trade Show Highlights

1

2

3

4

There were no wrong turns on the trade show floor in Austin. 1. Balega shows off its no-show socks. 2. Catching up at the Hoka One One booth. 3. Brooks points you in the right direction. 4. Surprise, surprise... personalized running shoes inside this box.

58

runninginsight.com

Š 2017 Formula4media LLC.


turnerfootwear.com


TRE Highlights (continued)

Trade Show Highlights

1

2

3

4

Breathing easy at The Running Event. 1. Dean Folkvord shows off the Detox Air product. 2. Stretching it out on the show floor. 3. Taking an ElliptiGO for a spin. 4. Never fear, the HydroPros are here.

60

runninginsight.com

Š 2017 Formula4media LLC.


TRE Highlights (continued)

Trade Show Highlights

1

2

3

4

Seeing clearly at the Austin Convention Center. 1. Some shades to go with your La Sportiva shoes. 2. Richard McKenzie and Deirdre O’Connor of GoEventus. 3. “Be great!” says Bruce from Creative Magnets. 4. Getting a feel for the style and tech offered by A4 apparel.

62

runninginsight.com

© 2017 Formula4media LLC.


TRE Highlights (continued)

Trade Show Highlights

1

2

3

4

Drinking it all in on The Running Event trade show floor. 1. Nuun hydration samples for everyone. 2. Inside the Skechers Performance booth. 3. Discussing socks with Feetures! 4. Scanning feet.

64

runninginsight.com

Š 2017 Formula4media LLC.


TRE Highlights (continued)

Trade Show Highlights

1

2

3

4

Tech time in Texas. 1. New technology in the Salomon booth, the Sonic RA running shoe. 2. Moisture is a runner’s worst enemy when it comes to feet. On the show floor: Wicking the moisture away at DryMax. 3. Getting in touch with tech at the Brooks booth. 4. Who could resist getting a foot scan from Aetrex?

66

runninginsight.com

Š 2017 Formula4media LLC.


THE RISE OF

THE UPPER Today’s emphasis on comfort puts the top of the running shoe center stage.

In the four decades since the invention of the running shoe, most of the industry’s attention has focused on the midsole. After all, conventional wisdom maintained that the sole determines how the foot interacts with the ground, cushioning and controlling as necessary to protect and enhance your stride. Differences in sole density, shape and materials have defined the categories we talk about to differentiate running shoe models. (continued on next page) HOKA ONE ONE EVO MAFATE The advanced Matryx weave allows Kevlar strands to be engineered into the fabric, providing structure around the midfoot that improves durability and lateral control on the trail without adding weight or reducing flexibility and breathability in this ultralight, single-layer upper.

By Jonathan Beverly


ortholite.com Power your next shoe with OrthoLite insoles—the secret to superior performance. Our game-changing X40 High Rebound foam formulation boosts the elasticity rating to over 40%, making it the only insole choice for shoes used in high impact activities.


NEW BALANCE HIERRO v3 New Balance combines a flexible, stretch-mesh inner booty with a stretchy film “HypoSkin” outer layer that has data-mapped laser cut slits to provide additional flexibility where desired in a shoe designed to adapt to the swelling foot during ultra-long runs.

Recently, however, voices in science and medicine have questioned whether our prescriptions based on soles and the devices we build into them actually work. A new model posits that the best way to choose a shoe is to find one that feels the most comfortable throughout the stride, enhancing and supporting your natural, preferred movement path. With the role of the sole in decline as the single distinguishing factor between running shoes, the upper is receiving increasing attention—and rightfully so. In his on-foot shoe testing at his Heeluxe lab in Santa Barbara, Geoffrey Gray has observed that uppers affect function far more than previously understood. Given two shoes that have identical midsoles, outsoles and insoles, but different upper shapes, he finds, “People will always identify that the fit is the same, what they identify is different is flexibility, cushioning, stability.” And it’s not just perception: A 2017 study out of Brazil revealed that different shoe uppers created more consistentlymeasurable changes in runner’s biomechanics than different midsole materials. Holistic Comfort “The upper is about fit,” says podiatrist, biomechanist and Salomon shoe consultant Simon Bartold. “Which means it is incredibly important, because fit equals function. If it doesn’t fit properly it doesn’t work properly.” Jonathan Tiepan, senior footwear product line manager at Salomon, adds, “The upper might have more to do with your preferred motion path than the bottom.” Designers are increasingly realizing that the shoe works as a unit. “You can’t look at the bottom as completely separate from the upper,” says Under Armour’s chief design officer Dave Dombrow. “How you solidify some zones, how you let

70

runninginsight.com

©2017 ©2017 Formula4media Formula4media LLC. LLC.


Life on the move demands apparel that can keep up. Our new fitness collection does just that, complete with flexible seams, breathable fabrics, and athletic cuts that shift from active to casual without skipping a beat.

cotopaxi.com/moves Photo by Matt Trappe.


361° SPIRE 3 Jacquard engineered mesh provides distinct zones of flexibility and support and eliminates the need for overlays. While the simpler upper adapts closer to the foot and lets it move more naturally, it still has an inner layer of soft webbing around the midfoot to hold the foot secure.

72

runninginsight.com

other zones stretch, and how that interacts with the forces on the bottom—it’s all one thing.” Kurt Stockbridge, footwear development VP at Skechers Performance, agrees. “It’s much more holistic than people know,” Stockbridge says. “It’s not about this and that, but how everything comes together. Comfort: you can’t define it—it is everything.” Moving Parts At the very basic level, the upper’s task is simple. “The primary purpose of an upper, where it can’t fail, is to hold you on the footbed,” says Stockbridge. “The rest is all bonus. It should contribute to doing that in the most comfortable way possible.” Complicating this seemingly simple task is the fact that the shape of the foot changes as it moves through the stride. The midfoot arches and elongates with each step. The ball splays and flexes. The toes lengthen. Muscles all around the foot contract and relax. “The variables are just massive,” says Tom Garza, product VP of global footwear at 361°. “There are a ton of moving parts, and the foot operates completely different for everybody. How do we allow mobility to occur, but provide structure at the right places?” The first key to creating this dynamic fit is to know where you want to hold and where you want to give. Experts and designers agree that the primary location you need control is in the midfoot. “If you can lock down the fit over the navicular—the instep—everything else kind of works,” says Gray. Stockbridge defines the key location more precisely as just behind the ball of the foot. They point to a sandal or flip-flop strap as a simple example of where the foot needs support to keep aligned on the sole during stance and push-off. Importantly, however, this hold cannot extend forward around the ball of the

©2017 Formula4media LLC.


THANK YOU for making TRE a huge success!

ET

CE

ORIGINAL

VENTURE

LUXE

PERFORMAN

LARGE POCK

ITAS R I P S E H T , E G LOUN L A C I RNIE F A F O D N R A U , O ’ G N AT I N S SPIN A W UP! J E D S E O H L T C , ’ S I N I H W R DY FO A E WERE FLO R S A W O L L THE ARMADI

SPIBELT.COM


ON CLOUDFLYER The unique star-shaped lacing system aims to lock the foot securely where most needed to enhance the force transfer from foot to the ground, while the rest of the engineered-mesh upper has been simplified to comfortably wrap the foot and work with the outsole to support each individual gait.

foot, which needs space to expand and bend. Allowing more freedom for the front of the foot is one of the positive changes that came out of the minimalist movement. “If you compare shoes from a decade ago to now, one of the biggest changes in the upper is the fit from right behind the met-heads up through the toes,” says Spencer White, VP of Saucony’s Human Performance & Innovation Lab. “There’s more room there, and that’s a good thing. It never needed to be as restrictive as it was. It made the shoe less comfortable, and for some people, having that grip made it impossible to run in the shoe.” Altra’s foot-shape design has taken this trend to its logical end, and co-founder Golden Harper believes people are beginning to understand the different needs in shoe tightness during running compared to other athletic pursuits. While a basketball shoe, for example needs to lock your foot down to keep you from rolling off during violent lateral movements, running is different. “It is not the same movement,” Harper says. “Running is about efficiency, relaxation, forward movement.” Engineered Solutions New processes make creating efficient, relaxed uppers easier today than ever. Rather than sewing together layers of materials with different properties, using liners or overlays to create structure, companies are engineering fabrics to have unique zones over different parts of the foot. “Back in the day, we might have 65 components in a shoe, now we have about eight,” says Stockbridge. “We can define a zone by the weave and by the yarn.” Knitting is the newest rage, and comes with big promises. “You can knit an upper in three dimensions, which is a huge thing in terms of improving fit and comfort,” Stockbridge says. “It simplifies footwear. It weighs less. It’s easier and quicker to make. It costs less. There’s less waste. There’s no negative.”

74

runninginsight.com

©2017 Formula4media LLC.


THE ULTIMATE

NO TIE SHOELACES

PY

ER CAT

CATERPY

NO PRESSURE POINT = IMPROVED BLOOD CIRCULATION

CUSTOMIZE YOUR TENSION = CONSISTENT COMFORT

ELASTIC MATERIAL = INSTANT SLIP-ONS

CATERPYLACES.COM


BROOKS BEDLAM To add control to its circular-knit upper, Brooks uses a reinforced burrito-wrap tongue to lock down the midfoot and provide more support on the medial side, enhances the engineered zones to better stretch or support where desired, and debuts a rib-knit collar that hugs the ankle with a sock-like fit.

While all agree on the promise, knits do seem to have some negatives. “Knit shoes are the trend for wearability, but not any shoe has nailed it for performance and functionality,” says Topher Gaylord, GM & SVP, Run at Under Armour. “A lot of knit uppers provide a great socklike feel, but the foot is swimming around. They might be nice for walking, but not what a real running shoe needs.” Knits are also less breathable and can be stiff and rough to the touch. “Either knit is very supportive, but then it is stiff, or else it is soft—but having both in the same shoe is quite hard to achieve,” says David Allemann, co-founder of On, which is sticking with the proven functionality of engineered mesh until knits improve. The majority of brands, however, are using knit in some product. Many are in the second round of knit design and are now combining other materials and layers with the knit uppers to enhance foot-hold or create softer feel. The promise of one-piece uppers, created with no waste, seems at least a generation away. Knits are improving rapidly, however, and fully-engineered, 3D knit uppers with dialed-in, custom zones should arrive soon. In the meantime, today’s uppers, even with a few layers, are lighter, more flexible and more adaptive to foot movement than ever. Nothing Is Standard Beyond knowing where to hold and where to relax, good fit is further complicated by the huge variety of foot shapes, even at rest. Arch shape, instep height, toe length, heel width—all of these and more vary from runner to runner. White

76

runninginsight.com

©2017 Formula4media LLC.


www.fitsok.com


NEW BALANCE 1500 T2 Independent fingers mold to the shape of your arch and instep as they are locked down with Boa’s new lighter and more flexible system using textile cables, nylon/ Teflon guides and low-profile dials. Boa is working with multiple shoe designers to create uppers that use their closure technology for a secure and precise, while still adaptable, fit.

points out, for example, that the location of the flex point along the length of the foot can vary by up to 10mm for the same size foot, so designing a controlling strap to fall precisely behind that point can be problematic. Designers use multiple strategies to create an adaptive fit that can accommodate the spectrum of feet. Laces are the traditional solution and continue to work admirably. “You have the ability to do almost an infinite number of different combinations that somehow will make the shoe fit for you,” says Bartold. Companies continue to refine lace thickness, stretch and friction, along with the placement of eyelets to create the desired hold in the proper location. The most extreme example is Puma’s Netfit design that allows laces to connect and wrap anywhere on the upper. Saucony’s ISOFIT is an example of creating adaptability beyond laces, changing the traditional midfoot saddle into a set of “fingers” that can move up and down the foot to the desired hold location and independently rise or lower over the shape of the instep. Boa is working with several companies to create uppers that adapt to your foot shape and then cinch down precisely with their cable-and-dial system. Others are using stretchy materials to adapt to different foot shapes, providing comfort at the cost of snugness. “Stretch makes it easier, like sweat pants,” says Gray. “But a tailor can take normal pants and make them fit right, and you can move.” Vive la Différence Those tailored pants, however, would only fit and move on you, not on your neighbor. In the end, no matter how adaptive uppers become, the true source of fit comes from the shape, which is designed by the last the shoe is built upon.

78

runninginsight.com

©2017 Formula4media LLC.


Will Leer

U.S. Elite track athlete

CHASE YOUR DESTINY G PS RU N N I N G WATCH

NEW POLAR M430

I N T E G R AT E D GPS

W R I S T- B A S E D H E A R T R AT E

RUNNING PROGRAM

RUNNING INDEX

Discover more at polar.com

S P E E D A N D D I S TA N C E FROM THE WRIST


SKECHERS GOrun 6 Simplifying the upper to a single engineered layer, the compression flat knit on the sixth version of the GOrun is designed for the runner who wants to feel like there is nothing on their feet, with the slightest bit of control knitted into desired zones by altering the weave and the yarn.

“Some adaptive fit strategies can accommodate a lot of foot types, but certain foot types are not going to fit certain lasts,” says Brice Newton, senior manager of global footwear at Brooks. “It’s why we have more than one shoe. Everybody is shaped differently.” Gray agrees, and thinks companies and retailers should celebrate the unique fit of each brand. “Not everybody likes to fit the same,” he says. “This is where there is opportunity for brands to have a signature fit. Rather than trying to fit everybody, good brands know, ‘This is our customer, this is our fit, this is what we’re going to make.’” One area where we’re seeing a more tailored approach is around the heel, which designers identify as the second-most important location for a good fit. “If you can secure the heel, it acts as a guide for the rest of the foot,” says Dombrow. Using apparel industry techniques and materials, Under Armour is playing with contour and geometry to surround the heel for a secure and comfortable hold. Many brands are moving away from traditional puffy, foam collars and rigid heel counters and instead molding a heel shape out of thinner materials that conform closer to the foot, eliminating gaps and slop. “The shoe and foot are moving together. It gives you that extension of your foot to the ground,” says Heather Pieraldi, head of running footwear at Salomon. U-Curve of Support Just as one “perfect” upper won’t fit every runner, neither can one upper construction work for every shoe in the product line. The level of desired control or freedom varies with the type of shoe. “One of the focuses we have is how we can marry the shoe to the foot better,”

80

runninginsight.com

©2017 Formula4media LLC.


Custom. Comfort. Fast!

WWW.INSOLE.COM


TOPO RUNVENTURE 2 Designed to allow your foot and ankle their full range of motion on the trail rather than attempt to restrict and control, Topo’s upper foregoes the typical rigid heel counter for a soft, stretchy heel that hugs the shoe to the foot with a contoured fit and a small foam Achilles wrap.

82

runninginsight.com

says Colin Ingram, Senior Product Manager at New Balance. Ingram points out how the right upper complements the sensation of the sole: a plush upper can enhance a soft sole, for example, while it might ruin the fast feel of a racing flat. “We’re trying to get more to the full, organic softness or firmness, holistically across the shoe,” Ingram says. As designers discuss models in their line, one notices a u-curve of desired support along the “more shoe” to “less shoe” axis. Heavier shoes, designed for runners who have excess foot movement, need a more controlling upper. Lighter, less structured shoes tend to have uppers that allow the foot to move more—until you cross into racing shoes, where you again find more controlling uppers with tight, non-stretchy fabrics designed to eliminate slip and transfer all power to forward momentum. White points out that this variation not only reflects desired feel but the reality of forces being created by different soles. “The more flexible the sole is, the more it moves with your foot, and the less structure you need in the upper to hold your foot on,” he says. Their highly-flexible Everun sole, for example, compresses and conforms on landing, rather than torqueing, and the sole stays with the foot during the toe off, which allows for flexible, free upper designs. Trail shoe uppers have the same design challenges as road models, with the added complication of needing to hold the foot on the sole despite lateral forces from uneven terrain and sharp changes in direction. Plus, trail uppers need to protect feet from a greater array of elements and physical dangers. Innovations include the introduction of Kevlar fibers into upper weaves for durability, and a new waterproof Gore membrane technology that is bonded to the shoe’s upper so

©2017 Formula4media LLC.


it doesn’t affect fit and flexibility nearly as much as the old inner “bootie” construction.

UNDER ARMOUR HOVR SONIC Creating uppers that complement shoe function, Under Armour uses an engineered flat knit weave and an inner mesh arch-wrap to produce a sportier ride in its highperformance HOVR Sonic model. In contrast, its luxury-model HOVR Phantom gets a stretchier circular knit upper with bra- and bike chamois-inspired Speedform molding wrapping the heel and arch.

Image is Everything Not to be overlooked is the role the upper plays from the moment the customer sees a shoe. “The upper is also about looks and signaling,” says Allemann. “We always talk about function, but there is a psychological factor as well—what does it do for your perceived notion of how the shoe runs.” A well-designed upper will not only be congruent with the sole and its function but also in what type of psychological profile it signals with its appearance. “Even before they run a step, even in their hands, people are making a judgment,” says White. Knitting and engineering processes that reduce the need for overlaid layers are also helping to create cleaner designs that match the demand for product that doesn’t scream “running shoe” but can be worn all day. At the same time, designers have more freedom and ability to create uppers that say “plush” or “fast” or “tough.” Letting the Foot Lead More than anything, shoe designers are recognizing how every thread in an upper can affect the entire feel of a shoe, and new materials and processes are allowing them to focus on each individual thread. Additionally, the focus of upper design is increasingly moving away from control to functional comfort. “We want it to be as intuitive as possible—that’s how it is supposed to feel, that’s what my foot is shaped like,” says Ingram. “We want the best foot hold possible while allowing natural motion, to allow your foot to be a foot.” As designers play with new materials, construction and geometry, fit and function are moving into a new era. “We’re now speaking to what the foot really wants. It’s about proper movement, being efficient, and not restraining the foot,” says Garza. “It’s going to be a very beautiful experience.” n

84

runninginsight.com

©2017 Formula4media LLC.


INTrODUCING

heAT + MASSAGe The ULTIM ATe DUAL Ther Apy The new MojiHeat massage products are the ultimate solutions to help people recover. MASSAGE + HEAT relieves pain and soreness, stimulates healing and increases circulation. Heat and massage together relaxes muscles and feels GREAT!

INFRARED IMAGES SHOw THE BENEFITS

BEFORE

AFTER

Results after rolling ONE minute with MojiHeatTM Massage Ball: Skin and muscle temperatures are raised significantly because of the thermal conduction from the heated massage ball.

gomoji.com

LIVe Pain Free. Stay Active. Do What You Love.


TAKING A BITE OUT OF WINTER How Running Stores Can Drum Up Traffic and Sales During the Typically Slow Season. By Daniel P. Smith

86

runninginsight.com

W

inter in New England can be a frigid experience, particularly so for the region’s running retailers. With temperatures frequently dipping into the teens and snowstorms a regular occurrence, New England’s vibrant running scene can be reduced to a few brave souls navigating trails, city streets or urban pathways – inactive enough to send running retailers into hibernation themselves. “Winter can definitely be a challenge,” acknowledges Erin Engelson of the Boston-based Marathon Sports chain. Rather than fold its hands and wait out winter’s wrath, however, Marathon Sports has instead embraced the season. The company’s Winter Warrior Challenge program urges participants to run one mile outside each day in January. Marathon Sports provides participants with a logging platform to record their runs, hosts a kickoff event and weekly runs at each of its locations and invites participants to share their outdoor pursuits on social media.

©2017 Formula4media LLC.


Why train indoors on a treadmill just because the winter weather has arrived? The Yaktrax® Run fits over any athletic shoe to enhance traction on ice & snow, giving you the confidence to run naturally in even the most adverse winter conditions.

#STANDUPTOWINTER | YAKTRAX.COM ©2018 Implus Footcare LLC. Yaktrax® is a registered trademark of Implus Footcare LLC. 12.17


Taking a Bite Out of Winter (continued)

Boston-based Marathon Sports’ Winter Warrior Challenge program urges participants to run one mile outside each day in January.

“Even though it’s cold outside, a lot of people don’t want to be stuck in a stuffy gym, so this is a great way to make them feel a part of something bigger,” Engelson says, adding that about 4,000 runners participated in Marathon Sports’ Winter Warrior Challenge last January, more than half of whom successfully completed the month-long endeavor. T he progra m includes a product component, too, Engelson continues. Through direct interaction with participants at group runs, social media and more, Marathon Sports educates runners on winter apparel, safety gear, shoe accessories and more, while the stores also hold exclusive shopping weekends for Winter Warrior participants throughout January as well. “This helps us build our legitimacy and get people engaged with us,” Engelson says. “We try to be proactive in the winter because you can’t assume you’ll just make up any lost ground later in the year.” That’s a mindset more and more running retailers are embracing. When besieged by winter’s fury, savvy shops across the U.S. are not surrendering to Mother Nature, but rather seeking creative ways to drum up business and drive customers into their doors.

Winter running is chilly but fun with with Fleet Feet Syracuse’s “Cold Feet” running group.

Cold Feet at Fleet Feet Syracuse Not long after opening his first Fleet Feet Sports shop in Syracuse, NY, in 2000, Ed Griffin recalls a local partner launching a winter 5k race built around a chili theme. To the surprise of many, more than 600 people signed up. “That opened our eyes to the possibility of promoting winter activities that are fun and compelling,” Griffin says. So that’s the culture Griffin has set out to create at Fleet Feet Syracuse. Each Sunday throughout winter, more than 200 people descend upon Griffin’s 10,000-square foot flagship store for a run with the store’s Cold Feet running group. At the same time, another five dozen or so fill a cycling class as part of the store’s triathlon training program. “Our whole store on a Sunday morning is like a fitness fantasy,” Griffin says. “We’ve become the place to be on a Sunday morning because we’ve offered something fun, social and non-intimidating.” With training group participants at the store as early as 6:00 a.m. on Sundays, Griffin opens the registers and, with the help of some exclusive incentives, corrals upwards of $2,000 in sales before his doors open to the general public at 11:00 a.m. “These Sunday groups prop us up and have made January and February successful months for us,” Griffin says, adding that winter apparel sales

88

runninginsight.com

©2017 Formula4media LLC.


BRACE. YOUR PACE. NO SHOW - DOUBLE TAB NEW DESIGN

Proven relief from your Plantar Fasciitis experts in a comfortable, high-tech running sock Max-Wicking, seamless, shaped-to-fit construction built around the #1 selling FS6® Technology. These durable FS4™ Plantar Fasciitis running socks will continuously provide PF relief and prevention from recurring symptoms. Targeted medical grade compression to strengthen your feet and improve performance. Runners need support WHILE they’re running. Most braces don’t work that way. We took notice, took the challenge and created what we call OS1st® Base Layer Bracing, compression bracing sleeves made to be worn while active and for recovery. Thin enough to wear under any apparel, this is medical-grade compression that’s lightweight, breathable and moisture-wicking with comfort zones in the right places ...

It’s a 1st. And it’s what we do! Call us or your OS1st® rep for huge opening order specials.

4 ™

Plantar Fasciitis Sock

NO STINK 3600 NO SWEAT BLISTER PROTECTION

BASE LAYER BRACING

OS1st.com // 877.647.0386

®


Taking a Bite Out of Winter (continued)

Intriguing Initiatives RUNNER’S EDGE Missoula, MT Anders Brooke, Owner January A $5, chip-timed resolution run. February Annual Treadmill Challenge. BIG RIVER RUNNING St. Louis, Missouri Matt Helbig, Owner December Candy Cane Lane January Running Camp for local students.

90

runninginsight.com

double his spring output. Mystery and merriment in Montana With winter being the slowest season of the year at the Runner’s Edge in Missoula, MT, owner Anders Brooker has focused on driving traffic and engagement through a pair of intriguing initiatives. On January 1, Brooker teams with a local running club to host a $5, chip-timed resolution run. The Runner’s Edge hosts packet pickup for the popular race and includes a “no-peak envelope” in its goody bag. When race participants return to the store in January and make a purchase, Runner’s Edge staff opens the envelope to reveal a prize, which ranges from socks and shoes to gift cards. “The mystery envelope alone drives about 300 people into our store throughout January,” Brooker says. The following month, the Runner’s Edge hosts its annual Treadmill Challenge. Brooker invites some of the area’s top runners to compete in a bracket-style event that tasks runners to race 10 minutes on a treadmill set at a 12 percent incline. The treadmills sit on a stage at the front of the store, which welcomes upwards of 200 people into a festive atmosphere featuring an announcer, music, beer sales and a betting pool. “This gets people excited about the sport at a time when the excitement typically isn’t

there,” Brooker says. “During the winter, we need to get that top-of-mind awareness and have people talking about the Runner’s Edge and this accomplishes that.” Holidays lights and running camps at Big River Running At Big River Running, a three-store operation in metro St. Louis, owner Matt Helbig has refused to cede to winter. On weeknights throughout December leading to Christmas Eve, Big River Running’s South City store hosts runs through “Candy Cane Lane,” a nearby neighborhood featuring home after home decked out in Clark Griswold-like holiday cheer. Each night, upwards of 25 runners

Big River Running’s South City store hosts runs through “Candy Cane Lane,” a nearby neighborhood featuring home after home decked out in Clark Griswold-like holiday cheer.

arrive at Big River Running to partake in the fun run. “We’ve been able to leverage this local tradition to attract people into our store and capture sales during our slow season,” Helbig says of Candy Cane Lane. Following Christmas, Big River Running then leads a running camp for local students. Over the four-day, $100 camp, 50-60 local athletes complete a daily group run, play indoor games, enjoy lunch and hear from guest speakers, including a popular college running panel featuring camp alumni currently in the collegiate ranks. The camp concludes with an indoor track meet followed by a pancake breakfast. For Big River Running, the camp spurs goodwill and sales. “These kids become hardcore Big River fans and the coaches support us because we support their kids,” says Helbig, who also provides camp participants a bounceback coupon to spur future purchases at Big River Running. n

©2017 Formula4media LLC.


Follow the Leader IN RECOVERY FOOTWEAR TECHNOLOGY

Our evolution of the recovery shoe began with a revolutionary technology advancement in impact-absorbing foam: OOfoam.

OOfoam is pioneering in its impact absorption properties, absorbing 37% more impact than traditional foams. OOFOS footwear makes walking easier on your body for enhanced recovery.

“It doesn’t matter how much I love my running shoes, the first thing I do postrace is take them off to let my tootsies breathe! I’ve been obsessed with OOFOS OOriginal from the first time I put them on—mind you I was attending a trade show and wearing a dress. The soft, thick base cradles weary feet and has just enough support so my arch isn’t left hanging.” –Allison Pattillo, Women’s Running


#TRE17

TRE Highlights: Seen on Instagram Are you following The Running Event on Instagram? The handle is: @therunningevent. On these pages, dozens of fun snaps from TRE attendees taken during the week in Austin, as seen on Instagram.

@sportscienceusa

@spibelt

@runhubnw

@oofos

@aftershokz

@therunningevent

KAHTOOLA RACE FOR THE ROCKIES

Mike Popejoy, Kahtoola Ambassador, 2017 TransRockiesÂŽ /

One sponsorship. Two spots. Endless adventure. Visit kahtoola.com to nominate a team today.

Raveneye Photo

KahRun17_1112a.indd 1

92

runninginsight.com

11/12/17 1:54 PM

Š 2017 Formula4media LLC.


LITE TRAIL RUNNING

MINI CREW

SPEEDGOAT

ELLIE

TOLLEFSON

October Pink

Gray

1/4 CREW

SPEEDGOAT Turn Down

ELLIE Turn Down

October Pink Turn Down

Gray Turn Down

TOLLEFSON Turn Down

CREW THE BEST SOCKS ARE

MADE IN USA

JESTER

RORY BOSIO

DRYMAXSPORTS.COM


#TRE17

TRE Highlights: Seen on Instagram What’s more fun? Armadillo races? New shoes? Great scenic runs? The Indie 5K? Conference sessions? Okay - new shoes it is!

@runfastandfab

@ashleymateo

@activesalem

@protecathletics

@3dotsdesign

@bocogear

The original Epsom salt soak without the tub Millions of people have used tons of Epsom salt for the past 300 years to relieve aches and pain associated with normal muscle exertion. Why? Because Epsom salt (magnesium sulfate) really, really works. Now your tired, sore, strained muscles can receive that same, safe natural Epsom salt relief. World-class runners rely on drug-free Epsom-it Muscle Recovery Lotion as part of their training routine. Now you can, too. Bounce back fast with our proven Muscle Recovery Lotion!

Available now at epsomit.com Not tested on animals • Paraben free Invented and made in the USA

94

runninginsight.com

© 2017 Formula4media LLC.


Show ‘Em All You Got!

Introducing The Endless Aisle For Running Specialty Retail w w w. c at a l o g k i o s k . c o m


#TRE17

TRE Highlights: Seen on Instagram Checking out the hottest new products on the trade show floor and hanging out with running legends. Just another day in Austin at The Running Event.

@ccmcmanemy

@goals4miles

@team_wondersign

@clemonsmichael

@rollgahealth

@runnergirlrocks

THE NEW GENERATION OF SKIN LUBE feel what the buzz is

an�-chafe | an�-blister | an�-fric�on

www.sbrsportsinc.com | wholesale info: chase@sbrsportsinc.com 96

runninginsight.com

© 2017 Formula4media LLC.


REVOLUTIONIZE YOUR SALES

With ElliptiGo as a vendor partner, you have a product that grabs the attention of the guests in your store. When you have an ElliptiGo being seen around the city streets, or running and biking paths you have a very visible ambassador that can be a business driver for your store. — Andrew Holbrook, Fleet Feet Roanoke Increase Foot Traffic | Increase Revenue | Build Your Community | No Floor Space Required

8+ GPS Watches

15+ Pairs of Running Shoes

A Pile of Apparel One ElliptiGO Sale

A Rack of Nutrition For more information, contact Chuck Day at Chuck@elliptigo.com.


#TRE17

TRE Highlights: Seen on Instagram More great Instagram snaps from attendees. The Running Event Instagram, with nearly 2,000 followers, posts new product updates and other on-the-scene highlights not only during TRE, but all year-long. Follow along on Instagram @therunningevent.

98

runninginsight.com

@kahtoola

@sbrsportsinc

@alice_trails

@lecoureurnordique

@endurance_tap

@steigensport

Š 2017 Formula4media LLC.


LP Compression Gear helps prolong the duration of exercise and unlock unlimited potential for peak performance!

230Z ACE COMPRESSION LONG SLEEVE TOP

ACF2401Z ACE COMPRESSION LONG SLEEVE TOP

292Z ACE COMPRESSION LONG TIGHTS

280Z ACE COMPRESSION CAPRI

LA POINTIQUE INT'L LTD. Follow us

For more information

sales@lp-support-usa.com 1-800-979-1932

www.LP-support.com is a registered trademark of LA POINTIQUE INT' L LTD.©2017


TRE Highlights: Snaps from the App This year our official event App proved more popular than ever. More than 500 updates were posted by event attendees during the week. Here are a few highlights on this page and the following pages. The TRE attendee who uploaded each image to the TRE App is listed under each image.

100

runninginsight.com

Anthony Leon

Jessica Murphy

Weldon Kennedy

Jorg Verdin

Sammi Hight

Melanie Chargualaf

Š 2017 Formula4media LLC.


Industry Leader and Global Provider of Event Medallions and Awards

Official Awards Partner of

Official Medallion Supplier Of


TRE Highlights: Snaps from the App The Meb Heads were spotted all over the show during TRE. Thanks to our event attendees who snapped pix en route to the show and all throughout the week.

Christina Henderson

Kyle Darling

Jurgen Krikke

Jeff Fedorko

Fitz Koehler

Rebecca Wells

Preparing Boys for the Long Run

102 102 runninginsight.com runninginsight.com

Š Š2017 2017Formula4media Formula4mediaLLC. LLC.


TRE Highlights: Snaps from the App Scenes from the trade show floor — and a sweet shot of the cityscape. We had more than 2,000 likes on App posts during the event!

Craig DiGiovanni

Jurgen Krikke

Lisa Heggie

Casey McManemy

Sammi Hight

Maria Marsh

Photo:Noah Wetzel

Start every run on a high note using this

PERFECT FOR OUR CUSTOM HONEY STINGER GEL FLASK

Dries wet & sweat Scientifically kills odor & germs that cause infections Saves you money by extending footwear life Take it everywhere

800-222-7338

Free shipping!

Go to www.peetdryer.com Enter ULTRA and get free shipping on everything you order

INTRODUCING OUR NEW BULK SIZED ENERGY GELS

EXTRA LARGE ENERGY AVAILABLE IN 3 FLAVORS

FRUIT SMOOTHIE • ACAI POMEGRANATE • GOLD More Buzz for your Buck • Less Trash for the Trail • More Sting for Sustainability

104 104 runninginsight.com runninginsight.com

© ©2017 2017Formula4media Formula4mediaLLC. LLC.


Take the Lead on Product Performance with the PLM Market Leader Reduce stress, streamline work, cut costs and drive business growth

Rebecca Wells

Lutz Klein

Pat Sullivan

Fitz Koehler

Rusty Wolfe

Kirk Anton

Melanie Chargualaf

Harry Chandler

Smiling faces on the trade show floor in Austin. And happy feet! Checking out apparel, sunglasses, insoles and more. Interaction on the App this year was impressive - more than 154 comments on posts. Š 2017 Formula4media LLC.

Contact us today! http://bit.ly/ContactCentric

Copyright 2017 Centric Software, Inc. All rights reserved.

runninginsight.com

105


Community Service at TRE

W

hile at The Running Event in Austin, a group of run specialty retailers and members of the ASICS sales team paired up with Girls On The Run Austin for a community service project. The group visited a Girls on The Run program at Hornsby Dunlap Elementary School to work with the young women from the school’s Girls on the Run program to hand make dog toys and blankets to be distributed to the shelters in the area. With the hurricanes that just happened around Texas, a bunch of displaced animals are finding their way to Austin. This group effort was a great way to help these animals by giving them a nice blanket and toys. The crew had a blast getting to meet the young volunteers and help them with their task. Girls on the Run is a nonprofit organization with local Councils in all 50 states. Girls on the Run has served more than 1.4 million girls and serves over 200,000 girls annually. Over the course of the ten-week program, girls in 3rd-8th grade develop essential skills to help them navigate their worlds and establish a lifetime appreciation for health and fitness. The program culminates with girls positively impacting their communities through a service project and

being physically and emotionally prepared to complete a celebratory 5K event. With the largest 5K series by number of events in the world, Girls on the Run hosts more than 330 5Ks per year. n

106 106 runninginsight.com runninginsight.com

Š Š2017 2017Formula4media Formula4mediaLLC. LLC.


RIA Names 2018 Board

A

t the recent RIA member meeting at The Running Event in Austin, the organization finalized the election of its 2018 Board of Directors. Joining the board on the retail side as a newly elected member is Christi Beth Adams from Fleet Feet Nashville. Re-elected to second terms were Cathy Pugsley of Potomac River Running, Donny Forsyth of Charlotte Running Company and Nick Stanko of Ann Arbor Running Company. Bob Kennedy, Teague Hatfield, Susie Stein, Kathy Dalby, and Burke Beck are mid-term and will occupy the remaining retail seats. On the brand side, Hugh Gaither from Feetures! has been voted in to fill the spot vacated by Brent Hollowell. Re-elected were Todd Dalhausser from Saucony and Rick Wilhelm from Brooks. From the Associate ranks, Jason Becker from RICS will join the board. n

chamoisbuttr.com Š 2017 Formula4media LLC.

runninginsight.com

107


NYC Flagship Features Both ASICS and TIGER Product

A

SICS America Corporation opened the doors to its first U.S. flagship store that features two brands in the ASICS family – ASICS and ASICSTIGER. The new store on Fifth Avenue in New York City is designed to represent the brand’s “Sound Mind, Sound Body” ethos as well as unveil a new platform for the brand to reach a wider variety of consumers. For the first time in a brand-owned location in the U.S., ASICS will feature a modulating showcase of two distinct brands in its portfolio, each with its own unique offering. ASICS footwear and apparel focuses on performance while ASICSTIGER product draws inspiration from the brand’s Japanese heritage to take Exterior of the ASICS store on Fifth Ave. in Manhattan. a street-inspired approach to classic footwear and apparel silhouettes. addressing the shift in the way people are working out and “ASICS is proud of its unique approach to the retail moving today,” says Gene McCarthy, President and CEO, experience and our product development that focuses on ASICS America Corporation. “We are truly excited to see maintaining a healthy lifestyle as a whole. By combinhow consumers respond when we bring the essence of our ing two of our uniquely different brands, we are offering brand and our heritage to the streets of New York City for consumers a wide range of quality performance and lifestyle shoes and apparel for an array of needs – directly our biggest presentation of the brand yet.” n

INTRODUCING!

Ultra PLUS

Who knew a stability insole could be comfortable? We did.

STABILITY INSOLE

THE EXCLUSIVE COMBINATION OF STABILITY & SORBOTHANE

®

insoles-sorbothane.com sorbothane.com

800.838.3906

UltraPLUS_RunningInsight-Ad_B2.indd 1

108 108 runninginsight.com runninginsight.com

12/14/17 1:14 PM © ©2017 2017Formula4media Formula4mediaLLC. LLC.


50 Best 50 Best 50 Best 50 Best 50 Best Running stoRes in AMeRiCA 50 Best 50 Best 50 Best 50 Best 50 Best sPRing 2018

Reimagined Reenergized the Best + More Conference Meetings by Appointment Awards Presentation

ÂŽ

50BestRunningstores.com


2017 NOVA HOME LOANS ARIZONA BOWL

OOFOS a Sponsor of Football Bowl Game

Recovery Footwear Leader Launches Gameday Sandal and Hosts Giveaways.

Arizona Bowl OOahh Sport Sandal

O

OFOS has been named as the official recovery footwear sponsor for the 2017 NOVA Home Loans Arizona Bowl collegiate football game, which will take place on December 29th between New Mexico State and Utah State. Duncan Finigan of OOFOS says the sponsorship supports the brand’s commitment to the athletic community. “We want to get our shoes on athletes in locker rooms and while they are training, so this is a great fit for us.” As part of its sponsorship, OOFOS will be launching a Limited-Edition Arizona Bowl OOahh Sport Sandal, available for purchase in both men’s and women’s sizes at $60 MSRP throughout the game. Members of both the New Mexico State and Utah State teams will also receive a pair. OOFOS is sponsoring activations at a variety of events during gameday weekend. The brand

will host a VIP OOFOS tent at the Downtown Block Party on December 28th from 3:00 p.m. – 8:00 p.m. and at the Desert Diamond Casino Tailgate Festival on December 29th starting at 11:00 a.m. OOFOS will also have a popup store in the stadium where attendees can purchase an assortment of products including the new Limited-Edition Arizona Bowl sandal. OOFOS will also be promoted in-game on the stadium Jumbotron and have a full-page ad in the game program. “The NOVA Home Loans Arizona Bowl wants to provide the players from each of our teams the newest, most exciting and beneficial gifts during their stay in Tucson,” says Alan Young, executive director of the NOVA Home Loans Arizona Bowl. “When we found out that OOFOS footwear provides both training and recovery benefits in addition to being a stylish slide, it became our goal to get them on each player and coach.” n

110 110 runninginsight.com runninginsight.com

© ©2017 2017Formula4media Formula4mediaLLC. LLC.


SAVE THE DATE!

THE RUNNING EVENT NOVEMBER 27- 30, 2018

AUSTIN CONVENTION CENTER & HILTON AUSTIN

®


The Running Event 2017 had its largest retail attendance ever. Thank you for making this the best conference and trade show yet!

See you next year. November 27-30, 2018, Austin Texas

therunningevent.com


The Running Category’s Top 10

Running Insight’s Exclusive Rankings of the Top 10 Brands in Running and Fitness. Brand

U.S. 2016 Revenue

1

Nike

$9.6 Billion

The Swoosh’s sales have slowed, especially in North America, but they remain by a large margin the top running shoe brand in the world.

2

New Balance

$2.0 Billion

New Balance is on an incredible run driven by a revitalization of its product line and large scale marketing efforts, such as its deal with the New York City Marathon. The company occupies a stunning new HQ in downtown Boston, prompting questions about what is next for the venerable brand.

3

Adidas

$1.98 Billion

The three stripes’ refocused efforts in North America has paid quick results. But there are major concerns that specialty stores are not part of future plans.

4

Skechers

$1.91 Billion

No company is better at commercializing trends and quickly bringing them to market. SKX has shown a steady commitment to the run business with star endorser Meb Keflezighi and earlier this year inked an agreement with the charismatic Edward Cheserek.

5

ASICS

$873 Million

The Japanese brand is hard at work cleaning up its U.S. distribution and segmenting its product line and is strengthening its focus on fitness.

6

Under Armour

$860 Million

2018 will be an interesting year at UA as the brand seeks to focus on core categories while building its footwear business.

7

Reebok

$455 Million

Pundits and retailers say this brand is on the way back with its focus on training.

8

Brooks

$375 Million

Brooks is re-asserting its leadership in the specialty run category with new shoes like the Levitate and its relentless focus on retail service.

9

Merrell

$300 Million

The Wolverine-owned brand remains a strong player in the trail category while also keeping a toe in the lightweight/barefoot camp.

10

Saucony

$245 Million

Saucony has been a steady performer, especially in the women’s category.

114

runninginsight.com

The Rundown

©2017 Formula4media LLC.


AUTHENTICALLY SPECIALTY One-Stop for All of Your Essentials Top Sellers in Every Category Premium in-Season Style Drops Real-Time Digital Catalog & Portal Same-Day Shipping

Hydration | Training |Race-Day |Visibility SPECIALTY-EXCLUSIVE

The widest range of premium running essentials. 1.800.806.1288 - dealer@amphipod.com


Running Insight 12.15.17 1.1.18  
Running Insight 12.15.17 1.1.18