5.1.3 Case 3: “Re Use” Collection 2006 ...................................... 64
5.1.4 Case 4: “Reet Aus” A/W 2008 Collection ........................... 69
5.1.5 Case 5: Us, the Heroes ...................................................... 72
5.2 Case 6: Pre-Consumer Waste...................................................... 77
5.2.1 Case 6: Estonian Men’s Songs ........................................... 78
5.3 Cases 7 – 10: Production Waste.................................................. 83
5.3.1 Case 7: “Reet Aus” A/W 2007 Collection ........................... 84
5.3.2 Case 8: “Reet Aus” S/S 2009 Collection ............................ 88
5.3.3 Case 9: “Reet Aus” A/W 2010 Collection ........................... 93
5.3.4 Case 10: Dancing Tower..................................................... 97
5.4 Case 11: Installation in Prague Quadriennal – Upcycling in Theatre Design....................................................... 101 5.5 Case 12: “Reet Aus” S/S 2010 Collection and Life Cycle Based Environmental Impact Assessment ................. 105
5.5.1 Life Cycle Based Environmental Impact Assessment......... 109
6. Trash to Trend: A Model for Upcycled Fashion Design........................ 117
6.1 The Trash to Trend model........................................................... 117
6.1.1 Waste Mapping and Database.......................................... 119
6.1.2 Techniques of Upcycling Design ....................................... 121
6.1.2.1 One-Off Design........................................................ 121
6.1.2.2 Mass Design and Production................................... 123
6.1.2.3 DIY – Do-It-Yourself . ............................................... 125
6.1.3 Web-Based Platform......................................................... 126
6.2 The Collection: Reet Aus Upcycled............................................. 131
Conclusion ............................................................................................ 141 Summary ............................................................................................ 145 Glossary
............................................................................................ 151
Kokkuvõte ............................................................................................ 153 References ............................................................................................ 163 Addendum 1: Interview with Alo Lepp ................................................... 168 Addendum 2: Interview with Sashi Anand . ............................................ 171 6
Reet Aus. Trash to Trend – Using Upcycling in Fashion Design