9
Which of those will be the main challenge to your lead generation programme in the next 12 months? Wider market trends Time
5%
Quality of data
3% Budget
9%
30%
Quantity of leads
6%
3% Creating content to use Quality of leads (how closely they match ideal score)
25%
14% Demonstrating ROI
3% Keeping up-to-date and managing all channels
Internal pressures/wider company buy-in
2% Call: +44 (0)207 098 2200 | Email: enquiry@emedia.co.uk | Visit: www.emedia.co.uk 7