The Classic is back BY RUG SOCIETY
W W W. R U G S O C I E T Y. E U
Micael Carvalho, CEO designer of Rug Society, brand embedded in Covet House group, based on Oporto, Portugal, graduated on Visual Communication Design, started this career in graphic and editorial design where he acquire knowledge and skills in the field. 5 years late, seized the opportunity in Cover Group project where the challenge presented itself as something innovated and avant-garde in the Portuguese design. Started as senior designer of the group, where developed and dedicate all of him to the brands of the group, predominantly to BOCA DO LOBO, that highlighted him for the visual communication in luxury brands. Surrounded by drawings, graphics and images, Micael is a designer who never stay satisfy with his job, always looking for more and seeking new challenges. As creative director of visual communication of the group, Micael accepted de challenge of creating a rug brand, where he could travel in his imagination and create a concept unexplored in the rugs field. Rug'Society is a brand of avant-garde design that ennoble its products through it’s manual production and appreciation of the Portuguese arts, with a very personal and intense design. Micael and Rita Lopes (COO of the brand) developed a concept of unfolding the brand in 4 main collections - SAVAGE, MODERN, GRAPHIC and ROYAL. Inspired by the most classic influences of design, making it the central decorative element of an interiors space, every rug was thought as a key and intense piece that can designate the spirit and essence of the place where it is placed. Micael Carvalho, believes that the future of this brand is highly promising, seeing that everything around us is a source of inspiration, now preparing a new collection of more than 180 designs until the end of the year, that believes it will to surprise.t
"The classic design is back and this will be the next wave of luxury for the upcoming decade, returning to the classics is like returning to the origins, this is the essence of our design� by Micael Carvalho
Amazon rug by Savage Collection | Toulousse rug by Modern Collection Inception rug by Modern Collection
In January 2018, Rug'Society will officially present itself in Paris at the Maison Objet, as well as at the international design fair in Isaloni Milan. Until then, there are developing great innovations in the brand, such as a collection of Fabrics, Wallpapers and a Arraiolos limited edition collection.
"The essence of each artist echoed in what it creates, everything is born naturally - Design is about sensations, experiences, sounds, tastes, textures and aromas� by Micael Carvalho
Notes to Editors For more information, interviews and high-resolution images, please Contact: Filipa Mendonça | Press Relations press@rugsociety.eu