Page 1

Appendix  

AIESEC in Hong Kong Youth to Sustainability Summit 2013 Coverage Summary Total number of clippings: 29 (as of 10 Jul 2013) Total advertising value: HK$5,746,441 Total PR value: HK$17,239,323 Total Readership: 20,097,000 Date

Publication

Page

Headline

Circulation

Size

EAV (HK$)

12 x 12 cm 8 x 6 cm

16,094

Print 1. 15 Jun 2013

Sing Tao Daily

A14

青年最不滿港環保發展

100,000

2.

15 Jun 2013

Sing Tao Daily

A18

教育評分肥佬 吳局長上台平反

100,000

3.

15 Jun 2013

Hong Kong Daily News

A6

港青對未來有危機感

90,000

11.5 x 11.5 cm

7,064

Broadcast 4. 14 Jun 2013

TVB iNews

N/A

1,062,000

47”

48,128

5.

TVB Jade

N/A

4,727,000

6”

121,356

6. 114 Jun 2013

TVB iNews

N/A

1,062,000

6”

6,144

7.

14 Jun 2013

ATV Home

N/A

3,304,000

22”

66,645

8.

14 Jun 2013

ATV World

N/A

1,108,000

22”

14,894

Cable TV News HK Broadband Network TVB iNews TVB Jade TVB Pearl

N/A N/A

調查指青年人不滿本港教育制度 發展 返回機制周一可申請 教育局指公 平公正 返回機制周一可申請 教育局指公 平公正 吳克儉指北區返回機制是特別措 施 不會再派位 Government claims phasing out subsidy of the ESF will help the group smoothen operation and services 吳克儉指返回機制是過渡性安排 返回機制不設第二輪派位

766,000 84,000

8” 7”

2,267 N/A

N/A N/A N/A

受訪青年普遍不滿本港教育制度 星期日檔案 - 小香港.大香港 Pearl Report [Headline TBC]

1,062,000 4,727,000 1,905,000

53” 4’22” TBC

54,272 5,299,212 TBC

Information Service Department Online (English) Information Service Department Online (Chinese) News.gov.hk Apply Daily Online

N/A

Transcript of remarks by SED

N/A

N/A

5,000

N/A

教育局局長與傳媒談話內容

N/A

N/A

5,000

N/A N/A

N/A N/A

N/A N/A

5,000 10,000

18. 14 Jun 2013

Oriental Online

N/A

N/A

N/A

10,000

19. 14 Jun 2013

Hong Kong Daily News Online

N/A

N/A

N/A

5,000

20. 14 Jun 2013

Xinhuanet

N/A

N/A

N/A

10,000

21. 114 Jun 2013

International Daily News

N/A

P1 allocation mechanism fair 調查:青少年對本港長遠發展有 危機感 四成受訪青年冀教育投放最多資 源 最關注教育及環境保護 港青對未來有危機感 調查顯示:香港青年希望未來十 年應加強教育資源投入 調查顯示:香港青年希望未來十 年應加強教育資源投入

N/A

N/A

5,000

14 Jun 2013

9. 14 Jun 2013 10. 14 Jun 2013 11. 15 Jun 2013 12. 7 Jul 2013 13. 5 Aug 2013 Online 14. 14 Jun 2013

15. 14 Jun 2013

16. 14 Jun 2013 17. 14 Jun 2013

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

5,365

Page 1 of 87


2   Appendix      

Date 22. 114 Jun 2013 23. 14 Jun 2013 24. 14 Jun 2013 25. 14 Jun 2013 26. 15 Jun 2013 27. 15 Jun 2013 28. 15 Jun 2013 29. 15 Jun 2013

Publication

Page

www.cbnol.com ChinaReviewNe ws.com Qoos.com Asia Pacific Daily Sing Tao Daily Online Sing Tao Daily via Yahoo! News Sing Tao Daily via Sina.com.hk Sing Tao Daily Vancouver Online

N/A N/A N/A N/A

Headline

Circulation

Size

香港青年希望加強教育資源投入 香港青年希望加強教育資源投入

N/A N/A

N/A N/A

EAV (HK$) 5,000 5,000

N/A N/A

N/A N/A

5,000 5,000

N/A

香港青年希望加強教育資源投入 HK official reassures youngsters’ concern on education system 青年最不滿港環保發展

N/A

N/A

10,000

N/A

青年最不滿港環保發展

N/A

N/A

10,000

N/A

青年最不滿港環保發展

N/A

N/A

5,000

N/A

青年最不滿港環保發展

N/A

N/A

5,000

20,097,000

N/A

5,746,441

Total:

A total of 29 coverage was generated with an equivalent advertising value of HK$5,746,441. Pending coverage to be published from: TVB Pearl.

 

 

2  


Appendix  

Print

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 3 of 87


4   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Sing Tao Daily

Date:

15 Jun 2013

Page:

A14

 

4  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Sing Tao Daily

Date:

15 Jun 2013

Page:

A18

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 5 of 87


6   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Hong Kong Daily News

Date:

15 Jun 2013

Page:

A6

 

6  


Appendix  

Broadcast

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 7 of 87


8   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

TVB iNews 14 Jun 2013

 

8  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

TVB Jade News 14 Jun 2013

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 9 of 87


10   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

TVB iNews 14 Jun 2013

 

10  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

ATV Home News 14 Jun 2013

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 11 of 87


12   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

ATV World News 14 Jun 2013

 

12  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

Cable TV News 14 Jun 2013

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 13 of 87


14   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

Hong Kong Broadband Network News 14 Jun 2013

 

14  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

TVB iNews 15 Jun 2013

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 15 of 87


16   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication: Date:

TVB Jade 7 Jul 2013

 

16  


Appendix  

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 17 of 87


18   Appendix      

Online

 

18  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Information Service Department Online (English)

Date:

14 Jun 2013

Link:

http://www.info.gov.hk/gia/general/201306/14/P201306140530.htm

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 19 of 87


20   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Information Service Department Online

Date:

14 Jun 2013

Link:

http://www.info.gov.hk/gia/general/201306/14/P201306140536.htm

 

 

20  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

news.gov.hk

Date:

14 Jun 2013

Link:

http://www.news.gov.hk/en/categories/school_work/html/2013/06/20130614_171053.shtml

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 21 of 87


22   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Apple Daily Online

Date:

14 Jun 2013

Link:

http://hk.apple.nextmedia.com/realtime/news/20130614/51479812

 

 

22  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Oriental Daily Online

Date:

14 Jun 2013

Link:

http://news.on.cc/cnt/news/20130614/bkn-20130614135011612-0614_00822_001.html

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 23 of 87


24   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Hong Kong Daily News Online

Date:

14 Jun 2013

Link:

http://www.hkdailynews.com.hk/news.php?id=286709  

 

 

24  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Xinhuanet

Date:

14 Jun 2013

Link:

http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/2013-06/14/c_116152509.htm http://news.xinhuanet.com/2013-06/14/c_116152509.htm http://news.xinhuanet.com/gangao/2013-06/14/c_116152509.htm

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 25 of 87


26   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

International Daily News

Date:

14 Jun 2013

Link:

http://www.chinesetoday.com/big/article/757628

 

 

26  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

www.cbnol.com

Date:

14 Jun 2013

Link:

http://www.cbnol.com/cblnewsdetail-79648.html

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 27 of 87


28   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

www.ChinaReviewNews.com

Date:

14 Jun 2013

Link:

http://www.chinareviewnews.com/doc/1025/8/1/2/102581204.html?coluid=0&kindid=0&doci d=102581204

 

 

28  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Qoos.com

Date:

14 Jun 2013

Link:

http://news.qoos.com/%E9%A6%99%E6%B8%AF%E9%9D%92%E5%B9%B4% E5%B8%8C%E6%9C%9B%E5%8A%A0%E5%BC%B7%E6%95%99%E8%82% B2%E8%B3%87%E6%BA%90%E6%8A%95%E5%85%A5-1473870.html

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 29 of 87


30   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Asia Pacific Daily

Date:

14 Jun 2013

Link:

http://en.apdnews.com/news/28321.html# 1/2

 

 

30  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Sing Tao Daily Online

Date:

15 Jun 2013

Link:

http://www.singtao.com/yesterday/loc/0615ao07.html

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 31 of 87


32   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publica tion: Date:

Sing Tao Daily via Yahoo! News

Link:

http://hk.news.yahoo.com/%E9%9D%92%E5%B9%B4%E6%9C%80%E4%B8%8D%E6%BB%BF%E6%B8 %AF%E7%92%B0%E4%BF%9D%E7%99%BC%E5%B1%95-220459259.html

14 Jun 2013

 

 

32  


Appendix  

Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Sing Tao Daily via sina.com.hk

Date:

14 Jun 2013

Link:

http://news.sina.com.hk/news/20130615/-2-2993714/1.html

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 33 of 87


34   Appendix       Client:

AIESEC in Hong Kong Youth to Sustainability Summit 2013

Publication:

Sing Tao Daily Vancouver Canada Online

Date:

15 Jun 2013

Link:

http://news.singtao.ca/vancouver/2013-06-15/hongkong1371271676d4545286.html

   

 

34  


Appendix  

WNCF DLD Youth Impact Forum 2013 Coverage Summary Total number of clippings: 16 (as of 10 Feb) Total advertising value: HK$ 180,150 Total PR value: HK$ 540,450 Total Readership: 5,276,233 Date Print 1.

Publication

Page

Headline

Circulation

Size

EAV (HK$)

17.5 x 16.5 cm 8.5 x16 cm

16,567

20 Jan 2013

Sing Pao

A3

六成大學生:社會有希望

100,000

2.

21 Jan 2013

A15

七成港青年感社會地位低

307,000

3.

21 Jan 2013

Hong Kong Commercial Daily Ta Kung Pao

B3

94,500

9 x14 cm

9,634

4.

21 Jan 2013

Sharp Daily

V20

637,334

15 x 9cm

32,124

5.

22 Jan 2013

Young Post

P4

六成青年看好香港未來大學 生:十年後香港更有競爭力 門常開:This city is dying 四成青年心灰絕望 Hong Kong’s Future

103,328

8,716

6.

31 Jan 2013

Ming Pao (Toronto)

10

17 x 17.5 cm 21 x 13 cm

7.

31 Jan 2013

Ming Pao (Vancouver)

10

Commercial Radio

8,330

知識增益.大學生:十年後港青 更有影響力 知識增益.大學生:十年後港青 更有影響力

32,428 39,643

21 x 13 cm

1,654

新聞專 輯-校園 百科

大學生選擇返內地鼓勵較窮困 的中學生追求夢想

1,981,000

2’56”

35,200

Commercial Radio

N/A

調查指六成大學生對十年後社 會發展有期望

1,981,000

N/A

10,000

Commercial Radio Online

N/A

N/A

N/A

10,000

11. 20 Jan 2013

SCMP Online

N/A

N/A

5,000

12. 20 Jan 2013

Sing Pao Online Sharp Daily Online

Talking Points N/A

調查指六成大學生對十年後社 會發展有期望 Survey reveals young people's hopes 六成大學生:社會有希望

N/A

N/A

5,000

門常開:This city is dying 四成青年心灰絕望 七成港青年感社會地位低

N/A

N/A

5,000

N/A

N/A

5,000

六成青年看好香港未來大學 生:十年後香港更有競爭力 知識增益.大學生:十年後港青 更有影響力

N/A

N/A

5,000

N/A

N/A

5,000

N/A

知識增益.大學生:十年後港青 更有影響力

N/A

N/A

5,000

N/A

知識增益.大學生:十年後港青 更有影響力 知識增益.大學生:十年後港青

N/A

N/A

5,000

N/A

N/A

5,000

Broadcast 8. 5 Feb (12nn,6pm) 6 Feb (12am) 2013 9. 19 Jan 2013 Online 10. 19 Jan 2013

13. 21 Jan 2013 14. 21 Jan 2013 15. 21 Jan 2013 16. 31 Jan 2013 17. 31 Jan 2013 18. 31 Jan 2013 19. 31 Jan 2013

N/A

Hong Kong Commercial Daily Online Ta Kung Pao Online

N/A

Ming Pao Online (Toronto) Ming Pao Online (Vancouver) Premium Mingpao .com

N/A

Life

N/A

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

N/A

2,925

Page 35 of 87


36   Appendix      

Date

Publication Mingpao.com 明報通識網

Page

Headline

Circulation

Size

EAV (HK$)

5,276,233

N/A

180,150

更有影響力

Total:                                    

                                         

 

Print

36  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Sing Pao

Date:

20 Jan 2013

Page:

A3

   

                        AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 37 of 87


38   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Hong Kong Commercial Daily

Date:

21 Jan 2013

Page:

A15

 

 

             

 

38  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Ta Kung Pao

Date:

21 Jan 2013

Page:

B3

   

                AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 39 of 87


40   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Sharp Daily

Date:

21 Jan 2013

Page:

V20

   

               

 

 

40  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Young Post

Date:

22 Jan 2013

Page:

P4

                    AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 41 of 87


42   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Ming Pao (Toronto)

Date:

31 Jan 2013

Page:

P10

   

 

             

 

 

42  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Ming Pao (Vancouver)

Date:

31 Jan 2013

Page:

P10

   

            AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 43 of 87


44   Appendix                                                

Broadcast                                                

 

44  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Commercial Radio

Date:

5 Feb 2013, 6 Feb 2013

Page:

新聞專輯-校園百科

 

                                  AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 45 of 87


46   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Commercial Radio Online

Date:

19 Jan 2013

Page:

N/A

 

                                   

 

46  


Appendix  

                 

                                      AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Online

 

Page 47 of 87


48   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Commercial Radio Online

Date:

19 Jan 2013

Link:

http://www.881903.com/Page/ZHTW/newsdetail.aspx?ItemId=590933&csid=261_341

 

 

                           

 

48  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

SCMP Online

Date:

20 Jan 2013

Link:

http://www.scmp.com/comment/insight-opinion/article/1131260/talking-points

                                                                                     

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 49 of 87


50   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Sing Pao Online

Date:

20 Jan 2013

Link:

http://www.singpao.com/xw/gat/201301/t20130120_414684.html

 

 

   

 

 

 

50  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Hong Kong Commercial Daily Online

Date:

21 Jan 2013

Link:

http://www.hkcd.com.hk/content/2013-01/21/content_3129045.htm

 

          AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

                   

 

Page 51 of 87


52   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Ta Kung Pao Online

Date:

21 Jan 2013

Link

http://news.takungpao.com/paper/q/2013/0121/1397811.html  

   

 

     

 

52  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Sharp Daily Online

Date:

21Jan 2013

Link:

http://www.sharpdaily.hk/supplement/100006/20130121/169806/門 常開-This-city-is-dying-四成青年心灰絕望/6

  AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

           

 

Page 53 of 87


54   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Ming Pao Online (Vancouver)

Date:

31 Jan 2013

Link:

http://www.mingpaovan.com/htm/News/20130131/HKgfn6_er.htm?m=0

   

 

54  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Ming Pao Online (Toronto)

Date:

31 Jan 2013

Link:

http://www.mingpaotor.com/htm/News/20130131/HK-gfn6_er.htm

  AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 55 of 87


56   Appendix       Client:

WNCF DLD Youth Impact Forum 2013

Publication:

Premium Ming Pao.com

Date:

31 Jan 2013

Link:

http://premium.mingpao.com/cfm/mem_Login1.cfm?SuccessUrl=%2Fcf m%2FContent%5FNews%2Ecfm%3FChannel%3Dgb%26Path%3D1680 86593855%2Fgfn6%5Fer%2Ecfm

                                 

 

 

 

56  


Appendix  

Client:

WNCF DLD Youth Impact Forum 2013

Publication: Date:

Life Ming Pao.com 明報通識網 31 Jan 2013

Link:

http://203.85.62.12/cfm/learn3b.cfm?File=20130131/lnall/gfn6_er.txt

 

                              AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 57 of 87


58   Appendix      

AIESEC in Hong Kong_VISA Partnership Coverage Summary Total number of clippings: 12 (as of 26 April 2013) Total advertising value: HK$ 98,564.27 Total PR value: HK$ 295,692.81 Total Readership: 2,034,415 Date Print 30. 26 April 2013

Circulation

Size

Headline Daily

P38, 港聞

調查指學生缺理財概念

905,614

2cm x 9.5cm

4,744.73

31. 26 April 2013

Sing Tao Daily

F02, 大學 版 P16, 港聞 A27, 教育 P08, Local ,Jeral dine Phne ah A27, 新聞 透視 眼

調查:大學生缺乏理財知識

170,000

4cm x 9.5cm

4,247.04

32. 26 April 2013

Sky Post

4 成大學生莫名其妙花光錢

506,388

12,826.73

75% 大學生同意通識教理財

98,000

Students tell of cash flight with temptation

222,413

6cm x 9.5cm 10cm x 4cm 10.5cm x 6cm

33. 26 April 2013

Ta Kung Pao

34. 26 April 2013

The Standard

35. 26 April 2013

Wen Wei Po

四成大學生花錢無頭厘

132,000

6.5cm x 6.5cm

3,924.80

N/A

調查指學生缺理財概念

N/A

N/A

10,000

37. 26 April 2013 38. 26 April 2013 39. 26 April 2013

Headline Daily Online Sing Tao Daily Sky Post The Standard

N/A N/A N/A

N/A N/A N/A

N/A N/A N/A

10,000 10,000 10,000

40. 26 April 2013 41. 26 April 2013

Wen Wei Po Yahoo! News

N/A N/A

調 查 :大 學 生 缺 乏 理 財 知 識 4 成大學生莫名其妙花光錢 Students tell of cash flight with temptation 四成大學生花錢無頭厘 調 查 :大 學 生 缺 乏 理 財 知 識 Total:

N/A N/A

N/A N/A

5,000 10,000

18,192,000

N/A

98,564.27

Online 36. 26 April 2013

Publication

Page

Headline

EAV (HK$)

3,058.53 14,762.44

A total of 12 coverage was generated with an equivalent advertising value of HK$ 98,564.27.

 

 

58  


Appendix  

Print

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 59 of 87


60   Appendix       Client: Publication:

AIESEC in Hong Kong_VISA Partnership Headline Daily

Date:

26 April 2013

Page:

P38,港聞

 

60  


Appendix  

Client: Publication:

AIESEC in Hong Kong_VISA Partnership Sing Tao Daily

Date:

26 April 2013

Page:

F02,大學版

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 61 of 87


62   Appendix       Client: Publication:

AIESEC in Hong Kong_VISA Partnership Sky Post

Date:

26 April 2013

Page:

P16,港聞

 

62  


Appendix  

Client: Publication:

AIESEC in Hong Kong_VISA Partnership Ta Kung Pao

Date:

26 April 2013

Page:

A27,教育

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 63 of 87


64   Appendix       Client: Publication:

AIESEC in Hong Kong_VISA Partnership The Standard

Date:

26 April 2013

Page:

P08,Local,Jeraldine Phneah

 

64  


Appendix  

Client: Publication:

AIESEC in Hong Kong_VISA Partnership Wen Wei Po

Date:

26 April 2013

Page:

A27,新聞透視眼

Client:

AIESEC in Hong Kong_VISA Partnership

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 65 of 87


66   Appendix      

Online

 

66  


Appendix  

Client: Publication:

AIESEC in Hong Kong_VISA Partnership Headline Daily

Date:

26 April 2013

Link:

http://news.hkheadline.com/dailynews/content_hk/2013/04/26/235447.asp  

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 67 of 87


68   Appendix       Client: Publication:

AIESEC in Hong Kong_VISA Partnership Sing Tao Daily

Date:

26 April 2013

Link:

http://www.singtao.com/yesterday/edu/0426go05.html

 

 

 

68  


Appendix  

Client: Publication:

AIESEC in Hong Kong_VISA Partnership Sky Post

Date:

26 April 2013

Link:

http://www.skypost.hk/%E6%B8%AF%E8%81%9E/%E6%96%B0%E8%81%9E%E9%A0%AD %E6%A2%9D/20130426/001/4%E6%88%90%E5%A4%A7%E5%AD%B8%E7%94%9F%20%E8%8E %AB%E5%90%8D%E5%85%B6%E5%A6%99%E8%8A%B1%E5%85%89%E9%8C%A2/90707

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 69 of 87


70   Appendix       Client: Publication:

AIESEC in Hong Kong_VISA Partnership The Standard

Date:

26 April 2013

Link:

http://www.thestandard.com.hk/news_detail.asp? pp_cat=11&art_id=133224&sid=39569750&con_type=1&d_str=20130426&isSearch=1&sear_year=2013

 

 

70  


Appendix  

Client: Publication:

AIESEC in Hong Kong_VISA Partnership Wen Wei Po

Date:

26 April 2013

Link:

http://paper.wenweipo.com/2013/04/26/ED1304260002.htm

 

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 71 of 87


72   Appendix       Client: Publication:

AIESEC in Hong Kong_VISA Partnership Yahoo! News

Date:

26 April 2013

Link:

http://hk.news.yahoo.com/%E8%AA%BF%E6%9F%A5-­‐­‐%E5%A4%A7%E5%AD%B8%E7%94%9F %E4%B9%8F%E7%90%86%E8%B2%A1%E7%9F%A5%E8%AD%98-­‐­‐220638426.html

 

 

72  


Appendix  

  AIESEC  Hong  Kong  LC  Media  Coverage  Summary  2013  

  Total  number  of  clippings:  13  (as  of  6  Jun)     Total  advertising  value:  HK$  330,633   Total  PR  value:  HK$  991,899   Total  Readership:  5,367,388         Date   Publication   Page   Headline   Circulation   Size   EAV  (HK$)   Print   1   12  April  2013   Apple  Daily   C19   趙式芝曾歧視易服   292,341   30x10cm   40,227   Gigi  wants  parents  to   2   12  April  2013   SCMP   C4   accept  partner   108,047   15X9cm   14,070   Gay  pride  and   3   28  May  2013   The  Standard   P22   prejudice   120,000   26x18cm    76,765     4   25  June  2013   The  Standard   P18   Off  the  beaten  path   120,000   26x16cm    68,235     Online   I  was  thrown  out  of   N/A   N/A   the  closet  but  decided   to  set  a  good   example,  says  Gigi   5   11  April  2013   SCMP   N/A   Chao   5,000   Talking  Points  -­‐   N/A   N/A   University  forum  on   6   11  April  2013   SCMP   N/A   gay  rights   5,000   Gigi  Chao:  I  hope  my   N/A   N/A   parents  accept  my   7   12  April  2013   SCMP   N/A   other  half   5,000   N/A   N/A   8   12  April  2013   Apple  Daily   N/A   趙式芝曾 視易服   10,000   N/A   N/A   9   12  April  2013   TVB     N/A   TVB  News   10,000   1 Gay  pride  and   N/A   N/A   0   28  May  2013   The  Standard   N/A   prejudice   5,000   1 N/A   1   25  June  2013   The  Standard   N/A   Off  the  beaten  path   N/A   5,000       Broadcast   4,727,000 1 80,904     4   2   12  April  2013   TVB  Jade   N/A   TVB  News   1 N/A   4   5,432   3   12  April  2013   TVB  Jade  HD   N/A   TVB  News  

Total   5,367,388   N/A  

330,633    

A  total  of  13  coverage  was  generated  with  an  equivalent  advertising  value  of  HK$330,633.    

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 73 of 87


74   Appendix      

                             

Print                                                        

 

74  


Appendix  

Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  in  CUHK   Publication:  The  Standard   Date:  28  May  2013   Page:  P22      

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

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76   Appendix       Event:  Lights  Up!  @AIESEC  WEEK  2013   Organizer:  AIESEC  HKBU   Publication:  The  Standard   Date:  25  June  2013   Page:  P18      

                                         

 

 

76  


Appendix  

Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  in  CUHK   Publication:  Apple  Daily   Date:  12  April  2013   Page:  A19    

            AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 77 of 87


78   Appendix       Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  in  CUHK   Publication:  SCMP   Date:  12  April  2013   Page:  C4    

       

 

 

78  


Appendix  

Online

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 79 of 87


80   Appendix       Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  CUHK   Publication:  South  China  Morning  Post   Date:  11  April  2013   Link:  http://www.scmp.com/news/hong-­‐kong/article/1211697/how-­‐hk500m-­‐manhunt-­‐led-­‐new-­‐gigi-­‐chao      

                                          Event:  Leaders  Going  Beyond  Tradition    

 

80  


Appendix  

Organizer:  AIESEC  CUHK   Publication:  South  China  Morning  Post    ("Talking  points",  A2)   Date:  11  April  2013   Link:  http://www.scmp.com/comment/insight-­‐opinion/article/1211707/talking-­‐points      

                                          Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  CUHK   AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 81 of 87


82   Appendix       Publication:  South  China  Morning  Post    (C4,  City)   Date:  12  April  2013   Link:  http://www.scmp.com/news/hong-­‐kong/article/1212626/gigi-­‐wants-­‐parents-­‐accept-­‐partner    

     

 

 

82  


Appendix  

Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  CUHK   Publication:  Apple  Daily     Date:  12  April  2013   Link:  http://hk.apple.nextmedia.com/news/art/20130412/18225383        

    AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

Page 83 of 87


84   Appendix       Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  CUHK   Publication:  The  Standard  (Education)   Date:  28  May  2013   Link:http://www.thestandard.com.hk/news_detail.asp?pp_cat=48&art_id=134051&sid=39725994&con_ty pe=3&d_str=20130528&isSearch=1&sear_year=2013          

     

 

 

84  


Appendix  

      Event:  Lights  Up!  @AIESEC  WEEK  2013   Organizer:  AIESEC  HKBU   Publication:  The  Standard     Date:  25  June  2013   Link:http://www.thestandard.com.hk/news_detail.asp?we_cat=16&art_id=134879&sid=39863044&con_ty pe=1      

  AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

  Page 85 of 87


86   Appendix                                        

Broadcast                                                      

 

86  


Appendix  

Event:  Leaders  Going  Beyond  Tradition   Organizer:  AIESEC  CUHK   Publication:  TVB  Jade  News   Date:  12  April  2013        

 

   

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

 

 

 

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