Rubie Chen Selected Works from 2013-2016 Branding / Window Design / Product design
P O R T F O L I O
Education Ming-Chuan University - Bachelor Northumbria University - Bachelor
Experience THE ONE Visual Design Intern Taipei Contemporary Museum Visual Design Intern Boisbuchet Workshop Illustration Course
Skill Illustrator Photoshop Indesign After effect Premiere
Language Chinese English
02 Branding Design
BRANDING BRISK ADOBE CC BACK TO THE WALL MOCA
ENERGY BAR IN CONTAINER
BRISK A brand-new energy bar company aimed at active elderly participate in hiking.
According to BrandOpus's brief, the confectionery market in UK is highly competitive and our task is to create a new brand of confectionery aimed at a specific target-market.
My chosen target audience go with active elderly between fifty to seventy years old. Population aging is no longer a new story while older people have not been mentioned in confectionery brand. With the growing amount of elder people participate in outdoor exercising, especially hiking, my idea was to create an energy bar brand within extra nutrition for these group of elder hikers.
INSPIRATION According to professional hikers' advice, seperate your snack for every miles is a better way to maintain the intake of energy which encouraged me to deisgn a reusable portion-control container. Based on the idea of pencil eraser, this container enhanced the efficiency and convenience for hikers during their adventure.
CONTAINER & REFILL PACK
DESCRIPTION The container has a clip in the back like a pen so that hikers can easily carry it by attaching on the pocket or sternum strap.
IDEA In this series of advertising, hikers match the pattern with landscape in front of them to reveal the great adventure to audience.
INTERACTIVE PRINT-AD DESCRIPTION The form of advertising is flexible to adjust with different format. Astonishing landscape can blow viewers in wider size while more attention would be paid in vertical version. Inreractive print-ad in magazine letting consumer explore how container actually works and see check various flavor of energy bar on mobile phone.
ADOBE/CC REIMAGE BACHGROUND
Adobe and Creative Cloud are the enablers of the creative industries. And when fueled with your creativity, the Adobe tools make ideas a reality. My challenge is to takd the existing identity for Adobe Creative Cloud,and remix and reimage it for a youth audience.
" Perfect combinations create infinite possibilities."
Adobe system have been widely used in creative industries for years while public still vague about what Creative Cloud is. The idea is to reimage the existing logo by making it into the combination of two daily items which act as perfect combination in general think. Under this concept, relationship between users and Creative Cloud has been emphasized.
STRATEGY Split the original Creative Cloud logo into two circle, one of them refer to the audience while the other is the representative of Adobe Creative cloud.
EXPLORE To make Creative Cloud closer to youth audience, I start from looking into those perfect combination in daily life. Things like fish and chips, coffee and milk, cake and tea...and so on.
COLOUR The red color is selected from the classic Adobe Red while after combined it with blue, the purple color comes out. In colour psycology, purple suggests wealth and extravagance, fantasy and the world of dreams. Also, mystery and magic power which fit to my concept of "infinite possibilities".
C 100 Y 39
M 98 K 0
M 100 K 16
Two dialog boxes
MOTION GRAPHIC SNAPSHOT
The beginning of my campaign video is to give youth audience a brief idea about what Creative Cloud is then deliver the concept of " perfect combination create infinite possibilities" by showing samples like fish and chip.
On Creative Cloud social media platform like instagram and facebook, logo will be changed every week, with the changing of identity, background story of each reimage icon will be told on official website. Audience are also invited to create their own version of "perfect combination" based on the template outline downloaded from website then upload to the creative community-behance.
TAIPEI CONTEMPORARY MUSEUM BACHGROUND
Design the visual identity for Taipei Contemporary Museum in-house product to integrate with new window design.
To reflect the form of new window, I design the identity with geomatric elements. As to the colour, identical red of Taipei Contemporary museum has been applied.
LABEL TESTING Design various form of label to attach on different packaging.
DISPLAY TESTING Choose slot board as back plane, simulate the composition before actual action.
SPITFIRE A memorable exhibition about World War Two based in London. BACHGROUND
Spitfire is probably the most recognized aircraft in the world as it played an decisive position of Britain's victory in World War Two. However, rare people have ever heard of the unknowed hero who designed it. To remind public the glory of miracle evacuation and humble warrior, BACK TO THE WALL exhibition was organised.
" Back to the wall"
According to Dictionary.com, BACK TO T H E WALL m eans "In a har dpressed situation; also, without any way of escape." which highly represent the beauty and sorrow of UK's situation in World War 2. The war ended in 1945, that's why I decided to apply the 45 degree across all applications.
WINDOW DESIGN MOCA TAIPEI BOISBUCHET THE ONE
TAIPEI CONTEMPORARY MUSEUM BACHGROUND
Redesign the indoor windows for products display in Taipei Contemporary Museum.
The Museum of Contemporary Art Taipei(MOCA) is a museum of modern art, which promote diverse artistic creation and exhibitions engaging by domestic and international artists over years. My task is to design a series of window based on the concet of shopping street with museum's identical vibrant colour.
FINAL RESULT From left to right. MOCA COLLECTION Collection of artists' profile edited by inhouse designer after their exhibition in MOCA Taipei. MOCA MARKET Artists' products based on their show in museum. MOCA TO GO MOCA Taipei's official souvenir. MOCA BAKERY Artists' products based on their show in museum.
WINDOW VISITOR An outdoor window design in Boisbuchet, France. BACHGROUND
In this workshop, participants' task is try to design an outdoor window via illustration concept.
The basic concept of this experinmental window design is to bring the outside into the square structure, which refer to our room for visitor. Boisbuchet is a historical manor with grand field and natural ecology, our idea is to capture individual's observation toward Boisbuchet then play with the dynamic interaction between paper cut and natural forces.
PRODUCT DESIGN THE ONE TAIPEI LAMPSHADE
NEW YEAR GIFTS Lunar new year cups pattern design for THE ONE Taipei. BACHGROUND
New year eve is approaching, as the missionary of Chinese culture, THE ONE Taipei decided to release new tea cups design for customers to give out as gifts.
In response to the consistant style of The One Taipei, I chose to design the pattern with traditional chinese ink wash painting technique.
SHADE DESIGN An environment-friendly lampshade design. BACHGROUND
Design a lampshade only with paper.
Excessive garbage is not a new issue but a serious problem needed to be taking care. Under the concept of environmental friendly packaging, a DIY paper bag alike lampshade has been designed.