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Rubina Barbieri Designer Portfolio


GOOD DESIGN ENABLES BAD DESIGN DISABLES

PA U L H O G A N , F O U N D E R E U R O P E A N I N S T I T U T E F O R D E S I G N A N D D I S A B I L I T Y


G R A P H I C D E S I G N | PA C K A G I N G


XD | BRAND IDENTITY

XD logo refers to a smile emoticon: turning XD 90° in a clockwise direction, you can notice an happy face which is smiling to you.

Target: 18/35 years old users who are strictly connected to the digital world. They are used to use a new communication code characterized by innovative kinds of non-verbal ways. The contemporary comunication is smart and synchronous; at the same time, participants exchange each others short messages. Moreover, instant messaging is enriched by effective contents such us emoticon (“emotion” + “icon”), stylized figures of the human emotions.

Enjoy your upgrade is the claim. The new brand is linked to the digital world, like its users: they are invited to enjoy their digital culture, thanks to which they can be constantly updated.

Client: Trony Naming, Logo, Brand identity, Packaging Design First prize: Rubina Barbieri + Sara Marini


XD | SOCIAL CAMPAING

Logo for XD social campaign: a smile in a component of a puzzle. Because taking part of the society (and taking cares of it) makes people better.


XD | BRAND IDENTITY XD enjoy your upgrade has a minimal and clear packaging design: colours, icons and infographics (carefully personalized) drive users into the different product categories. The shopping experience of the XD user is playful and casual, not frustrating at all: XD philosophy helps user during the selection.


XD | BRAND IDENTITY Ambrosia: Naming, Claim, Graphic Layout

Back view

Front view

Ambrosia - the bottle


XD | BRAND IDENTITY

Side view

Front view


XD | STORE


XD | STORE


RUBINO Concept Rubino is a new bag-in-box which allows you to extract the wine even when if the pack is almost empty: it can be tilted by folding and telescoping the tongue base.

Innovative Packaging Design for BOXMARCHE


IMPRESA CREATIVA MISSIONE POSSIBILE

“Impresa Creativa Missione Possibile” is a social project which encourages and supports young workers to create and develop their business.


ALESSIO ALBANO | SCUDERIA

Logo for an Horse Stable Logo is the combination of the letter A (Alessio Albano, the founder), the stilization of an obstacle and an horseshoe.


LABEL / OPIFICIO NUNQUAM


LABEL / OPIFICIO NUNQUAM


LABEL / CASANUOVA Locanda e Fattoria


LABEL / TUSCAN OLIVE OIL


LOGO + HANGTAG / GRAPPA

Jacopo, a very joung enologist with a great passion for liqueurs, has started to produce grappa made of pomegranate. (Being his sister and a graphic designer, I enjoy to create his first labels!)

For the first selection of bottles: one color stamp on the hangtag

For the next production: digital print on natural paper label C0% M100% Y85% K0%


HANGTAG / OLIO EXTRA VERGINE DI OLIVA

Olio Extra Vergine di Oliva raccolto 2017

An Extra Virgin Olive Oil presented by a shy and self-conscious lady who hides her virgin body with olive tree leaves.


IRIS ACCADEMIA DANZE IRLANDESI


IRIS ACCADEMIA DANZE IRLANDESI


ILLUSTRATION


ILLUSTRATION


ILLUSTRATION


ILLUSTRATION


ILLUSTRATION


ILLUSTRATION


ILLUSTRATION


PRODUCT DESIGN


FRED&GINGER Concept Disability is a common condition and it’s not related just with illness or old age: infact, I got ispiration from mums who have to work keeping the baby in their arms.

Fred&Ginger is a low-tech project designed paying attention to the Design-for-All philosophy: it’s a tool kitchen for people who can prepare and eat their meal using just one hand. The upper part is tray and the lower one is a cutting board: when the two sides work together, they maintain stable food and varoius objects allowing the user to operate with one hand (cut bread, vegetables or other food, open jars, yoghurt pot, cans...).

Fred&Ginger is formed by two indipendent tools which can be used separately (a cutting board and a tray): this is Design-for -All, not design for disability.

#Preparing meal using just one hand #Design for All #lowtech #mapping #affordance


BINARY

*** The master thesis project - a gas hob designed for Electrolux - has two innovative and original features, which are protected by patent. I can’t reveal my project but, for references you can contact:

Ing. Filippo Tisselli Advanced Development Project Manager Global R&D Cooking filippo.tisselli@electrolux.it


PHĂ´S

FLUO YARNS Concept Could I notice my sofa in dark condition? Yes, using a fluorescent yarn! Focusing the attention on seams to outline the silhouette of the sofa, PhĂ´s is visible also in lightless ambient (avoiding unpleasant accidents).

#fluorescent yarn #trasformation in dark condition


LÁMH Concept Lámh is a cup that includes a hand full grip avoiding sockets precision (cause of pain and subluxations in the upper limbs for people affected by arthritis and hydrotherapy). To increase the power of the grip, the lever handle lays on the back of the hand. In this way, the cup can be easily sustained without applying special pressure on its surface.

Besides decreasing muscular performance, this configuration uniformly distributes the pressure on all the limb (the user don’t have to tighten the cup with the fingertip).

Constraints: /Avoid the external divert or the fingers (keeping the parallelism of the fingers) /Keep the alignment (neutral position) between stick-wristhand /Distribution of the pressure on the whole hand /Keep the open hand ( no sockets precision ) /Do not force the movements (risk of subluxation).

#from Disability to Design for All #minimal design


THE BENCH AND HER POUCH Concept The lack of water is one of the many problems environmental world: collectioning rainwater, we could solve in part the issue. The Bench and her pouch is a common bench which also works as rain storage. It’s also provided with the a low-tecnology mechanism wich allows the irrigation of the connected flower bed. The perforate plate always keeps the dry sitting.

SKY

HARVESTING RAINWATER SEA

RAIN

PERFORATED PLATE

STORAGE

WATERING BY NATURAL DRAINAGE

RAIN


SHUFFLE Concept Against the absurd obsolescence of children toys, the scope was to create something that could follows childhood needs and desires. Shuffle is a cradle that easily turns into a blackboard or an hiding place : Shuffle grows up with the child, according to Maria Montessori’s philosophy.

CRADLE

BLACKBOARD

Thanks to its easily assemblying, Shuffle steers joung users towards indipendence and freedom: they can choose the best configuration according to their recreational needs.

HIDING PLACE

TOYS BOX


Scenario #1

Scenario #2

DRAWING SUPPORT

HIDING PLACE


Scenario #3 CHINESE SHADOWS

L’AMBIENTE SECONDO IL METODO MONTESSORI: _

ambiente adatto a soddisfare i bisogni naturali del bambino. Esso deve accogliere bambini di eta’ eterogenea e deve essere adatto al lavoro individuale o di gruppo. I parametri usati sono quelli di una casa; con spazi ben articolati e “preparati” ma anche

Una realtà montessoriana è attenta a provvedere al bambino un

angoletti nascosti dove lavorare, pensare, fantasticare con i propri

tempi e ritmi interiori. Preparato anche nel senso dell’ordine per rassicurarare e calmare l’animo del bambino e della misura con oggetti proporzionati all’eta’ e la forza stessa dei bambini.


Rubina Barbieri Designer Portfolio

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Rubina Barbieri | Portfolio  

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