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harry hall


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INTRODUCTION

group one presents to you A vision and DESIGN FOR THE POP UP THAT REFLECTS the BRITISH HERITAGE of harry hall as well as THE FINE QUALITY AND use of BRITISH MANUFACTURING BUT INCORPORATES A CONTEMPORARY TWIST.

Jone Arraras Iraola | Fashion Business Correna Mitchell | Fashion Business Chandni Vara | Fashion Business Paola Barrago | Fashion Design Joao Elias | Fashion Design Rubie Striker | Fashion Media


HARRY HALL

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THE EVENT | CONTENTS

CONTENTS INITIAL MOODBOARD EVENT AGENDA BUYER MEETINGS INTERNATIONAL BUYERS INVITE LIST INVITATION DESIGN PRESS & MEDIA LAUNCH INVITE LIST INVITATION DESIGN GIFTS EVENT summary SIGHT VENUE DECOR PRODUCT DISPLAY SOUND MUSIC SMELL HARRY HALL SCENT TOUCH INTERACTIVITY TASTE FOOD DRINKS

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HARRY HALL

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THE EVENT | MOODBOARD


HARRY HALL

GROUP ONE PRESENTS TO YOU A VISION AND DESIGN FOR THE POP UP THAT REFLECTS THE BRITISH HERITAGE OF HARRY HALL AS WELL AS THE FINE QUALITY AND USE OF BRITISH MANUFACTURING BUT INCORPORATES A CONTEMPORARY TWIST.

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THE EVENT | AGENDA

agenda 09:00AM – Caterers arrive onsite to deliver equipment and begin set up 11:00AM – Guests (BUYERS) begin to arrive and are greeted 11:30AM – One to one appointments begin 11:30PM – Drinks and afternoon tea is served throughout 14:30PM – Time for international buyers to meet HH live online 15:00PM – Afternoon event ends 15:15PM – Staff begin setting up for evening event 16:00PM – LCF students arrive to help set up 17:00PM – Photo booth company set up 18:00PM – Photographers and videographers arrive to prepare 18:30PM – Launch time!! 18:30PM – Evening guests arrive for welcome drinks and canapés 18:30PM – Photo booth opens for guests 19:00PM – Brand ambassador arrives 19:15PM – HH introduce the event, teams, ambassador 19:15PM – Brand ambassador unveils the collection 19:30PM – Musician’s first set 19:30PM – Illustrator starts illustrating event 20:45PM – Break for musician 20:45PM – Speech, questions and answers from HH team 20:50PM – Gifts are handed out to guests as thanks 21:00PM – Musician’s second set 21:00PM – Canapé service ends 21:30PM – Illustrator ends 22:15PM – Photo booth closes and guests can pick up prints 22:30PM – Estimated event end 23:30PM – Caterers clears, tidies and leaves site discreetly

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buyer meetings For the purposes of this event proposal we have separated the day into two events, on for the buyers and one for the press and media launch. Our proposed plan for the buyers is that the meeting will run from 11:00am to 15:00pm.

Food An afternoon tea menu, inspired by heritage and the past but with a modern twist, mixing traditional British, creativity and innovative design. For example the following four savoury finger sandwiches: Farmhouse cheddar with apple and date chutney (v) Organic egg, mayo and cress (v) Wood fired vegetables, black olive paste and pecorino (v) Serrano ham, fig jam and manchego shavings

And the following three sweet canapĂŠs: Rose petal and raspberry ĂŠclairs Miniature English scones with Cornish clotted cream and strawberry jam Mini lemon drizzle cake

ENTERTAINMENT After the meeting with Harry Hall, the buyers can get their journals personalised by hand in front of them and can maybe even customise the materials. We thought about having the designers and manufacturers present at the evening event but feel it would also be beneficial if they were around for the buyers to speak to and maybe view their designs and develops too so it gives the buyers a greater understanding of the designs, the craftsmanship of the clothes and the brand too.

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THE EVENT | BUYERS

AGENDA 1. Introduction to LCF Designers 2. Presentation of garments (on rail and models) 3. Refreshments 4. One on one meeting between Harry Hall and Buyer (Product offering, costings and supply lead-times)

MATERIALS AND DOCUMENTS 1. Sample garments 2. Costings 3. Schedule of delivery options 4. Exclusivity agreement

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international buyers How to cover the international buyers who are unlikely to attend the pop up physically? International

buyers can tune in to Facebook live or periscope on Twitter and comment and communicate directly with

the team to ask questions live and order products by clicking on links on the video. The invitation for these

international buyers could be in the form of a planner/journal created and personalised by Harry Hall which contains fabric swatches, illustrations and imagery for the collection as well as the signature scent that

gives clues to the event and the collection. This should also include an invitation to the event - a QR code to interactive content such as a video and link to live streaming of the event in the instance they can not make it to the actual event. Here they could book time slots to speak with the Harry Hall team privately before the launch too. When they like or follow Harry Hall London on social media they will receive a notification when live streaming is on. The re-launch of the Harry Hall brand and launch of the Heritage collection should

initially target the British market. However, it would be sensible for the Harry Hall brand to reach out to

future potential partners within the international markets. Group One have identified America as the first

international retail location for the Harry Hall Heritage Collection. It is proposed that the following short term and long term strategies are adopted:

1. Invite (with all expenses covered by Harry Hall) relevant buyer from Macy’s and Saks Fifth Avenue 2. In the summer of 2017 Harry Hall could host a polo event inviting potential international retailers, manufactures and partners.

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THE EVENT | BUYERS

invite list After thorough research into competitors and retailers, below is a complied list of all the key appropriate buyers we advise to target and invite. In order to secure successful meetings we advise that you pick key people in limited numbers and use the invitation design in order to really impress. The key retailers identified are as follows; Fenwicks, Liberty, Selfridges, Net-A-Porter, Wolfbadger, Harvey Nichols and Country Attire. Gina Ritchie Buying Director @ Liberty Ltd

Scott Tepper Fashion Buying & Merchandising Director @ Liberty Ltd Adam Jagger Buying Director @ Coggles Helen David Fashion Director @ Harrods

Paul O’Shaughnessy Head of Buying & Concession @ Harrods Candice F. Buying & Merchandising Director @ Farfetch Reece Crisp Buying Manager @ Farfetch Helen Wheatley Buyer @ Psyche

Nikki Tattersall Buying Director @ ASOS

Alexandra Scolding Head of Buying @ ASOS

Jo Hunt Head of Buying Womenswear Brands @ ASOS Sarah Curran Managing Director @ Very Exclusive Ruby Beales Buyer @ Very Exclusive

Vikki Kavanagh Head of Buying @ Very Exclusive Jenny Sprei Buyer @ Very Exclusive

Paul O’Connor Buying Director @ Brown Thomas

Rhona Maple-Jones Group Buyer @ Brown Thomas Kathy Murray Buying @ Brown Thomas

Naomi Tierney Fashion Director & Executive Assistant to Buying Director @ Brown Thomas April Glassborow Head of Buyer Womenswear, Accessories & Shoes @ Harvey Nichols Anita Barr Group Fashion Buying Director @ Harvey Nichols Emma Anderson Buyer @ Harvey Nichols

Sebastian Manes Buying & Merchandising Director @ Selfridges Melissa McGinnis Buying Manager @ Selfridges Josie Gardner Buying Manager @ Selfridges

Rhona Manson Fashion Buyer @ Number Eight Clothing Holley Conway Buyer @ Choice Store Ltd

Catherine Newton Head of Womenswear @ Fenwick Limited Lucy Verber Buyer @ Fenwick Limited

Ruth Fleming Buyer @ Fenwick Limited

Sarah Chatteris Buyer @ Fenwick Limited Holly Roberts Buyer @ Fenwick Limited

Emma Hawkins Buyer @ Fenwick Limited

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THE EVENT | BUYERS

invite design We want to generate interest and excitement in the form of the invitation itself - what is going to make your invitation more appealing than someone else’s? In order to create an invitation that entices the receiver to RSVP right away, the invitations to be inspired by the multi sensory experience the event will take the guest on. As the buyers will be attending the day event and may not stay for the launch we want to bring the event to them in the form of the invitation. To show off what Harry Hall as achieved (the journey of the brand) but also to entice these key buyers to take the time to come and meet with the team and hopefully buy. Buyers want to know two things - the first is if they can get an exclusive item(s) and the second is that they want to feel special and therefore the invitation needs to be personal and inviting. An invitation to evoke the senses - a candle that is Harry Hall’s signature scent, music (online playlist, CD, personal walkman, cassette player... something to take the receiver on a journey into the past to represent the heritage of the brand), a lookbook with fabric swatches and textures to touch that also has information about the collection so the buyers are informed but excited too. We have thought about sending out ‘taste’ too in the form of a bottled signature cocktail but wonder if it is better to send that as a follow up to the event - a friendly reminder about Harry Hall in the form of a signature taste they can relate to the meeting they had.

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press and media For the purposes of this event proposal we have separated the day into two events, one for the buyers and one for the press and media launch. Our proposed plan for the press and media launch needs to go hand in hand with the buyer meetings - do you want these buyers to attend later too? There needs to be enough time in between the two to set up the food and drink and make any changes or additions to the decor. This needs to be seamless, and everything the event entails has to be perfected with high attention to detail. We have broken down the launch event plan into senses and categories.

brand ambassador A brand ambassador could host the event - Charlotte Casiraghi would be great and so would Edie Campbell. The ambassador needs to be a key figure involved in British fashion and equestrian heritage to entice guests to attend to be associated with them. The invitations could be addressed by this Harry Hall ambassador (if attending) so the press and media are sure that there’s going to be photography opportunities with this ambassador. Photographs with them would motivate more key parties to attend.

photographer A key attendee of the event is the photographer - our selected event photographer is Dave Benett as he makes sure that your images get into the best publications. It might also be nice to use LCF photography students to document the evening too so you have content generated for social media platforms to create excitement.

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THE EVENT | LAUNCH

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digital influencers Brittany Bathgate Fashion & Lifestyle Blogger @ brittanybathgate brittanybathgate@gmail.com Hannah Whiting Blogger @ www.toomuchisnotenough.co.uk hannah.l.whiting@hotmail.co.uk Lizzy Hadfield Blogger @ Shot From The Street shotfromthestreet@gmail.com Monikh Dale Fashion Insider @ www.tresmonikh.com monikhdale@gmail.com

Jessica Woodley MIC star and Fashion Creative @ rosecollective issy@insanitygroup.com

Joanna & Sarah Haplin Creative Duo @ WHATSHESAIDBLOG hello.whatshesaidblog@gmail.com Charlie May Designer/Blogger @ Charlie May info@charlie-may.co.uk

Charlotte Saunt Fashion & Country Blogger @ charlotte.in.england saunt.charlotte@gmail.com @ladygamegun Blogger of Everything Country ladygamegun@gmail.com Claire Sads City vs. Country Girl @ www.gracingthefield.co.uk Amber Jo Hill Team GB Olympian amberjohill@hotmail.co.uk

Harriet Lily Blogger @ A Girl About Country agirlaboutcountry@gmail.com Abi Rule Blogger @ A Country Lady abi@acountrylady.co.uk

Charlotte Dujardin Dressage Champion @ www.charlotteduejardin.co.uk

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THE EVENT | LAUNCH

invite list While the guests for the evening probably should include buyers and key retailers so they can get an insight into the public response of the brand, it would be great to invite ‘celebrity’ figures that are likely to end up in the media and on online platforms such as Tatler digital. Some examples of these guests, that end up being photographed online are Daisy Lowe, Poppy Delevingne, Katie Piper and Pixie Lott to name a few. These guests are a mix of the consumer profiles and their icons so would be great representations for the brand. Also some of the MIC cast on the guest list could be an advantage – they fit into the city/country consumer profile as well as being popular online. Therefore we want to invite people to create a buzz but also people that are digital influencers that fit into the consumer profiles too alongside the press and media - and have done so by mixing the timeless and the modernist via bloggers, influencers and the media. We also want to invite everyone who was included in the whole process - students, designers, lecturers, manufacturers and future manufacturers as a representation of the brand from passion and experience enabling them to talk about their designs/the brand in more depth.

press and media Annabelle Spranklen Digital Editor @ Tatler annabelle.spranklen@condenast.co.uk Hannah Stacpoole Digital Assistant @ Tatler hannah.stacpoole@condenast.co.uk Charlotte Mayhew Digital Picture Editor @ Tatler charlotte.mayhew@condenast.co.uk Keely Stocker Editor @ Drapers keely.stocker@emap.com Christina Simone Deputy Editor @ Drapers christina.simone@emap.com Kay Spybey Associate Editor @ Drapers kat.spybey@emap.com Graeme Moran Head of Content: Fashion Features @ Drapers graeme.moran@emap.com Sarah Sands Editor @ Evening Standard editor@standard.co.uk Ian Walker Senior Deputy Editor @ Evening Standard editor@standard.co.uk Charlotte Ross Deputy Editor @ Evening Standard editor@standard.co.uk Darcy Rive Editor @ Pigeons & Peacocks g.rive@fashion.arts.ac.uk Charlie Craggs Editor @ Pigeons & Peacocks c.craggs@fashion.arts.ac.uk Lynsey Fox Managing Editor @ Pigeons & Peacocks l.fox@fashion.arts.ac.uk Colin McDowell Contributing Editor & Columnist @ The Business of Fashion (London) Pierre Mallevays Contributing Editor & Columnist @ The Business of Fashion (London) Susanna Lau Contributing Editor & Columnist @ The Business of Fashion (London) Luca Solca Contributing Editor & Columnist @ The Business of Fashion (London) Kate Jessica Hutchins Communication Officer Fashion @ Liberty khutchins@liberty.co.uk Joey Shaw Press Assistant @ Liberty joshaw@liberty.co.uk Rebecca Rudd Press Assistant @ Liberty rrudd@liberty.co.uk Susy Smith Editor-in-Chief @ Country Living susy.smith@hearst.co.uk Justine Picardie Editor-in-Chief @ Town and Country justine.picardie@hearst.co.uk Emily Hopcroft Brand Director @ T&C/Harpers Bazaar emily.hopcroft@harpersbazaar.co.uk Mark Whitley Editor @ Countryman Magazine editorial@countrymanmagazine.co.uk Emily Phillips Features Editor @ Grazia emily.phillips@bauermedia.co.uk Chloe Bloch Style Editor @ Grazia chloe.bloch@bauermedia.co.uk Polly Knight Shopping Editor @ Grazia polly.knight@bauermedia.co.uk Charlie Eglinton Fashion Features Editor @ Grazia charlie.eglinton@bauermedia.co.uk

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invite design Also inspired by the multi sensory experience the invitation has to be of fine quality, tactile to touch with a statement envelope made of textured card with the invitation inside that can be typed with the same Harry Hall font with a personal hand written signature at the end. It is to include a small separate envelope with the logo embossed at the back in fine detail, maybe with a leather detail to suggest the idea of craft and to add to the touch experience. Inside is a card with fabric swatches, which are scented with the signature Harry Hall scent and a QR code to access music (a mix of old and new) – a playlist maybe? Could also have a link to a website page related to the event with more exciting imagery to see and explore. Guests could RVSP via this website too or as part of the tactile experience write back in hand with an RVSP however having both as an option or just online may be easier and less time consuming as everyone leads busy lives. So in this invitation we have covered sight, sound, smell and touch. The only sense we haven’t included is taste – we want to encourage them to discover what is missing in order to catch their attention so it could be good to suggest something that invites them to discover the missing sense – and to remind them that all senses will be satisfied. Although as an extension of the event, the signature cocktails could be made into bottled drinks and sent to the offices of all buyers and press as a thank you for attending and could serve as a reminder to get in contact or post about the event online.

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THE EVENT | LAUNCH

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THE EVENT | LAUNCH

gifts

SIGNATURE CANDLE The signature Harry Hall scent is the perfect gift for all guests - and are a popular addition to any home. Everytime the candle is lit, the guest is reminded of the event and Harry Hall.

PERSONALISED PLANNER or NOTEBOOK Gifts for the visitors could include a personalised planner or notebook - this could be something that they carry with them and use often, something useful that can often be under their view which takes them back to the event everytime they use it.

LOOKBOOK Beautifully printed and professionally but creatively designed, the lookbook will show the guests the lifestyle of the brand. Printed on high quality textured paper, the guests will be able to feel the essence of the brand and be visually stimulated through carefully curated content. It will be a book they want to keep or even have on display on their desk - showing the association to Harry Hall and the excitement for the new collection.

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event summary The event is the launch of Harry Hall London, a new collection that celebrates 125 years of Harry Hall and the collaboration with the London College of Fashion to design, produce and launch the AW 17 Outerwear Heritage Collection that celebrates the British heritage of Harry Hall and the fresh talent and modern approach of students at LCF. An exhibition and pop up to excite the senses. Bringing the theory to reality at the event - exploring the theory of the whole brand in the form of the journey from 1891 until now and the sensory experiences related to consumer lifestyles and the brand. The experience needs to be special for all involved - a personal thank you to the designers and manufacturers, a memorable experience for press, influencers and guests. The space is there to create an inviting but cosy event that is elegant and fashionable reflecting the lifestyle of the consumer with subtle reminds of home and the country via the use of stimulating the senses. This makes it a very personal experience that will draw emotion and memories from the guests. With an interactive approach, there will be plenty of entertainment for all attending - from touching the clothes and fabrics, to trying unexpected tastes through sensory food and drink that may smell different than it tastes that relate to traditional British dishes and drinks. Using the space to its full potential, the room could be sectioned into three to four spaces that represent different places taking the guest on a journey in one room exploring the countryside, a cosy front room, a London street/ bar and even a local pub. We want to combine contrasting elements to make it something special and memorable. Think classic versus modern, a classic venue that calls for the introduction of modernist aspects through taste and styling. The photographer for the event should be Dave Benett - a great photographer and he also makes sure that your images get into the best publications. You can find out more about his work at www.davebenett.co.uk. It may be an advantage to get 2-3 students from LCF to take photographs/videos too, this way you have a lot of content available from the event to use online. Also getting guests to document their time at the event with a hashtag and snapchat story and filters.

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THE EVENT | SUMMARY

sight sound smell touch taste

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SIGHT

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THE EVENT | SIGHT

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We want to make sure that we use the space efficiently but position the vision side of the brand at the forefront. Mood lighting - something to activate your senses (but a spotlight on the collection) in order to create a friendly and warm atmosphere. A special ambiance evoking emotion and association instantly to the brand and products.

venue decor 1. Installation in the centre of the clothes so it is the talking point of the room. 2. A circle 360 bar in the centre of the room. 3. Three different talking points in the room - the product display, the personalisation area and a photobooth inspired by modern versus old so could be in the style of an old camera shoot. 4. Dividing the space into four rooms that provide a different unique sensory experience that relates to a specific, relatable place and time in each room. Using a different food and drink, scent, smell and sound in each room to immerse the guest into virtual reality.

product display How are we going to display the products? 1. The clothes hang fluidly from a rail in the shape of the line inspired from the logo to represent the journey of the clothes in this line. 2. The clothes are displayed in the form of a 360 overview, an art installation piece made from the garments deconstructed. SCENARIO ONE Idea to present the new collection garments on a rail hanging from the ceiling and in a de-constructed manner, separated by the seams. The design will come together as one from certain locations in the room and additionally, this display will provide the audience with a different experience of the designs from different angles. The quality of lighting used in the room will be key to make the most of this idea. SCENARIO TWO Group One would like Harry Hall to consider the installation of carousel in the middle of the Board Room. The carousel will be hired and installed by a third party. Around the carousel, clothing will be hanging de-constructed. There would be photo opportunities for the audience to sit in the (functional/non-functional) carousel, having fun close to the designs. SCENARIO THREE A platform is installed in the middle, which surrounds the visitors. It will be a centrepiece, with 2 – 3 walkways and again with the de-constructed clothes. Visitors will be able to try the designs inside. This way we ensure the audience has full focus on this art piece created together with a tactile experience with Harry Hall designs.

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THE EVENT | SIGHT

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SOUND

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THE EVENT | SOUND

s et ting the mo o d a t m o sp heric l iv e musician or ganic so u nd 33


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THE EVENT | SOUND

music A live musician that plays acoustically to set the mood and tone of the event. This should be background music so guests can network and mingle but also needs to be loud enough so the presence is known. Live music will enhance the atmosphere complementing the guests five senses experience. The songs should be relatable and maybe the target consumers favourite songs past and present. The artist should be up and coming and could be a great profile to interview for the ‘things’ section on the new website and use as an ambassador. Similar to online covers and BBC live lounge, the artist could play songs of various genres and styles but transform the sound by playing them acoustically. This allows the guests to be surprised by the covers - hearing something they may have not heard before and makes them think - taking time to recognise and relate the version to the original. We picked a single artist as space is limited but doesn’t have to be just one - could have a set list of 2-3 to play slots throughout the event.

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SMELL

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THE EVENT | SMELL

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signature scent The signature scent of Harry Hall can be many things, but most important of all we want this scent to really represent the brand and instantly unite the consumer to the brand through sense of smell. The question is do we have just one? It could be a duo or a trio of candles with contrasting or complimentary scents of country versus city or a scent designed for the living room, bathroom and outdoors. By including this scent at the event, and gifting the candles to the guests as a gift for attending it allows them to take the scent into their everyday lives but brings their mind back to relive the memories of the event. It is human nature to relate smells to good/bad experiences, we want it to encourage the consumer to feel more for the brand. This can be done by ensuring the smell is distinctive, relating to home and past/future and it must me an exclusive scent to Harry Hall that contains notes of morning coffee, fresh country air, strawberries and cream, warm winter fires and champagne. Perhaps it could be a layered candle that takes you on a journey over time or double ended - these are the fine details to explore and develop but it should represent Harry Hall and country versus city, heritage versus modern. The scent is all about creating something special to take home, uniquely made for the event but to be used going forward at events and pop us and in the packaging to allow consumers to recognise the scent before they even reach the stall or see the brand it relates to. We want the event to use and explore more than just sight and touch to create something signature and recognisable. The packaging of this candle needs to be simple but different to what is currently on the market - glass jars are common but could be adopted in an unusual shape or style. The images on the right show some initial inspiration for the design.

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THE EVENT | SMELL

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TOUCH

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THE EVENT | TOUCH

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interactivity What is going to be happening at the event to make it exciting?

TOUCH Relating the feel of things/engaging senses and allowing people to explore, touch and feel fabrics and materials giving the audience direct interaction with the products allowing them to associate themselves with the items and picture themselves dressed in the clothes imagining how they will feel on. This relates to the product display - having the products in the spotlight and available to touch and try so all the guests get to experience it.

ILLUSTRATOR Hire a great and contemporary illustrator to illustrate and document the guests outfits at the event with the new clothes - maybe use a digital illustrator and these illustrations can be sent directly to guests email/social media platform to share instantly with the event hashtag or keep it traditional and use paper and ink but either way it is a nice memento of an event and the guests will love it.

WORKSHOP Still thinking about an art/fashion theme, and adding to the sensory experience we looked into the idea of a workshop running at the event as a way to interact with the guests - this could be anything from illustration as mentioned above or designing/personalising a leather tag or another item using laser cutting or printer or even a taxidermy workshop (Kate Latimer) to mix the world of fashion with a hint of equestrian.

PHOTOBOOTH There are two options here for photobooths - one is the selfie mirror - new to the market and a clever piece of tech. The second is using traditional photography techniques and allowing the guests to experience what it was like to take a picture traditionally all those years ago but send to them in a modernised way - social media/direct to email. It may be pricey to use traditional methods such as an original camera or developing film but companies like www.vintageboothscotland.com offer that vintage style but with instant printing available at www.thephotoemporium.com/photobooths/vintage/ who give you the option to add branding to the images too.

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THE EVENT | TOUCH

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TASTE

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T H E E V E N T | TA S T E

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the food Provide modern and contemporary food canapĂŠs that embrace a fusion of tastes and excite the eyes, taste buds and nose. Exploring traditional British dishes that are reinvented and exciting and presented in a non traditional away representing heritage with a contemporary twist. Think English Garden style party food that takes on traditional pub grub, London street food, the British seaside, a sunday roast. Tastes to celebrate the best of British. 1. Fish & chips on edible branded newspaper with vinegar vapour and seaside sounds. 2. Roast beef fillet, purple potato fondant, smoked onions, candied carrot and blueberry jus. 3. Truffled cream cheese, cress and grated cucumber takeaway sandwich. 4. Autumnal hues of Savoury carrot sponge, smoked mackerel, pickled carrot discs, curry spices, borage flower. 5. Yorkshire rhubarb & ginger trifle 6. Eton mess white chocolate & raspberry donuts with candied rose petal. 7. Gin Ritz: Gin, blood orange marmalade, vanilla, ginger meringue, blood orange, pistachio cake, raspberry

Bubble bills itself as an affordable luxury catering company, but its mantra is innovation and they are known for bringing theatre to the events. Best for modernist cuisine, theatrical installations and affordability. www.bubblefood.com

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T H E E V E N T | TA S T E

the drink Create a signature drink that brings a familiar/classic taste with a hint of unexpected. Maybe modernise an old British classic, to mix the old with the new. Innovate the traditional Regent’s Punch or create something new and exciting with a gin sponsor for the event and a range of gin cocktails. Combine the brandy, rum, arrack, maraschino liqueur, pineapple syrup, sugar, lemon peel and orange peel in a bowl. In a separate bowl, pour the boiling water over the green tea, allow to combine (5-10 minutes) and strain into the first bowl. Add Champagne. Serve over ice. 1 bottle of Champagne 1/2 bottle of brandy 1 pint rum 1 pint arrack 2 oz of Maraschino liqueur 1 pint of pineapple syrup 4 oz. sugar 1 quart of boiling water 2 tsp green tea thin peel of one lemon thin peel of one orange

Then the signature taste of the brand can be bottled and packaged and delivered to the press and buyer offices of the guests that attended as a follow up and reminder of the scent - an incentive to share online? Send on a Friday - when they are all ready for the weekend and can enjoy the beverages.

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THE EVENT | CONCLUSION

Jone Arraras Iraola | Fashion Business Correna Mitchell | Fashion Business Chandni Vara | Fashion Business Paola Barrago | Fashion Design Joao Elias | Fashion Design Rubie Striker | Fashion Media

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GROUP ONE EVENT