RUBĂ‰N VELASCO transportation designer
MOTIVATION LETTER My name is RubĂŠn Velasco RoldĂĄn, from Spain. I am a transportation and industrial designer, I studied in three different countries, Spain, England and Italy. I have an opend mind with an enthusiam to work in an international design team of people, able to give my critic point of view of design and to listening the opinion and criticism of the all team. Since I was a child my passions are cars and drawing, that is why I focus my education on this field, doing and Industrial Design Engineering and the Master in Car and Transportation Design at Domus Academy (Italy, Milan) obtaining a distinction mark. After that, I got an internship at the most international awarded industrial design studio of Spain, Mormedi. As a designer, I like to understand the product to design, abstracting the essence of the product and the values that the customer expect of it. Once, feeling the emotions of the project with a blank paper and a brainstorming of ideas, which determine the strengths, functionalities and style of the product to design. My strenghs are focus on the solutions for the problem settingproblem solving, generting a huge amount of creative solutions. Giving my critical point of view of design with a fresh brain of ideas and catching the new trends of design market, importing them into the design vision of the project.
index Wally Yachts. Engine
Wally Yachts. Sail
Alfa Romeo Sensualità
Bertone Essenza 2025
CAR DESIGN (CLAY MODELING) SEAT Ibiza Martorell
WHAT is wally yachts?
WHO is wally yachts?
key side analysis
tio surface analysis
Clean & Strong image
Length overall // 17.40 m – 57’1” Length waterline // 15.43 m – 50’6” Beam max // 5.40 m – 17’9” Draught drives down // 0.94 m – 3’1” Displacement // 22/24 tons 48,502/52,911 lbs Fuel tanks // 2500 ltr Fresh water tanks // 400 ltr Engines // 4 x Volvo Penta - D6 - IPS 600 (435 hp / 320 kW)
Non-slip top surface
Geometric & Iconic design
key side analysis
helm, seats and table analysis
Type // Fast Cruising Sloop Year // 2020 Length overall // 43.70 m - 143’4” Length waterline // 38.10 m - 124’11” Maximum beam // 8.57 m - 28’1” Draught // 4.20 m - 13’9” Displacement // 140 tons - 308,647 lbs Speed (engine) // 14 kn Sail area // 836 m2 - 9,000 ft2 Engine // Caterpillar 550 hp
elegant, clean and strong image
touchscreen (GPS) & compass integrated
combination glossy/matte ďŹ nished materials
alfaromeo sensualitĂ the next generation of the italian aesthetics
Design the next aesthetics generation of a compact four door coupe for Alfa Romeo. The design has to ďŹ nd the essence and soul of Alfa Romeo, providing values as the elegance, minimalist and purity style characteristic of the brand
WHO? Destinated to a luxury man in his middle age.The user needs a daily car with enough space to transport his family; (2 people more) plus luggage
BRAND FEATURES FRONT analysis
REAR analysis simplicity lightness striking
KEYlines side view
right-angled sporty ďŹ‚amboyant
Alcantara S 7010-R70B Brushed Aluminum S 1000-N Wenge Wood S 8005-B20G
BERTONE essenza 2025
Design the next Bertone concept supercar. The main aim consist to import the functionalities of the human body into the performance of the car
The project takes in consideration the human body as a structure able to perfectly react to stimuli, thanks high functionalities given by muscles, bones or ligaments.
WHO? Destinated to a luxury man in his middle age.The user will use the car as a secondary car to enjoy during the free time the sport driving
It is a project focus on the experiences that the driver can feel with the pleasure of driving, looking for the essence of the sport driving.
aerodynamics guides elements
Engine Type V8 – 90° Total displacement 274.4 cu in (4497 cc) Maximum power 419 kW (570 CV) @ 9000 rpm Maximum torque 398 lbs/ft (540 Nm) @ 6000 rpm Speciﬁc power output 127 CV/l
degrading polycarbonate body. From opaque to transparent for the cabin
Steering wheel by wire with touch screen multifunctional
AirďŹ‚ow. Front airintake
Flap for braking Aerodynamic element for the engine
Door open system
Illuminated hexagonal graphic texture to indicate the degradation from opaque to translucent
citroĂŤn rossignol from 2D sketches to CLAY MODELING
BRIEFING How can be the MIX between PRODUCT & CAR BRANDING translated in 3m car?
boot closing inspiration USER NEEDS . Space minimum for 2 people . SpeciďŹ c space for ski equipment . Car able to drive off-road (snow)
. Sport soul . Ecofriendly vehicle
Design the next generation of SEAT IBIZA. It is inspired in minimal and angled lines of the origami
Bike carrier with independent trunk opening. Oversized door woithout B pilar to get a better accesibility.
LED blinker inserted on the doors, getting better external visibility
Detail camera mirrors
EMU train design when nature inspire design...
KEY front analysis
WHAT? Design a bionic EMU train, taking advantage of theaerodynamics qualities of the boxďŹ shâ€™s body shapes
wheels covered with the body wider windows (more visibility and light)
Front connection. Hidding with the speed
BIONIC .aerodynamics qualities .energy reduction .ecofriendly .less pollution
Currently trains with narrow dorrs
PROBLEM SETTING Doors are too narrow and small during the rush hour. The design proposal is about wider doors, that there wont be accesibilitie problems, and more people can get in/out of the train in less time
LED frame for the doorâ€™ s visibility
Wider doors = better people ďŹ‚uidity to get in/out of the train
Wider doors. Open system
Wheels covered by the body
Recommendation by Alexandre Nys. Senior industrial designer at Mormedi â€˜I worked with Ruben Velasco on planes interior projects. He is a very creative and talented designer with valuable inputs and vision of trends. It has been great to work with him as his impact is very visible on the final design, bringing a good spirit to the team and helping around as much as he canâ€™. firstname.lastname@example.org