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RUBÉN VELASCO transportation designer

portfolio 2013


MOTIVATION LETTER My name is RubĂŠn Velasco RoldĂĄn, from Spain. I am a transportation and industrial designer, I studied in three different countries, Spain, England and Italy. I have an opend mind with an enthusiam to work in an international design team of people, able to give my critic point of view of design and to listening the opinion and criticism of the all team. Since I was a child my passions are cars and drawing, that is why I focus my education on this field, doing and Industrial Design Engineering and the Master in Car and Transportation Design at Domus Academy (Italy, Milan) obtaining a distinction mark. After that, I got an internship at the most international awarded industrial design studio of Spain, Mormedi. As a designer, I like to understand the product to design, abstracting the essence of the product and the values that the customer expect of it. Once, feeling the emotions of the project with a blank paper and a brainstorming of ideas, which determine the strengths, functionalities and style of the product to design. My strenghs are focus on the solutions for the problem settingproblem solving, generting a huge amount of creative solutions. Giving my critical point of view of design with a fresh brain of ideas and catching the new trends of design market, importing them into the design vision of the project.


index Wally Yachts. Engine

YACHT DESIGN

Wally Yachts. Sail

YACHT DESIGN

Alfa Romeo Sensualità

CAR DESIGN

Bertone Essenza 2025

CAR DESIGN

Citroën-Rossignol

CAR DESIGN (CLAY MODELING) SEAT Ibiza Martorell

CAR DESIGN

EMU bionic

TRAIN DESIGN


engine

sail


WHAT is wally yachts?

WHO is wally yachts?

engine

sail


engine


Sketches evolution

key side analysis

tio surface analysis

seats integration


Clean & Strong image

Length overall // 17.40 m – 57’1” Length waterline // 15.43 m – 50’6” Beam max // 5.40 m – 17’9” Draught drives down // 0.94 m – 3’1” Displacement // 22/24 tons 48,502/52,911 lbs Fuel tanks // 2500 ltr Fresh water tanks // 400 ltr Engines // 4 x Volvo Penta - D6 - IPS 600 (435 hp / 320 kW)

Non-slip top surface


Geometric & Iconic design

chaise-longue

Integrated seats

powerful calm


sail


back analysis

key side analysis

compass detail

helm, seats and table analysis

Sketches evolution


Type // Fast Cruising Sloop Year // 2020 Length overall // 43.70 m - 143’4” Length waterline // 38.10 m - 124’11” Maximum beam // 8.57 m - 28’1” Draught // 4.20 m - 13’9” Displacement // 140 tons - 308,647 lbs Speed (engine) // 14 kn Sail area // 836 m2 - 9,000 ft2 Engine // Caterpillar 550 hp


elegant, clean and strong image

touchscreen (GPS) & compass integrated

combination glossy/matte ďŹ nished materials


alfaromeo sensualitĂ the next generation of the italian aesthetics


ELEGANT

FLUIDITY

RETRO

WHAT?

WHEN?

Design the next aesthetics generation of a compact four door coupe for Alfa Romeo. The design has to ďŹ nd the essence and soul of Alfa Romeo, providing values as the elegance, minimalist and purity style characteristic of the brand

2017

WHO? Destinated to a luxury man in his middle age.The user needs a daily car with enough space to transport his family; (2 people more) plus luggage


BRAND FEATURES FRONT analysis

REAR analysis simplicity lightness striking

KEYlines side view

right-angled sporty amboyant

lightness feeling

sensuality sporty

repetition elegance

minimal purity

essencial elegance


cmf

Alcantara S 7010-R70B Brushed Aluminum S 1000-N Wenge Wood S 8005-B20G


BERTONE essenza 2025


TARGET

CONCEPT

CONTEXT

WHAT?

MAIN CONCEPT

Design the next Bertone concept supercar. The main aim consist to import the functionalities of the human body into the performance of the car

The project takes in consideration the human body as a structure able to perfectly react to stimuli, thanks high functionalities given by muscles, bones or ligaments.

WHEN? 2025

WHO? Destinated to a luxury man in his middle age.The user will use the car as a secondary car to enjoy during the free time the sport driving

It is a project focus on the experiences that the driver can feel with the pleasure of driving, looking for the essence of the sport driving.


Body evolution


FINAL SKETCHES

Suspension arms

aerodynamics guides elements

1210mm

Package

1937mm

4528mm

Engine Type V8 – 90° Total displacement 274.4 cu in (4497 cc) Maximum power 419 kW (570 CV) @ 9000 rpm Maximum torque 398 lbs/ft (540 Nm) @ 6000 rpm Specific power output 127 CV/l

degrading polycarbonate body. From opaque to transparent for the cabin


Interior evolution


INTERIOR DESIGN

Steering wheel by wire with touch screen multifunctional


AERODYNAMIC FUNCTIONS

Dynamic wing

Airow. Front airintake

Flap for braking Aerodynamic element for the engine


Door open system

Polycarbonate body

Illuminated hexagonal graphic texture to indicate the degradation from opaque to translucent


citroĂŤn rossignol from 2D sketches to CLAY MODELING


BRIEFING How can be the MIX between PRODUCT & CAR BRANDING translated in 3m car?

boot closing inspiration USER NEEDS . Space minimum for 2 people . SpeciďŹ c space for ski equipment . Car able to drive off-road (snow)

ski support

. Sport soul . Ecofriendly vehicle

1500mm

package

1615mm

3040mm


CLAY MODEL

E: 1:8


WHO?

2020

Design the next generation of SEAT IBIZA. It is inspired in minimal and angled lines of the origami

WHEN?

WHAT?

SEATibizamartorell2020

Bike carrier with independent trunk opening. Oversized door woithout B pilar to get a better accesibility.

LED blinker inserted on the doors, getting better external visibility

Detail camera mirrors


EMU train design when nature inspire design...


KEY front analysis

WHAT? Design a bionic EMU train, taking advantage of theaerodynamics qualities of the boxďŹ sh’s body shapes

WHEN? 2020

wheels covered with the body wider windows (more visibility and light)

Front connection. Hidding with the speed


BIONIC .aerodynamics qualities .energy reduction .ecofriendly .less pollution

design


Currently trains with narrow dorrs

PROBLEM SETTING Doors are too narrow and small during the rush hour. The design proposal is about wider doors, that there wont be accesibilitie problems, and more people can get in/out of the train in less time

LED frame for the door’ s visibility

Wider doors = better people uidity to get in/out of the train

Wider doors. Open system

Wheels covered by the body


Recommendation by Alexandre Nys. Senior industrial designer at Mormedi ‘I worked with Ruben Velasco on planes interior projects. He is a very creative and talented designer with valuable inputs and vision of trends. It has been great to work with him as his impact is very visible on the final design, bringing a good spirit to the team and helping around as much as he can’. alex@mormedi.com


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