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RUBENSTEIN CREATIVE OVERVIEW 2013

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Rubenstein Creative develops design collateral that embody and enhance your brand. We can develop a complete identity system or work within your existing brand guidelines. We provide integrated solutions that bring your creative ambitions to life.

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Branding & Identity Newsletters Logo Design Letterhead Envelopes Promotional Items/Giveaways Business Cards Advertisements Folders Event Signage (ie: Step & Repeat banner) Event Invitations Flip-Book Presentations Direct Mailers/Postcards Brochures Packaging Photo Retouching

DIGITAL/WEB

Web Design Web Development Web Advertisements Electronic Invitations

PowerPoint Presentations/Decks Blog Layouts ENewsletters

RUBENSTEIN CREATIVE 1345 Avenue of the Americas, 30th Floor New York, NY 10105 creative.rubensteinpr.com RICHARD RUBENSTEIN / President DARCY BRIKS / Creative Director

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CORPORATE IDENTITY 1 a PROGRAM

PROJECT GOAL

Provide a corporate identity program for a multi-brand car dealership. The identity system includes logo design, letterhead, and business cards.

LOGO EXPLORATION

1b

2a

2b

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KINGS

KINGS


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JERUSALEM FUND MANAGEMENT •

MANAGER OF THE JERUSALEM TOURISM DEVELOPMENT FUND

CORPORATE IDENTITY PROGRAM

PROJECT GOAL

Provide a corporate identity program for Jerusalem Fund Management. The identity system includes logo design, letterhead, and business cards.

JERUSALEM FUND MANAGEMENT •

MANAGER OF THE JERUSALEM TOURISM DEVELOPMENT FUND

KEVIN BERMEISTER CEO Level 3, 100 New South Head Road, Edgecliff NSW 2027, Australia O: 1 818 528 4268 M: 61 4000 770 26 Int: 972 52 867 7028 kevin@jtdfund.com

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LOGO EXPLORATION

JERUSALEM

TO U R I SM D E V E LO PM E N T F U N D

JERUSALEM TOURISM DEVELOPMENT FUND

JERUSALEM FUND MGMT. M A N A G E R of J E R U S A L E M T O U R I S M F U N D

JERUSALEM TOURISM DEVELOPMENT FUND

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LOGO DESIGN AND LOCKUP

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PROJECT GOAL

Provide a fun and inspired logo for an anti-bully organization started by Miss Teen USA Logan West. We helped develop the organization name and tagline, then provided the client with a logo exploration. The target audience was high school and pre-teen kids, mainly girls. Once we arrived at the final logo, we created an inverted version and a lockup that featured the tagline, as well.


LOGO EXPLORATION

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Unaiitnes t Ag Bullies

UNITE

UNITE

BULLIES

BULLIES

nA iI NtSeT U AG

nA iI NtSeT U AG

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U L LIES

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IDENTITY AND BLOG DESIGN

PROJECT GOAL

The Art of Fête / Logo / R1 / V1

Provide a logo and business cards for an elegant blog about entertaining and cooking. The identity has to be designed with the purpose of creating future sub-brands. The logo was inspired by French cooking and incorporates a script typeface per the client’s brand objectives. Then, we also created a custom blog, picking up the new branding. The Art of Fête / Logo / R1 / V2

LOGO EXPLORATION

The Art of Fête

The Art of Fête The Art of Fête / Logo / R1 / V4

Fête / Logo / R1 / V5

The Art of Fête / Logo / R1 / V3

THE ART of

FÊTE

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THE ART OF

FÊTE

The Art

of Fête


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CATALOG DESIGN

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PROJECT GOAL

Create 11” x 11” and 5” x 5” matching catalogs for a high end jeweler. We designed a perfect-bound booklet consisting of 70+ pages and a thick, quality cover stock, gold foil stamped logo, and vellum divider pages with highlights of a gold metallic pantone inside.


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M A N H AT TA N

POWERPOINT TEMPLATES

COVER TEMPLATE

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M

AUTOMOBILE

C O M PA N Y

PROJECT GOAL

Incorporate Manhattan Jaguar’s branding into a corporate PowerPoint template based on their latest model Jaguar. We provided these templates, with two custom background image files that leverage their national look and feel.


INTERIOR TEMPLATE

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WEBSITE AND INVITATION DESIGN

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PROJECT GOAL

Redesign the web store for a luxury spa website, making it more user friendly and retaining the look and feel of the existing site. Incorporate new product shots and copy. Also design a three-page Fashion Week print invitation picking up lush imagery and stock photography.


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M A N H AT TA N

INVITATION AND EVENT BROCHURE

M

AUTOMOBILE

C O M PA N Y

PROJECT GOAL

Design a high end brochure featuring the Manhattan Jaguar brand and event information, as well as an invitation for Manhattan Lincoln’s Dine & Drive event, highlighting the involvement of star chef Wolfgang Ban. Pick up Lincoln’s national look and feel and apply it to the invitation.

WE WOULD LIKE TO OFFER YOU A MANHATTAN JAGUAR VEHICLE FOR AN EXTENDED WEEKEND TEST DRIVE. PLEASE CONTACT ISAAC ASHWAL AT 212-549-2230 OR ISAAC.ASHWAL@MANHATTANAUTO.COM TO SCHEDULE DELIVERY

• WHITE GLOVE SERVICE – WE BRING ANY OF OUR JAGUAR MODELS TO YOU, AT HOME OR OFFICE, WHICHEVER IS MORE CONVENIENT. • COMPLIMENTARY VALET PARKING • FULL SERVICE CONCIERGE AND DOORMAN • FULLY FUNCTIONAL ROCK-CLIMBING WALL • ROOFTOP OFF-ROAD TEST TRACK FOR LAND ROVERS • HIGH-TECH BUSINESS CENTER WITH WI-FI ACCESS • STARBUCKS CAFÉ

NYC St.)NYC & 555St.) 4&5 7 37 r.com om ar.c

ing an or Parking r Park hatt doo Man eryininManhattan elivery Deliv ailable ilable Ava

• SPECIALLY TRAINED MANAGERS, SALES ASSOCIATES AND SERVICE CENTERS FOR EACH OF ITS VEHICLE BRANDS

The Manhattan Jaguar showroom exudes luxury. This state-of-the-art “retail destination” facility delights customers with its unique services and amenities, and is Manhattan’s only authorized retailer of the Jaguar brands.

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• BRAND EXCLUSIVE SERVICE CENTERS


DINE& DRIVE

COME MEET THE ACCLAIMED 41 MPG 2012 LINCOLN MKZ HYBRID

DINE & DRIVE

DINE

APRIL 17

with an exclusive cooking demonstration by Michelin Star Chef WOLFGANG BAN of Seasonal Restaurant & Weinbar

DRIVE THE 2012 LINCOLN MKZ HYBRID

The Hybrid MKZ remains the most fuel-efficient luxury sedan in America with a 41-mpg city rating. – roadandtrack.com

the 2012 Lincoln MKZ Hybrid

7:00-9:00PM

MANHATTAN LINCOLN 787 11th Avenue, New York, NY 10019

Kindly RSVP by April 13th to RSVP@ManhattanLincoln.com

in partnership with

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DIGITAL INVITATION

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PROJECT GOAL

Design a digital invitation that leverages the lifestyle-centric look of the pingmd medical app and incorporates both the pingmd logo and the logo of the event partner, The National Museum of Mathematics.


ALTERNATE OPTION

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Rubenstein Creative Overview  

Samples of our past creative projects

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