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Introduction 03 2012-2013 RUAS Team Featured Articles 04 ICAO 05 KPMG 06 Deloitte 09 Robert Half 10 PwC 13 CMA 16 CGA


Ryerson University Accounting Society

Krystle Alfarero

Alex Luu

Manoj Oommen

Samantha Loboda

Michael Picard-Vu


Vice President

Director of Corporate Relations

Director of Finance

Director of Operations

Amanda Sebastiano

Flavian Mohanraj

Kevin Ng

Cuong Pham

Nancy Sandhu

Director of Events

Director of Marketing

Director of IT

Achieve Co-Chair

Achieve Co-Chair

Samia Ahmed

Kyle Shea

Hilloire Le

Olivia Giammarioli

Kevin Li

Director of Education

Achieve Associate

Achieve Associate

Achieve Associate

Achieve Associate

Wesley Ranford Achieve Associate

Lawerence Morra Achieve Associate


Amanda Montebello

Info. Tech.

Usama Zia

Second Year Rep.

Manal Alvi

First Year Rep.

Gabriel Alamag

Ryerson University Accounting Society



Ryerson University Accounting Society

Ryerson University Accounting Society



Ryerson University Accounting Society

Ryerson University Accounting Society



Ryerson University Accounting Society

Ryerson University Accounting Society



Ryerson University Accounting Society

View from the other side: Inside the mind of your corporate recruiter Do you know the secret of how you can stand out from the rest in an interview? Be yourself. That's something no one else can be. As a recruiter, that's who I am interested in getting to know a little better in the interview. I am sometimes asked if there is one type of personal brand that really stands out. My answer is no. A personal brand is just a reflection of the individual's personality. The truth is that at PwC Canada, we value diversity-which isn't just about cultural backgrounds and gender. It's also about different skills and strengths, perspectives and personalities. So I’ve interviewed people who can clearly articulate exactly where they want to go in their careers and how they want to get there-and they impress me. But I’ve also interviewed candidates who are very honest about not being 100% sure and really want to investigate and try different things out before they decide-and I can admire that too.

make sure that you're a good match for PwC and that we are also a good match for you as an employer. Is this a relationship that we both want to build? Will it be one that will help you and us-grow and succeed together? That's what an interview, at its core, is all about. Talking to campus recruiters in my network, who represent other firms and different industries, I know this is what they're after too.

That being said, there are certain attributes that tend to stand out for me: curiosity, passion, confidence and authenticity. A candidate's sense of curiosity often first comes out in an interview when I can see they are well prepared. They've really thought about the role they are applying for and truly understand it. If they're applying for CA role, for example, they know what qualifications they are hoping to obtain from the firm. They have also researched our website, talked to other students who might know about us, including people who work at PwC. And they have questions for me. They want to know more about PwC Canada and the role they're applying for. They are genuinely interested and curious.

- While personal brand is a big concept, your brand is actually comprised of many small components, all of which add up to the overall professional impression you project, including what you wear. Remember to dress professionally for the interview, but also dress in a way that you're comfortable in.

The passion really shows up in their excitement about the role they're hoping to get and the confidence comes through in their body language, the research they've done and their curiosity. It's all connected because being prepared will drive confidence and excitement for the role. One of the reasons being authentic just being yourself-is especially important in an interview is because what we're trying to do is to get to know you a bit better and for you to get to know us. We want to

- Don't be shy about including all your skills, strengths and achievements in your resume including your extracurricular activities such as volunteer work, campus groups or sports you're involved in, recruiters want to get to know the whole you.

Tips from a recruiter - One of the most common mistakes students make is not following directions when applying and it's one of the easiest to avoid. Make sure that you read through the application and recruiting instructions online and follow them with precision.

- Greet the interviewer in a professional manner, even if you know them personally. - Relax and be confident so your body language will reflect this. And make eye contact. - Let your curiosity and passion shine through.

Ryerson University Accounting Society


Here are some of our top tips from our campus recruiters to help you make a great in-person impression before a Networking Event/Career Fair/Formal Job or Interview: - Practice introducing yourself in a concise and confident way. - Plan a neat and appropriate outfit to wear. If you're unsure of the dress code, it's okay to contact the organization or your university career centre to ask. - Review your resume thoroughly-you never know what information a recruiter might ask you to discuss. - Spend at least 30 to 60 minutes researching the organization whose event or interview you are attending so you can show why your skill set is a good fit. Review the organization's website to learn about its mission, lines of business, culture and entry-level positions. Do general web searches to review any recent news about the organization and the overall industry in which it operates. Ask members of your career centre staff to tell you more about the organization and its history with your university. - Prepare at least three questions to ask. When a recruiter says, "What questions do you have?" you want to be prepared. The best questions show that you've done your homework on the organization and that you are genuinely interested in learning more. For instance, "I read that the company just implemented a new green initiative and I’m really interested in environmentalism. Can you tell me more about that?" This will help you stand out from the crowd, over the common "Why do you like working here?" During a networking event/career fair/formal job or internship interview - Turn off your mobile phone or switch it to vibrate and put it away for the entire duration of the event. - When you meet a recruiter or company representative, shake his or her hand confidently and make direct eye contact.


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- Remember to listen as much (if not more) than you talk Yes, you are promoting yourself, but you don't want to dominate the entire conversation. - Request a business card from the recruiter or any professional contacts you meet so you can follow up after the event. After a networking event/career fair/formal job or internship interview - After a formal job interview, you might want to send a thank you note or email. This is also a great idea after a recruiting event or other networking meeting as well (For example: "Thank you for taking the time to chat with me at your event" or "Thank you for the advice you provided on how to improve my resume"). - Mark any additional follow-up or deadlines in your calendar (e.g., RSVP to another event a recruiter mentioned). - Assess your performance at the event or interview. What did you do well? Is there anything you would do differently next time? Events are not just networking opportunities; they are learning opportunities as well. We hope these tips help you succeed at the upcoming events!

Ryerson University Accounting Society



Ryerson University Accounting Society

Ryerson University Accounting Society



Ryerson University Accounting Society

Title: Kobo CFO/COO Greg Twinney, CGA, on Starting In Startups Certified general accountants and entrepreneurs are one in the same. Understanding the numbers is the foundation of any business and startups need designated accountants, like CGAs, who can see beyond those numbers to grow. Recently we caught up with Greg Twinney, CGA and CFO/COO of Canadian tech startup Kobo Inc. to discuss his career path as a lifelong entrepreneur. When I was a teenager I started a business doing window cleaning with residential door-to-door sales. I built a pretty sizeable company and was immediately attracted to entrepreneurship and loved anything and everything to do with business. After college I started in accounts receivable with a company that ran a coach bus service. My controller said “if you want to pursue accounting, you need a designation.” I did some research and the CGA program was the most attractive to me because it focused on a broad base in business. At this time I was approached to lead the startup of a new export operation in Cuba. I moved there part-time and got to build the operation. [But] it came to the point where I had to decide whether to stay or come back to Canada. I came back to Canada and finished my designation, which was important to me. In the ’90s tech boom I was investing in a company called Cyberplex. I spent so much time analyzing this company I thought, ‘why don’t I just work there?’ So I went straight to their office and got to speak with the director of finance. I told him [about] my experiences in building businesses and got hired as an assistant controller. I worked there for five years through the dot-com top and burst. We managed to turn the business around and really reinvent ourselves.

At this time I started investigating other companies in the industry and found one called Opalis. It was an early-stage startup and they were building automated solutions for monitoring massive data centres. I connected with them and came in as VP of finance and the company really started to grow. We began financing through venture capital in Silicon Valley. [We] became successful to the point where we were taking market share from Microsoft. We were eventually acquired by them, which was a great experience. In 2010 I joined Kobo, which had started within Chapters Indigo as a pilot project. We quickly realized that to enter the e-book space was going to require a lot of investment and be global in scale in order to get a return on that massive investment. In our first year we did over $110 million in revenue. We got to a million users faster than Facebook did — and ours were buyers. We were acquired in 2011 by Rakuten, a Japanese tech giant known as the “Amazon of Asia.” We’ve grown to 10 million users today and a half billion dollars in revenue. We’re in six countries, including Canada, the U.S., Australia, New Zealand, and Spain, and we’re going to launch in Japan this year and 10 other countries. I play a very operational role as CFO/COO. Yes, finance and accounting is a major part of the role, but it’s much broader than that. HR, legal, administration and supply chain (in terms of manufacturing the device and getting it on shelves) is all “rolled up” through me and my team. We’re proud of the new Kobo Vox, our premier product, which is a colour tablet e-reader. And our Kobo Touch was named by Wired Magazine as the top ereader. We’re a company that focuses on the e-reader experience and we’re continuing to refine that experience and expand the product line. In my spare time I race motorcycles. I’ve taken a lot of training and raced in California and Las Vegas. People kind of laugh when I mention I’m an accountant but to me the two are very similar.

Ryerson University Accounting Society






Professional Outlook Winter 2013  
Professional Outlook Winter 2013  

Professional Outlook Winter 2013