Issuu on Google+

This is the Digital World New for 2014 • Special Ad Packages • Better E-Blast Targeting • Market Research Studies

2014 Advertising Media Kit

RTSleepWorld


WEBSITE

A Whole New World in Digital Advertising RTSleepWorld.com is a dynamic, creatively designed web portal that delivers the latest information to Respiratory Care and Sleep Medicine Professionals. Our curated content is updated on a daily basis. We search the world over for the latest and most interesting articles and bring them together in one place. RTSleepWorld.com features the best in educational opportunities, new products, white papers, videos, job board and more.

Total Audience 37,964

Sleep 31% Respiratory 69%

Now that we’ve got your target audience visiting RTSleepWorld.com, it’s time to put your message in front of them. We offer the most ad sizes and options of any website. RTSleepWorld.com has the largest top banner size of any respiratory or sleep website. We call this our Billboard ad size, no other name would do it justice. See the next page for sizes and placement.

RTSleepWorld

2014 Media Kit

26,100 Respiratory Care Professionals 11,864 Sleep Medicine Professionals

www.RTSleepWorld.com

2


Special Ad Packages

Special 2014 World EE-blast Ad Packages These special advertising packages will put your competition into the death spiral and proclaim you the reigning king of the market. All attempts by them to compete with you will be futile.

12 Month E-Blast Package $25,000 Actual Value $44,620 Twelve World E-Blasts, Billboard Banner on RTSleepWorld.com for one year, Front Page Top Banner for twelve issues, Four Technology Update E-Blasts, One Market Intelligence Study 9 Month E-Blast Package $20,000 Actual Value $35,350 Nine World E-Blasts, Billboard Banner on RTSleepWorld.com for nine months, Front Page Top Banner for nine issues, Four Technology Update E-Blasts, One Market Intelligence Study 6 Month E-Blast Package $15,000 Actual Value $25,750 Six World E-Blasts, Billboard Banner on RTSleepWorld.com for six months, Front Page Top Banner for six issues, Four Technology Update E-Blasts, One Market Intelligence Study 3 Month E-Blast Package $10,000 Actual Value $15,400 Three World E-Blasts, Billboard Banner on RTSleepWorld.com for three months, Front Page Top Banner for three issues, Four Technology Update E-Blasts, One Market Intelligence Study

RTSleepWorld

2014 Media Kit

www.RTSleepWorld.com

3


Special Ad Packages

Special 2014 Advertising Packages We’ve created special advertising packages that utilize every digital platform we offer - giving you unparalleled access to our audience.

Master Marketer $7,500 Actual Value $13,250 Two World E-Blasts, Billboard Banner on RTSleepWorld.com for six months, Front Page Top Banner for three issues, One Technology Update E-Blast

Brand Builder $4,000 Actual Value $6,800 One World E-Blast, Skyscraper on RTSleepWorld.com for three months, Front Page Skyscraper for three issues, One Technology Update E-Blast

Sales Closer $2,500 Actual Value $4,100 Two Technology Update E-Blasts, Front Page Skyscraper for three issues, Center banner on RTSleepWorld.com for three months

RTSleepWorld

2014 Media Kit

www.RTSleepWorld.com

4


WEBSITE RATES & SPECS

RTSleepWorld.com Rates & Specs Type

Billboard

Skyscrapers

(970 x 100px)

(160 x 600px)

Center Square

Center Banner

Anchor Banner

(300 x 250px)

(457 x 90px)

(465 x 145px)

1x

$990

$770

$660

$440

$550

3x

$900

$700

$600

$400

$500

6x

$825

$640

$550

$380

$460

9x

$750

$590

$500

$350

$430

12x

$660

$540

$473

$330

$400

• • • • •

Website ads are live for 30 days. Ads are linked to any URL. Ads can go live on any specified date. Artwork must be submitted as jpeg, gif, or animated gif files. File size limited to 65KB. Submit artwork to ads@rtsleepworld.com, three days prior to requested live date.

One World. One Website. RTSleepWorld

2014 Media Kit

www.RTSleepWorld.com

5


E-NEWSLETTER

Front Page E-Newsletter RTSleepWorld's Front Page e-newsletter is published twice per month and covers the latest news, the newest products, upcoming events, reader polls and more. Front Page is delivered directly to the computer, smartphone or iPad of 37,964 Respiratory Care and Sleep Medicine Professionals.

2014 Dates: January 9, 23 February 6, 20 March 6, 20 April 3, 17 May 8, 22 June 12, 26 July 10, 24 August 7, 21 September 11, 25 October 9, 23 November 6, 20 December 5, 19

Contact us right away to place your advertisement in our next e-newsletter. 267.708.2035 x-1 sales@rtsleepworld.com

RTSleepWorld

2014 Media Kit

www.RTSleepWorld.com

6


E-NEWSLETTER RATES

Front Page EE-Newsletter Rates Ad Type

1-3x

4-6x

7-12x

13-23x

24x

Exclusive Top Banner (1)

$600

$550

$500

$465

$430

(804w x 100h pixels)

Product Video

(2)

$600

$550

$500

$465

$430

Skyscraper #1

(3)

$500

$460

$425

$395

$365

(4)

$450

$415

$385

$355

$330

(5)

$400

$375

$350

$325

$300

(6)

$350

$325

$300

$285

$275

(6)

$350

$325

$300

$285

$275

(160w x 600h pixels)

Skyscraper #2 (160w x 600h pixels)

Anchor Banner (728w x 90h pixels)

Center Banner (430w x 185h pixels)

Text Ad with Image (100 words, image & url)

Number after Ad Type corresponds to number on sample ads on screen shot on previous page. E-Newsletter ads can be linked to any URL. Artwork must be submitted as a jpeg or gif. Please send artwork to: ads@rtsleepworld.com one week prior to e-newsletter edition date.

RTSleepWorld

2014 Media Kit

www.RTSleepWorld.com

7


EXCLUSIVE E-BLASTS

E-Blast Your Message to the World World E-Blasts should be the centerpiece of your advertising campaign. There's no denying that e-blasts are one of the most powerful tools that you can use to advertise your products and services. There is no better way to drive traffic directly to your website and lead visitors to a purchase. World E-Blasts can be sent to 39,000 email subscribers or to segments of our market. Proven Results. RTSleepWorld provides Ad Performance Reports for all of its e-blasts. You'll see your ROI in a detailed report two weeks after your flight date.

Rates/Freq

RT Only

Sleep Only

Combined

1x – 5x

$2,500

$2,000

$4,000

6x – 11x

$2,250

$1,900

$3,750

12x or more

$2,000

$1,500

$3,250

Want to send an e-blast to a specified demographic like Department Managers, RRTs, RPSGTs or by state, region or zip code? We can pinpoint any demographic in Respiratory Care and Sleep. Call us for a quote. 267.708.2035 x-1.

Special 2014 World E-Blast Packages on Page 4

RTSleepWorld

2014 Media Kit

Specs: jpeg, gif or html – 700W x 1000H pixels Send artwork to: ads@rtsleepworld.com

www.RTSleepWorld.com

8


SHARED E-BLASTS

Technology Update EE-Blasts Include your advertisement in our product specific, shared eblasts. Two times per week we focus on a different technology. Up to five advertisers are included in RTSleepWorld Technology Update E-Blasts. This shared format delivers high impact results and saves you money. Product e-blasts mail to our full Respiratory or Sleep audience depending on the technology. See page 2 for the subscriber breakdown.

Rates: Top spot $750, $650 other spots Double Decker $1,200 Specs: jpeg, gif – 700W x 250H pixels Double Decker 700W x 500H pixels Send artwork to: ads@rtsleepworld.com

Dominate with a Double Decker Ad Direct Digital Leads - RTSleepWorld Exclusive We place a link under each ad which creates bonus direct leads sent to you within days of your flight date. No one else offers this innovative feature. This is in addition to the artwork redirect link. Proven Results RTSleepWorld provides Digital Ad Performance Reports for all of our e-blasts. You'll see your ROI in a detailed report two weeks after your e-blast is delivered. Reader Resources Box Engage our influential audience with three additional links. Drive our subscribers to more products, videos, white papers, surveys, etc. More links means more traffic to your website.

RTSleepWorld

2014 Media Kit

www.RTSleepWorld.com

9


SHARED E-BLASTS

RTSleepWorld Technology Update Calendar

*Includes Pre-Conference E-Blasts

DECEMBER 2013 All Asthma Products Trach Tube Holders All Sleep Products All O2 Products RT Higher Ed. Programs All Respiratory Products Buy/Sell Used Equipment CPAP Alternatives Vendor Holiday Greeting

12/3 12/4 12/5 12/10 12/11 12/12 12/17 12/18 12/19

JANUARY 2014 Critical Care Vents Home Sleep Testing Capnography

1/7 1/9 1/14 Sleep Lab/HST Accreditation 1/16 Spacers/Chambers 1/21 PSG 1/23 HFCWO 1/28 Heat Moisture Exchangers 1/29 CPAP Interfaces 1/30

APRIL 2014 HFCWO 4/1 CPAP Interfaces 4/3 Capnography 4/8 Heat Moisture Exchangers 4/9 PSG 4/10 Spacers/Chambers 4/15 Sleep Lab/HST Accreditation 4/17 Critical Care Vents 4/22 Home Sleep Testing 4/29

RTSleepWorld

FEBRUARY 2014 Humidification Sleep Scoring Home/Portable Vents Sleep Lab Suppliers Blood Gas CPAP Devices Endoscopes Apnea Screening

2/4 2/6 2/11 2/13 2/18 2/20 2/25 2/27

MAY 2014 Endoscopes FOCUS Spring Pre-Blast CPAP Devices Home/Portable Vents Apnea Screening Blood Gas CPAP Devices Humidification SLEEP 2014 Pre-Blast Sleep Lab Suppliers

2014 Media Kit

MARCH 2014 RT Higher Ed. Programs Medtrade Spring Pre-Blast Sleep Lab Software Hi-Flow Therapy Actigraphy O2 Delivery Sleep Sensors Airway Tubes Neonatal Ventilation

3/4 3/5 3/6 3/11 3/13 3/18 3/20 3/25 3/27

JUNE 2014 5/6 5/7 5/8 5/13 5/15 5/20 5/22 5/27 5/28 5/29

O2 Delivery Sleep Lab Software Airway Tubes Actigraphy RT Higher Ed. Programs Sleep Sensors Neonatal Ventilation High Flow Therapy

www.RTSleepWorld.com

6/3 6/5 6/10 6/12 6/17 6/19 6/24 6/26

10


SHARED E-BLASTS

RTSleepWorld Technology Update Calendar *Includes Pre-Conference E-Blasts Critical Care Vents Home Sleep Testing Made in the USA Capnography Sleep Lab/HST Accreditation

Spacers/Chambers PSG HFCWO CPAP Interfaces Pulse Oximetry Oral Appliances

7/1 7/2 7/3 7/8 7/10 7/15 7/17 7/22 7/24 7/29 7/31

Sleep Lab/HST Accreditation

Critical Care Vents Home Sleep Testing Cough Assist Devices

RTSleepWorld

Humidification Sleep Scoring Home/Portable Vents Sleep Lab Suppliers Blood Gas Heat Moisture Exchangers CPAP Devices Endoscopes Apnea Screening

8/5 8/7 8/12 8/14 8/19 8/20 8/21 8/26 8/28

NOVEMBER 2014

OCTOBER 2014 HFCWO CPAP Interfaces Capnography PSG Medtrade Pre-Blast Spacers/Chambers

SEPTEMBER 2014

AUGUST 2014

JULY 2014

10/2 10/7 10/9 10/14 10/15 10/16 10/21 10/23 10/28 10/30

Endoscopes Sleep Lab Suppliers CPAP Devices Home/Portable Vents Heat Moisture Exchangers Apnea Screening Blood Gas CPAP Devices Humidification

RT Higher Ed. Programs Sleep Lab Software Hi-Flow Therapy Actigraphy O2 Delivery Sleep Sensors Airway Tubes Neonatal Ventilation

9/2 9/4 9/9 9/11 9/16 9/18 9/23 9/25

DECEMBER 2014 11/4 11/5 11/6 11/11 11/12 11/13 11/18 11/20 11/25

2014 Media Kit

O2 Delivery AARC Congress Pre-Blast Sleep Lab Software Airway Tubes Hi-Flow Therapy Actigraphy RT Higher Ed. Programs Neonatal Ventilation Sleep Sensors

12/2 12/3 12/4 12/9 12/10 12/11 12/16 12/17 12/18

www.RTSleepWorld.com

11


LIST RENTALS

RTSleepWorld Mailing List Rentals Rent the most up-to-date postal mailing lists of respiratory care and sleep medicine professionals available. As a matter of fact, most publishers insist that they must do the mailing for you. Their inconvenient methods only drives up the cost to you. We're different, we rent any and all parts of our list of 40,000 postal mailing addresses. Here are sample demographics: Directors/Managers of Respiratory Care Respiratory Care Medical Directors RRTs CRTs CPFTs/RPFTs Sleep Lab Directors/Managers Sleep Lab Medical Directors RPSGTs RSTs

RTSleepWorld

2014 Media Kit

Call us for a quote (Want email addresses instead? See page 8)

Our list rental rates are based on a one-time use. Multiple-use agreements are also available. Once we receive your signed rental agreement, the list will be sent to you as an Excel file via email. www.RTSleepWorld.com

12


Market Intelligence Studies

Knowledge is Power Knowing what drives your customers’ and prospective customers’ behaviors and buying decisions is critical intelligence you need to continually fine tune your marketing strategy. Use the power of our Market Intelligence Studies to get that data.

Here's how the studies work: Participating companies prepare their own questions for a study. The amount of questions in each study will depend on the number of participating companies. However, studies will have a maximum of thirty questions. Companies will not be identified in any way and responses to your questions will be provided only to you. Studies will be targeted to our subscribers working with your technology. As an incentive to our subscribers, one lucky study respondent will receive a Kindle Fire HD 8.9“. Study questions should be submitted one week prior to the study date. Pricing: 5 Questions

$1,500

10 Questions

$2,500

Private Study $5,000 Two weeks after the study is completed you will receive a comprehensive report containing the data gathered from your questions including metrics from the e-blast.

RTSleepWorld

2014 Media Kit

LIST RENTALS

2014 Study Dates Jan 15: Trach Tube Holders Jan 29: Capnography Feb 12: Critical Care Vents Feb 26: PSG Mar 12: Blood Gas Mar 26: Sleep Accreditation Apr 9: HFCWO Apr 23: Actigraphy May 14: Hi-Flow Therapy May 28: CPAP Interfaces June 11: Portable Vents June 25: Sleep Sensors July 9: O2 Concentrators July 23: Home Sleep Testing Aug 13: VAP Aug 27: Monitoring Sept 10: Airway Clearance Sept 24: CPAP Devices Oct 8: Humidification Oct 22: Airway Tubes Nov 5: Pulse Oximetry Nov 19: Neonatal Ventilation Dec 3: PFT Dec 17: Heated Circuits

www.RTSleepWorld.com

13


INNOVATIVE MARKETING

Additional Marketing Opportunities Email Marketing - We Do it for You! Have you been thinking of conducting a professional email campaign but don't have the time or the special software to make it work? We do! Not only can we design the e-mail, we'll distribute it for you (our list or yours). We can also do automatic follow-up e-mails to any portion of the list. There's no need to hire a marketing person – you've got people right here at RTSleepWorld.

Product Commercials – You've Hit the Big Time! RTSleepWorld.com features tons of video and your product commercial will be integrated into the site. These 15 second or 30 second video spots will be read by one of our RTSleepWorld personalities. All you need to do is supply us with the ad copy and the actual product or photos of the product to be advertised.

Your Product Videos – On RTSleepWorld.com Do you have any cool product videos? You better in this digital world (if you don't, read the next paragraph). Not sure how to get your customers to see them? We know how. Place your videos on RTSleepWorld.com or in our Front Page E-Newsletter or send them out in a World E-Blast to 20,000 email subscribers.

RTSleepWorld

Webinar Promotional Package You've got a great idea for a webinar and need some help promoting it? We can do that! You’ve got the product expertise and we've got the audience. What a perfect marriage. Heck, we can even administrate the entire process. Contact us and let's get started on the details.

2014 Media Kit

www.RTSleepWorld.com

14


CONTACTS

Publisher Michael DiDomenico 267.708.2035 x-5 mpd@rtsleepworld.com mpd@rtsleepworld.com Sales 267.708.2035 x-1 sales@rtsleepworld.com

We look forward to working with you and providing your company with a whole new World of fresh digital marketing opportunities. We are a small company that is able to implement new and creative advertising ideas very quickly. Please feel free to contact us at any time to discuss how we can truly help you grow your business.

Production Submit artwork to: ads@rtsleepworld.com

6 Mildred Lane Ambler, PA 19002 267.708.2035 Fax: 267.708.2036 www.rtsleepworld.com


2014 RTSleepworld Media Kit - This is the Digital World