2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.6
7.6
19
GSK pharmaceuticals，Netflix， Ugg Project, Technicolor， Check Back Project
3.4
3.4
27
M&C Saatchi
GVIDO Global, SARABiO, Ten Ten Project， Tourism Australia
2.6
2.6
7
3
Leo Burnett
LIFULL Project
2.5
2.5
12
5
5
Saatchi & Saatchi
Beverage Client
2.2
2.2
5
6
6
Wunderman Thompson Beiersdorf healthcare brands
2.0
1.8
4
7
7
Havas Worldwide
IKEA Japan Project, Australian Macadamia Society
1.0
1.0
2
8
8
R/GA
MSD Japan Project
0.9
0.9
1
9
21
Publicis
AXA
0.6
0.6
2
10=
9
BBDO
HP Project
0.5
0.5
1
10=
10
DDB
PlayStation
0.5
0.5
2
12
11
TBWA
Singapore Airlines
0.4
0.4
1
13
12
Lion & Lion
Unikeys
0.3
0.3
1
14
13
Anomaly
Johnnie Walker
0.2
0.2
1
15
14
MullenLowe Group
Bayer OTC brands
0.2
0.2
1
16=
15
Merkley+Partners
Performix
0.1
0.1
1
24.0
88
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lego Japan K.K, Mondelez, JFOODO-Taiwan Sushi Project
2
4
McCann WorldGroup
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.9
5
The Walt Disney Company
1.5
1.5
2
MediaCom
SK-II, Hotels.com
1.0
1.0
2
4
Mindshare
Tourism New Zealand, Manulife, Dyson
1.0
1.0
6
5
5
denstu X
Ralph Lauren
0.5
0.5
1
6
6
Starcom
Ferrero
0.4
0.4
3
7
13
Carat
Vodafone
0.4
0.4
1
8
7
Havas Media
Tripadvisor, Vet's Choice Japan Project
0.3
0.1
2
6.3
26
RANK THIS MONTH
RANK LAST MONTH
1
1
Universal McCann
Mattel, Amway, FujiFilm Instax, ROXX Project
2
2
Zenith
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
The Walt Disney Company
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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