Page 1

2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2019

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

7.6

7.6

19

GSK pharmaceuticals,Netflix, Ugg Project, Technicolor, Check Back Project

3.4

3.4

27

M&C Saatchi

GVIDO Global, SARABiO, Ten Ten Project, Tourism Australia

2.6

2.6

7

3

Leo Burnett

LIFULL Project

2.5

2.5

12

5

5

Saatchi & Saatchi

Beverage Client

2.2

2.2

5

6

6

Wunderman Thompson Beiersdorf healthcare brands

2.0

1.8

4

7

7

Havas Worldwide

IKEA Japan Project, Australian Macadamia Society

1.0

1.0

2

8

8

R/GA

MSD Japan Project

0.9

0.9

1

9

21

Publicis

AXA

0.6

0.6

2

10=

9

BBDO

HP Project

0.5

0.5

1

10=

10

DDB

PlayStation

0.5

0.5

2

12

11

TBWA

Singapore Airlines

0.4

0.4

1

13

12

Lion & Lion

Unikeys

0.3

0.3

1

14

13

Anomaly

Johnnie Walker

0.2

0.2

1

15

14

MullenLowe Group

Bayer OTC brands

0.2

0.2

1

16=

15

Merkley+Partners

Performix

0.1

0.1

1

24.0

88

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

Lego Japan K.K, Mondelez, JFOODO-Taiwan Sushi Project

2

4

McCann WorldGroup

3

2

4

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES


2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.9

1.9

5

The Walt Disney Company

1.5

1.5

2

MediaCom

SK-II, Hotels.com

1.0

1.0

2

4

Mindshare

Tourism New Zealand, Manulife, Dyson

1.0

1.0

6

5

5

denstu X

Ralph Lauren

0.5

0.5

1

6

6

Starcom

Ferrero

0.4

0.4

3

7

13

Carat

Vodafone

0.4

0.4

1

8

7

Havas Media

Tripadvisor, Vet's Choice Japan Project

0.3

0.1

2

6.3

26

RANK THIS MONTH

RANK LAST MONTH

1

1

Universal McCann

Mattel, Amway, FujiFilm Instax, ROXX Project

2

2

Zenith

3

3

4

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

The Walt Disney Company

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

2

Profile for R3 Worldwide

Nov 2019 New Business League-Japan  

Nov 2019 New Business League-Japan  

Profile for rthree