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Rising Tide Fair Trade Introduces its Second Collection of Fair Trade Bags Brooklyn, NY (May 1, 2011) -- Today, Rising Tide Fair Trade became a multi-collection brand with the introduction of the first two styles in the all-new Zola & Zaria collection. The Zola & Zaria collection uses batiks, shwe-shwe prints, tye-dyes and wax prints sourced directly from markets around Sub-Saharan Africa and combines them with cruelty free leather finishes to create strong, globally influenced patterns and styles. The first two styles in the Zola & Zaria collection include The Shoulder Tote features braided leather straps, buckle detail, and bronze studs. ● Cotton print lining ● Magnetic snap closure ● Inner zip pocket and side compartments ● Cotton with dark brown leather trim ● 15" h, 13" w, 4.5" deep with a 9.5" drop ● Dry clean only The Everyday Clutch/Carryall features a running stitch along the leather grip inspired by the brand’s first endeavor, the Kantha Collection. ● Each clutch is accented with a dark brown leather grip at the top and finished with a running stitch. ● 8" x 11" with solid brown cotton lining on interior ● 8" zipper closure with double magnetic snap at top for added security. Known for their fair trade accessories, RTFT worked with artisans in India to create their newest collection. “We are excited about the introduction of Zola & Zaria which was inspired by a decade of traveling around Africa. We have been eager to introduce the variety, quality, and story of African textiles into our work for some time and hope to eventually explore more opportunities around the continent.” says RTFT cofounder Virginia Dooley. “Our bags are a great way to introduce Spring’s hottest trend of vibrant prints and colors into your wardrobe year round.” In January 2008, RTFT released its first limited edition collection of carryall bags. Like all of their bags, each is handcrafted. The Indian artisans—whom the founders located through the Fair Trade Federation—earn roughly 60 percent more than they would for comparable factory jobs and have access to insurance and business training. Since most of the artisans have the choice to work from home, they can tend to their children while contributing to the family income. About Rising Tide Fair Trade Rising Tide Fair Trade (RTFT) was founded in June of 2004 by Virginia Dooley and Nicole Jones, two friends united by an obsession with exotic textiles and a belief that fashion and sustainability should go hand-in-hand. Dooley and Jones met while pursuing their Master of Science in International Development Studies at the University of London. Inspired by the prevalence of fair trade goods in the U.K. and the lack of such products in the U.S., the friends started Rising Tide to fill a hole they saw in the American market and to disseminate fair trade labor practices to mainstream shoppers. The Kantha Collection and Zola & Zaria Collection are available for purchase at ### Product samples and images available upon request Contact: Virginia Dooley,

Zola & Zaria Collection Press Release  

Rising Tide Fair Trade Introduces its Second Collection of Fair Trade Bags

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