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Meeting Agenda In our experience, it is useful to consider your property goals prior to our meeting. To assist, we’ve assembled a preliminary meeting agenda to ensure that we do not overlook any important information and to give you some time in advance to think about what might be important to you. 1. Your needs and wishes 2. Methods of sale – do you have a preference in mind? 3. Timing of sale – ideally, when would you like to sell your property? 4. The current market and market trends 5. Your property’s key attributes 6. How best to prepare your property for sale 7. Do you need anything specific from your agent? 8. Likely value of your property 9. Concerns about sale 10. Any questions you may have


About RT Edgar Melbourne’s oldest real estate agency – and most successful. With over 100 years’ experience, RT Edgar is a Melbourne institution, with an industry-commanding reputation for integrity, accountability and consistently exceptional results that has stood the test of time. We sell Melbourne’s finest properties by combining the latest real estate strategies with a highly experienced, energetic sales team. Our results speak for themselves; no-one is better equipped to secure the highest possible price for your property. We understand that selling your home or investment property is a serious decision. It’s an exciting and often stressful time. That’s why it’s important that you employ a team with proven ability to guide you through the process and get the result you want. Together, our superior auction success rate, targeted marketing campaigns, and personal attention to every detail of your property are the key to a long-established expertise that has earned us the reputation as Melbourne’s most professional real estate agency.


The RT Edgar Philosophy of Success It’s simple - our clients come first, and we deliver maximum value with minimum fuss. With a long and storied history, RT Edgar are Melbourne’s most renowned property experts. Our success is built on a solid foundation of consistent, exceptional results, close and collaborative relationships and a premium level of service. Competition is the key to achieving a great price. By attracting more prospective buyers, we attain better outcomes for our clients. With a wealth of knowledge and experience, every member of our team possesses outstanding communication and negotiation skills. Our sales negotiators and auctioneers bring a deep understanding of the market and draw on a wealth of techniques to extract every last bit of value from your transaction. We nurture personal relationships with each of our clients. We are on your side. Our friendly team work closely with you to collaboratively develop the best possible strategy and provide reliable feedback along the way. Trust is critical to every sale and our commitment to earning trust is something we stand by every step of the way. We believe that professionalism and personal integrity will help your property make the right first impression. It will attract the right buyers and deliver the result you hope for.


What Makes RT Edgar Different? We are Great Listeners Right from the start, we take the time to understand your requirements and we use that to build a strategy that’s right for you. Straight away, that understanding ensures the marketing campaign is tailored to highlight your property’s most saleable features. We consult you when key decisions need to be made. Clear and respectful communication sounds simple but so few do it properly. We believe that each client relationship is a shared partnership and partnerships create the best results. First Class Team RT Edgar is at the forefront of the industry for a very good reason. We set the industry’s highest standards to assemble teams that combine technical ability and substantial experience with unique talent and individual flair. Successful teams require much more than expert front of house representation. Advanced marketing strategies, extensive sales networks and exceptional client experience are just the beginning. RT Edgar connects to a wide network of property professionals who deliver a comprehensive range of premium services, all precisely aimed at presenting your property in the best possible light. We engage Melbourne’s foremost property photographers, copywriters and designers with the skill to expertly capture atmosphere and generate enormous appeal. Showing off a property’s best features is part science, part art, and having the right ‘creatives’ in your corner is critical to helping your property stand out from the competition. First Impressions Count Presentation is one of the most important aspects of a successful sales campaign and goes a long way to achieving the highest possible price for your property. A well-presented property will always produce an excellent result. RT Edgar will provide you with the industry insider’s best advice on presentation – as well as access to professional property stylists, landscape gardeners, and tradespeople who know how to take care of these all-important details to create an unforgettable impact. Better Campaign Cut-Through Advertising is the all-important portal through which you will attract buyers. Listing with RT Edgar gives you more than one advertising advantage. To begin with, Melbourne’s most highly sought-after property photographers will capture the absolute best of your property. Stunning brochures and striking sales-boards not only attract attention but add to the prestige branding of your campaign. Most importantly, RT Edgar’s unique market position and long-standing relationship with the media give our clients a real edge. We have long secured the best advertising position with titles such as The Age and Melbourne Weekly. And not only do we guarantee prime positioning in the print media, we also generate the best internet exposure with over 500,000 property views a month across 14 key property websites, including including realstate.com.au, domain.com.au and realestateview. com.au. RT Edgar’s own internet site alone receives over 80,000 hits per month. Target the Ideal Buyer Tailored marketing solutions target the right buyer for your house. RT Edgar’s up-to-the-minute databases not only identify the perfect demographic for your campaign but zero in on potential buyers who are actively seeking properties like yours. Overseas Buyers At RT Edgar, our team have international sales experience and fluency in multiple languages. Our team regularly work with offshore buyers and buyers’ advocates and are able to expose you house accordingly to this potential market.


RT Edgar Methods of Sale Auction A public auction generally consists of a public 4-week marketing campaign. This campaign culminates in a public auction event, where buyers come together to directly compete for the property in a bidding process. At auction, the property is unconditionally sold to the highest bidder once the reserve price is reached. Auctions are a highly effective way to create competition and achieve a great outcome for the vendor in a short time frame. Your auctioneer will be involved with your property from the outset in order to gain a complete understanding of your property’s attributes, and to become familiar with the key potential buyers. Private Sale A private sale offers you an open-ended time frame to secure the preferred asking price for your property. Whilst this method can be extremely effective for some properties, it can be a lengthy process. Your agent will conduct careful analysis and research to identify the best possible price, then present a targeted marketing plan to promote the property and engage and maintain buyer interest. This method allows for a small margin of negotiation. Expressions of Interest Expressions of interest are discreet campaigns that encourage interested buyers to place their highest offer by a predetermined closing date, after which further negotiations are possible to ensure the best outcome. This campaign can produce excellent results. It allows for multiple offers and negotiations to be managed very privately. Open for Inspections Regardless of sale method, we believe ‘Open For Inspections’ are essential for every home. Inspections are sensitively handled by your personal selling team, and are the most compelling means with which to bring potential buyers to commit to purchase. ‘Open For Inspections’ highlight key attributes, invite the buyer into an emotional relationship with the property, and give them a practical understanding of what it has to offer. They allow your sales team to discuss your property proactively with potential buyers and respond immediately to any queries they may have. ‘Open For Inspections’ are followed up rigorously and are extremely effective at maintaining interest in the property beyond initial enquiries.


Marketing Examples Selling your property depends on making your property visible and keeping it ‘top of mind’ for potential buyers. Our goal at RT Edgar is to attract as many qualified buyers as possible, create competition, and drive your selling price as high as possible. Our marketing collateral, both printed and digital, has been designed to ensure that the quality and character of your property is captured in a unique, sophisticated, and inviting manner.


Web and Digital Already one of the most popular Australian real estate sites, the new mobile and tablet-friendly RT Edgar website receives over 25,000 visits weekly, and includes floor plans, videos, individual property websites, online brochures, maps and lifestyle information. We also upload your property to 14 other leading internet property sites and maintain a strong presence across all key social platforms – Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest – to maximise your property’s online exposure and direct interest to your listings. Examples: Website property details, RT Edgar Instagram page, website search page.


8 MYOORA ROAD TOORAK 10 WALLACE AVENUE TOORAK

Exclusive Golden Mile Position AUCTION Saturday 20th July at 3:30pm (Unless sold prior)

10 WALLACE AVENUE TOORAK 8 MYOORA ROAD TOORAK

TOORAK TOORAK 106/3Wallace Lansell Avenue Court

A broad reception hall, beautifully enhanced by high ceilings and European Oak parquetry floors is an alluring introduction to the expansive open-plan living zone, ready to entertain on any scale. Exquisitely appointed in Calacatta marble and Miele/Ilve appliances, the kitchen with 2nd kitchen and huge pantry accompanies the family room and dining room. Multiple French doors reveal a sophisticated covered alfresco with outdoor kitchen, leading to a massive rumpus room. Fall in love with the shimmering indoor swimming pool, ideal for year-round enjoyment. Boasting 2 double bedrooms, a full marble ensuite, a full marble bathroom and a sublime study with gas log fireplace on the ground level, this opulent lifestyle sweeps up the iron balustrade staircase to a quiet living room. Here, a further 3 bedrooms are accompanied by marble ensuites, including the master bedroom with dressing room and deluxe ensuite with free standing bath. Take the lift down to the basement where the dedicated home theatre, wine cellar and 6-car garage will take your breath away.

www.10wallaceavenuetoorak.com.au

AUCTION Saturday 6th July at 11.30am (Unless sold prior)

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Brochures Showcase your property with a choice of two high quality high-gloss blue or matte white brochure styles. Presenting a selection of beautiful colour images by RT Edgar’s specialist professional photographers and custom-written copy, the brochures are printed on quality stock for a luxurious, prestige finish.


TOORAK 23 Power Avenue

AUCTION Saturday 31st September at 11.30am (Unless sold prior) Showcasing impressive Regency design this Arnaud Wright 1930’s residence offers luxurious formal and informal living spaces meticulously renovated incorporating stunning period detailing and flooded with natural light. Superbly located in one of Melbourne’s most sought after areas within walking distance to public transport, Kooyong Village, and major private schools. www.23poweravetoorak.com.au VIEW Thursday 2.00-2.30pm and Saturday 1.30-2.00pm Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Greg Costello 0432 743 833 | Toorak Office 9826 1000

TOORAK 23 Power Avenue

AUCTION Saturday 31st September at 11.30am (Unless sold prior) Showcasing impressive Regency design this Arnaud Wright 1930’s residence offers luxurious formal and informal living spaces meticulously renovated incorporating stunning period detailing and flooded with natural light. Superbly located in one of Melbourne’s most sought after areas within walking distance to public transport, Kooyong Village, and major private schools. www.23poweravetoorak.com.au VIEW Thursday 2.00-2.30pm and Saturday 1.30-2.00pm Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Greg Costello 0432 743 833 | Toorak Office 9826 1000

TOORAK 23Wallace Power Avenue TOORAK 10 Avenue

AUCTION Saturday 31st September at 11.30am (Unless sold prior) Showcasing impressive Regency design this Arnaud Wright 1930’s residence offers luxurious formal and informal living spaces meticulously renovated incorporating stunning period detailing and flooded with natural light. Superbly located in one of Melbourne’s most sought after areas within walking distance to public transport, Kooyong Village, and major private schools. www.10wallaceavenuetoorak.com.au www.23poweravetoorak.com.au VIEW Thursday 2.00-2.30pm and Saturday 1.30-2.00pm Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Greg Costello 0432 743 833 | Toorak Office 9826 1000

rtedgar.com.au TOORAK Lansell Court TOORAK 106/3Wallace Avenue EXPRESSIONS OFAUCTION INTEREST Wednesday 15th November at 5.oopm (Unless sold prior) Saturday 20th July at 3:30pm (Unless sold prior) A modern town residence 1 kitchen of onlyby 3 comprising living areas, kitchen andalluring informal casual meals/dining andopen-plan study. Upstairs: Main A broad reception hall, beautifully enhanced high ceilings ontemporary and European Oak parquetry floors is an introduction to the expansive living zone, bedroom with built in robes ensuite, 2 further bedrooms bothmarble with built in robes and centralthe bathroom. Front yard leadsaccompanies to entertainer’s ready to entertain on anyand scale. Exquisitely appointed in Calacatta and Miele/Ilve appliances, kitchen with 2ndcourt kitchen andgarden huge pantry the deck, heating /cooling lock up garage. A modern townaresidence 1 ofcovered only 3alfresco comprising ontemporary areas, kitchen rumpus and informal casual meals/dining family roomand and double dining room. Multiple French doors reveal sophisticated with outdoor kitchen,living leading to a massive room. Fall in love with and studarage. A modern town residence 1 of only 3 comprising ontemporary living areas, kitchen and informal casual meals/dining and study.y. Main bedroom the shimmering indoor swimming pool, ideal for year-round enjoyment. Boasting 2 double bedrooms, a full marble ensuite, a full marble bathroom and a sublime with built in robes and ensuite, 2 further bedrooms both with built in robes and central bathroom. Front court yard garden leads to entertainer’s deck. study with gas log fireplace on the ground level, this opulent lifestyle sweeps up the iron balustrade staircase to a quiet living room. www.micrositeaddress.com.au www.10wallaceavenuetoorak.com.au VIEW Thursday andSaturday Saturday 1.30-2.00pm VIEW Thursday 9th July 2.00-2.30pm at 3.30pm and 11th July at 11.00am Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Oliver Booth 0413 975 723 | Toorak Office 9826 1000 | rtedgar.com.au

Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Greg Costello 0432 743 833 | Toorak Office 9826 1000 | rtedgar.com.au

TOORAK 23 Power Avenue

AUCTION Saturday 31st September at 11.30am (Unless sold prior) Showcasing impressive Regency design this Arnaud Wright 1930’s residence offers luxurious formal and informal living spaces meticulously renovated incorporating stunning period detailing and flooded with natural light. Superbly located in one of Melbourne’s most sought after areas within walking distance to public transport, Kooyong Village, and major private schools. www.23poweravetoorak.com.au VIEW Thursday 2.00-2.30pm and Saturday 1.30-2.00pm Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Greg Costello 0432 743 833 | Toorak Office 9826 1000

Print Advertising

In conjunction with your online campaign, traditional print media is vital in attracting buyers. Over many years, RT Edgar has developed long-standing relationships with a range of high-circulation, local and national media publications to give our clients a real edge, securing the best advertising position in papers such as the Melbourne Weekly and the Age. We select specific publications suited to your target market, including the Financial Review and The Chinese Age. TOORAK 23 Power Avenue

AUCTION Saturday 31st September at 11.30am (Unless sold prior) Showcasing impressive Regency design this Arnaud Wright 1930’s residence offers luxurious formal and informal living spaces meticulously renovated incorporating stunning period detailing and flooded with natural light. Superbly located in one of Melbourne’s most sought after areas within walking distance to public transport, Kooyong Village, and major private schools. www.23poweravetoorak.com.au VIEW Thursday 2.00-2.30pm and Saturday 1.30-2.00pm Anthony Grimwade 0418 382 226 | Tim Wilson 0419 726 769 | Greg Costello 0432 743 833 | Toorak Office 9826 1000


FOR SALE A broad reception hall, beautifully enhanced by high ceilings and European Oak parquetry floors is an alluring introduction to the expansive open-plan living zone, ready to entertain on any scale. Exquisitely appointed in Calacatta marble and Miele/Ilve appliances, the kitchen with 2nd kitchen and huge pantry accompanies the family room and dining room. Multiple French doors reveal a sophisticated covered alfresco with outdoor kitchen, leading to a massive rumpus room. Fall in love with the shimmering indoor swimming pool, ideal for year-round enjoyment. Boasting 2 double bedrooms, a full marble ensuite, a full marble bathroom and a sublime study with gas log fireplace on the ground level, this opulent lifestyle sweeps up the iron balustrade staircase to a quiet living room. Here, a further 3 bedrooms are accompanied by marble ensuite.

AUCTION

Saturday 14th March at 11.00am (Unless sold prior) Magnificent home of grand dimensions with 3 bedrooms plus study, 6 car garage and private lift directly opposite Malvern gardens. Ground level features Miele kitchen, informal dining and living areas, study, formal sitting and North-facing pool terrace. Cellar, home theatre, and abundant storage complete the basement, while upper floor offers study alcove and 3 ensuite rooms including master with WIR. Oak floors, double-glazing and keyless entry add to this home’s impressive credentials. Superbly located close to High Street and Glenferrie Roads famous cafes and restaurants.. www.10wallaceavenuetoorak.com.au www.17fraserstreet-malvern.com Mark Wridgway 0419 510 777 | Justine Harris 0407 332 618 | Toorak Office 9826 1000 | rtedgar.com.au

www.10wallaceavenuetoorak.com.au Anthony Grimwade 0418 382 226 | Tim Wilson0419 726 769 | Michael Phoenix 0419 726 769 Toorak Office 9826 1000 | rtedgar.com.au

Boards Superior quality boards are a critical on-site component to your Marketing campaign and RT Edgar applies particular care to this very effective method of ensuring that all interested parties make it to your front door. The full colour Advertising board at the front of your property will showcase key images and a carefully crafted description of your property designed to invite inspection. Together with Open For Inspection Boards placed in prominent locations 3 hours before all advertised inspections, RT Edgar boards demand the attention of local traffic and are a proven means of driving significant additional purchaser interest. Examples: 8 x 12ft and 10 x 8ft Photoboards


BARWON HEADS

TOORAK

BRIGHTON AND ELWOOD

MACEDON RANGES

PORTSEA

ALBERT PARK

HAWTHORN

FLINDERS

RYE

WILLIAMSTOWN AND YARRAVILLE

MONASH

YARRA VALLEY

OCEAN GROVE

CAULFIELD

CARLTON

POINT LONSDALE


Our Offices Expanding Influence RT Edgar offices are situated in Melbourne’s finest cosmopolitan locations. RT Edgar represents a premium brand with a proven ability to attract serious market attention. We will introduce your property to productive sources of prospective buyers in and around 15 office locations in Victoria’s most exclusive areas.


Your Agents Superior Service RT Edgar is Melbourne’s most successful team of property negotiators. A dedicated professional sales consultant will be appointed to handle your campaign from beginning to end, and you will be informed of your property’s progress at all times. Your consultant will personally handle all ‘Open For Inspections’, as well as vital buyer follow-ups. This ensures that we understand in detail the interest of prospective purchasers and use this to achieve the best price. A highly experienced auctioneer will work with the sales team from the outset.


RT Edgar | Pre List Presentation  
RT Edgar | Pre List Presentation