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CHARLOTTE’S JEWELRY Charlotte Evans, owner of Charlotte’s Jewelry, has been intimately involved in the jewelry industry for 33 years and counting. After 25 years of working full time, she decided to step away from the business in order to spend more time with her husband and two children. However, she continued to meet with jewelry customers oneon-one and by appointment only. Once her son and daughter left for college, Charlotte felt it was time to open her own fine jewelry store to better suit her growing clientele. In April 2010, Charlotte’s Jewelry opened its doors to the people of the River Region. As you walk into this charming and alluring store, you will be welcomed by a relaxed and inviting atmosphere. Charlotte’s sales team pays attention to their customer’s desires and needs. “We have noticed the trend of today’s young brides searching for the perfect ring that reveals their individuality, yet stays within their price range. They want a unique piece that reflects their own personality,” notes sales associate Christen Lavecchia. These days, couples are interested in some form of customization in their wedding set. Recent research reveals that more engagement customers are buying from local jewelry stores who are capable of offering these creative options. Charlotte’s has two full-time, in-house jewelers with 32 years experience and a GIA Master Gemologist on staff who has been working in the industry for 13 years. If a client wants a custom-designed job or jewelry repair, they are often pleasantly surprised with the quick turnaround time and are delighted with the final outcome. Amanda Warner, a frequent customer, says of Charlotte’s Jewelry, “I always have a blast stopping by the store to see the girls and shop. I keep my wish list up-to-date and growing and have really enjoyed my jewelry repairs and purchases. I am so glad I found them!” Charlotte’s attentiveness to her customers keeps them coming back. She says, “I prefer to sell more items at a lower profit than fewer items at a larger profit. I love to go shopping at the jewelry shows, and that means having a lot of inventory!” This helps those who have started the special process of shopping for engagement rings. Customer Bryan Tucker agrees, “Charlotte’s Jewelry had a great

selection of diamond engagement rings. The entire staff was wonderful.  They were very knowledgeable, and customer service is their top priority. I would highly recommend Charlotte’s to all of my friends.” Charlotte’s offers a wide selection to accommodate all budgets. The store carries three stunning designer lines of engagement rings and wedding sets: Sylvie Collection, La Vie Collection and the Natalie K Collection. Each line is beautifully crafted and unique. In addition, Charlotte’s carries an abundance of other options that have the same stylish look as the branded designer collections without the brand name price tag. Both options are fabulous, and many are available in semi-mounts or already-mounted settings to better serve each individual need at Charlotte’s Jewelry. Breck Honea shares about his experience, “Shopping at Charlotte’s Jewelry is a pleasure. They help me remember important dates by sending me an email…not that I would ever forget my anniversary! Their wonderful staff will remember things my wife liked while in the store and then share those ‘likes’ with me so I don’t bomb Valentine’s Day or a birthday. They always work within my budget and offer a great selection!” 

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RSVP 2012 Bridal Issue  

RSVP’s special edition bridal issue is finally here—a not so traditional resource for Southern brides.