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Book details ●

Author : Neil Gains

Pages : 232 pages

Publisher : Kogan Page

Language :

ISBN-10 : 0749470011

ISBN-13 : 9780749470012

Book Synopsis In Brand EsSense, branding expert Neil Gains shows both the science and the practical applications of how a two-sense product can become a five-sense phenomenon. Drawing on the latest sensory branding research, the book shows how brands can link storytelling archetypes and symbolism to customer experience, to enhance a brand's overall success. It also provides tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.

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#PDF~ Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity PDF  

Download at ==>>https://goodbook.us/?book=0749476443 Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity read ebook Online...

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