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Food packaging for the environment


Business Ecosystem

Wholesale shop Depertment store

Hypermart

Convenience store

Makro

Food Packaging Company


Industry Size

The global food packaging market to grow at a CAGR of 5.39% during the period 2018-2022.

https://www.prnewswire.com/news-releases/global-food-packaging-market-2018-2022-growing-sales-of -food-products-on-e-commerce-platforms-gaining-momentum-and-driving-growth-300591046.html


Stakeholder

Company

involue manufacture company

User

Merchant

Merchant customers

Shop

Wholesale store Canvenience store Depertment store


Environmental issues

The current hustle. Purchasing raw materials for cooking is difficult. Choose a ready-made or ready to eat food. For convenience and variety of food.


Environmental issues

Plastic is a versatile material that can be used in a variety of applications. The packaging is durable. But it takes a long time to digest. The amount of waste is increasing every day. The impact on the environment

http://program.thaipbs.or.th/RuengLek/episodes/39075


Environmental issues

2559, Thai solid waste is estimated at tons

27 million

The world’s fifth largest garbage, mont of it is plastic waste, more than

1 million

tons http://program.thaipbs.or.th/RuengLek/episodes/39075


Environmental issues

Most Thai people leave plastic waste 2-3 pieces /day. Plastic and foam waste occurred an average of

2.7 million tons

7,000 tons /day

80% plastic bag or about

5,300

ton /day

This bring plastic containers home more than 100 million / week

http://program.thaipbs.or.th/RuengLek/episodes/39075


Environmental issues

The amount of waste that occurs

2559 2558 2557 2556 2555

Million tons 27.04 26.84 26.19 26.774 24.730

Types of waste polystyrene foam Million tons year

Tons day

Million leaves day

1.352 1.343 1.309 1.339 1.237

3,704 3,678 3,588 3,667 3,387

61.735 61.301 59.795 61.128 56.461

http://www.tnnthailand.com/news_detail.php?id=132980&t=news_special


Environmental issues

One of the most popular rubbish is plastic bags and foam box. It is a container used to pack food for the merchants in the market until it reaches aluxury restaurant

http://program.thaipbs.or.th/RuengLek/episodes/39075


Environmental issues

Trance Carcincgen lrritably Alzheimer Monthly

Benzene

Styrene

Phthalate http://program.thaipbs.or.th/RuengLek/episodes/39075


Environmental issues

Prostate cancer

Breast cancer

“pancreatic cancer� http://program.thaipbs.or.th/RuengLek/episodes/39075


Observational field research


7-ELEVEN Targrt : Student, Office worker People who hurry for convenience and variety of food.


CP Fresh Mart Shop Targrt : Student, Office worker

People who hurry for convenience and variety of food.


รานโกเบ เมืองเอก (Muangake Rangsit) 15.38 - 16.15 pm. Targrt : Student, Office worker Most people come to eat at the store. I will sit alone at the restaurant.


มุมอรอย สุดประหยัด

Curry and rice shop After Tesco Lotus Rama9 (รานมุมอรอย สุดประหยัด) Target : Office worker Plastic bag : 17 Foam box : 9 Eat at the shop : 10 Mostly if brought back will put boxes. The restaurant will be over rice. It is convenient to eat in haste, But if you bring back a bag of food there are many.


เปดยาง “เจาสัว” ( Forture town Rama9 ) Target : Office worker, Student, People Group 12.30 - 13.10 pm. Plastic box : 12 Plastic bag : 3 If you buy duck alone, the store will put bags. If you buy ready to eat rice, the store will put plastic boxes. The speed of the shop and customers in a hurry. Because of the menu is not much sales.


User interviews


Behavlors

Factors that apply to foam or plastic packaging

Low price Expedient Light weight Easy to buy

https://goo.gl/forms/ybx7qNHW1ERgYXyC2


Users

Age : 20 - 50 year Merchant, Office, Student

Merchant :

To buy food in the trade. Sure, volume and price.

Office, Student

: Quick convenience, No

need to clean afthet eating


RESEARCH SYNTHESIS & CONCEPT DEVELOPE


Reuse

Potable

Key insight

Behaviors


Objectives

Easy Carrying

Divisible

Leak Proof

Retain heat


Value

Clean

Various

Compact


Brand Color RGB : 77, 164, 127 CMYK : 71, 14, 62, 1 HEX : 4da47f

RGB : 39, 39, 39 CMYK : 71, 65, 64, 68 HEX : 272727

RGB : 255, 255, 255 CMYK : 0, 0, 0, 0 HEX : ffffff


Brand Logo

burden


Brand Logo

burden

burden

burden


Typography

Arciform ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890


Thank you

5805512 food package report  
5805512 food package report  
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