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National Performing Arts Companies of Scotland Online Social Media Design â€“ Call for Proposals Innovative collaborative group would like to meet specialists in online social media development, to establish their social networking activities as a starting point for a major internet presence. 1. Context National Theatre of Scotland, Royal Scottish National Orchestra, Scottish Ballet, Scottish Chamber Orchestra, and Scottish Opera, together the five National Performing Arts Companies in Scotland (NPACS), are collaborating to create a unique digital platform to engender greater public engagement with their work. This collaboration forms part of the latest strand of work of Mission Models Money. The project is intended to fuse social networking with programme enhancement and (eventually) content distribution. It will have local, national and global dimensions, and will act as a catalyst for collaboration among the five companies as well as providing a platform for individual company initiatives. The companies have identified two distinct phases in this project. Phase 1 is to develop an online social media presence, as an innovative spring-board for developing the full potential of the collaboration. Phase 2 is to develop outward from the social networking presence into the fully realised content-delivery vision, drawing on the experience of Phase 1, and reflecting crowdsourced input in the design. This call for proposals relates to Phase 1 only. Simon Woods, Chief Executive of the Royal Scottish National Orchestra, is the lead contact for the project, working on behalf of the group (details at the end of this document).
2. Introduction: The vision and aims for the collaborative project Our collaborative identity We believe that art is for all. We aspire to the very highest artistic standards. We are committed to traditional performing arts audiences and attracting new audiences of all ages. We welcome a public dialogue about our artforms and our work. We are international in outlook and responsive to our own immediate environment.
Page 2 of 3 Vision An innovative internet presence for the National Performing Companies Aims To promote the work of the Companies to new audiences To facilitate a public dialogue about the work of the Companies To leverage the combined work of the Companies for increased international reputation To enrich the experience of those who attend the work of the Companies To deliver the work of the Companies globally, with a special emphasis on reaching the entire population of Scotland
3. Phase 1 Brief The Online Social Network for the NPACS will provide a place on the web for audiences to: • • • • • •
be updated and informed of NPACS activities access information about NPACS live programming network and share ideas about NPACS live events engage in discussions about broader issues in the performing arts encourage people new to the digital arena to take the first steps in participating digitally with NPACS make contacts with and invite other performing arts fans to events
The social network must appeal to a range of potential target groups to be defined, drawn from: audiences and participants of all ages from all socio-economic and culturally diverse backgrounds; arts attenders and non-arts attenders; funders; education; community; families; tourists; established and emerging performing artists; young people; students and other cultural and creative industries stakeholders.
4. The work in detail 1. Create an online social network bespoke for the NPACS using an open platform 2. Work with the NPACS to coordinate the sharing of their digital content, and advise on further content development 3. Moderate and encourage the growth of the social network together with NPACS 4. Develop the look and feel, ensuring individual brands co-exist well 5. Ensure social network embeds/links to individual companies main websites 6. Agree widget sets, feeds, registration and security protocols with NPACS 7. Meet the deadlines to be ‘live’ and available for use as specified by NPACS The candidate should have demonstrable experience of creating online social networks • have demonstrable knowledge of building local, national and international online networks • have the technical expertise to deliver the project • be conversant in the language and world of the arts • have knowledge of the Scottish cultural scene
Page 3 of 3 5. Management of the Activity The activity will run from May 2009 to October 2009. Your key contact will be Simon Woods, who is responsible for directing the work to deadlines on behalf of the NPACS. The work will be delivered from Social Media Designer’s own premises, although some onsite work with the five companies is anticipated. 7. Budget We expect to develop the scope of the project in collaboration with the Social Media Designer, including number of days dedicated to the project, fees, and additional resources required. Expenses for travelling to meetings will be provided. 8. How to Apply Responses must be submitted no later than April 27 Please submit responses, or any queries about the brief, to: Simon Woods, Chief Executive, Royal Scottish National Orchestra email@example.com 0141 225 3560 When responding please provide • a brief overview of your organisation/your practice including examples of online social networks that you have developed and grown. • a brief CV or biography • indicative costs and a budget breakdown, including number of days/rates • full contact details Applicants will be assessed on the following criteria • a clear demonstration of previous experience of delivering similar types of work • value for money • vision and ambition for the project All submissions will be acknowledged by email. Short listing will be done by the end of April, and we will meet with shortlisted applicants to discuss their approach as soon as possible thereafter.
9. Further information National Theatre of Scotland Royal Scottish National Orchestra Scottish Ballet Scottish Chamber Orchestra Scottish Opera
www.nationaltheatrescotland.com www.rsno.org.uk www.scottishballet.co.uk www.sco.org.uk www.scottishopera.org.uk