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Research

2

Get free instant bag from Shopping Mall

The situation that Swedish commuter use bags in daily life

1

2

1 1 HOME

1

2 Use instant bag to carry extra things sometimes

OFFICE/SCHOOL

2

SUPERMARKET/RETAIL

SUPERMARKET

3

1. Use backpack - few things (when the backpack can store all the things) 2. tote bag (when they didn’t forget to put tote bag into backpack) 3. Buy instant bag

Carry backpack to office/school and go to shopping after work Pain: 1.Forget put tote bag into backpack 2.Backpack is small to carry all the things 3.Things get messy inside backpack Carry backpack to office/school, then go back home after work. Take tote bag from home to shopping Pain: 1.Forget to put tote bag into backpack 2.Time wasted

3

Go back home to take tote bag, then go to supermarket

Carry backpack to office/school, and use instant bag to carry extra things sometimes, and abandon it after use. Go shopping with backpack and get instant bag Pain: 1.No enough place to store things in backpack

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