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Background

The proportion of rent paid from revenue in five chinese cities

33 30 47 27 Spain

Russia Tianjin

London

Beijing

Germany

26

Shanghai 29 Bombay

5

44%

Chongqing

In most metropolis of China, 62% the increaising population and immigrants leads to the extrem 64% tension of living house, people live in the apartment, 72% people live in the bungalow house. 28%

Qingdao

38%

Shanghai

23

NYC 28

Beijing

T

HK 16

The average living area of each person ( m )

89.6%

Shenzhen

9,6%

Up to 72% teenagers share a small flat with1 - 4 people together due to the high rent and less resource of house.

WHAT KIND OF HOUSEWARE ITEMS TO CHOSE ? The facts that most people live in a small house or share house with others will consider when choosing houseware itmes

Function The funtion of daily commodity designd for people who live a small room need to be prominent.

What facts will you consider when buying a houseware?

If situation allowed,the function of objects could be various,meeting their needs in any situations.

Convenience Considering the condensed living conditon and busy schedule of people who live in metropolis,

Do you find the inconvenience when using daily commodities?

the design of the commodity should be quite convenient and do not require much volume. The convenience of objects designed to give users efficiency.

Quality Do you want the daily commodities combine more functions?

The quality of objects is ther priority,the affordability of targeted customers is relatively lower,so we should ensure the design is quite reasonable and could cause less incidents triggered by the process of use.Bsides,it will be better if the design of structure will enhance the quality of objects.

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