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The World Bank 2009 Caribbean Report: Accelerating Trade Integration states that the Caribbean region has great potential: it has an English speaking population with relatively high education and literacy levels; wage and salary levels are below developed country levels and the relative proximity to large markets in the American Hemisphere. Yet, it has also been noted that the region have much to gain in collaborating on image building, market intelligence and sector profiling which is achieved through pilot projects and development of policy, institutional, legislative, financial, and implementation frameworks. Some of the measures utilized for promoting foreign trade are: • Information consulting • Market expanding • Training and coaching • Attracting foreign investment • Promoting overseas investment and service trade • Bank support • Credit investigation Serious interest in service innovation and export promotion will require establishing a systematic process for capturing the best ideas and urging the adoption of these services by international markets. Irrespective of concepts from within or outside your company, the entrepreneur must focus on the specific set of capabilities needed to capture, develop, and commercialize the good ideas that surface. Service innovation, can keep you one step ahead of the competition, but only if it is approached with rigor and seriousness of purpose...and of course, promotion. By: Julianne Jarvis Antigua and Barbuda Coalition of Service Industries Inc.

OFFICE: 1 (268) 562.6509 BRITISH AMERICAN MALL • REDCLIFF STREET WWW.USTAYMOBILE.COM BusinessFocus • December/January 11/12

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Business Focus Antigua Issue 40  

As 2011 comes to a close and we enter 2012, the forecast for the world economy continues to be news of job cuts and hints of a "double dip"...

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