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Click Africa Summit The Digital Marketing Event FOR AFRICA

6 – 8 February 2012

Holiday Inn, Sandton, Johannesburg South Africa

Access to the latest cutting edge insights and solutions for maximising profitability from your online campaigns Your expert speaker panel includes insights from:

ARTHUR GOLDSTUCK MANAGING DIRECTOR

BRETT ST CLAIR HEAD OF MOBILE SA

KELVIN JONCK ONLINE MARKETING MANAGER

WORLD WIDE WORX

GOOGLE SA

CELL C

VINCENT MAHER FOUNDER

MOTRIBE

SUZANNE STOKES GIOVANNI GHIGNONE BRAND MNGR. HEAD OF SOCIAL MEDIA SOCIAL MEDIA & SOCIAL CRM MWEB CONNECT

JASON PROBERT LEONARD RAY KHAN CATHERINE MUNJOMA EXECUTIVE HEAD PRODUCT OWNER HEAD OF DM MOBILE ADVERTISING SOCIAL MEDIA & GAMING CAMPAIGN

WORLD WIDE WORX

DSTV ONLINE

STANDARD BANK

VIRGIN ACTIVE

DAVID GRAHAM DIGITAL CHANNELS EXECUTIVE

DELOITTE CONSULTING

RONEL DU PREEZ DIGITAL MANAGING MANAGER

YOAV TCHELET DIGITAL DIRECTOR

NICK NICOLAU

MIKE SAID

JWT SA

GLOBAL WRAPPS

CEO

SUN INTERNATIONAL

FOUNDER

BRANDSTRATEGY

Benefits of attending Strengthen your brand by deploying cohesive and engaging digital campaigns capable of delivering your message to your audience through digital media Discover real-world solutions to challenges faced by digital marketing professionals

Maximize your time out of the office with our evening technical workshops and networking dinners 7 February 2012: Workshop A

Anticipate industry trends and upcoming technologies, and customise your strategy to optimise the benefits of those advances

Demonstrating and proving digital marketing ROI to top management

Discover the impact of new legislation and regulation on the content and structure of your campaigns to ensure full compliance

8 February 2012: Workshop B

Avoid the pitfalls of platform restrictions on building your online brand to ensure an optimal customer engagement experience

For more information or to register

Tel: +971 4 364 2975

Fax: +971 4 363 1938

Practical customer engagement through social media

Email: enquiry@iqpc.ae

www.clicksummitafrica.com


Dear Digital Marketing Stakeholder, Brands forged in the fire of social and digital marketing must be tempered to withstand the new and exciting challenges and opportunities presented by emerging technologies. Click Africa will give you access to the top digital gurus at the cutting edge, their insights and solutions, and new perspectives on deriving the greatest possible benefit from your online campaigns and strengthening your brand. The conference will offer you the best speaker faculty with the latest insights and case studies from your industry peers. This event is a must attend for those in the digital marketing space, featuring best practice case study presentations, real-world insights and solutions and practical workshops. Don’t get left behind! Find out how the top gurus are transforming their brands and improving customer satisfaction through digital and social marketing. Getting top-management buy-in for digital and social media campaigns can be tricky. Find out from your peers what solutions they’ve found for quantifying the ROI on these new marketing strategies. Looking forward to seeing you at the conference. Owen Swart Conference Producer IQPC

Stay up to date with the event details and network with speakers and other attendees. Register with the Click Africa event on LinkedIn.

Networking opportunities: Online networking tools

Providing you the opportunity to network pre, during and post conference.

Meet the operators

Meet with key individuals in one-to-one speed meetings.

Speed networking

A chance to meet your peers in a fun, informal atmosphere, taking the concept of ‘speed dating’ into business arena.

Like the Click Africa Facebook page.

Networking refreshment breaks

Meet your industry colleagues and discuss their views on the market over tea or coffee.

Networking luncheon

Take the opportunity to relax and meet new faces over lunch at our networking luncheon.

Follow Click Africa Twitter:@click _africa.

For more information or to register

on

Tel: +971 4 364 2975

Fax: +971 4 363 1938

Email: enquiry@iqpc.ae

www.clicksummitafrica.com


The Digital Marketing Event

The Digital Marketing Event

The Digital Marketing Event

The Digital Marketing Event

FOR AFRICA

FOR AFRICA

FOR AFRICA

FOR AFRICA

Summit Day One 08:00 Registration and coffee

08:45

08:30 Opening remarks from the chair

ARTHUR GOLDSTUCK

Creating profitable marketing strategies through mobile

BRETT ST CLAIR GOOGLE SA

WORLD WIDE WORX

Developing marketing strategies to capitalise on the opportunities presented by growth in • smartphone market Growth trends in the smartphone market Identifying the differentiating factors between South African and international trends. • Using trend data in marketing strategy decisions •

09:30

JASON PROBERT VODACOM

Maximising customer interaction via SMS within the POPI framework

12:45

• • •

11:30

12:15

SMS marketing and the constraints of the Protection of Personal Information act Repurposing SMS as a customer feedback channel Converting SMS-based interaction into a broader digital customer relationship experience

Networking Luncheon

NIC NICOLAU

Capitalising on mobile as a customer engagement tool

Integrating Mobile into the Marketing Mix: From the 4Ps to the 7Rs

Developing a strategic approach to mobile marketing Connecting above-the-line and below-the-line campaigns with mobile Exploring the 7Rs: Reach, Relevance, Response, Rewards, Relationships, Reporting, ROI

Morning coffee and speed networking

To maximise the interaction opportunities at this event, we will be running a speed networking session. Delegates will be able to discuss issues on a one-on-one basis with speakers and sponsors in an informal environment. Bring plenty of business cards to make the best use of this opportunity to get your ideas heard and your critical questions answered. (To sponsor this session, please email sponsorships@iqpc.ae)

13:45

• •

10:45

Developing custom software for mobile platforms Understanding the strategic impact of platform-specific social networking Targeting mobile digital marketing at the feature-phone market

Anticipating maket penetration of smartphones into untapped market segments

Government and private investment in connectivity expansion • Educating potential customers on the benefits of smartphones and Internet connectivity • Lower-cost smartphone handsets •

10:15

• • •

Tailoring marketing messages in line with hardware platform distribution

MIKE SAID

GLOBAL WRAPPS

BRANDSTRATEGY

Refining content to suit the mobile-specific user experience • Eventing and audience engagement through social media •

Utilising check-ins and local search as marketing tools

Refining marketing strategy to maximize benefit from digital marketing

14:30

Understanding the utility and benefits of Social Media CRM

GIOVANNI GHIGNONE VIRGIN ACTIVE

Understanding the distinction between social media campaigns and consistent customer • interaction through social media Twitter in the database: strategies matching social media interactors to existing customer • names in back-end systems

14:30 15:30

Integrating digital media into an across-the-line marketing campaign

• •

Twitter and Hellopeter: the new customer service helplines Complaints and account queries using social media as a channel

Afternoon refreshments and networking break YOAV TCHELET

Lifestyle marketing as a strategy of choice in digital media

JWT SA

Weighing the benefits of digital media as a strategic component of a successful marketing • campaign The benefits of customer interaction in a marketing campaign • Converting traditional media messages into the beginning of a digital interaction •

17:00

• • •

16:15

Why product marketing isn’t as relevant to digital media as you might expect Building an approachable brand through lifestyle marketing Rebuilding an existing brand in a digital and social space

Closing remarks by chair

Interactive workshop A: Demonstrating and proving digital marketing ROI to top management Spend valuable time with industry experts. Continuing the discussions of the day, this workshop will give you an understanding of how to derive and present meaningful ROI information, with a view to obtaining management buy-in for your digital campaigns. The workshop will include a working dinner and discussion towards the end of the session. Use this time to network and explore the most crucial elements needed in delivering a fully integrated monitoring and reporting system.

Demonstrating and proving digital marketing ROI to top management: Building a dashboard of analytics tools Transforming analytics data into business intelligence Documenting the costs associated with digital marketing Tracking relevant campaign milestones

Registration and evening refreshments Workshop commences Dinner and networking

17:30 18:00 19:00

What IQPC’s global attendees say about our Click series

Timeline correlation to measure campaign effectiveness Using analytics and survey data to draw causal inferences Making the case for good ROI • Speaking the language: communicating ROI to top management

20:00 20:45 21:00

Workshop continues Open questions and answers with the facilitator to wrap up proceedings Closing remarks and end of workshop

Who you will meet at Click Africa 2012 Head of/Director/ Manager/Executive

Exhibiting here was the best decision I took. I have been let down by too many events which pretend to be experts. This was a fantastic event! - The Online Project/ Modern Media An excellent variety of experts covering the broad spectrum of online marketing concepts - Donald Holt, ASA

• Marketing Director • VP Communications • Chief Executive Officer • Chief Marketing Officer

•Marketing • PR • Brand management • Corporate communication • Social Media • Mobile Media • Online strategy • Digital marketing • Online marketing • E-marketing • E-channels

• Interactive marketing e-Commerce • Sales & marketing • Media planning • Web portal management • Web management • CRM • Creative • Online advertisement • Promotions • E-communications

Click Africa Summit Brochure Proposal  

Click Africa Summit Brochure Proposal for IQPC

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