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ROYSTON LEE

www.roystonlee.com

PORTFOLIO


PETER PET A set of brand identity created for Peter Pet, a personal project according to a brief. This company is called “Peter Pet” and has the tagline of “Where Pet’s Wishes Come True”. Hence, after several brainstorming of what would some pet’s wishes be, I have decided to settle on this where a pet dog is pushing the shopping cart on it’s own, which suggests the meaning of pets are able to have their freedom and do their own shopping in this pet store.


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PETER PET Peter Pet Icon

Peter Pet Wordmark

PETER PET W

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Primary Logo

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Peter Pet Tagline

PETER PET W

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Secondary Logo

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Where your pet’s wishes come true

PETER PET W

Where your pet’s wishes come true

PETER PET W

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Peter Pet Pte. Ltd. 12, Upper Serangoon Road Singapore 354687

Telephone: +(65) 6543 2109 Fax: +(65) 6543 3019 E-mail: enquiries@peterpet.com

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Peter Lim

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Mobile: +(65) 9876 5432 E-mail: peterlim@peterpet.com

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If undelivered, pleasre return to Peter Pet Pte. Ltd. 12, Upper Serangoon Road Singapore 354687

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12, Upper Serangoon Road Singapore 354687

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APERISTIX A set of brand identity created for Aperistix, a school assignment according to a brief from Conqueror Face Off Challenge 2010/11 where it is required to come out with a logo for a paper brand, a paper brochure and also an out of the box item. This set of brand identity was design based on three concepts. One, is the inspiration of cyan, magenta, yellow and black (CMYK) where it is usually used when printing. Since prints is commonly seen on paper, I have decided to bring it into the brand. This represents the use and also the characteristic of this paper brand, which is good for printing. The second concept would be the concept of an origami. The concept was used to bring out another characteristic of paper, which is flexible, able to fold, keep its shape and making it an artpiece by just folding paper. As for the last concept, it is inspired by a mosaic. Besides seeing paper used for printing and also for origami, papers are also used to make a mosaic. Therefore, I am inspired to piece pieces of triangles to form it into the paper brand’s logo.


Aperistix Icon

Primary Logo

Aperistix Wordmark

Secondary Logo


Antalis (Singapore) Pte Ltd 50 Kallang Avenue #04-01/01A Singapore 339505 T: +(65) 6417 2333 F: +(65) 6417 2300 E: info@antalis-asiapacific.com W: http://www.antalissg.com

Eddy Tan

Marketing Manager www.antalissg.com

Antalis (Singapore) Pte Ltd 50 Kallang Avenue #04-01/01A Singapore 339505

If undelivered, pleasre return to Antalis (Singapore) Pte. Ltd. 50 Kallang Avenue #04-01/01A Singapore 339505

E: eddytan@antalis-asiapacific.com M: +(65) 9488 8849 T: +(65) 6417 2333 F: +(65) 6417 2300


FIREFLY A set of brand identity created for Firefly, as my Intergrated Project, a school assignment. For this brief, we are required to choose one budget airline from the list of airlines given, and redesign the brand identity. The Firefly icon was inspired by the letter “F”, the wings of a firefly and also speech bubbles. The letter “F” is formed by the two orange graphics which at the same time, formed up to look like the side view of the firefly’s wings. The speech bubbles are represented by the blue graphic and also the bigger orange graphic. The reason for using two different colours gives the idea of two person conversing. Just like how Firefly are so friendly towards their passengers. The colour chosen are orange and blue. Orange in this logo represents agility, energy, fun and vibrancy and as for the blue, it represents sky, comfort and relaxing.


Firefly Icon

Primary Logo

Firefly Wordmark

Secondary Logo


3rd Floor, Admin Building 1, Complex A, Sultan Abdul Aziz Shah Airport, 47200 Subang, T: +60 (3) 7845 4543 E: enquiries@flyfirefly.com W: http://firefly.com.my/

If undelivered, pleasre return to FlyFirefly Sdn Bhd 3rd Floor, Admin Building 1, Complex A Sultan Abdul Aziz Shah Airport, 47200 Subang, Selangor, Malaysia

3rd Floor, Admin Building 1, Complex A, Sultan Abdul Aziz Shah Airport, 47200 Subang,

T: +60 (3) 7845 4543 E: enquiries@flyfirefly.com W: http://firefly.com.my/

Datuk Eddy Leong

T: +60 (3) 7845 4543 E: eddy_leong@flyfirefly.com W: www.firefly.com.my

3rd Floor, Admin Building 1, Complex A Sultan Abdul Aziz Shah Airport, 47200 Subang, Selangor, Malaysia


ALIUDE A set of brand identity created for Aliude, a school assignment and Conqueror Face Off Challenge 2010/11 competition where it is required to come out with a logo for a paper brand, a paper brochure and also an out of the box item. This project received a Merit Certificate in The Conqueror Awards 2010/11. The folded paper symbol is the most distinctpart of the logo. It is inspired by the paper’s characteristics and also the paper’s environmental friendliness. The colour was chosen to directly depict its environmental friendliness. The folded paper is folded to portray the characteristics of paper. Its is folded to forman alphabet “A”, which is taken from itsbrand’s name, “aliude”. The folded paper has also formed the shape of a leave in the middle of the symbol which is form by the negative space. This is created to show the origin of paper which is from tree. The leave ist also used to once again emphaisising the paper’s environmental friendliness.


Aliude Icon

Primary Logo

Aliude Wordmark

Secondary Logo


Muhammad Ashraf Bin Mohd Kamal

阿使拉福

Computer Analyst Mohd.Ahsraf@aliude.com T: +(65) 6417 2333 F: +(65) 6417 2300 M: +(65) 9123 4567

Antalis (Singapore) Pte Ltd

50 Kallang Avenue #04-01/01A Singapore 339505

T: +(65) 6417 2333 F: +(65) 6417 2300

50 Kallang Avenue #04-01/01A Singapore 339505

Antalis (Singapore) Pte Ltd 50 Kallang Avenue #04-01/01A Singapore 339505

T: +(65) 6417 2333 F: +(65) 6417 2300

If undelivered, pleasre return to Antalis (Singapore) Pte. Ltd 50 Kallang Avenue #04-01/01A Singapore 339505

Antalis (Singapore) Pte Ltd

T: +(65) 6417 2333 F: +(65) 6417 2300

T: +(65) 6417 2333 F: +(65) 6417 2300

50 Kallang Avenue #04-01/01A Singapore 339505

E: marketing.sg@antalis-asiapacific.com W: http://www.antalissg.com

Antalis (Singapore) Pte Ltd

Antalis (Singapore) Pte Ltd 50 Kallang Avenue #04-01/01A Singapore 339505 http://www.antalissg.com


SDSC A school assignment where we are required to create and design a series of sports icons for Singapore Disability Sport Council. Besides creating a series of icons, we are required to also create a poster and a handbook. This series of icons was design based on two concepts. As for the first concepts, all the heads in the icons are shaped like a flame. This represents the passion that each atheletes has and not let their disability stops them from doing what they enjoy, which are the respective sports. The second concept is based on one stroke for each sets of limbs. This is to represent the atheletes flexibility and can do sports swiftly and professionally like other professional atheletes.


Archery

Atheletics

Futsal

Shooting

Badminton

Basketball

Boccia

Table-Tennis

Swimming

Wheelchair Basketball

Sailing

Power Lifting

Powerchair Football

Chess

Equestrian

Handcycling

Tenpin Bowling

Lawn Bowls


A DIFFERENT PERSPECTIVE A school assignment for publication and layout module. For this assignment, we are need to come out with a publication of more then 32pp and also include an infographic in there. I have chosen “Singapore’s Heartland” as my topic and decided that having a view from someone different would be interesting. Therefore, I have decided to come out with a book based on two perspectives. One through a ordinary men point of view, and for the second, through a young man with autistic point of view. The two main characters, “Andrew” and “Olivia” are not the real name of the person. However, it is inspired by the first letter of the word “Autistic” and also “Ordinary” respectively. By having this two different stories, it allow readers to see the different behaviour and also allow the readers to better understanding of what Autism is about. I have earned the different methods of binding and how to do them. Binding like open spined binding and saddle-stitch binding.


“Andrew”

24

24


AUTISM

1 IN 110 births in USA is diagnosed with

Autism Spectrum Disorder

23% Of the 24,000 individuals

are below 19 years old

24,000 INDIVIDUALS

in Singapore is diagnosed with

Autism Spectrum Disorder

40% of children with Autism

have been bullied in

SCHOOL

M O RE T H A N

80%

individuals with Autism

Couldn’t get a job


UNVEIL YOUR MASK A school assignment for typography and layout design. We are needed to come out and create a poster and also a brochure. For this assignment, the museum that I have chosen on is the “Republic of Singapore Air Force Museum”. Very little people are aware of this museum and very little people actually visit this museum. Furthermore, it is free. Therefore, I am inspired by the mask which leads me to the tagline of “Unveil your mask”, which I want my viewers to get the message of seeing a different side of the RSAF through this museum.


UNVEIL YOUR MASK FEEL THE FORCE

The Republic if Singapore Air Force (RSAF) has more the 42 years of history. The RSAF Museum was established since 1988 at Changi Air Base and to cater RSAF’s growing heritage, the museum was relocated to a brand new building in Paya Lebar. The museum now resides on 10,600 m² of land, with a total built up area of 4,600 m². The exhibition area comprises mainly the outdoor gallery, eight indoor galleries on the second level and the history of aviation gallery on the first level. The theme for the entire display is “Men, Machine and Method”. So come now to feel what is like to be a part of RSAF and see how it has grown from nothing to one of the most advanced air force in the world.

RSAF Museum 400 Airport Road Singapore 534234 Tel: 6332 2996 Fax: 6332 2994 http://www.mindef.gov.sg/rsaf Opening Hours: Tuesday to Sunday 8.30am to 5.00pm (Closed on Monday & Public Holidays)


E-CAMP 2011 This set of posters are designed for a campus Christian organisation where the camp’s objective are the three Es, Exalt, Equip and Evangelise. For Exalt, the hands lifted high with the cross shining and higher suggests exalting. For equip, a part of the bible which explains the armour of God and also warriors needs to be well equipped so that they are well protected when going for a battle. Lastly, the icon of one person with the crossreaching out to the people around him and showing that Christ (signify by the cross) is shining through


METAMORPHOSIS “FOR THE KINGS GLORY A T-shirt design competition held for the camp “Metaphosis; For the King’S Glory” by Campus Crusade for Christ. Winner of the competition. The theme for the camp is “For the King’s Glory” and of course, when we think about king, the very first thing that comes into our mind is, the crown. This then lead me straight to the inspiration which comes from the part when Jesus was being mocked and the soldiers twisted the crown of thorn and set it on Jesus’ head (Matthew 27:2729 also in Mark 15:16-17 and John 19:2-3). The reason why I chose a crown of thorns instead of the gold crown is because it was sarcastically used to crown Him the king of Jews so that the soldiers can inflict pain on Him, make Him bleed and to humiliate Him. Jesus go through all this pain, humiliation, shedding of blood and even death just for us, so that we can have everlasting life. Therefore, the crown of thorn in this design is used signify the pain, suffering and the blood He sacrificed just to save each and everyone of us. And because of this, we are able to have the opportunity, the chance to give glory, honor and praise to Him freely! The colour is used because it has the closest match to the colour gold. The reason of using this colour is firstly, because it is striking and allows people to look at the crown of thorns at a glance which is very easy for them to relate it to Jesus. Secondly, it is to portray the word “glory”.


FOR THE KING’S GLORY Metamorphosis 2011


Mobile: +(65) 9239 - 7293 E-mail: roystonlee@live.com

7, Rivervale Link, #02-43 Singapore 545125

ROYSTON LEE


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