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September 2011 • 32 Pages • Vol 1 Issue 1 • westylemagazine.com


When we envisioned this publication, our desire was to create something unique and stimulating without compromising our readers and supporters. To be a vibrant source of insight for the progressive and trendy young adult. The goal is to keep you inspired whatever your style is. www.westylemagazine.com www.facebook.com/WeStyleMagazine 1.868.780.5384 info@westylemagazine.com advertising@westylemagazine.com

PUBLISHER

The Royalty Club www.royalty-club.com

EDITOR-IN-CHIEF

Jovan Ravello

CREATIVE DIRECTOR

Calvin French

ART DIRECTOR

MARKETING DIRECTOR

WEB DIRECTOR

WEB EDITOR

Aaron Rocke

COPY EDITOR

Pauline Phillip

Yvan Mendoza Jarrod Placide-Raymond

Copyright © 2011 • We Style Magazine All rights reserved Printed by Guardian Media Ltd. Distributed by The Royalty Club

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Rondell Paul

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PROFILE

MODEL BEHAVIOUR! Yvan Mendoza

Calvin French

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NAME: Nariba Edwards AGE: 18 PROFESSION: Model/Student FROM: The beautiful village of South Oropouche.

How did you get your start in modeling? During the summer of 2010, I began training with the House of Jacqui. I was halfway through the three month course when I decided to attend the screening for the Trinidad and Tobago search for a cover girl for “She Caribbean” magazine. I was the first runner up and was featured in the March 2011 issue.

What is style to you? In my opinion style is a word used to represent expression. Style comes from within and defines a person. It exposes personality and emotions, and brings about vibrancy and uniqueness. Style is the portrayal of one’s creativity through clothing; it represents comfort and satisfaction with oneself.

How would you describe your personal style? I would describe my personal style as charming and vibrant, with a touch of elegance and grace. My style reflects who I am and reveals the different dimensions of me. I am friendly and fun-loving. I love to interact with, and meet others, both within and outside of my culture.

What do you think sets you apart from the growing pool of local models? My spirituality, understanding, respectfulness, and eagerness to learn, as well as the purpose and passion in my heart. I believe I was born to walk this path of life, not to benefit myself but to help the distressed and downtrodden. I have am focused and work hard in order to be successful.

What is your favourite runway memory thus far? My modeling career has just evolved, so my experience is somewhat limited. However, I must express the awesomeness of walking the runway in the Miss Trinidad and Tobago World Pageant. The exposure and success opened up the doors to a whole new world for me.

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What do you enjoy most about modeling? I love photo shoots. They are always exciting. Doing photo shoots is a challenge I enjoy. My photographer, Mr. Calvin French is just amazing! He is very strict at work but down to earth and charming. I admire his talent and techniques because he is able to bring out the best in me, allowing my creative energy to flow.

How did you meet Mr. French? I was fortunate to meet Mr. Calvin French at the screening for the She Caribbean cover girl. I met him again in April 2011, when I auditioned for a place in the Miss Trinidad and Tobago World pageant. I have been working with him ever since.

What are your thoughts about the fashion industry in T&T? I think the fashion industry in T&T needs mass improvement. Designers are doing an incredible job, but it is not as established when placed on an international scale. More funds need to be invested to allow growth and development of the industry. Fashion also needs to be recognized as important and productive and therefore needs more structure.

What are your future goals? I will be pursuing my degree in psychology. My focus is on helping the less fortunate, which I believe can contribute to a better world and improved living conditions. I would like to become a well-established and professional model. The exposure gained from modeling would enable me to fulfill my dreams of contributing positively to society. It’s all interrelated and interconnected.

Outside of modeling, what are your hobbies/ personal interests? I enjoy reading, fashion browsing, and chatting on my BlackBerry, which I can’t do without. I am currently with a dance group, “Faces of Culture”, where I participate in African dance. I like sports and music; I play golf and tennis, as well as the piano. My hobbies keep me fit, active and disciplined.


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PROFILE

Immortelle spreads out

“Immortelle Beauty” according to its principal, Kathryn Nurse, “is a brand that caters to an unmet need; the beauty needs of Caribbean women.” The line, which debuted in June to rave reviews, comprises the Detox Foot Soak, Friction Sugar Scrub and the Recovery Foot Cream, known collectively as Foot Rehab 3-Step Programme. It is Nurse’s first step of a well planned out journey. “It’s not what I always wanted to do,” Nurse, however, reveals, “I actually initially wanted to be a doctor. But as I progressed through college I realised that a conventional career wasn’t for me.” These days, with an aim to achieving that end, she balances pursuing her Diploma in Fashion Management at the University of Trinidad and Tobago’s Caribbean Academy of Fashion and Immortelle. “I needed a career that mixed glamour and fashion with technical skill. And cosmetic chemistry fits that mold perfectly,” she says. Her ambition to meld both expertise and glam stands as an example that fashion and its surrounding industries, worth £37 billion in the UK alone; need to be taken that much more seriously. For now, she’s doing the necessary to root Immortelle’s success while watching it grow. “I have a degree in Biology,” Nurse explains “the lab experience I got in school allowed me to dive right into laboratory formulation and the Fashion Management degree is perfect for grounding Immortelle as a fashion forward brand.” Involved heavily in the local fashion industry Nurse is also creating a network of like minded peers to ensure that she is on the cusp of what’s hot while being kept on her toes constantly. Of course it may have been just as easy, if not easier to attempt such an undertaking closer to her raw materials but for Nurse it is important to the brand’s identity that it be totally indigenous. She says “All my products are made, filled and labelled right here and it makes even people who aren’t that interested in beauty products, want to support”; so aware are they of the role nationalistic pride can have in Immortelle’s growth. But being a ‘Trini’ entity is not Immortelle’s sole distinguishing trait. “The uniqueness of the product offering and the quality of the individual products set my products apart,” Nurse explains. “For example, other foot products on the market are fragranced with peppermint. It’s the industry standard because, apparently, having peppermint on your feet makes you think you’re in a spa. I decided to go a different route and use a fragrance blended with essential oils for my Foot Rehab products to elevate the pedicure experience. “In addition the product concepts and ingredients are all selected with the lifestyle and culture of Caribbean women in mind.” She is also clear on where she expects the brand to take the Caribbean’s beauty industry. “It’s a pioneer brand, as it produces quality products on our own terms. So my major goal is to ensure that consumers don’t dogmatically keep depending on foreign products and that this region becomes known for its ability and expertise in other areas as well, not only beauty.” That vision slots comfortably into her overall outlook of what Immortelle Beauty will mean to her customers. And just who are these? “An Immortelle woman” Nurse submits “is many things but mainly she’s an influencer; an enthusiastic woman who never settles for less than she deserves.” We would add “who stands head and shoulders above the rest, much like her namesake.”

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Calvin French


868-684-7450

Sheena Thorpe


PROFILE

Precise Takeover

Kemi Burgen Pure magic; or at least that’s what it looked like to me. I sat in awe as I looked at the ever-talented Kasey Phillips, as he started pressing keys, pushing buttons, pulling switches and turning knobs, each one bringing a change in tone or pitch, or the addition of a beat and musical line. I sat in the chair. I thought to myself, “This right here is the new generation of music. This is what we’ve been waiting for,” while I recorded bits and pieces to my phone. Kasey Phillips, along with secondary schoolmate Nikholai Greene established their production company, “Precision Productions” in 2006. Kasey, son of the well-known producer and musician, Kenny Phillips, has been into producing music for as long as he could remember. He says that he was practically born into the job and cannot see himself doing anything other than making music. Nikholai also became interested in music production, but it was only after

CXC exams were over that the young men became closer and began to work together. Kasey trained Nikholai, and he then went on to complete an engineering course at the Institute of Audio Research in New York. Currently, Nikholai is in the US working with artistes as an engineer and producer. Although they are not always in the same place at the same time, they still manage to communicate and work efficiently. The team has worked extensively with a number of local and international artistes. Local artistes, such as Bunji Garlin, Machel Montano, Michelle Sylvester and even the newest sensation Nebula 868, have had songs produced by the young duo. On an international level, they have worked with singers such as Amerie, Vybz Kartel, Tessanne Chin, Toni Braxton and Carl Thomas; along with artistes from as far as Japan and Australia. When asked what was most interesting about working with these artistes, both

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Calvin French

locally and internationally, Kasey said that each artiste is different, that they all bring a different style to the table; something he can learn from. Sometimes it may be a bit difficult working with the different personalities, but in the end, it always works out to something great. Precision Productions has great plans to take over the musical stage, locally, regionally and internationally, and by all means, have the quality and skill to do so. They believe in starting off at home and making a mark in the quality of music produced in Trinidad and Tobago, as well as raising awareness of various aspects of the music world and bringing information to the public about the workings behind the music. Kasey talked about his dreams for the music industry of Trinidad and Tobago, commenting that there’s a lot of butting of heads in Trinidad and many people are only looking after themselves. His vision is to see the day where many producers

can work together on one song to make it perfect. When asked if they would give any advice to young and upcoming producers he reminds them to “always be humble; do not be afraid to ask for help and always be open to collaborative efforts. It’s ok to help each other out. Although they’ve come this far, they still have a long journey ahead but certainly look to be well on their way. You can look forward to more great achievements in the near future of this young duo as many songs for Carnival 2012 are currently in the making. Also, look out for the launch their interactive website, giving insight to the production of music in the local and global music industry. For more information on Kasey and Precision Productions you can check out their facebook page: facebook.com/ PrecisionProductions or follow @PrecisionProd on twitter.


SimpliCity Mall, 45 Murray Street, Woodbrook (868) 704-6982 williamduds@gmail.com www.facebook.com/William-Duds


PROFILE

ABOVE AND BEYOND Yvan Mendoza

Calvin French

“It has not been easy to be taken seriously but I’ve always let my work speak for itself.” It took just 8 years in the advertising industry for Tanya Marie Williams to work her way up the corporate ladder from a junior graphic designer to the position of Art Director at Abovegroup Ogilvy. A young woman standing at 5’ 5”, she is not exactly the picture that comes to mind when thinking of an art director at a leading advertising agency in the male-dominated industry. “You definitely are aware that you’re a female in this industry,” Williams comments. “Most designers and directors are male. The tradition is that you see females as account executives... It has not been easy to be taken seriously but I’ve always let my work speak for itself.” Her work speaks volumes. It is no surprise that the clients’ speculation turns to respect after seeing projects like Meiling’s website, her first website ever, which she describes as one of her favourite jobs. Williams has always done art, from primary school to secondary school, for CXC and A Levels, but she was doing it then because she liked it, not because she was thinking about it as a career. It was actually during a

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one-week stint at an advertising agency when she first learned that there was something called “graphic design”. This discovery led her to pursue formal training in the form of the Visual Communication Design programme at the John S. Donaldson Technical Institute. After graduating, she worked a couple short-term jobs before getting her first taste of advertising at CMB (Collier Morrison Belgrave), where she grew an appreciation for the dynamic industry. After 3 years Williams moved to Abovegroup, who offered her what she was really looking for. “My interest was always more design-geared as opposed to advertising,” she explains, “which would mean more editorial, package design, branding, logos etc.” She was thrown into the deep end, and had to learn very quickly at the then very small company. For a lot of her time there, she was the main designer because there weren’t many people. The situation allowed her to push herself, and to understand her talent and capabilities as a designer. Her hard work and good work,

as well as the agency’s needs, allowed for a natural progression to the Art Director position. Her passion for design and her strong supporting cast are the two main reasons she loves her job. “I am completely addicted to the process of being a graphic designer,” says Williams, “I start off every project completely panicked, with the fear that I don’t figure out what to do. I love creating something new, and working with the team discussing ideas, and brainstorming, then seeing everything come to light. The best thing about being the art director in a brand engineering agency is that you’re really doing everything from the very beginning.” Williams leaves two words of advice for aspiring designers; discipline and focus. “A lot of people come into the industry thinking that it’s cool, and it’s pretty, and you can do this, that and the other,” she suggests, “People come in and expect things to be instantly fabulous, but you have to build up to that. It is a discipline and you have to be focused if you’re really interested in it.”


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LEVEL 1, WEST MALL (868) 633-3350


Style Watch

FASHION

with

Peter Elias Sam in Florence

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On Mulberry St. in New York City

’m so very proud of my friend Calvin French. Finally, he has created his very own ‘style’ expression entitled ‘We Style’, and now we get to appreciate his insatiable, unstoppable, unquenchable desire for and love of style. And I know that his impetus here is to inspire, lift and bring joy to the readers by the touch of ‘style’ he presents. This leads to another very interesting thought; why even style? In this world of already far too many hurdles and things to do and consider, should one as well contemplate style and then have a sense of style? Many ‘fashionistas’ the world over would probably say “I’d rather be dead than not have or know style”. Fashion vs Style: ‘Fashion’ references anything that is the current trend in the look and dress of a person, whereas ‘style’ denotes more of an individual expression, possibly even embracing what’s not the fashion of the day. So which comes first or is more important? For this inaugural ‘Style Watch’ article I thought it interesting to share some of my favourite looks that are more stylish than fashionable. These are some images of people on the streets of some of the major cities around the world – real people wearing everyday real style…


On West 21st St., New York City

New York City

On a street in Florence

In Blue in Florence

Summer in New York City

Bowery, new York City

Saddle Shoes and Seersucker in Florence

Via del Fossi, Florence


westylemagazine.com


22 FREDERICK ST., P.O.S. • 8 HIGH ST., SAN FERNANDO • TRINCITY MALL (1ST & 2ND FLOOR) • ARIMA • ABOUTIQUE MALL, P.O.S.


FASHION

Photography by

Calvin French

Styled by Yosiah Flethcer. All items available at Bang Bang, GQY, 212 & Blaanix.

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The ‘old-school glamour of the ‘90’s explosion’ is in the air! Add to this a touch of the ‘crazy, quirky ‘70’s’. Bright bold colours and prints, tribal, tropical and floral with glam accessories, canvas/wedge-heels or heavily embellished flats, that’s what’s trendy right now, with of course, the latest must have accessory, the straw hat. The twist this season in styling, however,  is in the absurd mixing of colours and patterns!! Quite bizarre but it works. There seems to be a ‘mish-mash’ of styling on one hand - think Moroccan boho - paisley prints, tribal beading and kaftans, while contrastingly, on the other - ‘the Rivieraromantic’ - ‘50’s chic; bold stripes, lots of red and of course ...peep-toe shoes.    The fiesta Latin-inspired apparel is also going to be huge next season! Fast-approaching are gypsy-style tops, flamenco frills and pleated skirts, both long and short. The popularity of jumpsuits/playsuits continues here in the tropics while abroad its revival is phenomenal; from denim dungarees to the luxe, even metallic ones. From Pallazzo pants to the ‘50’s cropped trouser, this is the latest at Topshop.  The trouser must fall just above the ankle! I wonder if this will catch on here in T&T .... I guess we’ll have to wait and see!! By Marty

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ADVERTORIAL

Sweet Lime is the premiere restaurant for Caribbean and international cuisine in Trinidad and Tobago. Located in the heart of Trinidad’s hottest entertainment strip, Ariapita Avenue, Sweet Lime dishes up flavourful treats in a relaxed atmosphere. Enjoy the superior cuisine as you watch the hustle and bustle of city life and enjoy the cool breezes in Sweet Lime’s open air dining room.

“Nice food at reasonable prices plus sweet Soca and great drinks.” Sweden “Sweet Lime is a great restaurant with great food and lively entertainment.” California

“I love the taste of Sweet Lime lunch, the vegetable rice and roasted chicken is the best. When I visit Trinidad again I will certain go back to Sweet Lime.” Cayman Islands “We went to Sweet Lime, almost everyday for lunch during our visit to Trinidad.” Chicago

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TECHNOLOGY

Nkese Felix

I was invited to partake in a private sneak preview of what IMAX Trinidad had to offer and I quickly accepted. I had always heard of how amazing the IMAX experience is and was excitedly awaiting my opportunity to see what all the fuss was about. The lobby of the movie theatre has not been completed, so upon arrival we were ushered by very pleasant Digicel IMAX staff into the cinema. The Digicel IMAX has only one cinema. Its screen is the biggest I have ever seen. It spans the entire wall to the front of the theatre at 70 by 40 feet. The seating capacity is for 360 persons. The layout of the cinema is similar to Movietowne’s, however the last row seats are leather and are marketed as special because they offer the best movie viewing experience. Therefore, the further back you go, the better the experience. The seats are numbered so I would assume a similar booking system like the IMAX in London would be used, where by each ticket has a specific seat number. The starting price for each ticket will be $75.00. This race would definitely be for the swiftest. We chose to sit in the leather seats at the back allowing us the full experience. A welcome speech was given in which the origins of the IMAX was explained. We were told we were going to view two non3D previews, and several 3D previews as well as an animated short and then a forty-five minute movie made specifically

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for IMAX to showcase the resolution of the screen, the amazing sound system and the 3D technology that is bar none. The previews shown were a mix of old and new movies. From the very beginning of the very first preview I was sold! The resolution of the picture on the screen was amazing! I felt like I could no longer view a movie in anything other than IMAX now that my eyes had been spoilt with this new pinnacle of cinema viewing. The sound was clear and crisp. Every nuance was heard. The first preview wasn’t in 3D and I already saw what all the fuss was about. Movies I had previously seen were renewed and we all agreed if they were re-released at the IMAX we would be present. IMAX finally showed me what 3D is supposed to look like. The previews and movie shown definitely set a new standard for me. Objects seemingly floating in mid air directly in front your face made you truly feel like you were watching in length, width and depth. Several times throughout the movie I found myself resisting fanning a fly away from my face that was just part of the picture on the screen. At the end of the movie I wanted more. It was all over too quickly. It was definitely an awesome cinema experience. My friends and I shall be visiting the Digicel IMAX on a regular basis when it is finally open to the public.


facebook.com/ChurchsChickenTT


THE FORUM August 7, 2011 Queen’s Royal College “The Forum” was the Main Event for “Sunday - A Collection of Pastime Glories”. The Open Mic session allowed for further cultural edification and added to the profile of the 9-day Art Exhibit featuring work by Satori Hassanali, Ariann Thompson & Ihsan Atiba. Featured Guest Artistes were Samantha Thornhill, Da Face, Verse Ital, Richarde & Skeeto and Mark Hardy.

Jovan Ravello

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We Style 1 - September 2011