COMMUNITY AWARENESS AND ACTION
12
PROMOTING THE MANY BENEFITS OF SAFE AQUATIC ACTIVITY
KEY OBJECTIVES
While we talk about its perils, we actually love the water, and we want you and your family to love it too. With just a little advice, and a few key skills it can bring a lifetime of good health, fitness and family fun.
• Promote the benefits of safe aquatic pursuits
• Campaign to increase community awareness and action • Reach key audiences with innovation, perseverance and presence • Build stakeholder and community awareness of Royal Life Saving vision and impacts