Royale Computers

Page 3

OUR STORY

In 1998 when Jack Khemlani, our Founder, started his career in the ancestral jewellery business, he had no idea that an order from a major insurance company would soon influence him to form Royale Computers & Accessories, and consequently change his life. With the support of his father, Founding Director, Mr Vashi Khemlani, the company was established in October 2001 as an internet café and technical services provider, operating out of a small store in Pavilion Mall, Half Way Tree. From the onset, we established a strong culture of customer satisfaction influenced by our Founding Director’s ‘people’ focus. This mindset ensured we remained at the forefront of innovation and technology, continually diversifying our offerings as the field evolved. Based on customer demand, the first additions to the business were computer parts and accessories, as well as a gaming lounge. The portfolio later grew to include storage media and the latest in computer hardware. It is this zeal to remain abreast with industry developments, coupled with our desire to provide affordable technology solutions that has differentiated Royale from other retailers. Our customer base has increased alongside our expansion efforts. By 2005 we started to focus on tapping into the reseller market. Three years later we expanded to also service the corporate and government sectors. We continue to remain open to new opportunities to serve emerging markets. The driving factors of honesty, customer satisfaction (service to the customer above all else), value for money, latest in technology, quality products through world-class brands, and excellence in reputation have laid the firm foundation on which the company stands today. These factors have been our anchor and also the springboard used to launch the business into new frontiers.

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