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BRAND MANUAL Master Guidelines

Corporate Office

Telephone

Websites

RC Studio Inc. Ltd. 12 Avenue,Townhill New York, United States

Phone : 161 04063394 Call : 161 04063394 Fax : 161 04063394

Email : info@bigbang.com Help : support@bigbang.com Web : w ww.bigbang.com


Our brand is so mu tagline, or a set of are, what we say, a we see urselves, a people to see us. - JAMES RICHARD


uch more than a logo, a colors. It define who we and how we act. It’s how and how we want other


TABLE OF CONTENTS 1.0 Introduction

Page | 05

1.1 Corporate Logo

Page | 08

1.2 Logo With Background

Page | 09

2.0 Logo Clearspace and Computation

Page | 10

2.1 Logos Color variation and Sizes

Page | 11

3.0 Corporate Typography

Page | 14

3.1 Text Hierarchy

Page | 16

4.0 Corporate Color

Page | 20

4.1 Secondary Color

Page | 21

5.0 Corporate Stationery

Page | 24

6.0 Logo Placement

Page | 28

6.1 Corporate Grid Systems

Page | 29

7.0 Corporate Images

Page | 34

8.0 Corporate Icons

Page | 40


1.0 INTRODUCTION The Big Bang brand is the core of who we are—it is the foundation from which we tell meaningful, relevant stories about our solutions, products, and services. Collectively, our brand is both the way we look and the way we sound; it’s how we express who we are as a company and it represents Big Bang’s unique combination of reliable and innovative Brand is our audience’s perception of what we do, what we stand for, and what makes us relevant. Big Bang, originally named Big Bang Labs and then known as Big Bang Networks, was founded in 2016.

Page | 5

The name Big Bang is taken from the Fujita scale of ratings for tornado intensity, where Big Bang is the most intense. Our Big Bang red ball glows brightly from our hardware that’s housed in data centers across the globe.When the elements of our brand identity— how we look and how we sound—are aligned with what we do and what we say, we can connect with our audience in a way that is authentic and meaningful.

Brand Manual Guidelines


LOGOS


- CORPORATE LOGO - LOGO WITH BACKGROUD - CLEARSPACE AND COMPUTATION - LOGOS COLOR VARIATION AND SIZES

01


1.1 CORPORATE LOGO Because our logo represents us at the very highest level, it is vitally important. Together, the wordmark and the crest act as a signature, an identifier, and a stamp of quality. To maintain consistency and professionalism as we use our logo, follow the few simple guidelines in this section.

Our primary logo is used for most applications and contains two basic elements: the wordmark and the crest. They should never be separated or adjusted. Contact the Office of Communications and Marketing to request digital files for the logo.

Primary Logo The Big Bang logo is the foremost representation of our brand; it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guidelines. Always treat the Big Bang logo as our company signature rather than a design element. It should appear on all Big Bang materials.

Logo

Text

The logo is in Big and Band Dark Gray on a yellow background. Only use solid black or gray versions when color is not an option. The yellow logo is our most universally recognized asset.

The standard text of the logo on templated print materials (white papers, datasheets, and other collateral) is pages or smaller. For larger materials, the logo should be scaled proportionally .

Page | 8

Brand Manual Guidelines


1.2 LOGO WITH BACKGROUND The logo is in Big bang Band Dark Gray on a yellow background. Only use solid black or gray versions when color is not an option. The yellow logo is our most universally recognized asset, and to aid comprehension, we use that version wherever possible. The correct logo has a capitalcase under foreground circle “BB�.

The full-color logo is the most common version, consisting of the primary Bethel colors. If printing restrictions are an issue, use the simpler one-color version. One-color versions of the logo should be used only if printing restrictions demand it. When placing the logo on a colored background, it should be reversed out in one of the ways shown at right.

DARK BACKGROUND VERSION

WHITE BACKGROUND VERSION

Blue Logo

Dark Logo

The full-color logo is the most common version, consisting of the primary Bigbang colors. If printing restrictions are an issue, use the simpler one-color vetrsion.

The full-color logo is the most common version, consisting of the primary Bigbang colors. If printing restrictions are an issue, use the simpler one-color vetrsion.

Page | 9

Brand Manual Guidelines


2.0 LOGO CLEARSPACE AND COMPUTATION The basic stationery items shown were carefully developed into a system. The typing format is an integral part of the total design and, when followed, complements and completes the design of the stationery items. Templates for all stationery items are available in the UNDP Tagline Portal on Sharepoint.

Full Logo

The logo is always surrounded by a minimum amount of buffer space in which no other graphic elemen may intrude and where its legibility must be at a minimum, regardless of the background used. The amound of buffer space required is proporional to the height of the logo and the logotype together.

A

To ensure that the Big Bang logo is always legible and accurately reproduced, the minimum size for print is 0.5”. The minimum for web is 45 pixels. The standard size of the logo on templated print materials (white papers,datasheets, and other collateral) is 0.625” for 11”x17” pages or smaller. For larger materials, the logo should be scaled proportionally to the piece.

A

A

A

Logo Symbol

Logo Text

In print materials, the preferred amount of clear space around the logo is equal to the height of the initial “BB.”

In print materials, the preferred amount of clear space around the logo is equal to the height of the initial “Bigbang”

Page | 10

Brand Manual Guidelines


2.1 LOGOS COLOR VARIATION AND SIZES

Logo Color Version # 1

Logo Color Version # 2

Logo Color Version # 2

Logo Color Version # 3

Logo Size To ensure that the Bigbang logo is always legible and accurately reproduced, the minimum size for print is 0.5”.

Size: .75 inch.

Size: .75 inch.

Size: .75 inch.

Size: .75 inch.

Symbol Size In print materials, the preferred amount of clear space around the logo is equal to the height of the initial “P.” Maintaining a 10 pixel clear space is always preferable.

Page | 11

Minimum size for print: 0.5”

Size: .6 inch.

Size: .45 inch.

Size: .3 inch.

Brand Manual Guidelines


TYPO GRAPHY


- CORPORATE TYPOGRAPHY - TEXT HIERARCHY

02


3.0 CORPORATE TYPOGRAPHY The typeface family “Montserrat” has been selected for the lettering of the logo and the company name, and is also the typeface for all stationery and for headlines and titles on printed materials such as covers and posters. “Montserrat” is available in a range of weights and works well in text and display sizes.

PRIMARY FONTS

Extensive use of this typeface enhances and strengthens the Big Bang identity and is anintegral part of the corporate visual system. The “Montserrat” family can be purchased online from the Fontsquirrel site Type Library at www.fontsquirrel.com/ Montserrat type and is available for PC and Mac.

MONTSERRAT ABCDEFGHIJKLMNOPQRSTUVWXYZ

Regular

abcdefghijklmnopqrstuv wxyz 1234567890 $#€£{} ! $&

ABCDEFGHIJKLMNOPQRSTUVWXYZ Bold

abcdefghijklmnopqrstuvwxyz 1234567890 $#€£{}!$&

ABCDEFGHIJKLMNOPQRSTUV WXYZ Light

abcdefghijklmnopqrstuv w xyz 1234567890 $#€£{}!$&

Get To Download

Page | 14

www.fontsquirrel.com /Montserrat

Brand Manual Guidelines


The Secondary typeface family “Source Sans Pro” has been selected for the lettering of the logo and the company name, and is also the typeface for all stationery and for headlines and titles on printed materials such as covers and posters. “Source Sans Pro” is available in a range of weights and works well in text and display sizes.

SECONDARY FONTS

Extensive use of this typeface enhances and strengthens the Big Bang identity and is anintegral part of the corporate visual system. The “Source Sans Pro” family can be purchased online from the Fontsquirrel site Type Library at www.fontsquirrel.com/Source Sans Pro type and is available for PC and Mac.

SOURCE SANS PRO ABCDEFGHIJKLMNOPQRSTUV WX YZ

Regular

abcdefghijklmnopqrstuvwxyz 1234567890 $#€£{}!$&

ABCDEFGHIJKLMNOPQRSTUV WXYZ Bold

abcdefghijklmnopqrstuvwxyz 1234567890 $#€£{}!$&

ABCDEFGHIJKLMNOPQRSTUV WX YZ Light

abcdefghijklmnopqrstuvwxyz 1234567890 $#€£{ }!$&

Get To Download

Page | 15

www.fontsquirrel.com /Source Sans Pro

Brand Manual Guidelines


3.1 TEXT HIERARCHY Text Hierarchy is an essential part of the Big Bang brand. Used consistently, typography plays a significant role in reinforcing the brand. Big Bang’s corporate typefaces are Source Sans Proand and Montserrat; these should be used for all print materials, events, and copy set in online graphics when possible.

Headlines text

THE BIGBANG

Headlines text

THE BIGBANG

Big Headline and Title

Source Sans Pro is sometimes used as the titling face for Bigbang. Bigbang only uses the Bold weight Source Sans Pro. It is choosen because it is contemporary, simple and dynamic. Montserrat choosen as the text face of Bigbang. This family is available in different fonts and weights, some of which are institutional used.

Montserrat Regular - Capital Letters 18pt Type / 20pt Leading

Montserrat Regular - Capital Letters 18pt Type / 20pt Leading

THE BIGBANG Montserrat Bold - Capital Letters 40pt Type / 32 pt Leading

Big Headline and Title

THE BIGBANG Montserrat Bold - Capital Letters 30pt Type / 32 pt Leading

Big Headline and Title

THE BIGBANG Montserrat Bold - Capital Letters 30pt Type / 32 pt Leading

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Brand Manual Guidelines


We have a lot of important things to say. When we all say them in the same way, our story has more impact, and our audience can better connect with our brand.

Page | 17

Brand Manual Guidelines


COLORS


- CORPORATE COLORS - PRIMARY COLOR - SECONDARY COLOR

03


4.0 CORPORATE COLOR To ensure color consistency, please adhere to these specifications and use qualified vendors and reliable reproduction methods. Use the PANTONE速 Color Matching System as a reference to ensure accuracy when matching colors for printed materials.

PRIMARY COLOR

While the formulas on this page serve as an important guide, whenever possible the printer should be given a colour sample to match. JPEG and PNG files are typically specified RGB and are recommended for use in presentations including PowerPoint

The color palette is divided into primary and secondary palettes. Apply color by choosing from the bright, pure hues of the primary palette and pairing with a neutral gray or secondary color that supports the message.

Color Tones Primary Color- Yellow Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

100 %

80 %

60 %

20 %

The Gradient Black Gradient

Color Tones Primary Color- Dark Grey Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

100 %

80 %

60 %

20 %

The Gradient Black Gradient

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Brand Manual Guidelines


4.1 SECONDARY COLOR Please refer to the chart for the colour specifications for Big Bang yellow when reproducing the logo. Final printed colours can vary considerably depending upon paper stock, the amount of ink applied, and the printing process used.

SECONDARY COLOR

Depending on the application and a system of how to use huse color to identify one product line from another, each of the following colors can be used to compliment or accentuate the Bigbang brand.

The color palette is divided into primary and secondary palettes. Apply color by choosing from the bright, pure hues of the primary palette and pairing with a neutral gray or secondary color that supports the message.

Color Name : Light Purple CMYK : 200 000 000 080 Pantone : 442C HKS : 98K

Color Name : Light Purple CMYK : 200 000 000 080 Pantone : 442C HKS : 98K

Color Name : Light Purple CMYK : 200 000 000 080 Pantone : 442C HKS : 98K

Color Name : Light Purple CMYK : 200 000 000 080 Pantone : 442C HKS : 98K

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Brand Manual Guidelines


STA TIONERY


- CORPORATE LETTERHEAD - CORPORATE ENVELOPE - BUSINESS CARD

04


5.0 CORPORATE STATIONERY The basic stationery items shown were carefully developed into a system. The typing format is an integral part of the total design and, when followed, complements and completes the design of the stationery items. Templates for all stationery items are available in the Bigbang Tagline Portal on Sharepoint.

REQUIREMTNS

Please be thoughtful about the item on which you’re putting our brand.The best items are original and useful in their form and quality. Folks already have multiple water bottles, pens, and mugs; try to think outside of the box. If you’d like some help brainstorming ideas please contact the Bigbang Team.

Size

Paper Weight

Print Options

- 210 mm x 297 mm - A4/US letter

- 300 Gm Opset - White/Black

-CMYK -RGB

CORPORATE LETTERHEAD This is the corporate letterhead template. Notice the use of the twin bands. It is an element that introduces the brand colors effectively. This template can be downloaded from Bigbang Brand Central. All text should be in Source Sans regular if the document will be printed for distribution. In the case that the document is to be distributed electronically, use the alternate typeface, Montserrat.

Used This letterhead template can be used all corporate for all communication purpose of Bigbang Brand.

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Corporate

Contact

123 Street, Building No, City, Zip Code, Country

P: 011 0123456789 F: 011 0123456789 E: info@yourmailid.com W: www.yourdomain.com

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Brand Manual Guidelines


COMPANY ENVELOPE This is the corporate Envelope template. Notice the use of the twin bands. It is an element that introduces the brand colors effectively. This template can be downloaded from Bigbang Brand Central. All text should be in Source Sans regular if the document will be printed for distribution. In the case that the document is to be distributed electronically

Dimension - 210 mm x 297 mm - A4/US letter

Weight

Print

- 300 Gm Opset - White/Black

-CMYK -RGB

BUSINESS CARDS

Size

Paper Weight

Print Options

This is the Bigbang business card template. Notice the consistent use of Source Sans as the typeface for all information. Please ensure that all information is correct before submitting your card for print.

- 210 mm x 297 mm - A4/US letter

- 300 Gm Opset - White/Black

-CMYK -RGB

Front Side

Back Side

ASHRAFUL ISLAM FOUNDER & CEO BIGBANG INC.

Office: +88 01825140361 Mobile: info@bigbang.com Email: www.bigbang.com Skype:

123 Street Name, Building Name, State/City, Zip Code, Country,

www.bigbang.com

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Brand Manual Guidelines


GRIDS & PLACEMENT


- CORPORATE LETTERHEAD - CORPORATE ENVELOPE - BUSINESS CARD

05


6.0 LOGO PLACEMENT Try to make sure that the Big Bang logo should appear in the lower left-hand corner, in full color, on a white background. The proper placement in this location for communication purpose helps to build Big Bang brand-awareness. How do you measure the proper clearspace?

Clear space from the bottom and right or left edge is minimum 1� as illustrated in the demo below. If the logo placement is not applied in the lower right corner, an alternate placement can be applied in the top right corner. Please make sure that it have clear spaces to breath.

LOGO PLACEMENT Proper placement of the logo increases the visibility of the brand. The Big Bang logo is typically anchored to the top or bottom right of collateral, with at least one logo height (x) of space from the edge.

Requirements - Size 210 mmx 297 mm - Logo prints 100% CMYK - Blue guides do not print

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Brand Manual Guidelines


6.1 CORPORATE GRID SYSTEMS The standard Big Bang document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow column. Do not combine all three columns. This makes the line length too wide for a comfortable reading experience.

The Big Bang logo should be positioned in the upper right corner of the first page of Big Bang documents. If the logo persists in interior pages, it should also appear at the upper right. The Big Bang logo with the tagline should be positioned in the lower right corner of the final page of Big Bang documents.

A4 PAPER GRID SYSTEM The standard Big Bang document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow column.

Requirements - Size 210 mmx 297 mm - Logo prints 100% CMYK - Blue guides do not print

Page | 29

Brand Manual Guidelines


A4 PAGES GRID SYSTEM The standard Big Bang document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow column.

Requirements - Size 210 mmx 297 mm - Logo prints 100% CMYK - Blue guides do not print

Page | 30

Brand Manual Guidelines


WEB PAGES GRID SYSTEM The standard Big Bang document page is divided into 12 columns. Two columns may be combined to create a grid with one wide column and one narrow column.

Requirements - Size 210 mmx 297 mm - Logo prints 100% CMYK - Blue guides do not print

Page | 31

Brand Manual Guidelines


PHOTO GRAPHY


- CORPORATE COLOR IMAGE - CORPORATE BLACK & WHITE IMAGE - BLENDING MODES IMAGES - LOGOS COLOR VARIATION AND SIZES

06


7.0 CORPORATE IMAGES An editorial photograph tells a story. Without staging, the image is expressive, eye-catching, and authentic. Big Bang uses editorial photography to support the complex subject matter of technology. A sense of movement supports the idea that information never stops—even when we are still.

CORPORATE IMAGES

Page | 34

The categories on the following pages describe the Big Bang photographic style. Because many companies pull from the same catalog of images, following the criteria listed will help us differentiate the Big Bang brand.

Our photography is grouped into three categories as shown below. Think about them as a visual way to support the story you are telling. Each category is described further in this section. Photos are shot in an editorial style, using little or no camera lighting.

Requiremnts: - High contrast - High quality image - Desaturate colors - Professional look

Brand Manual Guidelines


Page | 35

Brand Manual Guidelines


BLACK & WHITE IMAGES Business Vertical photography includes editorial images that represent the industries Big Bang serves, such as service provider, security, enterprise IT/ cloud, and financial.

Requiremnts: - High contrast - High quality image - Desaturate colors - Professional look

Page | 36

Brand Manual Guidelines


BLENDING MODES IMAGES Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.

Requiremnts: - High contrast - High quality image - Desaturate colors - Professional look

Page | 37

Brand Manual Guidelines


ICONO GRAPHY


- CORPORATE ICONS - EXAMPLE ICONS

07


8.0 CORPORATE ICONS The Big Bang brand has a set of graphic tools that create a unique look and make our communications recognizable. These elements add visual interest and enhance our storytelling, and they can be emphasized or scaled back individually, depending on the audience.

This set of icons, created to help communicate the Big Bang brand, visualizes our core values and messaging strategy through a set of simple illustrations. Contact the Office of Communications and Marketing to obtain the current approved set.

Big Bang brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image.

Requiremnts: - High contrast - Use with background - Minimus size of stroke to be - Using placeholders of black or given color

Page | 40

Brand Manual Guidelines


CORPORATE ICONOGRAPHY

Universally recognizable icons within primary-colored circles combine for a modern look that’s versatile, directional, and aligned with the Big Bang logo. One circle/icon catches your eye, while many circles transform into the data stream that represents millions of users, data, downloads, and connections. This design element scales in or out, like Big Bang products, and can be both technical and personal. The data stream has a natural sense of movement, suggesting that data is never at rest.

Big Bang brand have a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than others graphic elements & image.

Requiremnts: - High contrast - Use with background - Minimus size of stroke to be - Using placeholders of black or given color

Page | 41

Brand Manual Guidelines


CONTACT FOR More Info.

Corporate Office

Telephone

Websites

RC Studio Inc. Ltd. 12 Avenue,Townhill New York, United States

Phone : 161 04063394 Call : 161 04063394 Fax : 161 04063394

Email : info@bigbang.com Help : support@bigbang.com Web : w ww.bigbang.com


Brand Manual Guide