PROJECTS OURA/E/C WORK
We provide design solutions across a wide spectrum of disciplines in the areas of:
Web Design and Development
Print and Collateral Materials
YOU BUILD GREAT PLACES we build great brands What’s Behind the Numbers? Studio 2055’s identity signifies more than a series of numbers. Behind the numbers is a dedicated group of creative designers, writers and marketing experts who together form a company that is greater than the sum of its parts. Our Strength Lies in Our Studio Brand Value Approach to Design Our creative processes are engaged when you know where you want to go. We chart your course using our Brand Equity Value™ (BEV), a propriety system developed by the Studio to determine your company’s values, core message and points ofdifference. This process allows us to uncover valuable information critical to the marketing investment. It guides the Studio in planning strategies to attract and inform your target audience. We realize that time is money – for our clients and ourselves. That’s why we are always mindful of budgets and project schedules. Above all, we offer outstanding client services to our customers. And that is something money can’t buy.
STRUCTURAL ENGINEERING LEGACY EVOLVES WITH REBRANDING Hope-Amundson is San Diego’s leading structural engineering company. Their mission is to build strong relationships and provide cost-effective structural solutions. Building on over 80 years of family history, Hope-Amundson services include new building design, renovations and design/ build delivery. After working with Hope Engineering on mail marketing campaigns for a number of years, we rebranded their company and built a fresh online presence with a new website. The newly formed corporation was named Hope-Amundson from the two principals. The Studio designed a new identity, corporate communication materials, branding guide and interior signage to reflect the foundational strength, values and integrity of the company. The new website showcases the voice
BRANDING • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • COPYWRITING
of their brand through compelling photos of their profiled projects and of the leadership team in their downtown San Diego office. The website has a robust custom content management system (CMS) that enables the staff to keep online content fresh with updated project profiles and blog entries. “2013 is our 20th anniversary. We wanted a dynamic, representative new brand image that appeals to our industry. Studio 2055’s creative, strategic and digital talent is exactly what we needed to successfully rebrand ourselves and pave the way for future growth. We are extremely pleased with their work and for the future of Hope-Amundson.” CHUCK HOPE, P.E. PRINCIPAL
CORPORATE STATIONERY AND BRANDING GUIDE
“Studio 2055 is a company that’s squarely focused on the client; a belief that is the cornerstone of Hope-Amundson. Every discussion and decision from the Studio was done so with our mission in mind. We’re thrilled that the new website and branding elevates the position of the firm within the building industry. We look forward to working with Nanette in taking the company to the next level.” JIM AMUNDSON, S.E. PRINCIPAL
EMAIL MARKETING CAMPAIGNS
Announcing Hope Engineering is now Hope-Amundson
ARCHITECTURAL FIRM GROWS WITH NEW WEBSITE AND MOBILE CAPABILITIES Ferguson Pape Baldwin Architects is an architectural, interior design and planning firm engaged in a broad practice serving corporate, governmental and institutional clients. With the rise of mobile device use in the industry, their website needed to function properly on tablets and smart phones. Studio 2055 built a new website and CMS (content management system); to help boost SEO and visitor engagement, and a dynamic news section was added. The firm now has total control of the website due to a custom-built, back-end CMS, built in Joomla. They can grow the website as needed and improve their search-engine marketing results. “Studio 2055’s A/E/C experience zeroed in on what was needed for our company. For FPBA, it is imperative to keep our projects and marketing content current on our website. Our proposals and website must correlate and showcase the same material. Our new CMS provides us the tools to update, stay current and enables us to grow and improve.“ WEBSITE DESIGN AND DEVELOPMENT
PHILIP PAPE, VICE PRESIDENT
NATIONAL AVIATION FIRM FLIES HIGH WITH NEW WEBSITE Based in Atlanta, the AERO Group is a multi-disciplined engineering, design and construction firm, specializing in planning, design and construction of today’s most advanced airport terminal-based, fixed ground-support gate systems. The Studio conducted market research that guided the project to define AERO Group as the umbrella company to its two entities: AERO Engineering and AERO BridgeWorks. The project scope included web design/development, branding, user-experience and content development. The website showcases the two companies as collaborators as well as describes the strengths of the individual firms. Interviews with key personnel helped us write the content – a challenge we met with ease. A fully customized WordPress site provides a CMS to keep their content fresh and relevant. BRANDING • WEBSITE DESIGN AND DEVELOPMENT • COPYWRITING
“Due to the nature of operating two entities, AERO Systems Engineering and AERO BridgeWorks, it’s imperative for AERO Group to clearly communicate with potential customers our professional services. For our new website, Studio 2055 determined how best to integrate the two entities. My team worked closely with Creative Director Nanette Newbry to describe our services and companies’ strengths. Her leadership proved invaluable, as she met deadlines, guided all aspects of the work and launched the site on schedule. Studio 2055 has great project management strategies and were extremely receptive to our needs.” ALAN BARGE, P.E. PRESIDENT
EVOLVING THE RENO BRAND Reno Contracting is a well-known general contractor in San Diego; yet, after twenty years in business it was time to revitalize its image and secure its market position. We took the client through a Brand Audit, redesigned their identity, keeping its mark to retain equity, and designed a website to generate leads. We provided all the tools for the firm to develop a content marketing program and build on its growing reputation.
REBRANDING • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • COLLATERAL • PHOTOGRAPHY
â€œI have known and admired Nanette Newbry and her work for many years. In our collaboration we have happily found a hard-working, committed, passionate and talented partner in Studio 2055. Having both firms philosophically and culturally aligned equates to branding, messaging and advertising strategy easily understood and effectively delivered to our industry clients.â€œ WALTER J. FEGLEY, LEED AP BD+C PRESIDENT
ARCHITECTURAL METALS COMPANY REPOSITIONED FOR INTERNATIONAL GROWTH From the backlots of Hollywood to downtown Singapore, LuminOre is synonymous with creating astounding metal structures, sculptures and coverings. The company’s patented coldspray technology results in a layer of composite that can be applied over almost any lightweight substrate or core material, creating architectural features that would otherwise be too impractical or expensive to produce by traditional casting, plating or forging.
MARKETING • PR • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT
Studio 2055 embarked on rebranding LuminOre with private industry surveys that led to the formulation of a new corporate identity, brand messaging and tagline, â€œvisualize, realize, metalize.â€? A new, reimagined website was developed and utilized tactile, dimensional graphics to emulate the look and feel of LuminOre metal surfaces to meet the high expectations of potential customers. Following brand development, a marketing plan
was formulated to include targeted email campaigns and public relations efforts to position the company competitively and draw global attention to its prestigious projects. Increased exposure resulted in new leads and projects, including the Dorcester Hotel project in London.
“Studio 2055’s collaboration with my company has opened up significant markets that otherwise were not available to us. From the client audits, e-marketing, web and branded collateral, the studio’s leadership, marketing and creative services shined a new light on our unique product and services.” TOM VALENTE, PRESIDENT AND CEO
EMAIL MARKETING CAMPAIGNS
Dear Bill, We’re pleased that you have an interest in LuminOre’s products and services. Explore Dear Bill, more about our Composite Metals and Fabrication Services in the links above. See what our clients around imagined and what we have created for them.Explore We’re pleased that the youworld have have an interest in LuminOre’s products and services. more about our Composite Metals and Fabrication Services in the links above. See what Let be aaround part of the yourworld nexthave project by calling e-mailing me.created for them. our us clients imagined andorwhat we have Sincerely yours, Let us be a part of your next project by calling or e-mailing me. R ick Cloonan Sincerely yours, Project Manager LuminOre Inc. R ick Cloonan Project Manager T: 760.431.7705 LuminOre Inc. ext. 106 E: email@example.com T: 760.431.7705 ext. 106 E: firstname.lastname@example.org
BUILDER ATTRACTS DESIGN/BUILD PROJECTS WITH REBRANDING
Experience Dedication Green Excellence
FINAL EDGE DEVELOPMENT, INC. LOGO AND LOGOTYPE
EDGE Development built its reputation on winning hard bids for construction of municipal and educational facilities. EDGE wanted to increase market share by attracting design/build construction projects. Studio 2055 rebranded and created a new identity for EDGE by conducting thorough interviews with top management. Consistent messaging was written to support the company’s mission and directed to architects. New branding was designed and extended throughout corporate communication material including a custom-designed portfolio folder with inserts showcasing the company’s different project types. “We at EDGE are so impressed with Studio 2055’s ability to deliver an amazing package of marketing materials on time and within budget. We couldn’t be more pleased.“ MARTY SMITH, CEO REBRANDING STRATEGY • CAPABILITIES BROCHURES • COPYWRITING
REBRANDING AND NEW WEBSITE FOR COMMERCIAL SIGN COMPANY Founded in 1956, Glanz Signing and Graphics has more than 50 years of experience in designing, building and installing custom signs. Known for their wide range of expertise, Glanz has become San Diego Countyâ€™s first choice in providing commercial signs across corporate, biotech, hospitality, ADA and municipalities industries. Don Glanz chose Studio 2055 to rebrand their operation with a re-imagined logo and a comprehensive renovation of its existing website. The rebranding was triggered by a vibrant, new logo â€“ a delightful visual trick that grabs the eye by utilizing negative space. A new, user-friendly website was designed with a focus on simplified access and ease of navigation.
Stimulating content was generated that promoted the company’s longevity and their impact upon the community. The site features their wide-ranging presence across dozens of commercial applications, from The Scripps Research Institute to the USA Olympic Training Center.
“The creative work that Studio 2055 developed for us has taken our image to the next level. Nanette guided us through the web development process…we’re thrilled with the results. The project came in on time and within our budget.”
REBRANDING • IDENTITY • WEBSITE DESIGN AND DEVELOPMENT • COPYWRITING
DON GLANZ, OWNER
ELECTRIFYING NEW IDENTITY FOR WORLDWIDE ENERGY CONSULTANTS ZGlobal was founded in 2005 with a commitment to provide energy-sector clients with practical solutions based on an essential balance between sound engineering principles and financial realities. ZGlobal has a proven track record of integrating, managing and operating complex multi-million dollar energy facilities. Their robust experience and talents demanded expressive and dynamic branding. Studio 2055 was chosen to rebrand ZGlobal. Through careful analysis of the companyâ€™s values, goals and ideals, competitive research and internet questionnaires, the Studio interpreted their personality first through words, then imagery. From our research, the new brand was developed and implemented throughout their corporate collateral. After launching the new brand and materials, the firm attracted new clients, resulting in steady upward growth for their company. IDENTITY â€˘ WEBSITE DESIGN AND DEVELOPMENT
“Studio 2055 was recommended to us as a graphic studio. They were more than helpful in working with us to develop a fresh logo, a new website and outstanding brochure.
We are completely pleased with the work they did and the relationship they maintained during the process. We couldn’t be happier with our results.“ ZIAD ALAYWAN, P.E. PRESIDENT/CEO
Studio 2055 partners with our clients to discover creative ideas to enrich brands and grow their businesses. Our integrated graphic design and marketing services unlock the essence of your company through branding, digital marketing, print and meaningful copywriting. Located near the Pacific Ocean, we stand as a beacon of intelligent design, where creativity is right at home.
SERIOUSLY GREAT DESIGN
2055 Westwood Drive
Carlsbad, California 92008