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Advertising Campaigns PR Plans Community Newsletter Magazine Radio Scripts Write-ups

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Advertising Campaigns



The following advertising campaigns were constructed and produced during our Advertising class. Researchers were conducted to support the said campaigns.




This campaign covers the drawbacks and consequences that plagiarism can bring. A 2-minute video was produced and presented in our advertising class in July 2012.

[] This was produced and presented in last October ‘12. All photos and footages used in the campaign were gathered in a quarrying site at Pagbilao, Quezon.


PR Plans



The following graphics are the subjects for the Public Relations Pitch and press connference we’ve produced and presented in our PR class. Like in advertising, researches were also conducted to come up with effective communication tools to be utilized.








This PR plan aims to promote the new academic offering in LPU. Given a week to prepare, we came up with an output that emphasizes why LPU International Highschool is the best choice.

To the max ang saya sa Lymmacs was the catchphrase used for this PR pitch to encourage the organization’s members to actively participate in attaining the organization’s goals.

Vaintage product launch was the event that our group presented for our mock press conference. The said clothing line was just a product of our group’s creative efforts.




These are some of the collaterals and communication tools used for the said PR plans.


Community Newsletter



This community newsletter - The Beat - was a product of our Journalism class. The said newsletter covers community news (development news) from January - March 2012 about Bi単an.







This section contains the some of the page layouts and feature articles as well of the teen magazine that we produced for our Print Production class.




The following page layouts are part of EVERYTEENS, a magazine produced by our class last September 2012. This magazine contains feature articles written by the editorial board. I was both a writer and layout artist for this magazine.






Radio Scripts



This section entails radio scripts composed for our Writing for RTV subject. The standard radio script format was carefully followed and observed during the construction of the following radio scripts.


Station: Smile 89.5 Tagline: Smile naman dyan! Program Title: Inquest News Program Format: News Program Date and Time of Airing: June 27, 2012; 3:00 pm – 3:25 pm Running Time: 25 minutes Host: Rox Rivera 1. BIZ: PLAY STATION ID 2. BIZ: PLAY BUMPER THEN OUT 3. ANNOUNCER:

Good afternoon listeners! You are now tuned in to the nation’s number one radio


station in town, Smile 89.5, smile naman dyan! I am your host for this afternoon, Rox Rivera,


giving you the hottest and latest news in our country. First off, Caloocan Mayor Enrico Echiverri


encouraged his residents to help clean canals and estuaries in the city yesterday. According to


Echiverri, intensive cleaning maintenance must be provided so that it will function well during


rainy days. Moreover, Echiverri also states that clean canals and estuaries will help prevent


flood borne diseases such as dengue and leprosis. Furthermore, Echiverri reminded barangay



12. ANNOUNCER: 14.












I guess that it was a great idea from Mayor Echiverri. I am sure that residents from

Caloocan are now safe from having possible diseases brought by dirts from canals and estuaries.


Moving on to our next news, Manila City government employees showcased their


talents during a parade last June 18. The said parade was part of the activities leading up to the city’s


441st anniversary last June 24. Mayor Alfredo Lim and city officials led the parade as the


employees presented various performances. Lim congratulated the employees in his speech


and encouraged them to continue in rendering quality service to the residents. After the program,


Lim awarded parcels of land to qualified residents under the city government’s


landless” program. Urban settlement chief Victoria Clavel says that it was the


since July 2007 that Lim awarded land to deserving beneficiaries. She also says that more than


40 families were actual occupants of city-owned land covered by the program. Furthermore,


Clavel states that there are approximately seven thousand lot beneficiaries under the said


program which started in 1967. Out of those number recipients, almost 21.64 percent were


awarded after Lim’s re-election in July 2007.

“land 13th


the time





The “land for the landless” program by Mayor Lim simply shows that his eagerness


to help the less fortunate in having a house of their own. Congratulations to Mayor Lim and to all


the city government employees. May you continue to bring quality service to the public.


That’s it for now, Inquest News will be right back after some announcements.


And now we’re back to our news program for this afternoon. Still, I am Rox Rivera,


giving you the most breaking news for today. For our last news, Manila Police District Station 5


Senior Police Officer Albert Tec and Police Officer Jeffrey Sumarco were formally charged last


Monday after being identified by three suspected snatchers as the one protecting them as they


steal from tourists in Ermita. The two policemen were charged for the violation of anti-human


trafficking law in relation to child abuse. According to a 37-year old victim named Liza Dizon,


she was robbed by Jenelyn Maadil and two other minors along Sta. Monica Street in Ermita.


The three suspects pointed Tec and Sumarco as their masterminds. Tec and Sumarco were


arrested by Criminal Investigation and Detection Group operative afterbeing identified by the17.


three suspects. MPD or Manila Police District director Chief Superintendent Alex Gutierrez says


that they are not tolerating ‘bad eggs’ in their midst. He also says that people like Tec and


Sumarco are not fit to be in the service one minute longer. On the other hand, the arrested


policemen are now detained at the MPD headquarters.

21. ANNOUNCER: 22.

I bet Superintendent Gutierrez is right in telling that officials like Tec and Sumarco

were not needed in the service.


There you have it. Those were the hottest news for today. Tune in for the next


episode of Inquest News. I am your host, Rox Rivera, giving you the hottest talk-of-the-town


stories. Goodbye!




Station: Smile 89.5 Tagline: Smile naman dyan! Program Title: Wow Laguna Program Format: Feature Program Date and Time of Airing: July 11, 2012; 10:00 am – 10:30 am Running Time: 30 minutes Host: Rox Rivera 1. BIZ: PLAY STATION ID 2. BIZ: PLAY BUMPER THEN OUT 3. HOST: Isang napakagandang umaga po sa inyong lahat. Naririto po kayong muli at nakikinig sa 4.

pinakapatok na radio station sa buong bansa, ang pinasikat na estasyon sa industriya ng radyo,


Smile 89.5, Smile naman dyan!

6. BIZ: PLAY TAGLINE SFX 7. HOST: Makinig at makisaya sa amin ngayong umaga para sa ating programang pinamagatang Wow 8.

Laguna. Ako po si Rox Rivera, ang inyong kaibigan na maghahatid sa inyo ng pinaka-interesting


na usapin sa ating bansa. Para sa episode natin ngayong araw na ito, halina’t pag-usapan ang


mga magagandang lugar sa probinsya ng Laguna. Huwag kayong maglilipat ng estasyon dahil


sa aming pagbabalik ay ibabahagi ko na sa inyo ang ilan sa mga dinarayong lugar sa Laguna.


Magbabalik ang Wow Laguna matapos ang ilang paalala.

15. BIZ: PLAY BUMPER THEN OUT 16. BIZ: PLAY COMMERCIALS 17. BIZ: PLAY BUMPER THEN OUT 18. HOST: Nagbabalik po ang inyong sinusubaybayang programa tuwing umaga, ang Wow Laguna. 19.

Ngayon ay ibabahagi ko na sa inyo ang mga lugar na hindi nyo dapat makalimutan na bisitahin


sa probinsya ng Laguna. Nangunguna sa ating listahan ay ang lugar labis na kilala dahil sa Itik


Festival na laging ipinagdiriwang tuwing ikalawang linggo ng Nobyembre, at ang lugar na ito ay


walang iba kundi ang bayan ng Victoria.

23. BIZ: PLAY VICTORIA’S TOWN SONG 24. HOST: Ang bayan ng Victoria ay kilala dahil sa mga antiques na matatagpuan dito. Gayundin, ito ay 25.

sikat dahil na rin sa napakaraming itikan dito na nagsisilbing pangunahing hanapbuhay ng mga


mamamayan ng Victoria. Matapos bisitahin ang bayan na mayaman sa itik, dumako naman tayo


sa bayan na mayaman sa lansones – ang Nagcarlan.



Wow Laguna…222 1. HOST: Ang Nagcarlan ay labis na kilala dahil sa mga pasyalang laging dinadayo ng mga turista. 2.

Isa sa mga karaniwang pook pasyalan dito ay ang Franciscan underground cemetery. Sinasabing


ang lugar na ito ay itinayo ng mga misyonaryo na pumunta sa ating bansa noong panahon ng


Kastila. Ipinapalagay din ng mga mamayan dito na ang mga labing nakahimlay sa underground


cemetery ay kabilang sa mga elite na pamilyang Katoliko noong kapanahunan ni Jose Rizal. Sa


kasalukuyan, ang underground cemetery tumatanggap ng mga turistang nais masilayan ang St.


Sepulcro chapel na matatagpuan sa bandang gitna nito. Bukod sa underground cemetery, ang


Nagcarlan ay kilala din sa pagdiriwang nito ng Ana-Kalang Festival kung saan ang buong bayan



ay pinalalamutian









10. BIZ: PLAY SFX 11. HOST: Alamin ang iba pang magagandang tourist spots dito sa Laguna sa aming pagbabalik 12.

matapos ang ilang paalala.

13. BIZ: PLAY BUMPER THEN OUT 14. BIZ: PLAY COMMERCIALS 15. BIZ: PLAY BUMPER THEN OUT 16. HOST: Muling nagbabalik ang Wow Laguna kasama pa rin ang inyong tagapaghatid ng mga kawili 17.

wiling usapin sa loob ng lungsod ng Laguna. Matapos nating malaman ang mga lugar na maaari


nating pasyalan sa Victoria at Nagcarlan, dumako naman tayo sa bayan ng mga manlililok –


ang Paete.

20. BIZ: PLAY PAETE’S TOWN SONG 21. HOST: Ang Paete ay tinaguriang Wood Carving Capital of the Philippines. Samu’t saring mga 22.

skultura ang produkto ng mga manlililok dito ngunit ang pinaka-nangingibabaw na gawa ang


yung mga istatwa ng mga poon. Sinasabing ang paglililok ay isa sa mga tradisyunal na gawain


na namana ng mga mamamayan ng Paete mula sa kanilang mga ninuno. Bukod sa mga pang


world class na iskulturang masisilayan sa Paete, marami ring mamagandang lugar na pwedeng


pasyalan dito katulad ng simbahan ng Santiago de Compostela. Maging sa disenyo ng simbahan


ay maaaninag ang talento ng mga mamayan ng Paete sapagkat ang simbahan ay may mga


palamuting naiimpluwensyahan ng baroque art.

29. BIZ: PLAY SFX 30. HOST: At iyan po ang ilan sa mga natatanging lugar sa Laguna na maaarin nyong bisitahin kasama 31.

ang inyong pamilya at mga kabarkada. Maraming salamat sa inyong pakikinig. Muli po tayong


magsama-sama sa susunod na episode ng Wow Laguna para sa iba pang pook-pasyalan na


hindi nyo dapat makalimutan na puntahan. Ako po si Rox Rivera, ang inyong kakwentuhan tuwing


umaga dito sa Wow Laguna.






This section contains some of the writings (news reports, feature articles, editorial, and speech) written during our Print Production days. All straight news reports included here were published in The Lycean Post 2012 issue.


Batangas City quests for Most Liveable Community

Batangas City Mayor Vilma Dimacuha formally launched the Search for the Most Liveable Community in Batangas City last September 8. The competition was inspired by the city’s recognition as the Most Liveable Community in the world which was given in Korea last year. The competition aims to maintain the city’s clean and eco-friendly environment while eyeing on the most notable barangay. A total of 105 barangays in Batangas City participated in said competition. The participating barangays were divided into 10 clusters which consist poblacion-highly commercial, poblacionresidential, sub-urban-1, sub-urban2, lowland 1, lowland 2, lowland 3, coastal, upland and island. As a kick-off ceremony for the competition, a simultaneous noise barrage from the different barangays was conducted which indicated the start of a citywide clean up and was participated by the city officials and barangay heads. Criteria for judging the participating barangays are as follows: Best Environment Practices and Innovation (Segregation at Source; Waste Management, Materials Recovery Facility, Innovative Projects, etc.); Arts, Culture and Heritage; Strategic Planning; Healthy Lifestyle; Enhancement of Built-in and Natural Landscape and Community Mobilization. City administrator Philip Baroja, discussed the mechanics of the said contest in a meeting with the cluster leaders last September 6. “A monthly ranking of the barangays will be posted in Variable Message Signages o VMS, in the city’s newspaper publications as well as in the community programs such as BCTV Channel 37 and DWAW,” said Ronna Endaya, PIO Batangas City. The Search for Most Liveable Community will run for only six (6) months. The barangay which will reign in the contest will be awarded on March 2013.

Batangas City cracks solution to GhG emission problem

United States Agency for International Development (USAID) and Climate Change and Clean Energy (CEnergy) identified the city of Batangas as a preliminary affected city in their recently conducted greenhouse gas (GhG) inventory and accounting last August. The continuous emission of greenhouse gases is the primary cause of climate change which results to the destruction of the environment. In order to solve this environmental issue, the city tries to crack respective movements through the formation of City Climate Action Plan. The said plan aims to reduce the emission of greenhouse gases. Batangas City was given technical assistance provided by USAID in order to conduct greenhouse emission survey needed for the formulation of the City Climate Action Plan. According to Angie Banuelos of Batangas Public Information Office, their city is one of the leading local government units which conducts inventory in greenhouse emission entity for both government and community level spearheaded by City Environment and Natural Resources Office (CENRO) in partnership with Philippine League of Local Environment and Natural Resources Officers, Inc. and USAID. The results of the inventory serve as baseline data for the Greenhouse Gas Management Plan and City Climate Action Plan. The said plans were pre-organized and prepared by customary committees appointed by Mayor Vilma Dimacuha last July 11 through the Executive Order No. 21. The Greenhouse Gas Management Team and City Climate Action Team held their first meeting last August 3. Oliver Gonzales, CENRO chairperson, explained and elaborated the results of the city’s GhG emission survey based on the results of 2010 survey. According to Gonzales, the result of the 2010 survey says that the causes of excessive greenhouse gas emission were consumption-based. The total GhG emission came from the residents’ consumption of electricity (43%), agriculture (33%), transportation (13%), and waste (11%). On the other hand, the stationary combustion of LPG, kerosene, and charcoal didn’t manifest as the cause of excessive GhG emission in the city. However, Gonzales stated that Batangas city’s pollution level, which is measured through the traffic congestion devices installed in the different areas within their vicinity, points out that the city has a clean and safe quality of air.


Police officer dies in accidental firing

One incident of accidental firing slew the life of a police officer after his own service firearm exploded last August 31. The victim was identified as PO3 Lester Herrera of Calaca Municipal Police Station. According to the report of Batangas City PNP, the incident happened while Herrera was attending an event at Green Coral Hotel and Resort. The said event was a 12-day seminar for Drug Abuse Resistance Education Program (DARE) funded by Batangas Provincial Police Office. “According to a witness, the victim was about to take a rest and in the act of placing his service pistol on a table when it blast abruptly, hitting Herrera in his head,” Jerson Sanchez, an employee at Batangas Public Information Office, said. The victim was immediately taken to a nearby hospital but was confirmed dead-on-the spot. As of now, there’s an ongoing investigation about the said accidental firing to determine if there’s a foul play that happened.

Freshmen envision future goals

The beginning of college life has always been regarded by most students as the end of their pleasurable moments, but in Lyceum of the Philippines – Laguna (LPL), this is just the start of the delightful chapters in the lives of the new Lyceans. LPL recently conducted its first Freshmen Day celebration last June 22, 2012 at the school’s gymnasium. The event was composed of a six-hour program with a theme “Dream High.” The attendees of the event were the freshmen students from the six colleges of the institution. One of the highlights of the program was the releasing of balloons. Participants were asked to write their dreams in balloons and afterwards, let the balloons fly in the sky. This resembles to the main objective of the event, that is to let the students determine their goals in life and to motivate them to reach their dreams. “The LSSC dubbed the Freshmen Day as Dream High because as freshmen students, they have all these huge dreams to chase after,” Klareese Carpena said. “As LSSC, we want to encourage the students to dream high and to have high hopes for their future,” she added. The Freshmen Day celebration is considered as the first event devoted to first year students of this school year. It will also serve as a new tradition of the institution in welcoming freshmen students. The said event was organized by the SSC officers and was spearheaded by Ms. Mhay Maliksi, Ms. Felisse San Juan, and Mr. George Atento.

B-Meg overthrows Ginebra

Manila Classico’s semi-finals clash between B-Meg Derby Ace Llamados and Brgy, Ginebra Gin Kings spread fire around Smart Araneta Coliseum last July 15. The battle between the two opposing teams was a playoff for a spot in the finals of the 37th Philippine Basketball Association (PBA) Governor’s Cup. Taking a place in the PBA finals, B-Meg continued to outshine its opponent, scoring 32-25 in the first half of the game. Llamados’ consistent momentum in striking their goal led the team to victory with a score of 82-70. AKTV Center analysts, Jason Webb and Margon M, said that the fight was a low-scoring ball game but highly physical in intensity. “Ginebra’s not allowed to gain points in long stretches of the game,” Webb added. Mark Caguioa of Ginebra and James Yap of B-Meg, who were both expected to dominate the input of scores among the players of their respective teams, ended up in contributing truncated shots. On the other hand, Marc Pingris led the winning team with his 13 rebounds in which he gained 24 points. Pingris’ exceptional performance in the said ball game made him the “player of the week.”


THE END IS JUST THE BEGINNING President Benigno Aquino III declared to stop the controversial though legalized numbers game Small Town Lottery (STL) for it fails to abolish the illegal betting game, jueteng. “STL as an experiment is over,” President Aquino said to the media men during his visit in the Quezon province to witness the oath-taking of new Liberal Party members. The President also said that STL’s failure to eliminate the illegal numbers game, specifically jueteng, is one of the reasons why he decided to put STL to an end. It can be recollected that STL was established way back in 2005 under the administration of the former President Gloria Macapagal–Arroyo in cooperation with the Philippine Charity Sweepstakes Office (PCSO) which was tasked to help in the abolishment of jueteng, both in the local and national levels by introducing the alternative numbers game. Under the PCSO allocation scheme, the 30% of STL’s net operation will go to the extent of the government and will be divided into four areas. The net sales distribution goes as follows: 10 % for the city or municipal government, 5% for the provincial government, 5% for the local police, and the remaining 10% percent will be given to each congressional district. Last year, PCSO was supposed to launch Loterya ng Bayan as a replacement for STL which was regarded to generate P12 billion for charity each year, but it failed to do so some reasons. Today, as President Aquino declares to discontinue STL, he also states that there will be a new game with new rules that would help to fight over jueteng. He also said that the new game will host a rightful share of revenue and tax to community and the government. Why bother putting up a new betting game to interchange with the existing STL if the latter failed to abolish the illegal gambling operations? Doesn’t the government think that it might still suffice as a front operation of the jueteng lords? The abolishment of STL is not the end of the illegal betting games but just the beginning of its rampant operations. If STL messed up in controlling jueteng over the past six years, then the new betting game that PCSO wants to operate might just do the same. Still, the new game will just serve as the front operation of the illegal gambling masters. It is correct that STL will be out from the PCSO operation while President Aquino pushes through the establishment of the still unnamed game. If the government really desires to remove jueteng in our country, then there is no need to establish a new betting game as an alternative for STL. The government must put up in mind that the existence of a legal betting game will just serve as a front cover of the jueteng lords to hide their illegal operations, that’s why it is better not to continue the establishment of the new betting game. Otherwise, if the government would pursue to operate on a new betting game, it can only be concluded that the end of STL is just the beginning of a more proliferating jueteng operations.


LIVING IN GOOD HANDS Philippines has been popular with its fine-looking sceneries and entertaining festivities. The Department of Tourism recently presented its new slogan “It’s more fun in the Philippines” which has been a catchphrase for a lot of people in the different parts of the world. Aside from the tourists’ spots and festivals here in the country, have you ever ponder of the other reasons why it is more fun in the Philippines? Nowhere in the world can you find a group of people where hospitality and resilience is like of the Filipinos. Their unique way of welcoming visitors and guests had made a remarkable impression to everyone. Extra efforts were exerted to make the visitors feel at ease. They even go beyond their limitations just to offer a comfortable and worthwhile stay to their guests without thinking that they are already compromising their own comfort. It is undeniable that only the Filipinos can give you an excellent service with a sweet smile on their face. They have the resilient attitude which keeps them courageous despite the hardships and worries they’re going through. It is here in the Philippines where everybody, regardless of race, is treated with utmost hospitality and generosity. When it comes to money matters, the cost of living here in the Philippines is far much more inexpensive compared to other countries. Housing, transportations, utilities, and other basic needs are considerably cheap. Buying clothes in bazaars located everywhere in the country can give you a different kind of shopping experience. Also, fining dining of Filipino cuisines is available in such a very low price. No wonder that Philippines is truly the home of people who wants to experience an extraordinary kind of living. So, what are you waiting for? Don’t hesitate to stay here in the Philippines and experience a simple yet amazing life together with the Filipinos who can make you feel that you’re in good hands.



Roxanne Rivera Portfolio  
Roxanne Rivera Portfolio