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Neodandi House of Couture!

contact WWW.NEODANI.COM email: info@neodandi.com! phone: +1 206.605.4429

! ~ your inner vision is your outer exhibition ~


! …YOUR INNER VISION IS YOUR OUTER EXHIBITION…

INTRODUCTION TO NEODANDI: Neodandi House of Couture was first conceptualized in 2004 by its principal designer NiiLartey De Osu, when he was approached by a woman who had seen his paintings and was curious to see how it would translate into fashion design. He composed his first designs with pieces of leftover fabric from a wedding shop, and has continued evolving his label through the process of deconstructing and upcycling. De Osu specializes in taking materials from different sources and tearing them down to build them back up into something else. By designing in the moment and not on paper, De Osu allows each piece to take its own organic shape.

NiiLartey De Osu is a self-taught neoillusionist artist working in a variety of art forms such as painting, fashion, dramaturgy, film directing, and literature, including poetry, prose, and screenplays. He was born in Accra, the capital of Ghana in 1965 and at the age of 18 moved to United States. He lived for nine years primarily on the East coast creating his first works of art before moving to Seattle in 1992. Now established in Seattle, NiiLartey remains a contemporary man with an old world charm; he envisions that his label, much like himself, would feel at home anywhere on the globe.

As an avant-garde label, Neodandi designs play with the ability of using negative space to create positive volume, drawing one’s eye to parts of the human form that we are not accustomed to seeing. The Neodandi collections are designed to emphasizes and reveal rather than hide the shapes of the individual’s body, and consistently strive to create new silhouettes and challenge the fashion-minded to look forward as the label grows into a global lifestyle brand. NEODANDI PR INFO@NEODANDI.COM !

T. +1 206.605.4429


! …YOUR INNER VISION IS YOUR OUTER EXHIBITION…

"#$%&'#()$!$*+*#,#'*-! Neodandi is about texture, movement, color, and creating new ideas about fashion. Think Audrey Hepburn meets Sid Vicious, Classical arrangements meet Hip-Hop, The Past collides with the Future. Each unique design is created for a specific individual, The garment and the body become one… Breathing life into one another. The garment reflects both the physical and intellectual life of the individual it is designed for.

Neodandi House of Couture is a 21st Century Fashion House that blends spiritually imbued clothing with a new design style, which uses function as form in order to augment personal growth. Neodandi believes in the true marketability of health and well being in the design process, focusing on increasing an individual’s strength in a time where the world needs strong individuals.

The 21st Century Citizen is one who does business in New York, Dubai, Qatar, Paris, Tokyo, Istanbul, New Delhi, Accra, or Cape Town and finds themselves at home in all of them, and must have a wardrobe that does the same. In the 21st Century, the individual is the prize and Neodandi champions this idea by creating one-of-a-kind pieces of clothing that not only portray strength, but style, and an irrevocable notion that the world is changing…for the better.

NEODANDI PR INFO@NEODANDI.COM !

T. +1 206.605.4429


! ‌YOUR INNER VISION IS YOUR OUTER EXHIBITION‌

NEODANDI LOOKBOOK: Mona Lisa Blues The inspired elegance of this collection comes from the insatiably enigmatic design showing the functionality of pulling from here and there. The tucks and pulls are ever ascending and succeed in drawing the eye from the bottom to the top and not the other way around. A delectable fullness in the skirts gives shapes of roundness and aspirations of hope in an expanding realization of romance. With silk taffetas and Tyvek Soft Structure wrapped in cream tulle, a new formal luxury is setting out of Mona Lisa's eyes and she is Blue from the beauty of it all. Tops are hand beaded or sequined giving dazzling light in order to rouse the steadiest of minds. Mona Lisa Blues makes available an intriguing look, stately and edgy, to those who are sophisticated and unimpeded by social bounds.

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! ‌YOUR INNER VISION IS YOUR OUTER EXHIBITION‌

Chrysanthemum Fugue A gift of decadence to repose, Chrysanthemum Fugue brings a new look to sweaters-offering a deeply engaging and visually stimulating take on traditional comfort-wear. Brought together from differing colors, knits and materials, these collections stir thoughts and emotions on varying ideas as they show unexpected parts of the body in unusual forms. With negative space used as an embellishment, sheer fabrics as layered sheen providing an element of the seen and unseen, Chrysanthemum Fugue changes the way we view sweaters as collections of intellectually alluring opulent knits.

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! …YOUR INNER VISION IS YOUR OUTER EXHIBITION…

Fidel For the style revolutionary, Fidel is a collection of casual and street wear that moves thought into an untried way of thinking about our reality. We have the power to transcend the institutionalized trends and step forward as liberated individuals, forceful in creating new ideas about fashion through texture, movement and color. From constructivist material into neo-Victorian form, Fidel offers elegance for daily wear and sophistication for the street.

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! …YOUR INNER VISION IS YOUR OUTER EXHIBITION…

"Deconstructionism is not the deconstruction of clothing, but rather the deconstruction of society's rules. It is the expulsion of restraint and the embracement of expression." ~NiiLartey De Osu

TESTIMONIALS

"It's beautiful because it's like the power of language." ~ Bernard Butler, Model "You think about how you project yourself and what you want to be projecting. It's a vulnerable feeling, staying calm and present in the moment." ~Blaine Reed, Model "You don't see this at your department store…it's all art." ~ Amy Yamada, Client "[Neodandi] makes me explore myself and my strength and also discover myself and see how much I can do and become more creative and become more open and just be natural and at the same time, it's great fun." ~Becky Li, Client "It makes me feel like I am discovering the beauty of my body." ~Mariya Hristova, Client and Model

NEODANDI PR INFO@NEODANDI.COM !

T. +1 206.605.4429


! …YOUR INNER VISION IS YOUR OUTER EXHIBITION…

'#."+'"%!/#(0.(,+'1#$!+'"!/(#$#'*+*%.'$-! 2004 •

Niilartey begins designing from leftover fabric from local Bridal Store. He also Meets Tamara Fidler, who helps him sew some of the pieces for Neodandi’s first fashion show.

2006 •

Neodandi Opens LA Fashion Week at Viceroy Hotel, LA, CA

“The Art Wall” Solo Art Show-Happening, Canvas Gallery, Seattle, WA

Group Fashion show at the Bellevue Art Museum, Bellevue, WA

2005 • • • • • •

2007 •

2008

Begins designing for “Tatters” at Synapse206, a boutique in Seattle, WA “Annual Chocolate Fashion Show”, New York, NY “Tyra Banks Show”, New York, NY “All Tomorrows Muses”, Fashion Show, Seattle, WA “For your Eyes Only”, Seattle, WA Neodandi Designs for Earth, Wind, and Fire, BET 25th Anniversary, and the 57th Emmy Awards, LA, CA

Fashion Show, MusaDesign Gallery, Seattle, WA

2009 • • • •

Flagship Neodandi store created in June Two Month Series of Weekly Shows at the Neodandi Store, Seattle, WA “Billie Jean is not my lover ” Ligne Roset, Seattle, WA “Off the Wall” Fashion Show, Neodandi Store, Seattle, WA

2010 2011 •

2012 •

Niilarty De Osu will take Neodandi to the Mercedes-Benz New York Fashion Week in September to display his 2012 Spring/Summer collection

NEODANDI PR INFO@NEODANDI.COM !

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“TSAR” Fashion Performance at Bellevue Square, Bellevue, WA


Neodandi