Page 1

BA (Hons.) GRAPHIC DESIGN Module Code


Module Title

Design Practice




1. What skills have you developed through this module and how effectively do you think you have applied them? Throughout this module I have developed my blogging and organisation skills. Even though I can still improve upon both of these, I felt as though I have worked better than OUGD504 and produced a more substantial set of blog posts with constant analysis along the way. I have also developed my mockup skills, as I have learnt how to produce more realistic mockups and how to use them effectively. I think that I have needed to use mockups quite a lot, as there are a lot of things that I would like to be able to do, but I have either ran out of time or don’t have the skills to do so, so found that mockups are actually pretty handy! As well as mockups, I’ve developed my photography skills and am producing better pack shots than last year, and even better shots than the beginning of the year as I now fully understand the equipment at uni and am even confident enough to help other students in the class.

2. What approaches to/methods of design production have you developed and how have they informed your design development process? I have worked on my craft skills over this module at various intervals. I have learnt quite a few things about painting onto glass, as well as creating professional looking products using scalpels and spray mount. I have been really surprised at different times at how well I can use my hands, as well as certain things that I didn’t realise would be so easy – for example sticking a paper label onto a wine bottle with spraymount, rather than trying to print onto stickers! I have also learnt about vinyl cutting, and I now know how to set up my designs so that they can be cut into vinyl stickers for sticking onto products. As well as this, I have learnt how to successfully apply the vinyl using tape or other stickers, so that everything sticks into place properly. I now feel a lot more confident with vinyls and plan to use them again in the future!

3. What strengths can you identify in your work and how have/will you capitalise on these? I have found that I am pretty good at taking photographs of my work, and am often helping other people take their photos as they usually like how I’m setting my products up. I will capitalise on this next year by trying to include my own photography within my designs as well as taking photos of the final products for each brief. Other strengths that I have identified are that I am actually really interested in branding and identity, which is an interest, which I didn’t enter this year with (I was usually quite intimidated by branding, and never really thought that I was good at it at all!). But after Studio Brief 2 was finished, I was really proud of what I had managed to achieve and am actually looking forward to more branding

briefs in the future! I think that I’m a lot better at branding than I thought I could have been and will capitalise on this by incorporating branding elements in more of my briefs.

4. What weaknesses can you identify in your work and how will you address these in the future? My organisational skills are still a weakness of mine. Even though they have improved a lot this year, I still feel as though I haven’t organised my time as well as I could have done, therefore losing out on time to work on my briefs and not producing as much work as I had initially hoped to. I will address this next year by staying in uni for a few hours more than I have this year (I’ll be living 5 minutes away next year, in comparison to 40 minutes away this year) so staying after uni won’t seem so tedious and tiring! This means that I’m working on my briefs for that little bit longer each evening, rather than going home straight to bed because I’m so exhausted, and therefore I will be able to produce a body of work that I’m proud of and happy about! The above weakness also links to my blogging. I’m not very good at keeping on top of my blogging, so I hope to work on this next year by dedicating a certain amount of time an evening for blogging what I did that day, this will mean that I am constantly on top of things and will actually produce a good amount of blogged work for marking!

5. Identify five things that you will do differently next time and what do you expect to gain from doing these? 1. Blog often – this will relieve stress (as I’m assuming 3rd year is going to be very stressful) and will also hopefully result in grades that I’m pleased with. 2. Organise my time outside of uni to incorporate my work – this, in turn, will result in a larger body of work and better concepts as I will have the time to think of something interesting and exciting that I can spend the time working on. 3. Book print slots well in advance – this means that I can save a lot of money, as I spent £30 this year printing 2 posters! Which would have cost about £6 at uni… Booking a print slot also sets an earlier deadline, so it means that I will have another deadline to work towards. 4. Make sure that I don’t miss any briefings or studio sessions, to ensure that I’m not missing out on vital information or time with the tutors. Even though I barely missed anything at all, I’d like to make sure that I’m definitely always there to make sure that I know what I’m doing for definite. 5. Work on proposal ideas more so that I can produce a larger body of work, exploring a variety of different options for each brief that I may not be able to explore otherwise.

6.How would you grade yourself on the following areas: (please indicate using an ‘x’) 5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor 1




5 x

Attendance x Punctuality x Motivation x Commitment x Quantity of work produced x Quality of work produced x Contribution to the group The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Evaluation OUGD505